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Growth Hacking - Growth Hacker Identikit - by Growth Hound

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Luca Barboni
Luca Barboni

Growth Hacking presentation @ Digital Yuppies by Growth Hound www.growthound.com Growth Hacker Identikit Dietro ad una crescita esponenziale c’è una figura sempre più ricercata: il “Growth Hacker”. Scopriamo chi è e cosa fa questo personaggio.

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(or how to become a unicorn) Growth Hacker Identikit Luca Barboni – lucabarboni89@gmail.com – @luca_barb89 Founder & Growth Hacker @ Growth Hound
?
“Growth hacking, my friends is marketing. The future of marketing. Or what marketing always should have been.” - Michael Brenner, former VP of MKTG @ SAP
+ =
Push Marketing
Adwords
Retargeting
Mobile Marketing
Direct Marketing
Printed Media
Pull Marketing
SEO
Content Marketing
Social Media Marketing
Email Marketing
PR Management
Product & Virality
Engagement
Product Design
Referral Programs
Affiliate Marketing
Gamification
API Integrations
Conversion Rate Optimization
Landing Pages
Call to Action
Pricing Strategies
A/B Testing
User Experience
User Onboarding
Ah-Ha Moments
Transactional Emails
Push Notifications
Sales Process
Lead Generation
Lead Scoring
Lead Nurturing
Persuasion Psychology
Sales Funnel Design
Business Models
Freemium Models
Saas
E-Commerce
Marketplace
Mobile
User Generated Content
Growth Strategy
Idea Validation
Customer Development
Early Traction
Go To Market Strategy
Product Market Fit
Transition to Growth
Growth
Internationalization
Metrics
Web Analysis
Competitive Intelligence
Lean Analytics
AARRR
CAC
CLT
Viral K
You
LET'S TAKE IT EASY
Growthhackers.com/jobs Job posts analyzed51 What I've learned from...
LEARN PRO ENGLISH
100% of the job posts were in english.
Main sources on GH: growthhackers.com
Main sources on GH: quicksprout.com
Main sources on GH: blog.kissmetrics.com
Main sources on GH: startup-marketing.com
Special BONUS for you
The first ITA blog on GH: growthound.com COMING SOON
TALK NERDY TO ME
HTML & CSS appears in 26% of the 51 job posts, almost a third. Then comes JS. What is the most required language?
BE YOUR OWN GROWTH HACK
Social Media Email MKTG SEMSEO 0,8 0,80,91,0 How many times does the keyword appear on avg. for each of the 51 job posts? times times times times What is the most required skill?
"Don't specialize in a single tactic. [...] instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..." Lean Startup Marketing – Sean Ellis
"Don't specialize in a single tactic. [...] instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..." Lean Startup Marketing – Sean Ellis INVEST IN EVERGREEN MARKETING SKILLS!
The keyword “Analytics/Analytical“ appears 2 times on avg. In each of the 51 posts. You've gotta love data. 211%% of appearance of “Analytics“
T-Shaped Skillset Storytelling Copywriting Content Marketing Email Marketing SEOPR Product Design & User Experience Wireframing A/B Testing Mobile Behavioural Psychology CRO Analytics Programming Biz Dev Community Offline Marketing Direct Sales Data Science Web Scraping APIsRetargeting Marketing ToolsFunnel Design Referral Programs Automation Lead GenerationSEM Affiliate Programs Virality Width of Knowledge Depth of Knowledge Inspired by Brian Balfour @bbalfour & Growth Tribe
ONLY LEADERS LEADS GROWTH
The keyword “Leader“ appears 0,7 times on avg. in each of the 51 posts. A growth hacker is a leader. 68%% of appearance of “Leader“
Find a trending topic. google.com/trends
Open a Wordpress blog for free. it.altervista.org/#blog
Connect with GA. google.com/analytics
Start running your own experiments.
If you want more...
https://growth-hacking.zeef.com/luca.barboni
https://twitter.com/GrowthHound
THANK YOU! let's keep in touch: Luca Barboni luca@growthhound.com @luca_barb89 Growth Hound hello@growthhound.com @GrowthHound

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