The days of delegating the digital strategy to the marketing team and technology issues to the I.T. team are over. Business leaders must understand the threats and opportunities across the spectrum of the business and evaluate how to leverage technology to create competitive advantage. This presentation explores the building blocks of creating your own digital road map and the digital leadership capabilities required to raise your organization’s “digital IQ”.

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RAISING YOUR ORGANIZATION’S
#DIGITAL

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@StratfordMgrsDT
@IsaPerreault1

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Digital Technology has been
of the most disruptive forces
on businesses over the last
ten years.

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Highly empowered
More demanding
Less tolerant of bad experiences
We buy when, where, how we want

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In the last 2 years, 9 times more data has been
created than in the entire history of humanity.

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Facebook has over 1B active users posting an
average of 90 pieces of content a month.

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Average of 140 million tweets are sent every day.
490 million YouTube users upload more video content in a 60-day
period than the 3 major US television networks created in 60 years.

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Canadians perform over 4 million Google searches every month.
The Canadian ecommerce market is growing by approx. 10% per
year and now stands at over 22B a year.

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By 2025, experts predict we will have approx. 100 billion
connected devices.

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How will businesses
Respond to the pace of change
Leverage the change to their benefit

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Convergence of Strategies/Roles
E-Com
Corporate
Strategy
Corporate
Strategy
Corporate
Strategy
Corporate
Strategy
Enterprise
Digital
Strategy
Digital
Strategy
Strategy
E-Com E-Mktg
1994- 2000’s Director, eCommerce 2005-2009 Director, eBusiness and E-Marketing
2014 Rise of the CDO or CMO/CIO leading
digital transformation
2010- 2013 Director, Digital Strategy 2020 and beyond

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It’s a Mind-Set
The how as
important as the
what…

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Five Building Blocks in Raising
Your Digital IQ

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1. Invest in Customer Experience as a Discipline

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Every touchpoint matters

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2. Data helps you see around corners

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BIG DATA
Volume (there is a lot of it)
Variety (it comes from any/all sources)
Velocity (it is produced very quickly)

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The best thing
about digital is
that you can
measure
everything.
The worst thing
about digital is
that you can
measure
everything.

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3. Test and Learn in Sprints. Not Marathons.

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Sometimes
You Win.
Sometimes
You Learn.
#FailFast

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Pick one or two focus areas and
make big strides vs. making small
steps in multiple directions.

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4. Who “owns” digital? Collaboration

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Why governance is important when planning
your digital strategy
Uncoordinated initiatives
Duplication of effort
Incompatible technologies
Customer journey not considered

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Avoid The
Popcorn Effect …
Coordinate
Collaborate
Prioritize

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5. Vision

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#digitalmuscles
Along with developing a long-term vision
today’s leaders must employ an athlete’s
flexible mindset. While entering the ring with a
clear game plan, elite leaders have the ability to
adjust to unfamiliar opponents and
the willingness to pivot when necessary.

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Vision
Take stock of your starting point
Focus on outcome vs. technology
Identify bottlenecks for your customers
Operational efficiencies for your business

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What is driving change
in your industry?

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Challenge the
status quo