Farm Credit Canada Sept. 19, 2012

1,048 views

Published on

The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Farm Credit Canada Sept. 19, 2012

  1. 1. the marketing revolution what you need to knowabout an interconnected world
  2. 2. how many searches a day does googleperform?
  3. 3. how many searches a day does google perform?over 3,000,000,000 (3 billion)
  4. 4. how many tweetsaretweeted per day?
  5. 5. how many tweets are tweeted per day?340 million
  6. 6. how manyvideosare viewedon youtube per day?
  7. 7. how many video’s areviewed on youtube per day? over4,000,000,000 (4 billion)
  8. 8. what the hell isneuromarketing?
  9. 9. what have marketers done to thesupermarket?
  10. 10. what do companies know about you based on yourcredit card?
  11. 11. meet themorgensons
  12. 12. 17 microphones 35 hidden cameras15hidden crew members
  13. 13. “the results proved beyondany doubt whatsoever thatmarketers, advertisers, andbig businesshave nothing at all comparedto the influence weconsumers have onone another.” -martin lindstrom
  14. 14. word spreads quickly these days
  15. 15. “a 2011 american farm bureaufederation survey found thatamong the 98 percent offarmers and ranchers aged 18-35 who have access to theinternet, 76 percent of them usesocial media.”
  16. 16. what’s the secret tofacebook?
  17. 17. allow people towaste time with you.
  18. 18. what’s the secret to twitter?
  19. 19. bring something of value to the party
  20. 20. rememberentertain or solve a problem
  21. 21. what’s the most powerful form ofmarketing?
  22. 22. word-of-mouth is still the most powerful form of marketing.Its just easier now.
  23. 23. join therevolution
  24. 24. the future of marketing social is objects
  25. 25. there is no such thing as a neutral brand impression
  26. 26. Remember:no one retweets,likes, orshares“prettygood”
  27. 27. people only go on the internet for two reasons, to eithersolve a problem orto be entertained. nothing else.
  28. 28. #occupycombine
  29. 29. 32 blogs onwww.agriculture.alltop. com
  30. 30. so the three things to remember…..
  31. 31. 1. people only go on the internet for two reasons, to eithersolve a problem orto be entertained.
  32. 32. 2. the future of marketing issocial objects
  33. 33. 3. there is no such thing as a neutral brand impression
  34. 34. Sources:http://harvestpublicmedia.org/blog/859/agriculture-finding-its-voice-social- media/5http://www.hubspot.com/watch-the-state-of-seo-and-internet-marketinghttp://app.farmlogs.com/#mapBrainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger DooleyBrandwashed by Marting LindstromHow We Decide by Johan Leherhttp://www.earthlyissues.com/images/exxon_valdez_01.jpghttp://thesocialskinny.com/99-new-social-media-stats-for-2012/http://www.facebook.com/AgChatFoundation?ref=tshttps://twitter.com/agchathttp://marketingland.com/youtubes-stunning-stats-4-billion-daily-views-an- hour-of-video-uploaded-every-second-4139http://www.youtube.com/watch?v=x0EnhXn5boMhttp://www.youtube.com/watch?v=cXvU_cIjkrghttp://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedded
  35. 35. @jephmaystruckwww.strategylab.ca

×