IQMS Networking Day

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IQMS Networking Day

  1. 1. Digital  Media  for  Plas0cs  Execu0ves   @EricSchwartzman   Nov.  7,  2013  
  2. 2. One  Word  
  3. 3. Two  Words   Brian  Solis  
  4. 4. Scale  and  Scope  
  5. 5. Controlled  Marke0ng  Channels   Direct Sales Trade Shows Website Trade Publications
  6. 6. Ad  Spending  Trends  
  7. 7. Digital  Spending   New  Media   Monitoring   Email   Geo  Networking   Search   Apps   Content  Social   Networks   Social  Media   Blogs/Podcasts    Social   Networks  
  8. 8. The  B2B  Difference   •  •  •  •  •  Rela9onships  ma;er   Knowledgeable  buyer   Intense  need  for  info   Different  priori9es   Group  consensus   Page  8  
  9. 9. Stakeholder  CommiNees   Page  9  
  10. 10. Value  of  Offline  vs.  Online  for  B2Bs   Public  Gatherings   Social  Networks   Print   Blogs   Media  Buys   Broadcast  
  11. 11. Digital  Doesn’t  Replace  Tradi0onal   •  Increases  the  effec9veness   and  efficiency  of  exis9ng   outreach  efforts   •  Channel  for  building  closer   rela9onships  with   customer  and  trade  media   •  Excellent  lead  genera9on   channel   •  Great  way  to  showcase   your  exper9se  and  thought   leadership  to  mul9ple   stakeholders  
  12. 12. Breaking  Down  the  Digital  Marke0ng  Dollar   Source:  TNS  Digital  Life  Study,  Oct.  10,  2010  
  13. 13. What  is  SEO?  
  14. 14. This  is  SEO  
  15. 15. Keyword  Research:  Relevance  
  16. 16. Keyword  Research:  Volume  
  17. 17. Social  Marke0ng  Implementa0on   Listening   Pick  Spots   Go  to   Market   •  Social  Media  Monitoring   •  Social  Media  Mapping   •  Social  Media  Par9cipa9on   •  Social  Media  Engagement     •  Social  Media  Management   •  Social  Media  Marke9ng  
  18. 18. Listen  to  the  Industry  
  19. 19. Listening  with  Netvibes  
  20. 20. Selling  Sto  the  edia:  Show  the  Community   Listen   ocial  M Compe00on  
  21. 21. Listen  to  Hashtags  
  22. 22. Listening:  Hootsuite  
  23. 23. Dell  Taps  Chief  Listening  Officer  
  24. 24. Homeland-­‐Embassy  Strategy   Homeland Embassy Embassy 174,124,771 39,523,152 Embassy Embassy 5,000 monthly visitors 28,103,480 169,915,715 #complysocially  @ericschwartzman   24  
  25. 25. Working  with  Embeds   Homeland   Facebook  Like  Box   YouTube  Widget   Embassies   Flickr  Widget   Twi;er  Widget   #complysocially  @ericschwartzman   25  
  26. 26. Listening  to  the  Numbers:  Referrals  
  27. 27. Make  Your  Exper0se  Discoverable   PowerPoint     SlideShare   Text  Transcript     Blog  Post   MP3    Podcast   Conference  Call,   Speech  or  Event   Video    Webcast   &  YouTube  
  28. 28. Linkedin  and  Blogs  Work  Best  for  B2Bs  
  29. 29. Linkedin  Works  Best  in  Manufacturing  
  30. 30. Leveraging  Linkedin   Populate  DB   Collect  Company  Page  Followers   Tes9monials  
  31. 31. Conversions  
  32. 32. Blogging  for  Leads   73  blogs   17  bloggers   600%  jump  in   leads   Top  quality   “Get  engineers  talking  to  engineers  and  get  everyone  else   out  of  the  middle.”   Rick  Short,  Marcom  Director   Page  32  
  33. 33. Content  Marke0ng  Trends  
  34. 34. What’s  Next?    Mobile  Social  Networking   B2B  Possibili9es  for  Mobile  |  eMarketer  
  35. 35. Is  Your  Site  Mobile  Friendly?  
  36. 36. This  is  Mobile  Friendly  Website  
  37. 37. Hoovers  Near  Hear  Mobile  App  
  38. 38. Mobile  Apps  
  39. 39. Tablet  Apps  
  40. 40. Cisco  B2B  iPhone  App  
  41. 41. Social  Media  Training   www.ComplySocially.com
  42. 42. Social  Media  Boot  Camp   www.socialmediabootcamp.com
  43. 43. B2B  Social  Media  Book   ORDER  AT     Amazon  ::  Barnes  &  Noble  
  44. 44. Thank  You   CONNECT (424) 272-1270 eric@complysocially.com www.complysocially.com #complysocially  @ericschwartzman   44  

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