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1. BUS 475 Week 10 Assignment 3
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BUS 475 Week 10 Assignment3 – Challenges in Global Business Environment
According to the textbook, ongoing challenges in the global business environmentare mostlyattributed to unethical
business practices,failure to embrace technologyadvancements,and stiffcompetition among businesses.Use the
Internet to research the code of ethical conduct of one (1) of the following organizations:
AT•&T
HersheyCompany•
Coca-Cola•
Chevron•
Next, use the Internet to research the code of ethical conduct of two (2) similar companies in the same industryas the
companyyou have chosen.
Write a six to eight(6-8) page paper in which you:
1. Specify, in brief, the nature, structure,types of products or service of the business you selected.Examine the
information within the company’s code ofethical conduct, and choose three (3) key issues from within the document
that you believe are critical for success.Provide a rationale for the response.
2. Using the three (3) key issues you selected as a benchmark,compare and contrastthe codes of conductof two (2)
similar companies within the same industryas your chosen company.
3. Examine the extent to which the two (2) similar companies you researched have addressed the key issues you
selected.Hypothesize two (2) potential positive outcomes for each companyif each addresses the key issues in
question and two (2) potential adverse effects if each companyfails to address these issues.

2. 4. Propose two (2) techniques thatthe original companyyou selected could use in order to ensure that its code of
conductwill remain relevantthrough years of changing economic,political,social,cultural,and technological forces
on business and society.Next, evaluate the effectiveness of two (2) methods thatthe company currently adopts in
order to manage environmentissues.
5. Examine two (2) approaches thatthe original companyyou selected has taken in order to embrace technological
advancements for innovation and thus improve business offerings.Anticipate three (3) potential technological
challenges the companycould face, and recommend one (1) strategy that the companycould use in order to
eliminate or minimize each of these anticipated challenges.
6. Specify at leastone (1) one lobbying strategy that the original companyyou selected has used in an effort to
influence national or local governmentdecisions in its favor. Summarize the issue in question,and ascertain whether
or not the lobbying effort was appropriate.Justifythe response.
7. Analyze two (2) global corporate citizenship efforts of the original companyyou selected,and assess the extent to
which these efforts are effective in accomplishing the company’s goals.Examine the manner in which the two (2)
global citizenship efforts could contribute significantlyto the company’s sustainable developmentgoa ls.
8. Use at leastfour (4) quality references.Note: Wikipedia and other Websites do notqualify as academic resources.
Assignment3:Presentation of Assignment2
Due Week 10 and worth 100 points
In this assignment,you will condense information from Ass ignment2 to create a PowerPointpresentation.
Faculty Note: If there is a hardship for any studentin being able to secure a microphone to complete this assignment,
allow the studentto use the notes section ofPowerPointto write a narrative of what he or she would sayif actually
presenting.
Create a nine (9) slide PowerPointPresentation in which you:
1. Provide a title slide (as indicated in the formatrequirements below) followed bya slide with an introduction to your
presentation.
2. Summarize your response to each of the criteria in Assignment2 – one (1) slide per criterion,for a total of seven
(7) slides.
3. Provide a summaryslide which addresses keypoints of your paper.
4. Narrate each slide,using a microphone,and indicate whatyou would say if you were actually presenting in frontof
an audience.
Your assignmentmustfollow these formatting requirements:

3. Formatthe PowerPointpresentation with headings on each slide and three to four (3-4) relevant graphics
(photographs,graphs,clip art, etc.), ensuring thatthe presentation is visuallyappealing and readable from 18 feet
away. Check with your professor for any additional instructions.•
Include a title slide containing the title of the assignment,the student’s name,the professor’s name,th e course title,
and the date. The title slide is not included in the required slide length.•
The specific course learning outcomes associated with this assignmentare:
Evaluate the influences ofchanging economic,political,social,cultural,and technological forces on business and
society.•
Use technologyand information resources to research issues in business and society.•
Write clearly and conciselyaboutbusiness and societyusing proper writing mechanics.•
Grading for this assignmentwill be based on answer quality,logic / organization of the paper,and language and
writing skills,using the following rubric.