Persuasive Essay
This writing assignment involves writing your persuasive essay. Once you draft your essay and
revise, you may submit it for feedback. The feedback will help you write the final draft; your
final draft will be graded.
Option #1: Fallacies in the Media’s Spotlight
Identify and research a person in the media's spotlight who has used a specific logical fallacy.
Please be sure the thesis statement includes the logical fallacy you discuss in your paper, the
person who used it, and a brief look at the examples from your paper showing how the fallacy
was used. Use a persuasive tone throughout to encourage your chosen audience to accept your
thesis statement. Detailing the fallacy examples and explaining how they relate to your chosen
fallacy is a strong persuasive method for the body paragraphs. Strive to provide at least three
examples (one for each body paragraph) where the person used the fallacy.
Sample Thesis Statement: “Kim Kardashian used the Post Hoc Fallacy when (add example 1),
(add example 2), and (add example 3).”
Option #2: Dear Editor:
Select a problem in your community or your school that you feel passionately about (students
talking on cell phones in the classroom, the need for more recreational centers in your city,
etc.) and write a letter to the editor of your local newspaper. (For tips on writing a strong
opinion letter, visit http://www.ccmc.org/node/16090)
You do not need to format this assignment like a formal business letter, but do start your letter
with the phrase “Dear Editor:”
In the body of your letter, explain the problem (suggested for body paragraph 1), express your
views on it such as the potentially negative effects (suggested for body paragraph 2), and then
offer a solution to it (suggested for body paragraph 3). In order to effectively persuade your
audience—the newspaper’s readers—to agree with you and to act on your solution, you will
need to fully understand the problem and understand your audience. In addition, you will need
to be able to describe the problem detail, to clearly explain your position on it using a
persuasive tone, and to provide strong, concrete examples to back up your claims.
Sample Thesis Statement: “Valley Community College has (add problem), which (add your
stance/potentially negative impacts); therefore, (add solution).”
Formatting requirements are on the next page.
Header: Include a header in the upper left-hand corner of your writing assignment with the
following information:
• Your first and last name
• Course Title (Composition I)
• Assignment name (Persuasive Essay)
• Current Date
Length: This assignment should be at least 750 words.
Format:
• Double-spacing throughout
• Title, centered after heading
• Standard 12-point font (Arial, TimesNewRoman, Calibri)
• 1” margins on all sides
• Save the file using one of the following extensions: .docx, .doc, .rtf, or .txt
.
American Apparel Submit your completed strategy and change ma.docxADDY50
American Apparel:
Submit your completed strategy and change management plan. It should include all critical elements of the final project, incorporating all feedback and knowledge gained in the course.
1 Assignment:Economic Environment
In 2018 I worked in a soft drinks company where they adopted the recent technology in the production to increase the production rates and the accuracy of the quality of the products. After the introduction of the technology in the company, a large number of people lost their jobs since the tech replaced the labour and was cheaper than the manual production that involved individuals directly. The technological factors are one of the external factors that are increasingly affecting the business organization. The business changes relate to the presence and the development of technology.
The technology increases the supply of the products. The increase in the supply enables the company to keep up with the demand for the soft drinks. The technology enables the company to increase the productivity and the communication between the suppliers and the consumers. The company can cut down the waste as well as keep up with the demands due to technological advancement. The technology also increased the accuracy in production due to the machinery that was more accurate than the human labour and the company was able to cut down the waste again. The company reduced its expenditure in terms of the losses incurred due to poor production.
It is important to consider the environment while thinking about the strategy change. The supply and demand within the business affect organizational ability. The demand and the supply stimulate each other impacting the prices of the goods and services in the budget. The customer's interest in specific products exhausts the supply available and increases demand. The demand and supply of goods and services have a high influence in determining the prices of goods and services. The prices of the product are likely to fall if the supply keeps on growing and if the supply keeps on decreasing the prices are likely to keep on growing (Becker, 2017). However, with the market economy, the interest consumers, as well as the companies, produce limits product that matches the demand and the supply and it is used in determining the product development and production.
References
Becker, G. S. (2017).
Economic theory
. Routledge.
Introduction to Economics; Market Equilibrium and Market Forces
Macroeconomics: Crash Course Economics #5
2 Assignment: American Apparel
American Apparel Company is a clothing Manufactures Company. The company designs its clothing distributes and markets its products. It is situated in North America. It is one of the largest marketing companies situated in Northern America. The mission declaration of American Apparel Firm declares that the company is dedicated to high-quality yields, underling care, confines in the business and art, project and tech. The missi.
Write a five to seven (5-7) page paper in which you1. Compare a.docxambersalomon88660
Write a five to seven (5-7) page paper in which you:
1. Compare and contrast the major characteristics of the political and reform eras of policing.
2. Identify the skills and knowledge that are imparted to police trainees during their academy training and explain the importance of these skills in relation to real world applications.
3. Provide your own definition of community-policing and explain the difference between community policing and traditional policing.
4. Critically examine the important elements of implementation and evaluation phases of community policing and problem solving.
5. Determine the top five (5) qualities that detectives and undercover officers need to possess (one [1] being the most important). Provide a rationale for your response.
6. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. T.
This is a power point file with embedded spreadsheets that anyone can use to assess the health of their business just before Covid-19. It is the first of five modules.
Running Head: THE MARKETING PLAN 1
5
Natasha McClarin
October 6, 2018:
INTRODUCTION
Women on the Go is a start-up company that has over many years targeted women who cannot do clothing purchasing. The target is because there are women out there who do not know how to purchase their clothing and accessories. Therefore, assistance will be given by women on the go since that is the main aim of the company. This specific service will be aimed at rich customer who simply do not have much knowledge of the clothing industry and time to visit clothing stores in town. Despite all of these, such kind of people they have social obligation that they are supposed to meet, therefore Women on the go is there for me.
The business model for women on the go is the franchise business model, here the company has reach agreement with other clothing manufacturing companies that we will sell products to women on their behalf. It will be done in a percentage of the invoicing or sometimes a fixed fee depending on the particular agreement. The product line of the company will be women right casual, semi-formal look and gym wear and accessories.
Mission: Traditional, ethnic products creating sustainable employment for craftsmen and
artisans in rural India.
Target Segment: Focusing on women who are in need of dressing assistance for social occasions and are willing to have an organization which can style up their quotient.
Life Style: Affluent women who are rich of upper middle class or who are on business and corporate class.
Age group: 23 years and above
Geography: Anyone with any color, culture or Origin.
Geographical Places: Metros, tier 2 & tier 3 cities.
Product line: Dedication to dress women in formal and semi-formal look, right casual look, teamed with right accessories.
Tag line: Women on the go dresses you up.
Below is a market Research
1. Our company has decided to follow a mixed strategy here by combining both deductive and an inductive approach, using ethnographic research and a case study method.
We have decided that we will study the target section that the company has indicated above by initiating online programs where we will be able to know how many women want to up their dressing style quotient, idea to convert women to be buying our services, this will definitely create an idea in their mind that image and personal branding will make them in profession and person life.
2. We will also conduct online surveys of the targeted group in association with the lead up market brands like Dolce & Gabbana, Gucci and Louis Vuitton. With no doubt is that they will support us since they will be sure to be our future suppliers.
3. We conduct ground discussions with our own sales teams which is down on the market floor of leading garment accessories and shoe brands.
4. We will also have a promotion strategy, where we will be able to sit in promotions with a woman working in.
MKT 3230 A02 (3 CH) CONSUMER BEHAVIOUR Dr. Marcio Coel.docxroushhsiu
MKT 3230 A02 (3 CH)
CONSUMER BEHAVIOUR
Dr. Marcio Coelho
108 Drake, MW 2.30 -3.45 pm
1
Consumer Behaviour Project (20%) 1
This project is designed to enhance your understanding of the processes involved in and the influences on
Consumer Behaviour.
The main objectives of the Consumer Behaviour Project are:
• To develop an appreciation for the value of knowledge of Consumer Behaviour in developing a
successful marketing strategy
• To provide a coherent framework for interpreting consumer reactions to marketing stimuli
• To develop an appreciation of the ethical dimensions of consumer marketing
• To develop your knowledge on how to write precisely and concisely for business writing
To achieve these objectives, you will be asked to do some specific tasks:
• Learn and use key terms, definitions, and concepts used in the field of Consumer Behaviour
• Show knowledge and understanding of the course material in your group project
• Engage in and report on your own consumer behaviour with an increased awareness of the
internal and external forces at work when you make a purchase
• Share with the class your applications of Consumer Behaviour theory, using your group’s project
Your group will choose a product (good, service, combination, event, person, place, etc.) which is
currently offered for sale in the Canadian marketplace today by a specific company (it need not be
manufactured in Canada).
After learning about the consumers who buy this product, create the concept of a product extension. This
new product must be something that is not currently marketed by that particular company, that you think
would interest the same customers who are now buying the original product.
EXAMPLE: if you chose Gatorade with their green (and other colours) drink which is marketed to young
sporty people, particularly males, your product line extension might be a line of Gatorade sports clothing.
I should advise you to choose a product for which you will be able to find an advertising campaign; you
may use an ad from the Internet but be sure it can be printed out to hand in, and that it has the elements of
an advertisement and is not just a picture (an ad can be just a picture but that's a philosophical debate for
another time).
i. Point of View
When writing the project, put yourself in the role of a marketing consultant to the producer of the product
you have selected. Write it like a business report - clear and concise.
1 Project developed by M Louise Ripley, M.B.A., Ph.D from York University, Toronto. Used with Permission
2
ii. General Format for all Five Parts
For each Part of the Project you will hand in within the first 15 minutes of class on the day it is due, the
required number of pages as stated below, typed in standard font - Times New Roman, Helvetica, or Arial
Regular (NOT Ariel Narrow), single-spaced in not less than 11-point type, with 1" margins all around.
a..
1
2
Corporate Entrepreneurship
Damascus Johnson
Corporate Entrepreneurship
Question 1
Procter & Gamble is an American international company that was established in 1837. William Procter and James Gamble are credited with establishing the company in Cincinnati, Ohio, in the United States. The business manufactures and sells hygiene and cosmetics items like Gillette razors, Pampers diapers, and Gain fabric softener. Businesses around the world recognize and embrace entrepreneurship for its capacity to spark productivity, ensure sustainability, and secure a competitive edge. The effective distribution of its commodities is one of the many capabilities that Procter and Gamble possesses as an entrepreneurial force. Through the use of distribution centers owned by the company as well as third-party distribution partners, the business makes certain that its goods are available in sufficient quantities on the market (Kuratko, 2017). Additionally, it has been successful in incorporating powerful consumer brands into its portfolio. For the vast majority of customers, the firm's products, such as Pampers and Downy fabric conditioners, are now household names thanks to the effective branding that the company has implemented. As a result, the company has been able to maintain its lead over its rivals. To capitalize on this potential, the company has created new goods that fit current consumer needs. Another entrepreneurship strength of the organization is its deployment of global scale activities, which has resulted in high productivity and effectiveness significant to its global structure.
Question 2
Procter & Gamble has instituted policies to expand both corporate value creation and entrepreneurial endeavors. Being proactive is one of the company's strategies. To identify this component, consider its dedication to acquiring cutting-edge technologies that aid in developing products in response to consumer needs and gaps in the market (Singh, 2016). The corporation has also begun to embrace innovation. Customers are happy because the company values their input and actively works to meet their demands, a goal they have reached through promoting creativity among employees. Using tried-and-true market research methods like customer surveys and focus groups, the company has been able to create innovative goods that are both profitable and popular. For a project to succeed, innovators need to be willing to work together and share their perspectives. Procter & Gamble has worked hard to become a more productive corporation by consistently turning out high-quality goods while keeping costs down. To lower selling prices, it is aiming to increase localisation in the supply chain. By bringing the production of goods and materials closer to where they are consumed, the corporation can save money on transportation costs. It gives the company an advantage over rivals in terms of introducing items that satisfy customer needs first.
Question 3
The .
American Apparel Submit your completed strategy and change ma.docxADDY50
American Apparel:
Submit your completed strategy and change management plan. It should include all critical elements of the final project, incorporating all feedback and knowledge gained in the course.
1 Assignment:Economic Environment
In 2018 I worked in a soft drinks company where they adopted the recent technology in the production to increase the production rates and the accuracy of the quality of the products. After the introduction of the technology in the company, a large number of people lost their jobs since the tech replaced the labour and was cheaper than the manual production that involved individuals directly. The technological factors are one of the external factors that are increasingly affecting the business organization. The business changes relate to the presence and the development of technology.
The technology increases the supply of the products. The increase in the supply enables the company to keep up with the demand for the soft drinks. The technology enables the company to increase the productivity and the communication between the suppliers and the consumers. The company can cut down the waste as well as keep up with the demands due to technological advancement. The technology also increased the accuracy in production due to the machinery that was more accurate than the human labour and the company was able to cut down the waste again. The company reduced its expenditure in terms of the losses incurred due to poor production.
It is important to consider the environment while thinking about the strategy change. The supply and demand within the business affect organizational ability. The demand and the supply stimulate each other impacting the prices of the goods and services in the budget. The customer's interest in specific products exhausts the supply available and increases demand. The demand and supply of goods and services have a high influence in determining the prices of goods and services. The prices of the product are likely to fall if the supply keeps on growing and if the supply keeps on decreasing the prices are likely to keep on growing (Becker, 2017). However, with the market economy, the interest consumers, as well as the companies, produce limits product that matches the demand and the supply and it is used in determining the product development and production.
References
Becker, G. S. (2017).
