VISUALIZATION AND COMMUNICATION Assignment 7 – Logo Development II: Corporate Identity Point Value: 100 pts Delivery: Please submit the following to Assignment 7 on Oncourse: 1) Strategic Plan (Stage One) 2) Font worksheet (Stage Two) 3) Color worksheet (Stage Three) 4) Gray-scale combination marks (Stage Four) 5) Final Logo (Stage Five) Lab Description: Using your best design (1 of the 3 finished designs) from the previous assignment, develop a corporate logo and supplementary materials for a company. This assignment will take several stages to complete: Stage One: To create a corporate logo you must first have a company and a successful strategic plan. Using your best design as inspiration, develop a name for your company. Successfully complete a Strategic Plan for your newly founded company by defining these areas of your strategic plan. • Company Name • Company Objectives • Target Audience • Attitudes • Copy Points • Single Message Deliverable – Upload strategic plan to Oncourse (LastName_plan.doc) Stage Two: With the name for your company completed, decide on five different fonts that can be used with the logo. Find a font that will compliment the company name, the services provided, and most importantly reinforces your company’s single message. Think about the concept of timeless fonts versus trendy fonts and how they will affect the final outcome of your design. Print out the name of the company in each of these fonts. Try three different sizes for each name to help determine which font will look the best at reduced or enlarged sizes. Finally, narrow this to one final font to be used with your combination mark. Deliverable – Upload font worksheet (LastName_fonts.pdf) Stage Three: With the name of the company completed, decide on color palettes. Find colors that will match and compliments the company name and services. Create five different color schemes. These color schemes can include 1-3 different colors. Put each color in a small swatch and place groups together, partially overlapping. This will help determine if the colors work together. Place all five groups on one page. Be sure to notate the color (CMYK) break down for each swatch. Narrow this to one color scheme to be used with your logo. Deliverable – Upload color worksheet (LastName_color.pdf) Stage Four: With a design, company name, typography choices, and color palettes completed, combine these to form a complete combination mark. Think about the message and how different design elements support your strategic plan. Create threedifferentgrey-scalelogos before deciding on one final piece. Carefully review each logo before selecting a final. Deliverable – Upload grey-scale combination worksheet (LastName_grey.pdf) Stage Five: With all of your design decisions made, visualize your completed combination mark in color three times in varying sizes. Deliverable – Upload final logo (LastName_finalLogo.pdf) Specifications: All ...

1. VISUALIZATION AND COMMUNICATION
Assignment 7 – Logo Development II: Corporate Identity
Point Value: 100 pts
Delivery: Please submit the following to Assignment 7 on
Oncourse:
1) Strategic Plan (Stage One)
2) Font worksheet (Stage Two)
3) Color worksheet (Stage Three)
4) Gray-scale combination marks (Stage Four)
5) Final Logo (Stage Five)
Lab Description: Using your best design (1 of the 3 finished
designs) from the previous assignment, develop a corporate logo
and supplementary materials for a company. This assignment
will take several stages to complete:
Stage One:
To create a corporate logo you must first have a company and a
successful strategic plan. Using your best design as inspiration,
develop a name for your company. Successfully complete a
Strategic Plan for your newly founded company by defining
these areas of your strategic plan.
• Company Name
• Company Objectives

2. • Target Audience
• Attitudes
• Copy Points
• Single Message
Deliverable – Upload strategic plan to Oncourse
(LastName_plan.doc)
Stage Two:
With the name for your company completed, decide on five
different fonts that can be used with the logo. Find a font that
will compliment the company name, the services provided, and
most importantly reinforces your company’s single message.
Think about the concept of timeless fonts versus trendy fonts
and how they will affect the final outcome of your design. Print
out the name of the company in each of these fonts. Try three
different sizes for each name to help determine which font will
look the best at reduced or enlarged sizes. Finally, narrow this
to one final font to be used with your combination mark.
Deliverable – Upload font worksheet (LastName_fonts.pdf)
Stage Three:
With the name of the company completed, decide on color
palettes. Find colors that will match and compliments the
company name and services. Create five different color

