Successfully reported this slideshow.

Founders Drinks: Generating ROI with digital marketing (by Techsailor)

768 views

Published on

For August 2013's Founders Drinks, we saw Singapore-based digital marketing agency Techsailor's Leon Leong share about how digital campaigns can generate ROIs for startups and companies.

  • Be the first to comment

Founders Drinks: Generating ROI with digital marketing (by Techsailor)

  1. 1. Generating ROI with Digital Marketing 28 August 2013
  2. 2. Leon CK Leong Business Relations Director leon@techsailor.com sg.linkedin.com/in/leonck/Singapore – Malaysia – China Connect with me on Email or LinkedIn
  3. 3. Techsailor Group Leading Digital Marketing Agency serving more than 100 clients to date
  4. 4. Techsailor Group “NTUC Membership Facebook Page TOPS in Page Engagement” says CampaignAsia
  5. 5. Techsailor Group Recent Agency Acquisition
  6. 6. Digital Marketing Facts and Statistics
  7. 7. Asia’s Digital Advertising spend is the fastest growing in the world” - eMarketer “
  8. 8. Singaporeans spend the most time on Facebook Almost 40 minutes per session Americans spend 21 minutes - Experian Hitwise World #1
  9. 9. Facebook:80% Newspaper:34% Reach across Singaporeans aged 25 to 34 vs - Maxus
  10. 10. 90% of Singapore owns a smart phone” - Mobile Marketing Association “ World #1
  11. 11. 36% of Asia’s technology savvy markets use mobile-location services to find restaurants and entertainment venues nearby” - TNS (Mobile Life study) “
  12. 12. 3 Case Studies on Digital Marketing (by others)
  13. 13. Lacta’s digital campaign builds critical mass and drives huge brand awareness
  14. 14. Innovative Endless Racing iPhone game puts VrijVerzekerd.nl in the limelight
  15. 15. GranataPet drives sales creatively via a “check-in” location-based campaign
  16. 16. 3 Case Studies on Digital Marketing (Techsailor)
  17. 17. NTUC Membership (Singapore)
  18. 18. NTUC Membership (Singapore) Online NTUC Membership Sales 50% 42% Month 1 Month 2 22,000 FB Page LIKEs 2,000 user votes Intelligence Generated 50% Online Sales Growth
  19. 19. OCBC Cycle Singapore
  20. 20. OCBC Cycle Singapore 10,000 FB Page LIKEs 2,300 user pledges 10% Y-O-Y sales growth 20% Savings on call center
  21. 21. Unilever Comfort (Malaysia)
  22. 22. Unilever Comfort (Malaysia) 63,000 FB Page LIKEs 30,000 Participants 320% M-O-M sales growth 30% Increase in engagement
  23. 23. 3 tips on generating ROI for your Digital Marketing
  24. 24. Tip #1: Define ROI and metrics
  25. 25. #1: Define ROI and metrics “What are your objectives, who are your target audiences and what are your KPIs?” - Techsailor
  26. 26. Don’t measure what you can, measure what you should” - Philip Sheldrake “ #1: Define ROI and metrics
  27. 27. Tip #2: Integrate and Synergize
  28. 28. #2: Integrate and Synergize Technology silos make it impossible to understand both the impact of campaigns, and the behaviour of customers, across multiple channels” - Forrester “
  29. 29. Integrated Digital Marketing involves all platforms and channels interoperating in a synergized ecosystem” - Techsailor “ #2: Integrate and Synergize
  30. 30. Tip #3: Influence Purchase Decision
  31. 31. #3: Influence Purchase Decision We don’t do advertising anymore. We just do cool stuff… We need to become part of people’s lives and digital allows us to do that.” - Simon Pestridge, Marketing Director, Nike UK “
  32. 32. Map your customer journey; what are the touch points and causal relationships leading up to a conversion?” “ #3: Influence Purchase Decision
  33. 33. 3 tips Define ROI and metrics Integrate and Synergize Influence Purchase Decision
  34. 34. DO NOT venture into Digital Marketing until you’ve figured out how to…
  35. 35. Facebook.com/SoLoMoThursday (Tomorrow with Keith Ng, 7:30 PM at “TheCo”) Learn about Gamification!
  36. 36. Leon CK Leong Business Relations Director Techsailor Group www.techsailor.com www.fb.me/techsailor Thank You! Email me leon@techsailor.com OR Link me in sg.linkedin.com/in/leonck/ If you would like a copy of the slides

×