Economic theory
. Routledge.
Introduction to Economics; Market Equilibrium and Market Forces
Macroeconomics: Crash Course Economics #5
2 Assignment: American Apparel
American Apparel Company is a clothing Manufactures Company. The company designs its clothing distributes and markets its products. It is situated in North America. It is one of the largest marketing companies situated in Northern America. The mission declaration of American Apparel Firm declares that the company is dedicated to high-quality yields, underling care, confines in the business and art, project and tech. The missi.
Write a five to seven (5-7) page paper in which you1. Compare a.docxambersalomon88660
Write a five to seven (5-7) page paper in which you:
1. Compare and contrast the major characteristics of the political and reform eras of policing.
2. Identify the skills and knowledge that are imparted to police trainees during their academy training and explain the importance of these skills in relation to real world applications.
3. Provide your own definition of community-policing and explain the difference between community policing and traditional policing.
4. Critically examine the important elements of implementation and evaluation phases of community policing and problem solving.
5. Determine the top five (5) qualities that detectives and undercover officers need to possess (one [1] being the most important). Provide a rationale for your response.
6. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. T.
This is a power point file with embedded spreadsheets that anyone can use to assess the health of their business just before Covid-19. It is the first of five modules.
Running Head: THE MARKETING PLAN 1
5
Natasha McClarin
October 6, 2018:
INTRODUCTION
Women on the Go is a start-up company that has over many years targeted women who cannot do clothing purchasing. The target is because there are women out there who do not know how to purchase their clothing and accessories. Therefore, assistance will be given by women on the go since that is the main aim of the company. This specific service will be aimed at rich customer who simply do not have much knowledge of the clothing industry and time to visit clothing stores in town. Despite all of these, such kind of people they have social obligation that they are supposed to meet, therefore Women on the go is there for me.
The business model for women on the go is the franchise business model, here the company has reach agreement with other clothing manufacturing companies that we will sell products to women on their behalf. It will be done in a percentage of the invoicing or sometimes a fixed fee depending on the particular agreement. The product line of the company will be women right casual, semi-formal look and gym wear and accessories.
Mission: Traditional, ethnic products creating sustainable employment for craftsmen and
artisans in rural India.
Target Segment: Focusing on women who are in need of dressing assistance for social occasions and are willing to have an organization which can style up their quotient.
Life Style: Affluent women who are rich of upper middle class or who are on business and corporate class.
Age group: 23 years and above
Geography: Anyone with any color, culture or Origin.
Geographical Places: Metros, tier 2 & tier 3 cities.
Product line: Dedication to dress women in formal and semi-formal look, right casual look, teamed with right accessories.
Tag line: Women on the go dresses you up.
Below is a market Research
1. Our company has decided to follow a mixed strategy here by combining both deductive and an inductive approach, using ethnographic research and a case study method.
We have decided that we will study the target section that the company has indicated above by initiating online programs where we will be able to know how many women want to up their dressing style quotient, idea to convert women to be buying our services, this will definitely create an idea in their mind that image and personal branding will make them in profession and person life.
2. We will also conduct online surveys of the targeted group in association with the lead up market brands like Dolce & Gabbana, Gucci and Louis Vuitton. With no doubt is that they will support us since they will be sure to be our future suppliers.
3. We conduct ground discussions with our own sales teams which is down on the market floor of leading garment accessories and shoe brands.
4. We will also have a promotion strategy, where we will be able to sit in promotions with a woman working in.
MKT 3230 A02 (3 CH) CONSUMER BEHAVIOUR Dr. Marcio Coel.docxroushhsiu
MKT 3230 A02 (3 CH)
CONSUMER BEHAVIOUR
Dr. Marcio Coelho
108 Drake, MW 2.30 -3.45 pm
1
Consumer Behaviour Project (20%) 1
This project is designed to enhance your understanding of the processes involved in and the influences on
Consumer Behaviour.
The main objectives of the Consumer Behaviour Project are:
• To develop an appreciation for the value of knowledge of Consumer Behaviour in developing a
successful marketing strategy
• To provide a coherent framework for interpreting consumer reactions to marketing stimuli
• To develop an appreciation of the ethical dimensions of consumer marketing
• To develop your knowledge on how to write precisely and concisely for business writing
To achieve these objectives, you will be asked to do some specific tasks:
• Learn and use key terms, definitions, and concepts used in the field of Consumer Behaviour
• Show knowledge and understanding of the course material in your group project
• Engage in and report on your own consumer behaviour with an increased awareness of the
internal and external forces at work when you make a purchase
• Share with the class your applications of Consumer Behaviour theory, using your group’s project
Your group will choose a product (good, service, combination, event, person, place, etc.) which is
currently offered for sale in the Canadian marketplace today by a specific company (it need not be
manufactured in Canada).
After learning about the consumers who buy this product, create the concept of a product extension. This
new product must be something that is not currently marketed by that particular company, that you think
would interest the same customers who are now buying the original product.
EXAMPLE: if you chose Gatorade with their green (and other colours) drink which is marketed to young
sporty people, particularly males, your product line extension might be a line of Gatorade sports clothing.
I should advise you to choose a product for which you will be able to find an advertising campaign; you
may use an ad from the Internet but be sure it can be printed out to hand in, and that it has the elements of
an advertisement and is not just a picture (an ad can be just a picture but that's a philosophical debate for
another time).
i. Point of View
When writing the project, put yourself in the role of a marketing consultant to the producer of the product
you have selected. Write it like a business report - clear and concise.
1 Project developed by M Louise Ripley, M.B.A., Ph.D from York University, Toronto. Used with Permission
2
ii. General Format for all Five Parts
For each Part of the Project you will hand in within the first 15 minutes of class on the day it is due, the
required number of pages as stated below, typed in standard font - Times New Roman, Helvetica, or Arial
Regular (NOT Ariel Narrow), single-spaced in not less than 11-point type, with 1" margins all around.
a..
1
2
Corporate Entrepreneurship
Damascus Johnson
Corporate Entrepreneurship
Question 1
Procter & Gamble is an American international company that was established in 1837. William Procter and James Gamble are credited with establishing the company in Cincinnati, Ohio, in the United States. The business manufactures and sells hygiene and cosmetics items like Gillette razors, Pampers diapers, and Gain fabric softener. Businesses around the world recognize and embrace entrepreneurship for its capacity to spark productivity, ensure sustainability, and secure a competitive edge. The effective distribution of its commodities is one of the many capabilities that Procter and Gamble possesses as an entrepreneurial force. Through the use of distribution centers owned by the company as well as third-party distribution partners, the business makes certain that its goods are available in sufficient quantities on the market (Kuratko, 2017). Additionally, it has been successful in incorporating powerful consumer brands into its portfolio. For the vast majority of customers, the firm's products, such as Pampers and Downy fabric conditioners, are now household names thanks to the effective branding that the company has implemented. As a result, the company has been able to maintain its lead over its rivals. To capitalize on this potential, the company has created new goods that fit current consumer needs. Another entrepreneurship strength of the organization is its deployment of global scale activities, which has resulted in high productivity and effectiveness significant to its global structure.
Question 2
Procter & Gamble has instituted policies to expand both corporate value creation and entrepreneurial endeavors. Being proactive is one of the company's strategies. To identify this component, consider its dedication to acquiring cutting-edge technologies that aid in developing products in response to consumer needs and gaps in the market (Singh, 2016). The corporation has also begun to embrace innovation. Customers are happy because the company values their input and actively works to meet their demands, a goal they have reached through promoting creativity among employees. Using tried-and-true market research methods like customer surveys and focus groups, the company has been able to create innovative goods that are both profitable and popular. For a project to succeed, innovators need to be willing to work together and share their perspectives. Procter & Gamble has worked hard to become a more productive corporation by consistently turning out high-quality goods while keeping costs down. To lower selling prices, it is aiming to increase localisation in the supply chain. By bringing the production of goods and materials closer to where they are consumed, the corporation can save money on transportation costs. It gives the company an advantage over rivals in terms of introducing items that satisfy customer needs first.
Question 3
The .
GCU Colangelo College of BusinessForm 10-K TutorialMatthewTennant613
GCU Colangelo College of Business
Form 10-K Tutorial
Locate a Form 10-K Directly
Locate a company’s Form 10-K directly from its website.
Visit: https://www.coca-colacompany.com/home
Look for the “Investors” menu option at the top of the page and click the word Investors
On the next page look for the menu option “Filings and Reports” – hover over this menu item and you should see “annual filings” select annual filings.
There will be a list of annual filings for a number of years. Select the most recent report to use for assignments.
Locate a Form 10-K using SEC.gov
Use the following link: https://www.sec.gov to locate the menu option “Filings”.
Hover over filings and select the “Company filing search”.
Type in Ticker number (see list provided in the syllabus)
A list of companies will show up in a list. Select Coca-Cola.
View the options on the right side of the screen and select the dropdown menu for “10-K (annual report).
Select the most recent date and click on the live link.
The form 10-K should open in a new tab.
FMM 325 Milestone One Rubric
Requirements of submission: Assignment must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and
discipline-appropriate citations. Page length requirements: 2–3 pages.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Target Market
Profile
Includes all of the main
elements and requirements to
demonstrate knowledge of
the market category, target
market, and size range for the
market category
Includes most of the main
elements and requirements and
demonstrates knowledge of the
market category, target market,
and size range for the market
category
Includes some of the main
elements and requirements and
demonstrates knowledge of the
market category, target market,
and size range for the market
category
Does not include any of the
main elements and
requirements
25
Validation of Target
Market Data
Examines a variety of sources
to validate the target market
data successfully
Examines some sources to
validate the target market data
Very few sources are examined
to validate the target market
data
Does not examine sources to
validate the target market data
25
Incorporation and
Application:
Understanding the
Eco-Customer
Integrates course concepts
effectively and clearly
explains the significance of
understanding the specific
customer profile
Integrates most course concepts
effectively and explains the
significance of understanding
the specific customer profile
Integrates some course
concepts effectively and
somewhat explains the
significance of understanding
the specific customer profile
Does not correctly apply any of
the course concepts or themes
to explain the customer profile
25
Research Incorporates many scholarly
resources effectively that
...
A company self-examination. What are we known for Who do we want to.docxaryan532920
A company self-examination. What are we known for? Who do we want to become?
In this assignment, you will create an ORIGINAL Situation Analysis for one (1) of the following companies / brands: Mini Cooper, Samsung, Dairy Queen, or Axe.
Each of these three (4) companies (Mini Cooper, Samsung, Dairy Queen,
or
Axe) has been through numerous changes in recent years. For this assignment, select only one
(1)
company / brand. Use the information listed, as well as your own knowledge and research, to complete the situation analysis template for the company located in the Blackboard online course. Additional research should include the use of the company’s Website, the course textbook, and other online sources.
Click here to download the required template.
Submit the completed template via the Assignment 2 submission link.
*Remember to only select
one (1)
brand from the options below (click on Option A, Option B, or Option C to view each available brand).
Option A
Option B
Option C
Option D
Mini Cooper
Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, catering to your individual needs.
MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.
Samsung
"Inspire the World, Create the Future".
The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people. We have delivered world best products and services through passion for innovation and optimal operation. We look forward to exploring new business areas such as healthcare and automotive electronics and continue our journey through history of innovation.
Samsung Electronics will welcome new challenges and opportunities with joy.
Dairy Queen
Mission
To create positive memories for all who touch DQ.
Vision
DQ-the world’s quick service restaurant
Axe
Mission
We’ve all been there. Been told that ‘a real man’ wouldn’t do that or to ‘man up’. YAWN. The fact is that over half of us have been told that ‘real men’ have to behave a certain way. Those outdated masculinity stereotypes might have been the norm decades ago, but times have changed, bro. You do you!
We linked up with Ditch The Label, an anti-bullying charity, to help stop bullying and shed those old expectations of masculinity once and for all. So far, we’ve supported 1,582,079 young people through some pretty tough times and we ain’t stopping there.
Click here to view the grading rubric.
If you need help with submitting the assignment, click here to view a video on submitting a clickable rubric assignment.
Scholarly, Peer Reviewed, and Other Credible SourcesSource type.docxanhlodge
Scholarly, Peer Reviewed, and Other Credible Sources
Source type
What is it?
Examples
Best used for
Scholarly
A source written by scholars or academics in a field. The purpose of many scholarly sources is to report on original research or experimentation in order to make such information available to the rest of the scholarly community. The audience for scholarly sources is other scholars or experts in a field. Scholarly sources include references and usually use language that is technical or at a high reading level.
*Note: Different databases may define “scholarly” in slightly different ways, and thus a source that is considered “scholarly” in one database may not be considered “scholarly” in another database. The final decision about the appropriateness of a given source for a particular assignment is left to the instructor.
Scholarly Journals
· Journal of Management Information Systems
· American Journal of Public Health
· Early Childhood Research Quarterly
Scholarly Books (published by a university press or other high-quality publisher)
· Shari’a Politics: Islamic Law and Society in the Modern World
· The Grand Design: Strategy and the U.S. Civil War
· The Hidden Mechanics of Exercise: Molecules That Move Us
Journal articles:
· Recent research on a topic
· Very specific topics or narrow fields of research
· NOT good for an introduction to or broad overview of a topic
Books:
· In-depth information and research on a topic
· Putting a topic into context
· Historical information on a topic
Peer Reviewed
A publication that has gone through an official editorial process that involves review and approval by the author’s peers (experts in the same subject area). Many (but not all) scholarly publications are peer reviewed.