3. schemes. These color schemes can include 1-3 different colors.
Put each color in a small swatch and place groups together,
partially overlapping. This will help determine if the colors
work together. Place all five groups on one page. Be sure to
notate the color (CMYK) break down for each swatch. Narrow
this to one color scheme to be used with your logo.
Deliverable – Upload color worksheet (LastName_color.pdf)
Stage Four:
With a design, company name, typography choices, and color
palettes completed, combine these to form a complete
combination mark. Think about the message and how different
design elements support your strategic plan. Create
threedifferentgrey-scalelogos before deciding on one final
piece. Carefully review each logo before selecting a final.
Deliverable – Upload grey-scale combination worksheet
(LastName_grey.pdf)
Stage Five:
With all of your design decisions made, visualize your
completed combination mark in color three times in varying
sizes.
Deliverable – Upload final logo (LastName_finalLogo.pdf)
Specifications:
All stages should fit on an 8.5” x 11” paper.
Individual stages can be combined in one .zip file for upload.
Objectives:

4. This assignment will force designers to use a wide variety of the
graphical vocabulary. The overall composition should
demonstrate knowledge in unity, balance, rhythm, and harmony.
The elements of color and typography will also contribute to the
overall design and theme of the corporate identity.
Be Creative.
Be creative but also work smart. Look at what other designers
have created and use that to your advantage. DO NOT STEAL
ANYONE’S IDEAS, rather use that work as a source of
inspiration. Use all of the design skills discussed in class to
help make you ideas the best.
Grading:
Stage 1
20 points
Stage 2
20 points
Stage 3
20 points
Stage 4
20 points
Stage 5

5. 20 points
Total
100 points
CGT 111 Assignment 7 – Logo Development II: Corporate
Identity (100 pts)
Grading Rubric:
Stage I – Strategic Plan (20 pts)
__ / 1 pt
Correct Format (.doc)
__ / 1 pt
Company Name
__ / 1 pt
Company Objectives
__ / 5 pt
Target Audience analysis
__ / 5 pt
Attitudes analysis
__ / 5 pt
Copy Points analysis
__ / 2 pt
Single Message
Stage II – Font Selection (20 pts)
__ / 1 pt
Correct Format (.pdf)
__ / 5 pt

6. 5 different fonts represented and 3 different sizes (per each font
choice)
__ / 2 pt
Demonstrates strong layout
__ / 2 pt
Demonstrates Photoshop proficiency (text tool, etc)
__ / 10 pt
Relationship of fonts chosen to Strategic Plan
Stage III – Color Palettes (20 pts)
__ / 1 pt
Correct Format (.pdf)
__ / 5 pt
5 different color schemes represented (1-3 colors each) and 5
different color schemes breakdowns (RGB or CMYK)
__ / 2 pt
Demonstrates strong layout
__ / 2 pt
Demonstrates Photoshop proficiency (selections, fills, etc)
__ / 10 pt
Relationship of colors chosen to Strategic Plan
Stage IV – 3 Grayscale Logos (20 pts)
__ / 1 pt
Correct Format (.pdf)
__ / 3 pt
3 different combination marks represented (grayscale only)

7. __ / 1 pt
Demonstrates strong design and layout decisions
__ / 5 pt
Demonstrates Photoshop proficiency (pen tool, paths, fills, etc)
__ / 10 pt
Relationship of combination marks designed to Strategic Plan
Stage V – Final Combination Mark (20 pts)
__ / 1 pt
Correct Format (.pdf)
__ / 3 pt
3 different sizes of final combination mark represented (color)
__ / 1 pt
Demonstrates strong design and layout decisions
__ / 5 pt
Demonstrates Photoshop proficiency (pen tool, paths, fills, etc)
__ / 10 pt
Relationship of final combination mark designed to Strategic
Plan
Grade Total: ___ / 100 pts
Additional Comments:
Running Head: INDUSTRIALIZATION AFTER CIVIL WAR
(THESIS AND OUTLINE) 1
INDUSTRIALIZATION AFTER CIVIL WAR (THESIS AND
OUTLINE) 4

