Digital Marketing Trends - Kirsty Bisset, HaveYouHeard

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Marketing

AI
CHAT GPT / Open AI
ETHICS
Areas of growth

VOICE SEARCH
Usage 1/3! – 50%
Websites Fall Under ADA
Language – Long tail – FAQ’s
Speakable Structured Data

5
Desktop searcher [Chinese delivery nearby]
Voice searcher “Where’s a good Chinese delivery place
near me?”
(30-40 words)

7
• Close to 80% of the answers returned were from the top three
• 70% of all answers occupied a SERP feature and feature snippet
• Backlink anchors and keywords within a title matching the
voice search query
• Page speed is very important for all devices.

SOCIAL MEDIA
EVOLUTION
Commerce
BeReal – Tik Tok
Video is Prioritized
Augmented Reality
Authenticity
Micro Influencers / Influencer
Story Telling over Promotion

SEO
Audience Over Traffic
Content Writing
Author Authority
CTR

12
•Include author bios
•Create author pages
•Link your creators’ social media accounts

13
•What types of content are ranking for specific searches?
•How long is the content?
•What questions does it answer?
•What other subtopics or related questions does it answer?
•What links are included on the page?
•Who is the creator?
•What is their experience?

THE BOTS!!!
Experience
Upselling
90% resolved in 10 or less

VIDEO
CTV / OTT
Vertical Format
Shortform for B2B
Reels for Ecommerce
Livestreaming
Viewing Length 3>10
Engagement During Video

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1. Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge Kirsty Bisset MANAGING DIRECTOR HAVEYOUHEARD Tokiso Mbatha CONSULTANT STRATEGIC COMMUNICATION Milan Milosevic MANAGING DIRECTOR MEDIA ZONE PANEL

2. TOP DIGITAL TRENDS Grop Discussion

3. AI CHAT GPT / Open AI ETHICS Areas of growth

4. VOICE SEARCH Usage 1/3! – 50% Websites Fall Under ADA Language – Long tail – FAQ’s Speakable Structured Data

5. 5 Desktop searcher [Chinese delivery nearby] Voice searcher “Where’s a good Chinese delivery place near me?” (30-40 words)

6. 6

7. 7 • Close to 80% of the answers returned were from the top three • 70% of all answers occupied a SERP feature and feature snippet • Backlink anchors and keywords within a title matching the voice search query • Page speed is very important for all devices.

8. SOCIAL MEDIA EVOLUTION Commerce BeReal – Tik Tok Video is Prioritized Augmented Reality Authenticity Micro Influencers / Influencer Story Telling over Promotion

10. SEO Audience Over Traffic Content Writing Author Authority CTR

11.

12. 12 •Include author bios •Create author pages •Link your creators’ social media accounts

13. 13 •What types of content are ranking for specific searches? •How long is the content? •What questions does it answer? •What other subtopics or related questions does it answer? •What links are included on the page? •Who is the creator? •What is their experience?

14. THE BOTS!!! Experience Upselling 90% resolved in 10 or less

15.

16. VIDEO CTV / OTT Vertical Format Shortform for B2B Reels for Ecommerce Livestreaming Viewing Length 3>10 Engagement During Video

17.

18. TOP DIGITAL TRENDS Grop Discussion

Digital Marketing Trends - Kirsty Bisset, HaveYouHeard

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