*Note: even though a journal is peer reviewed, some types of articles within that journal may not be peer reviewed. These might include editorials or book reviews.
**Note: some publications (such as some trade journals) can be peer reviewed but not scholarly. This is not common.
See “Scholarly Journals” above
Books go through a different editorial process and are not usually considered to be “peer reviewed”. However, they can still be excellent scholarly sources.
See above
Credible
A source that can be trusted to contain accurate information that is backed up by evidence or can be verified in other trusted sources. Many types of sources can fall into this category.
*Note: The final decision about the appropriateness of a given source for a particular assignment is left to the instructor.
See above. Also:
· Newspapers
· Magazines
· Books
· Trade journals or publications
· Government websites
· Websites from educational institutions (like universities)
· Websites or other publications from reputable organizations (like the Mayo Clinic)
· Encyclopedias (general or subject)
Many websites could be considered credible. The more information provided about the source, the more likely they are to be credible. Look .
HRM-586 labor Relations
·
·
·
·
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Labor Relations Course Project
Guidelines | Course Project Topics | Grading Rubrics
Guidelines
Back to Top
There is a written Course Project due at the end of Week 6. It should be 15–20 pages in length (excluding the cover and reference pages). Your work must be double spaced with 1-in. margins and should use one of the five approved style formats (APA or MLA are preferred). You may select one topic from the list below.
You should choose a labor relations topic that is of interest to you. This could be (a) an idea that comes out of one of the class case studies, (b) something you have wanted to investigate for a long time and have not had time for, (c) a labor relations issue that is pressing at work and needs a solution, or (d) a recommendation that you want to make to your organization's labor relations professionals or to your union.
Your paper should be organized in such a way that you integrate the following elements into your work.
· A clear thesis that consists of at least two main points
· An introduction section with a detailed background or history of the topic
· A literature review that incorporates research supporting your assertions on the topic
· A recommendation section in which you will explain what you have learned and how you propose to alter or amend the situation discussed
· A conclusion
Course Project Topics
Back to Top
1. The Relation of Job Satisfaction to Union Involvement
2. Managing in a Union Environment
3. Should Labor Unions Be Expanded or Restricted?
4. Collective Bargaining and Contract Administration: Present and Future
5. The Future of Unions in the United States
6. Right-to-Work Laws: Where Are They Headed in the Future?
7. Labor Unions' Influence in the Political Arena
8. Written Employment Contracts: Are They Right for a Company?
9. White-Collar Unionism in the United States in the Next Decade: An Attempt to Predict its Future Size and Shape
10. Managerial Resistance to Unionism: How Deeply Rooted, How Widespread, and How Logical Is It?
11. An Evaluation of Organized Labor's Relationship With the Black Community
12. The Influence of Bill Clinton's Presidency on Organized Labor
13. Management's Replacement Worker Strategy After the Air Traffic Controller Strike: How Potent and How Fair a Weapon?
14. The Declining Incidence of Strikes in the United States and Some Possible Explanations
15. Mediation: An Assessment of its Potential Value
16. Technological Innovation as a Cause of Strikes
17. The Role of Violence in Strike and Lockout Situations
18. Legal Issues in the Private Arbitration Process
19. Effective Use of the Grievance Procedure for Settlement of Disputes
20. Trends in the Area of Management Prerogatives
21. Quality of Work-Life Programs: Are They Nothing More Than a Fad?
22. Plant Closedowns and WARN
23. Union Mergers: Problems and Opportunities
24. History of a Particular Labor Union With Which You Are Familiar
Grading Rubrics
Back to Top
Content (60%)
Point.
2
A. Sample,
3
PHI 2604 CREATING YOUR OUTLINE
A good practice before you write your paper is to create an outline. This should include 1) your thesis statement (main argument), 2) an outline and 3) a works cited page.
Follow the MLA style unless otherwise clarified with the professor.
The outline should be more detailed than just noting a) Introduction, b) argument, c) conclusion. This is too superficial to be helpful for you. Instead consider the main concepts that you will explain, or the main argument you will make and how each of the elements of the paper fit together.
In developing your outline, it may be helpful to keep the following in mind regarding philosophy papers:
"A philosophy paper presents a reasoned defense of some thesis. So a philosophy paper typically does at least one of the following:
• Defends a thesis by offering plausible reasons to support it
• Defends a thesis by showing that arguments against it are unconvincing
• Criticizes a thesis by showing that the arguments for it are unconvincing
• Contrasts two or more views on a given issue and argue for one view over the other."
Source: Bumpus, Ann. “Writing the Philosophy Paper.” Dartmouth University. 2004.
A. Sample
PHI 2604 – Critical Thinking/Ethics
Professor Sample
18th October, 2019
Negative Consequences: Single Use Plastic and Its Detriment to the Greater Good
Environmental pollution is detrimental to non-human well-being and one of the major contributors is the creation of single use plastic, much of which ends up in the oceans. We have all seen the disturbing images of turtles with plastic bags around their necks or whales, sharks and dolphins whose post-mortems reveal stomachs full of plastic debris (Hastings, 209). However, single use plastic is also detrimental to human well-being because, I argue, human health and happiness is only possible within a thriving and healthy environment. In other words, single use plastic is a moral concern. In this paper, I review single use plastic according to the utilitarian principle that we ought “to act according to the greater good for the greater number,” (Bentham, 205) and that we ought to do our utmost to reduce suffering in both human and non-human species. I also consider Bentham’s claim that “one only counts as one” and argue that from a utilitarian perspective, we should dissuade the production of single use plastic.
Outline
I. Thesis (see above)
II. Explanation of plastic pollution and its impact on the oceans and sea life. Include details of human suffering as a “Cascade Effect” of plastic pollution. Include statistics from a valid source and relevant quotes.
III. An explanation of Utilitarianism and how it can be used to argue for the banning of single use plastic. You can explain the framework and how it was developed to guard against ethical egoism and the self-interest of the wealt.
MKT10007 Fundamentals of Marketing Semester 1,19Assignment 4.docxssuserf9c51d
MKT10007 Fundamentals of Marketing
Semester 1,19
Assignment 4: Companion Document
Positioning; Check Points - Have you followed this logic sequence?
· identify USP >
· Justify your USP using the Criteria >
· Include that USP in the Brand Positioning statement >
· Demonstrate USP and other elements of your positioning using the Positioning Maps, where one of the axes on one of the maps is a USP and other axes demonstrate other Factors which the consumers regard as important.
Relevant data to support your PLC classification would include date since product launched, typical life cycle of previous models, sales growth rates and trends.
Appendix A - D and HD Assignments will refer to arguments on these slides to justify their recommendations regarding Marketing Mix with reference to PLC and Diffusion of Innovation.
[Type here]
MKT10007 Assignment 4 Companion Document S1,19.docx
COMS 560
Discussion Board Forum Grading Rubric
Criteria
Levels of Achievement
Content (70%)
Advanced
Proficient
Developing
Not Present
Points Earned
Thread – Key Components
11 to 12 points
All key components of the Discussion Board Forum prompt are answered in the thread.
10 points
Most key components of the Discussion Board Forum prompt are answered in the thread.
1 to 9 points
Some key components of the Discussion Board Forum prompt are answered in the thread.
0 points
No key components of the Discussion Board Forum prompt are answered in the thread.
Thread – Major Point Support
12 to 13 points
Major points are supported by all of the following:
· Reading & Study materials;
· Pertinent examples (conceptual and/or personal);
· Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts);
· At least 2 source citations in current APA format; and
· Integration of at least 1 biblical principle.
11 points
Major points are supported by most of the following:
· Reading & Study materials;
· Pertinent examples (conceptual and/or personal);
· Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts);
· At least 2 source citations in current APA format; and
· Integration of at least 1 biblical principle.
1 to 10 points
Major points are supported by some of the following:
· Reading & Study materials;
· Pertinent examples (conceptual and/or personal);
· Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts);
· At least 2 source citations in current APA format; and
· Integration of at least 1 biblical principle.
0 points
Major points are supported by none of the following:
· Reading & Study materials;
· Pertinent examples (conceptual and/or personal);
· Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts);
· At least 2 source citations in current APA format; and
· Integration of at least 1 biblical principle.
Replies – Key Components
5 points
Contribution ma.
Gamesia Tate
Capella University
October 15, 2016
REI Marketing Environment Worksheet
List the current characteristics of each environmental factor as they relate to REI.
U.S. Economy
How does the current U.S. economy affect REI retail operations?
1. The economy affects the purchasing power of the people. There has been poor economic conditions. Because of this, people have been unable to cater for recreational activities in their budget. On their part, the situation has affected REI retail such that there has been a reduction in the purchases.
2. Another economy element to consider is the loss of revenue. Without sufficient revenue, the company loses its ability to sustain its operations. Because of this, loss of revenue forces REI retail to cut down on its expenses to support its operations.
Global Economy
How does the current global economy affect REI retail operations?
1. In the aspect of global economy, exchange rates are crucial. The current exchange rates affect the costs and prices of the products. REI retail would therefore faces a fluctuation in their prices depending on the exchange rates.
2. A decrease in the global economy affects the costs and subsequently the revenue of REI retail. To enumerate, an increase in global economy results in an increase in revenue and in production.
Legal and Regulatory Environment
What types of legal and regulatory forces affect REI in the U.S.?
1. There exists laws and regulations in relation to advertising and marketing. Knowledge of such laws is crucial for REI retails. The retail company needs to understand the specific guidelines that pertain to their industries to be able to align their activities to the rules.
2. Training and the workplace environment of employees is crucial. REI retails needs to promote an environment that lies in accordance to Work place safety and health laws. Without that, the company might face adverse legal retaliation that might affect their business activities.
Socio-Cultural Forces
What types of social and culture trends affect REI?
1. The use of social media has become a predominant activity in the world today. In the same manner, REI retail should gain an understanding of the use of social media for their business activities. Such a criterion can be achieved through marketing their products online. Further, an online community can be created where customers interact and share about the company’s product.
2. Different behaviors exist for every cultural group. REI retail should understand the cultural orientation of their customers. Such an understanding assists in aligning the company’s product to suit the preferences and taste of each market segment.
Technological Forces
What type of technology changes affect REI?
1. Technological development has been rampant. REI retail needs to upgrade its activities to the latest technologies in the market. Without that, the company can face the threat of displacement in the highly competitive market.
2. Te ...
Question 1 For which of these sales jobs will management most li.docxIRESH3
Question 1
For which of these sales jobs will management most likely use an activity quota?
wholesale hardware sales rep
life insurance sales rep
missionary sales rep for a soap manufacturer calling on grocery stores
wholesaler's salespeople selling office supplies
Question 2
A sales quota will most likely act as an aid in:
controlling and directing salespeople's activities.
helping prepare a job description.
forecasting sales.
conducting sales training programs.
Question 3
Which of the following is an advantage of a limited payment plan for controlling sales force expenses?
high caliber salespeople generally prefer this plan
it is good when there are cost-of-living differentials among the territories
it eliminates cheating on expense accounts
management can budget its sales expenses more accurately
Question 4
A manufacturer has 20 sales representatives using their own cars to cover territories of various sizes in the eastern half of the United States. To reimburse these people for the use of their cars, the plan most equitable to both management and the sales force is a:
payment of actual expenses as reported by the sales reps.
flat rate per mile.
fixed allowance per month.
flexible allowance such as the Runzheimer plan.
Question 5
An example of unethical behavior is_______________.
poor performance
alcoholism
expense account abuse
personal problems
Question 6
Which of the following is least likely to serve as a supervisory tool or method?
reports from the sales force
printed aids like sales manuals
sales forecasts
telephone calls from a sales manager
Question 7
The best method for a manager to use when dealing with a situation of substance abuse with a sales rep is:
immediate termination of the sales rep.
ignore the situation and it will resolve itself.
provide counseling to the sales rep yourself.
refer the sales rep to professional counseling.
Question 8
A major criticism against sales quotas is that:
it is very difficult to set quotas accurately .
quotas are not fair to the sales force.
quotas cannot stimulate sales of profitable products.
quotas are not realistically attainable.
Question 9
As more salespeople use virtual offices supervisors will:
spend more time in the field with their reps.
spend less time in the field with their reps.
work at home most of the day.
have less access to information.
Question 10
A drawback to basing sales quotas on last year's sales is that this method:
places too much emphasis on territorial sales potential.
generally ignores current changes in a territory's sales potential.
is a complex system to administer.
ignores the fact that an older sales rep has covered the territory or is still there.
Question 11
As a sales manager for HighRising Company, Rocky Foster oversees 15 sales reps. Foster is an outstanding transactional leader, but he is hopelessly ineffective as a transformational leader. Is this a problem? Why, ...
Customer Service Strategies to Enhance Retention and Loyalty.docxfaithxdunce63732
Customer Service Strategies to Enhance Retention and Loyalty by the Coca Cola Company
Name: Rodney Wheeler
Institution: Rasmussen College
Date: 08/26/15
The Coca Cola Company is a multinational that has created strong global brand recognition. The company has adopted a strategy of making their products have a reception as cultural components. The strategy has been to make the diverse people of the world have a strong identification with the consumption of the Coca cola products. The company achieves this goal by maintaining their visibility in the potential markets and customizing their products to suit the consumption of the general population so that it acts as a social unifying factor.
Coca Cola Company foundation has numerous initiatives worldwide where they give back to their market blocks by funding and promoting youth sporting activities. These activities unite the people in a region by enabling them to come together and support their youths in sports. These sporting activities produce iconic athletes whom a community looks up to represent them regionally, nationally and globally. This way the company simultaneously gives back to the people while it is strengthening its brand presence. The people thus share a coke as they enjoy watching the sporting activities. The company develops customized complementary items such as cups that the consumers use in the Coca Cola events thus making them comfortable as they enjoy the beverages.