8. Industrialization after the Civil War Thesis and Outline
Patrick B. Magee
Contemporary U.S. History (HIS-105)
Pawel Goral, Professor
STRAYER University
April 24, 2015
Part 1
The Industrial Revolution marks a key defining moment in the
history of a human being; nearly every perspective of daily life
was in some way influenced. Following the Civil War,
industrialization took on a random change of events that had a
main influence on civilizing American life (Boyer, 2001).
Part 2
The Industrial Revolution affected legislative, manufacturing,
and farming and leading to an augment in the prosperity and
wealth of the nations in which it happened. First, improved and
new methods of fertilizing the land, rearing and breeding
animals, harvesting and planting crops improved productivity.
Secondly, the entrance farm machinery that was steam-powered
with the intention of substituting farm laborers were needed to
work the land. Thirdly was Homestead Act, a major amount of
land had been reserved for cheap to migrated families from the
west. The farmer was capable to possess their farm and home
using their individual resources and time, once their
responsibility to the administration were rewarded in five years

9. the land was theirs with no strings attached (History of the
United States Industrialization and reform (1870-1916), 2015).
Even though slavery had been eradicated and the war was over,
there was no change in anything for African American. They
restricted to the rights (the Jim Crow law) they had and had to
toil for their masters. Even if African Americans were
independent, they were still subjected to punishments and
violence. They still had to undergo hardship. Several African
Americans still built organizations and black communities that
were the purpose to enhance their economic development,
educate them, and build a helpful society that would dare Jim
Crow laws (McGeehan & Gall, 2001).
The new railways stimulated the growth of the economy. Mining
corporations shipped raw materials to their factories over long
distances speedily using these railways. Producers disseminated
their finished product by rail to points all over the nation. To
their owners, the rails became extremely lucrative businesses.
Throughout the Industrial Revolution, everybody had to adjust
to the huge workload that was produced. During that time,
product demand was high, the only concern and thought the
manufacturer had was how to sustain the business. Humans
were used as machines, with no care and considerations to their
welfare and health. On one occasion they were faced with the
outcome for their disrespect for life, laws were established to
protect the employees. Adherence to the law slowed production
and became costly. Children and Women were able to join the
labor force, except for long working hours and little pay. A lot
of were face with short lunch breaks, dangerous health issues,
and poor work conditions. The success of the economy was
frequently left unrestrained by the system. With the use of
machines, the unemployment rate increased. The Industrial
Revolution led to increasing in population (McGeehan & Gall,
2001).
Those affected by industrial revolution were farmers, middle
class, underprivileged, the wealth, people and the government.
Middle-class women throughout this period become occupied in

10. the labor force having their characteristic homemaker
responsibility altered. Few executives; mostly Swedish, Irish,
and black women worked as servants. To acquire the right of
women to vote, the NAWSA (National American Woman
Suffrage Association) was created. European immigrants
settling in U.S increased. Most of them were poor with their
living conditions overcrowded and dirty. Unskilled workers
were allowed to operate hazardous machines hence their
working conditions were not safe (McGeehan & Gall, 2001).
References
Boyer, P. (2001). The Oxford companion to United States
history. Oxford: Oxford University Press.
Handlin, O. (1959). Immigration as a factor in American
history. Englewood Cliffs, N.J.: Prentice-Hall.
History of the United States Industrialization and reform (1870-
1916). (n.d.). Retrieved April 25, 2015, from
http://www.theusaonline.com/history/industrialization.htm
McGeehan, J., & Gall, M. (2001). Let's review: U.S. history and
government (3rd ed.). Hauppauge, NY: Barron's Educational
Series.