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Panel - Digital Marketing Trends - Michelle Geere, Adbot

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

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KEYNOTE
CAPE TOWN, SOUTH AFRICA ~ OCTOBER 25 - 26, 2023
DIGIMARCONAFRICA.COM | #DigiMarConAfrica
Michelle Geere
CEO
ADBOT
Sarah Griffiths
GROUP MARKETING MANAGER
FLASH GROUP
Digital Marketing Trends:
Experts Insights on How to
Gain a Competitive Edge
Ana Rocha
EXECUTIVE CREATIVE DIRECTOR
VMLY&R SOUTH AFRICA
Alex Goldberg
CREATIVE DIRECTOR
OGILVY SOUTH AFRICA
TOP DIGITAL TRENDS
Grop Discussion
AI
CHAT GPT / Open AI
ETHICS
Areas of growth
VOICE SEARCH
Usage 1/3! – 50%
Websites Fall Under ADA
Language – Long tail – FAQ’s
Speakable Structured Data
5
Desktop searcher [Chinese delivery nearby]
Voice searcher “Where’s a good Chinese delivery place
near me?”
(30-40 words)
6

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Panel - Digital Marketing Trends - Michelle Geere, Adbot

  • 1. s KEYNOTE CAPE TOWN, SOUTH AFRICA ~ OCTOBER 25 - 26, 2023 DIGIMARCONAFRICA.COM | #DigiMarConAfrica Michelle Geere CEO ADBOT Sarah Griffiths GROUP MARKETING MANAGER FLASH GROUP Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge Ana Rocha EXECUTIVE CREATIVE DIRECTOR VMLY&R SOUTH AFRICA Alex Goldberg CREATIVE DIRECTOR OGILVY SOUTH AFRICA
  • 3. AI CHAT GPT / Open AI ETHICS Areas of growth
  • 4. VOICE SEARCH Usage 1/3! – 50% Websites Fall Under ADA Language – Long tail – FAQ’s Speakable Structured Data
  • 5. 5 Desktop searcher [Chinese delivery nearby] Voice searcher “Where’s a good Chinese delivery place near me?” (30-40 words)
  • 6. 6
  • 7. 7 • Close to 80% of the answers returned were from the top three • 70% of all answers occupied a SERP feature and feature snippet • Backlink anchors and keywords within a title matching the voice search query • Page speed is very important for all devices.
  • 8. SOCIAL MEDIA EVOLUTION Commerce BeReal – Tik Tok Video is Prioritized Augmented Reality Authenticity Micro Influencers / Influencer Story Telling over Promotion
  • 10. SEO Audience Over Traffic Content Writing Author Authority CTR
  • 12. 12 •Include author bios •Create author pages •Link your creators’ social media accounts
  • 13. 13 •What types of content are ranking for specific searches? •How long is the content? •What questions does it answer? •What other subtopics or related questions does it answer? •What links are included on the page? •Who is the creator? •What is their experience?
  • 16. VIDEO CTV / OTT Vertical Format Shortform for B2B Reels for Ecommerce Livestreaming Viewing Length 3>10 Engagement During Video