Running Head: Additional Company Research
Additional Company Research
In a bid to make Coca Cola as universal beverage, Coca Cola has ensured that it diversifies its brand beverages flavours and calorie composition. The company undertakes continuous research to ensure that the consumers’ tastes and health implications are always considered. The Company has launched several beverage flavours in the market globally to appeal to different consumers who may need something other than the classic flavour. This has enabled the Company retain its market share while serving its consumers with alternative flavours that appeal to their taste buds. Also, the company has endeavoured to produce low calorie beverages such as Coca Cola lite. The consumers thus get to feel that the company minds their welfare (Palumbo & Herbig, 2000, p.120).
References
Palumbo F. & Herbig P. (2000). The multicultural context of brand loyalty. European Journal of Innovation Management, 3(3), 116-125.
Writing Assignment: Comic Strip or Political Cartoon Analysis
You are required to submit the FINAL copy of this assignment, but you may first submit an optional
DRAFT. This will allow you to receive qualitative feedback that can inform your revision. You should
always avoid focusing solely on the grader’s DRAFT feedback; use the feedback as a supplement to the
course lessons and your own revision ideas. Always expect to revise beyond what the DRAFT grader
specifically notes.
You have two options for this assignment:
O.
Here is the brief overview of this cumulative Session Long Project (mealsdeidre
Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4.
It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace.
Please check the
outline of the
marketing plan
, which provides information on:
The final format for this cumulative Session Long Project;
A list of topics for the whole project;
The continuity and connections among SLPs 1-4.
In this module SLP1, identify a company and a charge (or task) for this marketing research project and conduct situation analysis related to your charge. This is the first step of this cumulative research project. You need to review all four SLPs first in order to better understand the requirements for this project.
Product Statement
In this section, describe the company and the product that is going to be the focus of interest for your marketing plan. For example, if your client is Apple, provide background information on the organization (e.g., what it is, what it does, history, success in what it is doing, etc.). If the charge is to market a new product (such as iPad 6), describe what iPad is, how long it has been around, how successful it has been, and who the target audience is. Be specific and detail-oriented, and do not assume that the reader is familiar with the company and product.
Identify a company and a charge for your research project at the very beginning, based on the detailed requirements for this cumulative Session Long Project. The new charge is a hypothetical task, which should be based on one of the company’s existing brands or products. It is also better to identify a new product charge for existing public firms so that you can find enough information for your task. For example, you may pick one of the following companies and charges.
Apple needs to increase its market share for iPhone 8.
Microsoft intends to increase sales of Xbox One S 10TB console.
Fitbit plans a successful release of Charge 3 wristband.
Ford needs to have a successful introduction of the 2018 Fusion.
Amazon wants to increase brand awareness for Echo digital media streamer in Japan.
Do not choose the product that is the basis of Case 1.
It is best to check with your instructor regarding the company and the charge you choose to analyz ...
Literature Review Best Practices
Things to consider as you finalize your Literature Review:
• First, and most importantly – the literature review should be a great
experience for you and teach you to seek out and find quality literature
on a topic of importance. Learning to do this well can help you succeed
as a graduate student and as a professional in your field for decades to
come – so approach it with confidence and seriousness!! Have fun!!!
• The review is an ‘excavation’ of the literature so do not write in first-person
and think of the project as a ‘display’ of the literature you have uncovered in
mainly journal articles on your topic. You will allow the sources you found to
play a key part of organizing your sections of the review.
• When organizing the project most students use one of two main approaches:
historical and niche topic focus. For a historical review – you will
demonstrate the development of the topic in the literature over a period of
time (think of the rings on a tree trunk – you will emphasize a phase of
development in the topic). For a niche topic focus review – you will narrow
your emphasis on an aspect of the topic application or execution (example:
halo effect in primary education; ethical treatment of participants in
pharmaceutical trials, etc.).
• The scholarly sources MUST come from largely journal articles that are full-
length and peer-reviewed (example: Harvard Business Review, Journal of
Applied Psychology, Academy of Management Journal, etc.). You can use a
book or website as a source, but these usually will not count toward to the 12
sources – so really take time to examine mainly journals.
• Best practices on finding sources and organizing your Literature Review:
there are at least two great approaches here, 1) find a ‘key center’ source and
work through its citations; 2) use careful key word searches and author
and/or journal searches. Let me explain these:
1. A key source approach would happen when you find the journal article that
precisely addresses your topic as you have been exploring to find
(hypothetical example: topic, Halo effect in adolescents – and Smith & Jones
2019 have written a great article; then, you begin to search each of the
sources/articles that they cite in their reference section of the article as you
desire to develop a broader understanding of the literature. From Smith and
Jones you found 18 additional articles of interest (we will call this the first
strata of articles); from these findings four articles stand out and you want to
include them in your review. Now, just as the process used with Smith &
Jones – you begin to explore the citations of the four articles chosen; this
yields 37 more articles of interest (strata two); you select 15 for your paper
and now have begun to collect the ‘puzzle pieces’ for the review. Now,
organize the sources so the literature review reveals summary and synthesis
of sources around the topic (e.
Research terminology summary1. Methodology – it is simply and only.docxaudeleypearl
Research terminology summary
1. Methodology – it is simply and only one of these
a. quantitative – data driven, largely without the human, individual consideration.
b. qualitative – used for social – sciences where it is important to consider and understand the themes of human phenomena of the lived experience.
c. mixed method- desirable for social science since both methods are used.
2. Hypothesis – this is a measurable and testable statement of fact.
a. Research question – begin with a measurable and testable question. Example: Will the room temperature change if the room thermostat is changed?
b. Hypothesis statement from research question- change the question into a statement. Example: The room temperature will change if the room thermostat is changed.
3. Variables – the contributions of the research. These are simply stated in one sentence. Memorize this simple template and insert your information: If …(IV)… then …(DV).The IV is what will be manipulated in the research. The DV is the result of the manipulation. Example: If the room thermostat is changed, then the room temperature will change.
a. Independent (IV)
b. Dependent (IV)
4. Sudy design
a. population selection
How will the study population be selected to represent what general population (quantitative).
How will the study population be selected. There is no attempt to make projections, but to understand the human phenomena of the population interviewed or observed. (Qualitative)
b. demographics and description
Age, education, ethnics, culture, SES, gender, etc
c. handling data
Protect risks, confidentiality, time frame, etc
e. risks
All research must address this. Do not assume there are no risks. There is always something, emotionally, psychologically, physical.
BUSA 2185: BUSINESS RESEARCH
Spring 2019
Research Project (Assignment 1)
Introduction (Statement of Problem, Research Topic, Research Question(s))
(25 points)
Submission and Formatting:
- Typed double-spaced lines, Times New Roman, size 12 font, 1-inch margins, letter-sized pages (8.5 x 11 inches)
- Save as a Microsoft Word (.doc/.docx) file and name your assignment in this format Name_Last Name_BUSA 2185_Assignment 1
Now it’s time to develop the focus of your project and deciding the business problem, research topic and research question(s). All sections should be written in paragraph form and properly cited using in-text citations, where necessary under the each question. Provide your written answers under each question.
Here are questions that you need to answer to build your introduction part of your research paper:
Tip: If you make any statements/presumptions that are not your own opinion, you MUST cite them.
Tip: Don’t forget to read guidelines for research project in the Attachment 1 of the syllabus (page 13)
Tip: This assignment is critical to build your paper. Since, this assignment is main input for your INTRODUCTION section.
1. Cre ...
Write a 5-7 page paper describing the historical development of info.docxherbertwilson5999
Write a 5-7 page paper describing the historical development of information systems in healthcare. Be sure to include, at minimum, the following elements:
Different types of healthcare informatics
Importance of ethical expertise when managing health information
Dynamics of informatics in today's integrated delivery systems
Be sure to use Unicheck!
.
Write a 5 paragraph essay related to the healthcare fieldthree.docxherbertwilson5999
Write a 5 paragraph essay related to the healthcare field/three major points are required
Use a variety of sentences
Use transitional words
Use in-text citations to avoid plagiarism
Remember to hand it in with a cover and a reference page
.
Write at least a six-page paper, in which youIdentify the.docxherbertwilson5999
Write at least a six-page paper, in which you:
Identify the two LDCs (from the provided list), which you will compare and assess. Explain why you chose these two countries. (Congo and Philippines)
Analyze the features that the LDCs have in common using at least five of the following nine factors (clearly label the five factors using headings):
Geography.
Extractive institutions.
Governmental corruption.
Internal or external conflicts.
Shaky financial systems.
Unfair judicial systems.
Ethnic, racial, or tribal disparities.
Lack or misuse of natural resources.
Closed (statist) economies.
Use at least seven credible sources. Wikipedia, encyclopedias, dictionaries, and blogs do not qualify as reputable academic source work at the college level. Do not use sources that are older than seven years.
.
Write a 2 page paper analyzing the fact pattern scenario below. Plea.docxherbertwilson5999
Write a 2 page paper analyzing the fact pattern scenario below. Please use your own state law. Your analysis should include application of the topics covered during the past 7 weeks. For example, search and seizure, search warrant, execution of warrant, exclusionary rule, Miranda rights, and the right against self incrimination.
Make sure all citations are in APA or Blue book format.
Please see the attached grading rubric below. This grading rubric will be used to grade this assignment.
Leila is a police officer. She is out of uniform and knocked on Dan's front door of his house and asked if she could enter to enforce a warrant she had. The warrant was a search warrant issued by a magistrate at the Lawrence District Court. His name is Mark McCale, a retired police officer for the state police department in Lawrence. The warrant indicated that "the first floor of Dan's house will be searched for a gun used in connection with a robbery and some jewelry, which was stolen." While looking in Dan's house, Officer Leila smelled what she thought to be gun powder emanating from the second floor. Officer Leila immediately walked upstairs and found a gun at the tops of the stairs. She went to confiscate the gun and while doing so noticed a note attached to the gun with an address on it. Later that afternoon police officers went to the address of the house listed on the note of the gun. Jewelry was found at this address and collected by the police officers. The address was a known address for stolen jewelry to be pawned. While at Dan's house, Dan told Officer Leila that, "I do not know what you are here for, because I did not rob Terri Grubb's jewelry store." Officer Leila asked Dan to go to the police station and Dan agreed. As they walked into the police station, Magistrate McCale yelled, "is that the person who robbed Terri Grubb's jewelry store?!" Dan replied, "I told Officer Leila already, I did not rob Terri Grubb's jewelry store."
Supporting Materials
Week 8 Assignment Grading Rubric.docx
(14 KB)
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GCU Colangelo College of BusinessForm 10-K TutorialMatthewTennant613
GCU Colangelo College of Business
Form 10-K Tutorial
Locate a Form 10-K Directly
Locate a company’s Form 10-K directly from its website.
Visit: https://www.coca-colacompany.com/home
Look for the “Investors” menu option at the top of the page and click the word Investors
On the next page look for the menu option “Filings and Reports” – hover over this menu item and you should see “annual filings” select annual filings.
There will be a list of annual filings for a number of years. Select the most recent report to use for assignments.
Locate a Form 10-K using SEC.gov
Use the following link: https://www.sec.gov to locate the menu option “Filings”.
Hover over filings and select the “Company filing search”.
Type in Ticker number (see list provided in the syllabus)
A list of companies will show up in a list. Select Coca-Cola.
View the options on the right side of the screen and select the dropdown menu for “10-K (annual report).
Select the most recent date and click on the live link.
The form 10-K should open in a new tab.
FMM 325 Milestone One Rubric
Requirements of submission: Assignment must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and
discipline-appropriate citations. Page length requirements: 2–3 pages.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Target Market
Profile
Includes all of the main
elements and requirements to
demonstrate knowledge of
the market category, target
market, and size range for the
market category
Includes most of the main
elements and requirements and
demonstrates knowledge of the
market category, target market,
and size range for the market
category
Includes some of the main
elements and requirements and
demonstrates knowledge of the
market category, target market,
and size range for the market
category
Does not include any of the
main elements and
requirements
25
Validation of Target
Market Data
Examines a variety of sources
to validate the target market
data successfully
Examines some sources to
validate the target market data
Very few sources are examined
to validate the target market
data
Does not examine sources to
validate the target market data
25
Incorporation and
Application:
Understanding the
Eco-Customer
Integrates course concepts
effectively and clearly
explains the significance of
understanding the specific
customer profile
Integrates most course concepts
effectively and explains the
significance of understanding
the specific customer profile
Integrates some course
concepts effectively and
somewhat explains the
significance of understanding
the specific customer profile
Does not correctly apply any of
the course concepts or themes
to explain the customer profile
25
Research Incorporates many scholarly
resources effectively that
...
A company self-examination. What are we known for Who do we want to.docxaryan532920
A company self-examination. What are we known for? Who do we want to become?
In this assignment, you will create an ORIGINAL Situation Analysis for one (1) of the following companies / brands: Mini Cooper, Samsung, Dairy Queen, or Axe.
Each of these three (4) companies (Mini Cooper, Samsung, Dairy Queen,
or
Axe) has been through numerous changes in recent years. For this assignment, select only one
(1)
company / brand. Use the information listed, as well as your own knowledge and research, to complete the situation analysis template for the company located in the Blackboard online course. Additional research should include the use of the company’s Website, the course textbook, and other online sources.
Click here to download the required template.
