WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, WinningLocal

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The document discusses several key digital marketing trends for gaining a competitive edge, as presented by keynote speaker Jeff Turnbow at the DigiMarConSpain conference in September 2023. These trends include the growing usage of AI chatbots and voice assistants, the importance of video and social media evolution for commerce, prioritizing audience over traffic in SEO, and bots being able to resolve customer experiences and enable upselling.

Marketing

AI
CHAT GPT / Open AI
ETHICS
Areas of growth

VOICE SEARCH
Usage 1/3! – 50%
Websites Fall Under ADA
Language – Long tail – FAQ’s
Speakable Structured Data

5
Desktop searcher [Chinese delivery nearby]
Voice searcher “Where’s a good Chinese delivery place
near me?”
(30-40 words)

7
• Close to 80% of the answers returned were from the top three
• 70% of all answers occupied a SERP feature and feature snippet
• Backlink anchors and keywords within a title matching the
voice search query
• Page speed is very important for all devices.

SOCIAL MEDIA
EVOLUTION
Commerce
BeReal – Tik Tok
Video is Prioritized
Augmented Reality
Authenticity
Micro Influencers / Influencer
Story Telling over Promotion

SEO
Audience Over Traffic
Content Writing
Author Authority
CTR

12
•Include author bios
•Create author pages
•Link your creators’ social media accounts

13
•What types of content are ranking for specific searches?
•How long is the content?
•What questions does it answer?
•What other subtopics or related questions does it answer?
•What links are included on the page?
•Who is the creator?
•What is their experience?

THE BOTS!!!
Experience
Upselling
90% resolved in 10 or less

VIDEO
CTV / OTT
Vertical Format
Shortform for B2B
Reels for Ecommerce
Livestreaming
Viewing Length 3>10
Engagement During Video

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WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, WinningLocal

1. Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge KEYNOTE Jeff Turnbow FOUNDER WINNINGLOCAL BARCELONA, SPAIN ~ SEPTEMBER 7 - 8, 2023 DIGIMARCONSPAIN.ES | #DigiMarConSpain

2. TOP DIGITAL TRENDS Grop Discussion

3. AI CHAT GPT / Open AI ETHICS Areas of growth

4. VOICE SEARCH Usage 1/3! – 50% Websites Fall Under ADA Language – Long tail – FAQ’s Speakable Structured Data

5. 5 Desktop searcher [Chinese delivery nearby] Voice searcher “Where’s a good Chinese delivery place near me?” (30-40 words)

6. 6

7. 7 • Close to 80% of the answers returned were from the top three • 70% of all answers occupied a SERP feature and feature snippet • Backlink anchors and keywords within a title matching the voice search query • Page speed is very important for all devices.

8. SOCIAL MEDIA EVOLUTION Commerce BeReal – Tik Tok Video is Prioritized Augmented Reality Authenticity Micro Influencers / Influencer Story Telling over Promotion

10. SEO Audience Over Traffic Content Writing Author Authority CTR

11.

12. 12 •Include author bios •Create author pages •Link your creators’ social media accounts

13. 13 •What types of content are ranking for specific searches? •How long is the content? •What questions does it answer? •What other subtopics or related questions does it answer? •What links are included on the page? •Who is the creator? •What is their experience?

14. THE BOTS!!! Experience Upselling 90% resolved in 10 or less

15.

16. VIDEO CTV / OTT Vertical Format Shortform for B2B Reels for Ecommerce Livestreaming Viewing Length 3>10 Engagement During Video

17.

18. TOP DIGITAL TRENDS Grop Discussion

WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, WinningLocal

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