Digital Marketing Trends - Kuralay Assainova, Liana Technologies

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The landscape of digital marketing is evolving at an unprecedented pace, and those who fail to embrace these changes risk losing their market standing. Where should marketers concentrate their efforts? Which strategies are yielding optimal results according to the experts? This panel discussion will feature prominent digital marketing authorities who will bring you up to speed with the latest industry insights, trends, and future predictions.

Marketing

AI
CHAT GPT / Open AI
ETHICS
Areas of growth

VOICE SEARCH
Usage 1/3! – 50%
Websites Fall Under ADA
Language – Long tail – FAQ’s
Speakable Structured Data

5
Desktop searcher [Chinese delivery nearby]
Voice searcher “Where’s a good Chinese delivery place
near me?”
(30-40 words)

7
• Close to 80% of the answers returned were from the top three
• 70% of all answers occupied a SERP feature and feature snippet
• Backlink anchors and keywords within a title matching the
voice search query
• Page speed is very important for all devices.

SOCIAL MEDIA
EVOLUTION
Commerce
BeReal – Tik Tok
Video is Prioritized
Augmented Reality
Authenticity
Micro Influencers / Influencer
Story Telling over Promotion

SEO
Audience Over Traffic
Content Writing
Author Authority
CTR

12
•Include author bios
•Create author pages
•Link your creators’ social media accounts

13
•What types of content are ranking for specific searches?
•How long is the content?
•What questions does it answer?
•What other subtopics or related questions does it answer?
•What links are included on the page?
•Who is the creator?
•What is their experience?

THE BOTS!!!
Experience
Upselling
90% resolved in 10 or less

VIDEO
CTV / OTT
Vertical Format
Shortform for B2B
Reels for Ecommerce
Livestreaming
Viewing Length 3>10
Engagement During Video

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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

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Digital Marketing Trends - Kuralay Assainova, Liana Technologies

1. PANEL Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge Kuralay Assainova DIGITAL MARKETING DIRECTOR MENA LIANA TECHNOLOGIES Sahl Olexa Beldi FOUNDER PANAMEDIA Arina Nekrasova FOUNDER HIGHLY CREATIVE ONE

2. TOP DIGITAL TRENDS Grop Discussion

3. AI CHAT GPT / Open AI ETHICS Areas of growth

4. VOICE SEARCH Usage 1/3! – 50% Websites Fall Under ADA Language – Long tail – FAQ’s Speakable Structured Data

5. 5 Desktop searcher [Chinese delivery nearby] Voice searcher “Where’s a good Chinese delivery place near me?” (30-40 words)

6. 6

7. 7 • Close to 80% of the answers returned were from the top three • 70% of all answers occupied a SERP feature and feature snippet • Backlink anchors and keywords within a title matching the voice search query • Page speed is very important for all devices.

8. SOCIAL MEDIA EVOLUTION Commerce BeReal – Tik Tok Video is Prioritized Augmented Reality Authenticity Micro Influencers / Influencer Story Telling over Promotion

10. SEO Audience Over Traffic Content Writing Author Authority CTR

11.

12. 12 •Include author bios •Create author pages •Link your creators’ social media accounts

13. 13 •What types of content are ranking for specific searches? •How long is the content? •What questions does it answer? •What other subtopics or related questions does it answer? •What links are included on the page? •Who is the creator? •What is their experience?

14. THE BOTS!!! Experience Upselling 90% resolved in 10 or less

15.

16. VIDEO CTV / OTT Vertical Format Shortform for B2B Reels for Ecommerce Livestreaming Viewing Length 3>10 Engagement During Video

17.

18. TOP DIGITAL TRENDS Grop Discussion

Digital Marketing Trends - Kuralay Assainova, Liana Technologies

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