Submit the completed template via the Assignment 2 submission link.
*Remember to only select
one (1)
brand from the options below (click on Option A, Option B, or Option C to view each available brand).
Option A
Option B
Option C
Option D
Mini Cooper
Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, catering to your individual needs.
MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.
Samsung
"Inspire the World, Create the Future".
The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people. We have delivered world best products and services through passion for innovation and optimal operation. We look forward to exploring new business areas such as healthcare and automotive electronics and continue our journey through history of innovation.
Samsung Electronics will welcome new challenges and opportunities with joy.
Dairy Queen
Mission
To create positive memories for all who touch DQ.
Vision
DQ-the world’s quick service restaurant
Axe
Mission
We’ve all been there. Been told that ‘a real man’ wouldn’t do that or to ‘man up’. YAWN. The fact is that over half of us have been told that ‘real men’ have to behave a certain way. Those outdated masculinity stereotypes might have been the norm decades ago, but times have changed, bro. You do you!
We linked up with Ditch The Label, an anti-bullying charity, to help stop bullying and shed those old expectations of masculinity once and for all. So far, we’ve supported 1,582,079 young people through some pretty tough times and we ain’t stopping there.
Click here to view the grading rubric.
If you need help with submitting the assignment, click here to view a video on submitting a clickable rubric assignment.
Scholarly, Peer Reviewed, and Other Credible SourcesSource type.docxanhlodge
Scholarly, Peer Reviewed, and Other Credible Sources
Source type
What is it?
Examples
Best used for
Scholarly
A source written by scholars or academics in a field. The purpose of many scholarly sources is to report on original research or experimentation in order to make such information available to the rest of the scholarly community. The audience for scholarly sources is other scholars or experts in a field. Scholarly sources include references and usually use language that is technical or at a high reading level.
*Note: Different databases may define “scholarly” in slightly different ways, and thus a source that is considered “scholarly” in one database may not be considered “scholarly” in another database. The final decision about the appropriateness of a given source for a particular assignment is left to the instructor.
Scholarly Journals
· Journal of Management Information Systems
· American Journal of Public Health
· Early Childhood Research Quarterly
Scholarly Books (published by a university press or other high-quality publisher)
· Shari’a Politics: Islamic Law and Society in the Modern World
· The Grand Design: Strategy and the U.S. Civil War
· The Hidden Mechanics of Exercise: Molecules That Move Us
Journal articles:
· Recent research on a topic
· Very specific topics or narrow fields of research
· NOT good for an introduction to or broad overview of a topic
Books:
· In-depth information and research on a topic
· Putting a topic into context
· Historical information on a topic
Peer Reviewed
A publication that has gone through an official editorial process that involves review and approval by the author’s peers (experts in the same subject area). Many (but not all) scholarly publications are peer reviewed.
*Note: even though a journal is peer reviewed, some types of articles within that journal may not be peer reviewed. These might include editorials or book reviews.
**Note: some publications (such as some trade journals) can be peer reviewed but not scholarly. This is not common.
See “Scholarly Journals” above
Books go through a different editorial process and are not usually considered to be “peer reviewed”. However, they can still be excellent scholarly sources.
See above
Credible
A source that can be trusted to contain accurate information that is backed up by evidence or can be verified in other trusted sources. Many types of sources can fall into this category.
*Note: The final decision about the appropriateness of a given source for a particular assignment is left to the instructor.
See above. Also:
· Newspapers
· Magazines
· Books
· Trade journals or publications
· Government websites
· Websites from educational institutions (like universities)
· Websites or other publications from reputable organizations (like the Mayo Clinic)
· Encyclopedias (general or subject)
Many websites could be considered credible. The more information provided about the source, the more likely they are to be credible. Look .
HRM-586 labor Relations
·
·
·
·
·
Labor Relations Course Project
Guidelines | Course Project Topics | Grading Rubrics
Guidelines
Back to Top
There is a written Course Project due at the end of Week 6. It should be 15–20 pages in length (excluding the cover and reference pages). Your work must be double spaced with 1-in. margins and should use one of the five approved style formats (APA or MLA are preferred). You may select one topic from the list below.
You should choose a labor relations topic that is of interest to you. This could be (a) an idea that comes out of one of the class case studies, (b) something you have wanted to investigate for a long time and have not had time for, (c) a labor relations issue that is pressing at work and needs a solution, or (d) a recommendation that you want to make to your organization's labor relations professionals or to your union.
Your paper should be organized in such a way that you integrate the following elements into your work.
· A clear thesis that consists of at least two main points
· An introduction section with a detailed background or history of the topic
· A literature review that incorporates research supporting your assertions on the topic
· A recommendation section in which you will explain what you have learned and how you propose to alter or amend the situation discussed
· A conclusion
Course Project Topics
Back to Top
1. The Relation of Job Satisfaction to Union Involvement
2. Managing in a Union Environment
3. Should Labor Unions Be Expanded or Restricted?
4. Collective Bargaining and Contract Administration: Present and Future
5. The Future of Unions in the United States
6. Right-to-Work Laws: Where Are They Headed in the Future?
7. Labor Unions' Influence in the Political Arena
8. Written Employment Contracts: Are They Right for a Company?
9. White-Collar Unionism in the United States in the Next Decade: An Attempt to Predict its Future Size and Shape
10. Managerial Resistance to Unionism: How Deeply Rooted, How Widespread, and How Logical Is It?
11. An Evaluation of Organized Labor's Relationship With the Black Community
12. The Influence of Bill Clinton's Presidency on Organized Labor
13. Management's Replacement Worker Strategy After the Air Traffic Controller Strike: How Potent and How Fair a Weapon?
14. The Declining Incidence of Strikes in the United States and Some Possible Explanations
15. Mediation: An Assessment of its Potential Value
16. Technological Innovation as a Cause of Strikes
17. The Role of Violence in Strike and Lockout Situations
18. Legal Issues in the Private Arbitration Process
19. Effective Use of the Grievance Procedure for Settlement of Disputes
20. Trends in the Area of Management Prerogatives
21. Quality of Work-Life Programs: Are They Nothing More Than a Fad?
22. Plant Closedowns and WARN
23. Union Mergers: Problems and Opportunities
24. History of a Particular Labor Union With Which You Are Familiar
Grading Rubrics
Back to Top
Content (60%)
Point.
2
A. Sample,
3
PHI 2604 CREATING YOUR OUTLINE
A good practice before you write your paper is to create an outline. This should include 1) your thesis statement (main argument), 2) an outline and 3) a works cited page.
Follow the MLA style unless otherwise clarified with the professor.
The outline should be more detailed than just noting a) Introduction, b) argument, c) conclusion. This is too superficial to be helpful for you. Instead consider the main concepts that you will explain, or the main argument you will make and how each of the elements of the paper fit together.
In developing your outline, it may be helpful to keep the following in mind regarding philosophy papers:
"A philosophy paper presents a reasoned defense of some thesis. So a philosophy paper typically does at least one of the following:
• Defends a thesis by offering plausible reasons to support it
• Defends a thesis by showing that arguments against it are unconvincing
• Criticizes a thesis by showing that the arguments for it are unconvincing
• Contrasts two or more views on a given issue and argue for one view over the other."
Source: Bumpus, Ann. “Writing the Philosophy Paper.” Dartmouth University. 2004.
A. Sample
PHI 2604 – Critical Thinking/Ethics
Professor Sample
18th October, 2019
Negative Consequences: Single Use Plastic and Its Detriment to the Greater Good
Environmental pollution is detrimental to non-human well-being and one of the major contributors is the creation of single use plastic, much of which ends up in the oceans. We have all seen the disturbing images of turtles with plastic bags around their necks or whales, sharks and dolphins whose post-mortems reveal stomachs full of plastic debris (Hastings, 209). However, single use plastic is also detrimental to human well-being because, I argue, human health and happiness is only possible within a thriving and healthy environment. In other words, single use plastic is a moral concern. In this paper, I review single use plastic according to the utilitarian principle that we ought “to act according to the greater good for the greater number,” (Bentham, 205) and that we ought to do our utmost to reduce suffering in both human and non-human species. I also consider Bentham’s claim that “one only counts as one” and argue that from a utilitarian perspective, we should dissuade the production of single use plastic.
Outline
I. Thesis (see above)
II. Explanation of plastic pollution and its impact on the oceans and sea life. Include details of human suffering as a “Cascade Effect” of plastic pollution. Include statistics from a valid source and relevant quotes.
III. An explanation of Utilitarianism and how it can be used to argue for the banning of single use plastic. You can explain the framework and how it was developed to guard against ethical egoism and the self-interest of the wealt.
MKT10007 Fundamentals of Marketing Semester 1,19Assignment 4.docxssuserf9c51d
MKT10007 Fundamentals of Marketing
Semester 1,19
Assignment 4: Companion Document
Positioning; Check Points - Have you followed this logic sequence?
· identify USP >
· Justify your USP using the Criteria >
· Include that USP in the Brand Positioning statement >
· Demonstrate USP and other elements of your positioning using the Positioning Maps, where one of the axes on one of the maps is a USP and other axes demonstrate other Factors which the consumers regard as important.
Relevant data to support your PLC classification would include date since product launched, typical life cycle of previous models, sales growth rates and trends.
Appendix A - D and HD Assignments will refer to arguments on these slides to justify their recommendations regarding Marketing Mix with reference to PLC and Diffusion of Innovation.
[Type here]
MKT10007 Assignment 4 Companion Document S1,19.docx
COMS 560
Discussion Board Forum Grading Rubric
Criteria
Levels of Achievement
Content (70%)
Advanced
Proficient
Developing
Not Present
Points Earned
Thread – Key Components
11 to 12 points
All key components of the Discussion Board Forum prompt are answered in the thread.
10 points
Most key components of the Discussion Board Forum prompt are answered in the thread.
1 to 9 points
Some key components of the Discussion Board Forum prompt are answered in the thread.
0 points
No key components of the Discussion Board Forum prompt are answered in the thread.
Thread – Major Point Support
12 to 13 points
Major points are supported by all of the following:
· Reading & Study materials;
· Pertinent examples (conceptual and/or personal);
· Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts);
· At least 2 source citations in current APA format; and
· Integration of at least 1 biblical principle.
11 points
Major points are supported by most of the following:
· Reading & Study materials;
· Pertinent examples (conceptual and/or personal);
· Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts);
· At least 2 source citations in current APA format; and
· Integration of at least 1 biblical principle.
1 to 10 points
Major points are supported by some of the following:
· Reading & Study materials;
· Pertinent examples (conceptual and/or personal);
· Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts);
· At least 2 source citations in current APA format; and
· Integration of at least 1 biblical principle.
0 points
Major points are supported by none of the following:
· Reading & Study materials;
· Pertinent examples (conceptual and/or personal);
· Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts);
· At least 2 source citations in current APA format; and
· Integration of at least 1 biblical principle.
Replies – Key Components
5 points
Contribution ma.
Gamesia Tate
Capella University
October 15, 2016
REI Marketing Environment Worksheet
List the current characteristics of each environmental factor as they relate to REI.
U.S. Economy
How does the current U.S. economy affect REI retail operations?
1. The economy affects the purchasing power of the people. There has been poor economic conditions. Because of this, people have been unable to cater for recreational activities in their budget. On their part, the situation has affected REI retail such that there has been a reduction in the purchases.
2. Another economy element to consider is the loss of revenue. Without sufficient revenue, the company loses its ability to sustain its operations. Because of this, loss of revenue forces REI retail to cut down on its expenses to support its operations.
Global Economy
How does the current global economy affect REI retail operations?
1. In the aspect of global economy, exchange rates are crucial. The current exchange rates affect the costs and prices of the products. REI retail would therefore faces a fluctuation in their prices depending on the exchange rates.
2. A decrease in the global economy affects the costs and subsequently the revenue of REI retail. To enumerate, an increase in global economy results in an increase in revenue and in production.
Legal and Regulatory Environment
What types of legal and regulatory forces affect REI in the U.S.?
1. There exists laws and regulations in relation to advertising and marketing. Knowledge of such laws is crucial for REI retails. The retail company needs to understand the specific guidelines that pertain to their industries to be able to align their activities to the rules.
2. Training and the workplace environment of employees is crucial. REI retails needs to promote an environment that lies in accordance to Work place safety and health laws. Without that, the company might face adverse legal retaliation that might affect their business activities.
Socio-Cultural Forces
What types of social and culture trends affect REI?
1. The use of social media has become a predominant activity in the world today. In the same manner, REI retail should gain an understanding of the use of social media for their business activities. Such a criterion can be achieved through marketing their products online. Further, an online community can be created where customers interact and share about the company’s product.
2. Different behaviors exist for every cultural group. REI retail should understand the cultural orientation of their customers. Such an understanding assists in aligning the company’s product to suit the preferences and taste of each market segment.
Technological Forces
What type of technology changes affect REI?
1. Technological development has been rampant. REI retail needs to upgrade its activities to the latest technologies in the market. Without that, the company can face the threat of displacement in the highly competitive market.
2. Te ...
Question 1 For which of these sales jobs will management most li.docxIRESH3
Question 1
For which of these sales jobs will management most likely use an activity quota?
wholesale hardware sales rep
life insurance sales rep
missionary sales rep for a soap manufacturer calling on grocery stores
wholesaler's salespeople selling office supplies
Question 2
A sales quota will most likely act as an aid in:
controlling and directing salespeople's activities.
helping prepare a job description.
forecasting sales.
conducting sales training programs.
