Karen McHugh's presentation on linking the relationship between social media and business success. Karen shares some social media statistics in Ireland as well as the questions you should answer with your social media strategy. Finding the that Social ROI is never a simple task but here Karen shares a method to find how your social media activity is influencing your overall business success.

4. The Realities

6. 82%

7. 76%

8. 59%

9. It’s still growing..
8%
13%

10. 1hr 42min

11. 19%
28%
29%
29%
64%
Social Networks

12. Social Messenger
29%
39%
43%
56%
58%

13. ►
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Not Just Marketing..

16. Relevancy
over
Recency

18. New Algorithms

19. New Algorithms

20. New Algorithms

22. Social
Encourage
Advertising
“Boost Posts”

23. Social
Encourage
Advertising
“Boost Posts”

25. Dark Social

26. Dark Social
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27. Dark Social

30. So why Social?

31. Your Consumers Are There

32. It’s Still Growing..

33. SOCIAL
MEDIA
STRATEGY

34. Why, How & What?

35. Why, How & What?

36. Why, How & What?

37. Understanding
SUCCESS

38. What is Success?
ə ˈ ɛ

39. What is Success?
ə ˈ ɛ
Social ROI?

42. S.M.A.R.T Goals

44. Establish a baseline

46. Activity Timeline

48. Track Goals

50. Look at Return

51. Examples of Return
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o
o
o

53. Overlay all the data

55. Look for patterns

57. Sources: