The document discusses several top digital marketing trends for 2023, including increased usage of AI chatbots and voice search, social media prioritizing video and augmented reality, a shift to focusing on audience over traffic in SEO, and the continued growth of video across platforms in both short and long formats.

1. Top Digital Marketing
Trends in 2023
KEYNOTE
Jeff Turnbow
FOUNDER
JEFFTURNBOW.COM
MIAMI, FL ~ JUNE 22 - 23, 2023
DIGIMARCONFLORIDA.COM | #DigiMarConFlorida
DIGIMARCONCARIBBEAN.COM | #DigiMarConCaribbean

2. TOP DIGITAL TRENDS
Grop Discussion

3. AI
CHAT GPT / Open AI
ETHICS
Areas of growth

4. VOICE SEARCH
Usage 1/3! – 50%
Websites Fall Under ADA
Language – Long tail – FAQ’s
Speakable Structured Data

5. 5
Desktop searcher [Chinese delivery nearby]
Voice searcher “Where’s a good Chinese delivery place
near me?”
(30-40 words)

6. 6

7. 7
• Close to 80% of the answers returned were from the top three
• 70% of all answers occupied a SERP feature and feature snippet
• Backlink anchors and keywords within a title matching the
voice search query
• Page speed is very important for all devices.

8. SOCIAL MEDIA
EVOLUTION
Commerce
BeReal – Tik Tok
Video is Prioritized
Augmented Reality
Authenticity
Micro Influencers / Influencer
Story Telling over Promotion

10. SEO
Audience Over Traffic
Content Writing
Author Authority
CTR

12. 12
•Include author bios
•Create author pages
•Link your creators’ social media accounts

13. 13
•What types of content are ranking for specific searches?
•How long is the content?
•What questions does it answer?
•What other subtopics or related questions does it answer?
•What links are included on the page?
•Who is the creator?
•What is their experience?

14. THE BOTS!!!
Experience
Upselling
90% resolved in 10 or less

16. VIDEO
CTV / OTT
Vertical Format
Shortform for B2B
Reels for Ecommerce
Livestreaming
Viewing Length 3>10
Engagement During Video

18. TOP DIGITAL TRENDS
Grop Discussion