Question 3
Which of the following is an advantage of a limited payment plan for controlling sales force expenses?
high caliber salespeople generally prefer this plan
it is good when there are cost-of-living differentials among the territories
it eliminates cheating on expense accounts
management can budget its sales expenses more accurately
Question 4
A manufacturer has 20 sales representatives using their own cars to cover territories of various sizes in the eastern half of the United States. To reimburse these people for the use of their cars, the plan most equitable to both management and the sales force is a:
payment of actual expenses as reported by the sales reps.
flat rate per mile.
fixed allowance per month.
flexible allowance such as the Runzheimer plan.
Question 5
An example of unethical behavior is_______________.
poor performance
alcoholism
expense account abuse
personal problems
Question 6
Which of the following is least likely to serve as a supervisory tool or method?
reports from the sales force
printed aids like sales manuals
sales forecasts
telephone calls from a sales manager
Question 7
The best method for a manager to use when dealing with a situation of substance abuse with a sales rep is:
immediate termination of the sales rep.
ignore the situation and it will resolve itself.
provide counseling to the sales rep yourself.
refer the sales rep to professional counseling.
Question 8
A major criticism against sales quotas is that:
it is very difficult to set quotas accurately .
quotas are not fair to the sales force.
quotas cannot stimulate sales of profitable products.
quotas are not realistically attainable.
Question 9
As more salespeople use virtual offices supervisors will:
spend more time in the field with their reps.
spend less time in the field with their reps.
work at home most of the day.
have less access to information.
Question 10
A drawback to basing sales quotas on last year's sales is that this method:
places too much emphasis on territorial sales potential.
generally ignores current changes in a territory's sales potential.
is a complex system to administer.
ignores the fact that an older sales rep has covered the territory or is still there.
Question 11
As a sales manager for HighRising Company, Rocky Foster oversees 15 sales reps. Foster is an outstanding transactional leader, but he is hopelessly ineffective as a transformational leader. Is this a problem? Why, ...
Customer Service Strategies to Enhance Retention and Loyalty.docxfaithxdunce63732
Customer Service Strategies to Enhance Retention and Loyalty by the Coca Cola Company
Name: Rodney Wheeler
Institution: Rasmussen College
Date: 08/26/15
The Coca Cola Company is a multinational that has created strong global brand recognition. The company has adopted a strategy of making their products have a reception as cultural components. The strategy has been to make the diverse people of the world have a strong identification with the consumption of the Coca cola products. The company achieves this goal by maintaining their visibility in the potential markets and customizing their products to suit the consumption of the general population so that it acts as a social unifying factor.
Coca Cola Company foundation has numerous initiatives worldwide where they give back to their market blocks by funding and promoting youth sporting activities. These activities unite the people in a region by enabling them to come together and support their youths in sports. These sporting activities produce iconic athletes whom a community looks up to represent them regionally, nationally and globally. This way the company simultaneously gives back to the people while it is strengthening its brand presence. The people thus share a coke as they enjoy watching the sporting activities. The company develops customized complementary items such as cups that the consumers use in the Coca Cola events thus making them comfortable as they enjoy the beverages.
Running Head: Additional Company Research
Additional Company Research
In a bid to make Coca Cola as universal beverage, Coca Cola has ensured that it diversifies its brand beverages flavours and calorie composition. The company undertakes continuous research to ensure that the consumers’ tastes and health implications are always considered. The Company has launched several beverage flavours in the market globally to appeal to different consumers who may need something other than the classic flavour. This has enabled the Company retain its market share while serving its consumers with alternative flavours that appeal to their taste buds. Also, the company has endeavoured to produce low calorie beverages such as Coca Cola lite. The consumers thus get to feel that the company minds their welfare (Palumbo & Herbig, 2000, p.120).
References
Palumbo F. & Herbig P. (2000). The multicultural context of brand loyalty. European Journal of Innovation Management, 3(3), 116-125.
Writing Assignment: Comic Strip or Political Cartoon Analysis
You are required to submit the FINAL copy of this assignment, but you may first submit an optional
DRAFT. This will allow you to receive qualitative feedback that can inform your revision. You should
always avoid focusing solely on the grader’s DRAFT feedback; use the feedback as a supplement to the
course lessons and your own revision ideas. Always expect to revise beyond what the DRAFT grader
specifically notes.
You have two options for this assignment:
O.
Here is the brief overview of this cumulative Session Long Project (mealsdeidre
Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4.
It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace.
Please check the
outline of the
marketing plan
, which provides information on:
The final format for this cumulative Session Long Project;
A list of topics for the whole project;
The continuity and connections among SLPs 1-4.
In this module SLP1, identify a company and a charge (or task) for this marketing research project and conduct situation analysis related to your charge. This is the first step of this cumulative research project. You need to review all four SLPs first in order to better understand the requirements for this project.
Product Statement
In this section, describe the company and the product that is going to be the focus of interest for your marketing plan. For example, if your client is Apple, provide background information on the organization (e.g., what it is, what it does, history, success in what it is doing, etc.). If the charge is to market a new product (such as iPad 6), describe what iPad is, how long it has been around, how successful it has been, and who the target audience is. Be specific and detail-oriented, and do not assume that the reader is familiar with the company and product.
Identify a company and a charge for your research project at the very beginning, based on the detailed requirements for this cumulative Session Long Project. The new charge is a hypothetical task, which should be based on one of the company’s existing brands or products. It is also better to identify a new product charge for existing public firms so that you can find enough information for your task. For example, you may pick one of the following companies and charges.
Apple needs to increase its market share for iPhone 8.
Microsoft intends to increase sales of Xbox One S 10TB console.
Fitbit plans a successful release of Charge 3 wristband.
Ford needs to have a successful introduction of the 2018 Fusion.
Amazon wants to increase brand awareness for Echo digital media streamer in Japan.
Do not choose the product that is the basis of Case 1.
It is best to check with your instructor regarding the company and the charge you choose to analyz ...
Literature Review Best Practices
Things to consider as you finalize your Literature Review:
• First, and most importantly – the literature review should be a great
experience for you and teach you to seek out and find quality literature
on a topic of importance. Learning to do this well can help you succeed
as a graduate student and as a professional in your field for decades to
come – so approach it with confidence and seriousness!! Have fun!!!
• The review is an ‘excavation’ of the literature so do not write in first-person
and think of the project as a ‘display’ of the literature you have uncovered in
mainly journal articles on your topic. You will allow the sources you found to
play a key part of organizing your sections of the review.
• When organizing the project most students use one of two main approaches:
historical and niche topic focus. For a historical review – you will
demonstrate the development of the topic in the literature over a period of
time (think of the rings on a tree trunk – you will emphasize a phase of
development in the topic). For a niche topic focus review – you will narrow
your emphasis on an aspect of the topic application or execution (example:
halo effect in primary education; ethical treatment of participants in
pharmaceutical trials, etc.).
• The scholarly sources MUST come from largely journal articles that are full-
length and peer-reviewed (example: Harvard Business Review, Journal of
Applied Psychology, Academy of Management Journal, etc.). You can use a
book or website as a source, but these usually will not count toward to the 12
sources – so really take time to examine mainly journals.
• Best practices on finding sources and organizing your Literature Review:
there are at least two great approaches here, 1) find a ‘key center’ source and
work through its citations; 2) use careful key word searches and author
and/or journal searches. Let me explain these:
1. A key source approach would happen when you find the journal article that
precisely addresses your topic as you have been exploring to find
(hypothetical example: topic, Halo effect in adolescents – and Smith & Jones
2019 have written a great article; then, you begin to search each of the
sources/articles that they cite in their reference section of the article as you
desire to develop a broader understanding of the literature. From Smith and
Jones you found 18 additional articles of interest (we will call this the first
strata of articles); from these findings four articles stand out and you want to
include them in your review. Now, just as the process used with Smith &
Jones – you begin to explore the citations of the four articles chosen; this
yields 37 more articles of interest (strata two); you select 15 for your paper
and now have begun to collect the ‘puzzle pieces’ for the review. Now,
organize the sources so the literature review reveals summary and synthesis
of sources around the topic (e.
Research terminology summary1. Methodology – it is simply and only.docxaudeleypearl
Research terminology summary
1. Methodology – it is simply and only one of these
a. quantitative – data driven, largely without the human, individual consideration.
b. qualitative – used for social – sciences where it is important to consider and understand the themes of human phenomena of the lived experience.
c. mixed method- desirable for social science since both methods are used.
2. Hypothesis – this is a measurable and testable statement of fact.
a. Research question – begin with a measurable and testable question. Example: Will the room temperature change if the room thermostat is changed?
b. Hypothesis statement from research question- change the question into a statement. Example: The room temperature will change if the room thermostat is changed.
3. Variables – the contributions of the research. These are simply stated in one sentence. Memorize this simple template and insert your information: If …(IV)… then …(DV).The IV is what will be manipulated in the research. The DV is the result of the manipulation. Example: If the room thermostat is changed, then the room temperature will change.
a. Independent (IV)
b. Dependent (IV)
4. Sudy design
a. population selection
How will the study population be selected to represent what general population (quantitative).
How will the study population be selected. There is no attempt to make projections, but to understand the human phenomena of the population interviewed or observed. (Qualitative)
b. demographics and description
Age, education, ethnics, culture, SES, gender, etc
c. handling data
Protect risks, confidentiality, time frame, etc
e. risks
All research must address this. Do not assume there are no risks. There is always something, emotionally, psychologically, physical.
BUSA 2185: BUSINESS RESEARCH
Spring 2019
Research Project (Assignment 1)
Introduction (Statement of Problem, Research Topic, Research Question(s))
(25 points)
Submission and Formatting:
- Typed double-spaced lines, Times New Roman, size 12 font, 1-inch margins, letter-sized pages (8.5 x 11 inches)
- Save as a Microsoft Word (.doc/.docx) file and name your assignment in this format Name_Last Name_BUSA 2185_Assignment 1
Now it’s time to develop the focus of your project and deciding the business problem, research topic and research question(s). All sections should be written in paragraph form and properly cited using in-text citations, where necessary under the each question. Provide your written answers under each question.
Here are questions that you need to answer to build your introduction part of your research paper:
Tip: If you make any statements/presumptions that are not your own opinion, you MUST cite them.
Tip: Don’t forget to read guidelines for research project in the Attachment 1 of the syllabus (page 13)
Tip: This assignment is critical to build your paper. Since, this assignment is main input for your INTRODUCTION section.
1. Cre ...
Similar to Persuasive Essay This writing assignment involves writing yo.docx (18)
Write a 5-7 page paper describing the historical development of info.docxherbertwilson5999
Write a 5-7 page paper describing the historical development of information systems in healthcare. Be sure to include, at minimum, the following elements:
Different types of healthcare informatics
Importance of ethical expertise when managing health information
Dynamics of informatics in today's integrated delivery systems
Be sure to use Unicheck!
.
Write a 5 paragraph essay related to the healthcare fieldthree.docxherbertwilson5999
Write a 5 paragraph essay related to the healthcare field/three major points are required
Use a variety of sentences
Use transitional words
Use in-text citations to avoid plagiarism
Remember to hand it in with a cover and a reference page
.
Write at least a six-page paper, in which youIdentify the.docxherbertwilson5999
Write at least a six-page paper, in which you:
Identify the two LDCs (from the provided list), which you will compare and assess. Explain why you chose these two countries. (Congo and Philippines)
Analyze the features that the LDCs have in common using at least five of the following nine factors (clearly label the five factors using headings):
Geography.
Extractive institutions.
Governmental corruption.
Internal or external conflicts.
Shaky financial systems.
Unfair judicial systems.
Ethnic, racial, or tribal disparities.
Lack or misuse of natural resources.
Closed (statist) economies.
Use at least seven credible sources. Wikipedia, encyclopedias, dictionaries, and blogs do not qualify as reputable academic source work at the college level. Do not use sources that are older than seven years.
.
Write a 2 page paper analyzing the fact pattern scenario below. Plea.docxherbertwilson5999
Write a 2 page paper analyzing the fact pattern scenario below. Please use your own state law. Your analysis should include application of the topics covered during the past 7 weeks. For example, search and seizure, search warrant, execution of warrant, exclusionary rule, Miranda rights, and the right against self incrimination.
Make sure all citations are in APA or Blue book format.
Please see the attached grading rubric below. This grading rubric will be used to grade this assignment.
Leila is a police officer. She is out of uniform and knocked on Dan's front door of his house and asked if she could enter to enforce a warrant she had. The warrant was a search warrant issued by a magistrate at the Lawrence District Court. His name is Mark McCale, a retired police officer for the state police department in Lawrence. The warrant indicated that "the first floor of Dan's house will be searched for a gun used in connection with a robbery and some jewelry, which was stolen." While looking in Dan's house, Officer Leila smelled what she thought to be gun powder emanating from the second floor. Officer Leila immediately walked upstairs and found a gun at the tops of the stairs. She went to confiscate the gun and while doing so noticed a note attached to the gun with an address on it. Later that afternoon police officers went to the address of the house listed on the note of the gun. Jewelry was found at this address and collected by the police officers. The address was a known address for stolen jewelry to be pawned. While at Dan's house, Dan told Officer Leila that, "I do not know what you are here for, because I did not rob Terri Grubb's jewelry store." Officer Leila asked Dan to go to the police station and Dan agreed. As they walked into the police station, Magistrate McCale yelled, "is that the person who robbed Terri Grubb's jewelry store?!" Dan replied, "I told Officer Leila already, I did not rob Terri Grubb's jewelry store."
Supporting Materials
Week 8 Assignment Grading Rubric.docx
(14 KB)
.
