2. MASSIVE
ONLINE CATALOG
with over 7,000,000
home products
SUPPLIER DIRECT
FULFILLMENT NETWORK
connecting over
7,000 suppliers
$2,250 MILLION
2015 net revenue with
minimal inventory
97.8% Q4 YoY
GROWTH
in direct retail, 81%
total growth
18. P L AY B O O K
Determine what core competencies you already have (or
need) and nurture those
• Train & trade with AppNexus
trading team
• Learn & teach with AppNexus
data scientists
• Custom modeling and
algorithms
20. The Impact
Increased
Revenue
Streamlined
Workflow
Unified
Marketing
Unified Marketing
• Display strategy is fully
coordinated with marketing
efforts across other channels
• Transparency makes
it possible to have a
comprehensive feedback loop
Streamlined Workflow
• Full control over execution
allows for better optimization
• Automation of campaign
setup to decrease operational
overhead
More Profit Out
of Every Dollar Spent
• Reduced costs without
sacrificing revenue
• Ability to reinvest savings
in underserved pockets