Write a 2 page paper analyzing the fact pattern scenario below. .docxherbertwilson5999
Write a 2 page paper analyzing the fact pattern scenario below. Please use your own state law. Your analysis should include application of the topics covered during the past 7 weeks. For example, search and seizure, search warrant, execution of warrant, exclusionary rule, Miranda rights, and the right against self incrimination.
Make sure all citations are in APA or Blue book format.
Please see the attached grading rubric below. This grading rubric will be used to grade this assignment.
Leila is a police officer. She is out of uniform and knocked on Dan's front door of his house and asked is should could enter to enforce a warrant she had. The warrant was a search warrant issued by a magistrate at the Lawrence District Court. His name is Mark McCale, a retired police officer for the state police department in Lawrence. The warrant indicated that "the first floor of Dan's house will be searched for a gun used in connection with a robbery and some jewelry, which was stolen." While looking in Dan's house, Officer Leila smelled what she thought to be gun powder emanating from the second floor. Officer Leila immediately walked upstairs and found a gun at the tops of the stairs. She went to confiscate the gun and while doing so noticed a note attached to the gun with an address on it. Later that afternoon police officers went to the address of the house listed on the note of the gun. A bunch of jewelry was found at this address and collected by the police officers. The address was a known address for stolen jewelry to be pawned. While at Dan's house, Dan told Officer Leila that, "I do not know what you are here for, because I did not rob the Terri Grubb's jewelry store." Officer Leila asked Dan to go to the police station and Dan agreed. As they walked into the police station, Magistrate McCale yelled, "is that the person who robbed Terri Grubb's jewelry store?!" Dan replied, "I told Officer Leila already, I did not rob the Terri Grubb's jewelry store."
.
Write a 100-word response in Spanish that addresses both of .docxherbertwilson5999
Write a
100
-word response in
Spanish
that addresses both of the following questions:
1.
What are some of the distinctive characteristics that make Costa Rica a haven for naturalists and environmentalists?
2.
What are some of the steps that the government, private sector and individuals are doing to maintain the balance between man and nature?
.
Write a Request for Proposal (approx. 3 - 4 pages in a word doc.docxherbertwilson5999
Write a Request for Proposal (approx. 3 - 4 pages in a word document format) that includes all the good elements of an RFP. Submit PMP Template including section 8. You may embed and submit a separate document for the RFP.
1) Clear Statement of work with clear deliverables of specific elements of the project being procured.
2) Timeline for submittal of proposal
3) Manner in which to handle questions
4) Clear information to vendor so that they can produce a good cost/price case
- What Deliverables will the Vendor Provide?
- What Deliverables (or work) will the Buyer Provide?
5) Timeline with milestones requested to complete the work
6) Type of Contract (that should be proposed e.g. FFP, T&M, CP%C, etc)
7) Evaluation Criteria
8) Outline and Format for the Proposal
9) Scheduled award date
.
Write a 5 paragraph essay related to Physical Therapy Assistant th.docxherbertwilson5999
Write a 5 paragraph essay related to Physical Therapy Assistant /three major points are required
Use a variety of sentences
Use transitional words
Use in-text citations to avoid plagiarism
Include a cover and a reference page
Minimal of three sources
.
Write a 5 page paper with at-least three images that represent.docxherbertwilson5999
Write a 5 page paper with at-least three images that represent the African American Visual Arts Movement (discuss artists, art, historical information . Give background information, characteristics and style. Analyze each work of art. Do not forget to list at-least three sources used to assist in writing paper, APA format guidelines. Place appropriate captions under each image.
Fragments of African American Art
Contemporary Art
Surrealism
Realism
OR
After reviewing the videos below and researching , write a two page paper on the
challenges of
African American VISUAL Artists
and other professional minority visual artists through out history and up to the present day
. Use a minimum of 5 references that will assist you in writing your paper.
https://www.youtube.com/watch?v=u8kg8xzJNt8
.
Write a 5 paragraph essay related to the healthcare fieldthree maj.docxherbertwilson5999
Write a 5 paragraph essay related to the healthcare field/three major points are required
Use a variety of sentences
Use transitional words
Use in-text citations to avoid plagiarism
Remember to hand it in with a cover and a reference page
.
Write at least Ten sentences on your discussion. Compare and con.docxherbertwilson5999
Write at least Ten sentences on your discussion.
Compare and contrast the California economy of the Great Depression and the California economy of World War II. Which industries were prevalent during the war and why was California's location/geography so important?
.
Write at least a three-page analysis using the case study on pages.docxherbertwilson5999
Write at least a three-page analysis using the case study on pages 343-344 of your textbook: “Expatriate Management at AstraZeneca PLC.”
Your analysis should address the prompts listed below.
· Critically analyze AstraZeneca’s expatriate management practices.
· Surveys show that most expatriates report feeling the strain of managing the demands of work and home while adjusting to the foreign environment, leading to more anxieties at home and at the workplace. What steps can an organization take to mitigate this?
· What decisions related to expatriates can organizations take to maximize the benefits to the company despite the economic downturn? Do you think a company that paid more careful attention to selection could further boost its chances of success?
This week, I would like you to discuss similarities with past pandemics, and the current COVID-19 pandemic using this link https://www.cdc.gov/flu/pandemic-resources/1968-pandemic.html
What do you see as similar, and what do you see as different?
It is CRITICAL that you document your sources with the week's discussion. If your post has no references or the references are really not reliable nor valid, then you will receive zero points for the post. This includes both your own post, and your comments on other's posts.
The rationale for this involves the amount of commentary that is available about the pandemic from people that are not scientists, nor do they have the knowledge of infectious diseases. What they DO have is a strong desire to sound good and influence people. We HAVE TO know what is good information and hat is not good information.
Several posts due this week... You must write three original posts, and comment on five other posts for a total of eight posts for credit this week.
EXAMPLE:
Post 1: An initial similarity between COVID-19 and the 2009 (H1N1) pdm09 virus was the unknown of the virus’. Both viruses’ have not been seen in human before yet strands of the virus had. COVID-19 is new coronavirus that has not been detected in humans before. There have been many strands of coronavirus that have detected in humans before such as the common cold (CDC, 2020).
Similarly, the 2009 (H1N1) pdm09 virus was very different from H1N1 virus’ that were detected before the pandemic. There were few young people who were found to have the antibodies likely from a previous exposure to H1N1 virus strand (CDC, 2019).
Both the recent pandemics were mutated strands of virus’ that we have seen before.
Centers for Disease Control and Prevention. (2020, May 9). Coronavirus (COVID-19) frequently asked questions. Centers for Disease Control and Prevention. https://www.cdc.gov/coronavirus/2019-ncov/faq.html
Centers for Disease Control and Prevention. (2019, June 11). 2009 H1N1 Pandemic (H1N1pdm09 virus). Centers for Disease Control and Prevention. https://www.cdc.gov/flu/pandemic-resources/2009-h1n1-pandemic.html.
Post 2:
The effects of the H1N1 virus and the COVID-19 pandemics seem to different .
Write at least a six-page paper, in which you Identify th.docxherbertwilson5999
Write at least a six-page paper, in which you:
Identify the two LDCs (from the list above), which you will compare and assess. Explain why you chose these two countries.
Analyze the features that the LDCs have in common using
at least five of the following nine factors
(clearly label the five factors using headings):
geography
extractive institutions
governmental corruption
internal or external conflicts
shaky financial systems
unfair judicial systems
ethnic, racial or tribal disparities
lack or misuse of natural resources
closed (statist) economies
Use
at least seven credible sources
. Wikipedia, encyclopedias, dictionaries, blogs and other material that does not qualify as reputable academic source work at the college level. Do not use sources that are older than seven years.
.
Write at least a paragraph for each.1) What is your understand.docxherbertwilson5999
Write at least a paragraph for each.
1) What is your understanding of how a 401(k) plan works? What are the advantages/disadvantages for an employer/employee?
2) What three major types of benefits do contributions to Social Security pay for?
3) What are the employee benefits required by law?
*Use APA format please! and cite accordingly!
.
Write at least 500 words analyzing a subject you find in this .docxherbertwilson5999
Write at least 500 words analyzing a subject you find in this
article
related to a threat to confidentiality, integrity, or availability of data. Use an example from the news.
Include at least one quote from 3 articles, place them in quotation marks and cite in-line (as all work copied from another should be handled).
Cite your sources in a reference list at the end. Do not copy without providing proper attribution (quotation marks and in-line citations). Write in essay format not in bulleted, numbered or other list format
.
Write at least 750 words paper on Why is vulnerability assessme.docxherbertwilson5999
Write at least 750 words paper on “Why is vulnerability assessment critical for data security?” And also prepare twelve minutes or more presentations on this topic by adding notes under each slide. with a separate reference list of at least 3 academically appropriate sources. Provide appropriate attribution. It is important that you use your own words, that you cite your sources, that you comply with the instructions regarding the length of your post. Do not use spinbot or other word replacement software. It usually results in nonsense and is not a good way to learn anything.
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Write As if You Are Writing in Your Journal (1st Person)Your T.docxherbertwilson5999
**Write As if You Are Writing in Your Journal (1st Person)
Your Thoughts And Intentions.
What challenges do you face (i.e., bad habits, weaknesses, etc.) that you need to address to move forward as a leader? How can you begin to address them? (Be sure to make personal application and make it practical).
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Write an original, Scholarly Paper, addressing a topic relevant to the course. A scholarly paper should demonstrate a standard of critical thinking at levels of analysis, evaluation, and synthesis. Be sure to use and cite references that meet the standard for scholarship.
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Write an observation essay that explains the unique significance.docxherbertwilson5999
Write an
observation essay
that explains the unique significance of a particular person or place within a larger community. Describe the person or place through vivid description, narration, dialogue and sensory details. Help others outside of your community understand why the person or place is important to the community.
Assignment
Observation
, as the CEL describes it, requires writers to "study their subjects and learn something by seeing them in a particular way" (93). Observation essays do more than just report facts: they also "find the hidden meaning, the significant issues, and the important aspects of a particular subject" (93).
Your purpose in this Observation Essay is to
convey the significance of a particular person or place in your community through details that show how the subject "fits" within the community's priorities and values
. Your descriptions and details should make it easy for someone unfamiliar with your community to understand why the person or place you chose is relevant and significant to the community.
*Note: although this essay is intended to be based in recent, firsthand observations, you may write from recent memories instead if you are restricted in travel and mobility during the COVID pandemic. If you are writing from memories, try to recreate scenes and descriptions as though you are seeing them again for the first time.
In order to achieve this purpose, you need to:
Observe and Take field notes. Begin with observing the person or place and writing down notes about what you see, hear, and sense. Plan to observe this person or place 2-3 times. In your notes, record specific actions that you notice, dialogue you overhear, interactions you have with other people, and any important details about the scene that might help you SHOW its significance through vivid detail and narration.
Describe the person or place through actions, details, and dialogue that offer
insight
into why this person or place has unique
significance
as an important part of the community.
Explain context and background that shows how the person or place matters within the larger community. Context might include history, factual information, anecdotes, geographical information, or other details that help an audience understand the person or place as part of something bigger than themselves/itself.
Follow a carefully planned organizational structure that gives priority to specific details, themes, and values. Your final draft should be organized to show the significance of the person or place and should not simply list details in the order you observed them.
Offer a strong introduction that hooks readers with vivid details or action and focuses attention on the significance of the subject. Provide a strong conclusion that
As you look back over your observations and notes, remember that your essay should do more than simply relate details without any larger significance. Your observation of the person or place should .
Write an introduction in APA format in about 2 pages to describe.docxherbertwilson5999
Write an introduction in APA format in about 2 pages to describe any bank organization – its background etc. Then explain how data science and big data is useful for the back.
Also explain the IT team dynamics in the organization I.e. all the positions that are in the IT team of the bank developers, project managers etc.
Also explain how the company uses the agile model in the workflow for the data science projects.
Explain what is structured and unstructured data. What the sources of structured and unstructured data in a bank and what are the sources of these data.
Please provide at least 3-4 in text citation and references.
.
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Persuasive Essay This writing assignment involves writing yo.docx
1. Persuasive Essay
This writing assignment involves writing your persuasive essay.
Once you draft your essay and
revise, you may submit it for feedback. The feedback will help
you write the final draft; your
final draft will be graded.
Option #1: Fallacies in the Media’s Spotlight
Identify and research a person in the media's spotlight who has
used a specific logical fallacy.
Please be sure the thesis statement includes the logical fallacy
you discuss in your paper, the
person who used it, and a brief look at the examples from your
paper showing how the fallacy
was used. Use a persuasive tone throughout to encourage your
chosen audience to accept your
thesis statement. Detailing the fallacy examples and explaining
how they relate to your chosen
fallacy is a strong persuasive method for the body paragraphs.
Strive to provide at least three
examples (one for each body paragraph) where the person used
the fallacy.
2. Sample Thesis Statement: “Kim Kardashian used the Post Hoc
Fallacy when (add example 1),
(add example 2), and (add example 3).”
Option #2: Dear Editor:
Select a problem in your community or your school that you
feel passionately about (students
talking on cell phones in the classroom, the need for more
recreational centers in your city,
etc.) and write a letter to the editor of your local newspaper.
(For tips on writing a strong
opinion letter, visit http://www.ccmc.org/node/16090)
You do not need to format this assignment like a formal
business letter, but do start your letter
with the phrase “Dear Editor:”
In the body of your letter, explain the problem (suggested for
body paragraph 1), express your
views on it such as the potentially negative effects (suggested
for body paragraph 2), and then
offer a solution to it (suggested for body paragraph 3). In order
3. to effectively persuade your
audience—the newspaper’s readers—to agree with you and to
act on your solution, you will
need to fully understand the problem and understand your
audience. In addition, you will need
to be able to describe the problem detail, to clearly explain your
position on it using a
persuasive tone, and to provide strong, concrete examples to
back up your claims.
Sample Thesis Statement: “Valley Community College has (add
problem), which (add your
stance/potentially negative impacts); therefore, (add solution).”
Formatting requirements are on the next page.
Header: Include a header in the upper left-hand corner of your
writing assignment with the
following information:
• Your first and last name
• Course Title (Composition I)
• Assignment name (Persuasive Essay)
4. • Current Date
Length: This assignment should be at least 750 words.
Format:
• Double-spacing throughout
• Title, centered after heading
• Standard 12-point font (Arial, TimesNewRoman, Calibri)
• 1” margins on all sides
• Save the file using one of the following extensions: .docx,
.doc, .rtf, or .txt
Underline your thesis statement.
BMGT 495- Strategic Management
Doctor vernon swinton
4 may, 2014
Christian Snuggs (Team Captain)
5. Disheka Butler
Rachel Kenlon
Clemente Moreno
Matthew Ulichney
1
Strategic
Team Four
Good Morning Gap Executives! This meeting has been
assembled to present Gap Incorporated with an out-brief
presentation of Strategic Team Four’s findings and
recommendations from an in-depth strategic analysis study
which was conducted upon GAP Inc. this past quarter. The
overall purpose of Strategic Team Four’s analysis was to
6. analyze Gap’s present operations—corporate, business, and
functional level—and create a new strategic plan for Gap
Incorporated.
1
Agenda
2
Alternative Strategy Generation
SWOT Analysis
Strategy & Prioritization Selection
Action Plan
Evaluative Plan
Vision and Mission
Background Organization
Industry Analysis
Competitive Analysis
Financial Analysis
Technique Analysis
1st HALF (8:00-0900)
2ND HALF (9:15–10:15)
7. Here is a breakdown of topics and areas of which ST4
conducted strategic analysis upon in order to successful analyze
GAP Incorporated. This is also the order of which today’s
presentation briefing will follow.
2
Vision and Mission
3
Current Vision & Mission Statement = NONEXISTENT
Proposed Vision Statement:
“World’s leader in Casual, Classical, and Stylish apparel… at
accessible prices”
Proposed Mission Statement:
“Provide exceptional services and clothing apparel to customers
as well as providing a responsible ethical work environment for
employees”
References: (David, 2013, pp. C-55)
8. First off, currently Gap does not possess a clear or written
Vision and Mission Statement (David, 2013, p. C-55). Without
a vision or mission statement, strategic direction of the
corporation, along with strategic plans and guidelines, can not
be successfully established. After analysis, here are the
proposed vision and mission statements of which ST4 created
for Gap Inc.
In regards to the proposed vision statement, not only would
Gap be striving to become the world’s leader in specialty
clothing, but Gap would also be pursuing and providing great
financial values for its customers; along with providing simple,
yet specialty, family clothing for all members of all families.
When focusing upon the proposed mission statement, Gap is
a corporation which has always done righteous, ethically correct
decisions and implementations. Gap will continue to pursue and
apply existing codes of ethics which have provided a proper
working atmosphere comfortable for employees, and a shopping
atmosphere that is relaxing for consumers. The proposed
mission statement will ensure the such proper core values will
be carried on within the Gap corporation….. Making Gap, “the
World’s leader in Casual, Classical, and Stylish apparel… at
accessible prices”.
3
Background Organization
4
1970s – 1980s:
First public offering 1.2 million shares
Focused on private label
Purchased Banana Republic
Introduced GapKids
Opened stores in England and Canada
9. Sales reaching $1billion
1990s:
Opened stores in France, Tokyo
Introduced Old Navy
2000s:
Purchased PiperLime and Athleta Inc.
Opened stores in China and Italy
Currently:
Stores in 24 countries
3,500 stores
136,000 employees
Six brand names
1969 – Doris and Dan Fisher opened first Gap
References: (David, 2013, pp. 54-65); (Gap, 2014)
In 1969, married couple Doris and Dan Fisher, established
the first Gap in San Francisco (David, 2013, p. C-54).
Throughout the 1970s and 1980s Gap focused on adapting to
their new market. In 1976, the company initiated its first public
offering of 1.2 million shares of stock on the New York and
Pacific Stock Exchange (David, 2013, p. C-54). By 1980, Gap
dropped other brand names to focus on their own private label
(David, 2013, p. C-55). During this time of change, Gap began
10. procuring other franchises and expanding their store locations
and product line. Between the late 1980s and early 2000s, Gap
acquired Banana Republic, introduced two kids line called
GapKids and babyGap, introduced Old Navy, acquired apparel
and accessory lines PiperLime and Athleta, and opened stores in
England, Canada, France, Tokyo, China and Italy (David, 2013,
p. C-55). During this time, sales reached $1 billion and Gap
had become the second largest apparel brand in the world
(David, 2013, p. C-55). Gap is one of the largest retailers in the
United States and operates throughout the world. They
currently have Gap stores in 24 countries, including newly
opened stores in China and Italy, more than 3,500 stores,
136,000 employees and six brand names (Gap, 2014).
4
Industry Analysis
5
Economic Forces
Disposable Income
Unemployment Trends
Political, Governmental, and Legal Forces
World Oil, Currency, and Labor Markets
Social, Cultural, Demographic and Environmental Forces
Population Changes by Race, Age, Sex, and Level of Affluence.
Technological Forces
Communication
Marketing
Competitive Forces
References: (David, 2013, pp. 54-65); (Gap, 2014); (Bureau of
Labor Statistics, 2014)
11. Industry Overview: To analyze the industry we evaluate
“key external forces that can be divided into five broad
categories: (1) economic forces; (2) social, cultural,
demographic, and natural environment forces; (3) political,
governmental, and legal forces; (4) technological forces; and (5)
competitive forces” (David, 2013).
Economic Forces: Recent economic pressure from the
global recession has motivated companies to rethink how and
where they make their innovation investments. Brand and
private label manufacturers and retailers like Gap Inc. have
dramatically streamlined their operations in recent years to
squeeze every last bit of margin out of sales (Gap, 2014). The
focus can be on simplifying and unifying the apparel in the
industry, footwear and accessory development process by
integrating specifications, calendars, cost information and line
plans across the industry.
Disposable Income: Disposable income is covered in the next
slide with a table.
Unemployment Trends: The teen market age 15 to 19 is a
powerful purchasing group for Gap and its closest competitors
(David, 2013). Unemployment rates of teenagers can be
analyzed and compare them to sales on teen apparel. The
Bureau of Labor Statistics provides information that can be used
to capitalize on opportunities and remedy threats. While the 16
to 19 year olds in 2013 were at 22.9% unemployed, 24% in
2012, 24.4% in 2011 and 29.1% in 2010, formulating a
counteractive strategy to unpredictable unemployment trends in
12. this situation is essential (Bureau of Labor Statistics, 2014).
SCD&EF: The majority of trends that affect the apparel
retail industry are driven by demand from the various
demographic groups and their consumer preferences.
Population Change: By 2075, the U.S. will have no racial or
ethnic majority” (David, 2013). Social, cultural, demographic,
and environmental trends are changing the styles of American
trends. Embracing diversity can benefit the apparel industry as
well as benefit Gap Inc.
Political: As long as there is quantitative easing by the Fed
to stimulate the economy and while governments overseas deal
with civil unrest, variables like world oil and currency markets
face risk for dramatic fluctuation prices. Rising oil prices can
naturally impact transportation cost and can raise natural gas
prices in turn affect the cost of producing pulp, that is used in
the production of plastics and packaging. Coming up with
different packaging can be part of a strategy to attract new
customers.
Technological: Staying up to date with technology today is
probably more important than ever before. It is something that
should be continuously worked on in order to improve custom
productions, mass customization, and Internet-based
communications networks linking manufacturers to suppliers,
which will allow “retailers to better tailor their products to the
needs of the shopper” (David, 2013).
5
6Real Disposable Personal Income: Per capitaDATEChained
2009 DollarsPercent Change2007-01-01358701.153382008-01-
01360820.591022009-01-0135600-1.335852010-01-
01357050.294942011-01-01362941.649632012-01-
01367591.28122013-01-01367730.038092014-01-
01#N/A#N/ASource:U.S. Department of Commerce: Bureau of
13. Economic Analysis
Industry Analysis (Cont’d)
References: (FRED, 2014)
Disposable Income: This table represents the amount of
disposable income and percentage change over annual periods.
Disposable personal income has an effect on sales and it is a
key economic variable that ST4 monitors. The aging baby
boomers are making decisions to spend less of their disposal
personal income on clothes and more in other priorities. As the
largest amount of members in a generational group, the baby
boomers impact all industries. This slide provides numbers
retrieved from the Federal Reserve Bank of St. Louis where
Real Disposable Personal Income: Per capita is provided from
recent years and its percentage change for dates ranging from
2007-01-01 to 2014-02-01(FRED, 2014). The slide illustrates
how disposable income and disposable income percentages
impact the industry.
6
Competitive Analysis
7
Competitive Forces
14. Key Questions
Knowing Your Competitors
The TJX, Companies, Inc.
American Eagle Outfitters, Inc.
Abercrombie & Fitch Co.
Nordstrom Inc.
Porter’s 5 Forces
Rivalry among competing firms
Potential entry of new competitors
Potential development of substitute products
Bargaining power of suppliers
Bargaining power of consumers
References: (David, 2013); (Yahoo Finance e, 2014); (Yahoo
Finance f, 2014)
Part of a competitive analysis is identifying rival firms and
determining their strengths, weaknesses, capabilities,
opportunities, threats, objectives, and strategies (David, 2013).
Bottom line, the more known about competitors the better; for
example, are competitors responding to economic, social,
15. cultural, demographic, environmental, political, governmental,
legal, technological, and competitive trends which may affect
Gap’s industry (David, 2013)? In other words, what sources are
being utilized by competitors to achieve better performance or
better financial standings? Also, knowing how vulnerable
major competitors are to Gap’s strategies can be something
beneficial when it is necessary to capitalize on opportunities, or
visa-versa knowing how vulnerable Gap’s strategies are to
successful counterattack competitors (David, 2013).
Key Questions: When gathering data upon competitive
analysis, sometimes asking strategic simple questions will do
the trick. For example:
1. How are Gap products or services positioned relative to
major competitors?
2. To what extent are new firms entering and old firms leaving
the industry?
3. What key factors have resulted in Gap’s present competitive
position?
4. How have sales and profits of major competitors changed
over recent years?
Answers to some of these questions can really help
formulate a strategy. For example,
; that is where and how Gap will really know competitors.
For Gap in the apparel industry we know that The TJX,
Companies, Inc. is the top competitor with 1,079 T.J. Maxx, 942
Marshalls, 450 HomeGoods, and 4 Sierra Trading Post stores in
the United States; 227 Winners, 91 HomeSense, and 27
Marshalls stores in Canada; and 371 T.K. Maxx and 28
HomeSense stores in Europe (Yahoo Finance c, 2014).
Followed by Nordstrom Inc. with 267 stores, including 117 full-
line stores, 147 Nordstrom Racks, 2 Jeffrey boutiques, and 1
clearance store in 36 states (Yahoo Finance d, 2014).
Also Abercrombie and Fitch Co. currently operate 1,006 stores,
16. including 843 stores in the United States and 163 stores
internationally (Yahoo Finance e, 2014).
And American Eagle Outfitter, Inc. currently operates 893
American Eagle Outfitters stores and 151 aerie stand-alone
stores, as well as 49 franchised stores in 13 countries. The
company also sells through ae.com and aerie.com to 81
countries worldwide (Yahoo Finance f, 2014).
So taking advantage of public information to develop strategies
is fair game for anybody in the industry.
So one way to determine if the industry you are in is easy to get
into or to determine where power lies one can conduct an
analysis with Porter’s 5 Forces matrix. The evaluation of how
strong and important each element is for the firm is determined
in order to strategize for it.
Here we see that the the competitive forces are; 1) Rivalry
among competing firms, 2) Potential entry of new competitors,
3) Potential development of substitute products, 4) Bargaining
power of suppliers, and 5) Bargaining power of consumers
(David, 2013).
7
8GAP’s Competitors – 2013 (in thousands)Family Clothing
Retail CompetitorsCompanyRevenuesProfit MarginNet
IncomePE RatioTJX
Companies27,422,6967.79%2,137,39619.88Gap
Inc.16,148,0007.93%1,280,00014.51Nordstrom12,540,0005.85%
734,000 16.76Abercrombie &
Fitch4,116,8971.33%54,62853.41American Eagle
Outfitters3,305,8022.51%82,98326.72
Competitive Analysis (Cont’d)
References: (Gap, 2014); (Yahoo Finance a, 2014); (Yahoo
Finance b, 2014); (Yahoo Finance c, 2014), (Yahoo Finance d,
17. 2014); (Yahoo Finance e, 2014); (Yahoo Finance f, 2014)
As illustrated, Gap faces strong competition from
Abercrombie & Fitch Co., American Eagle, Nordstrom’s ,and
TJX Companies (e.g., Marshalls and TK Maxx) (Gap, 2014).
Within this slide, major competitors and relevant financial data
reflects that TJX is possessing a greater market share. Perhaps
taking a closer, longer look at TJX’s business and financial
reports may uncover competitive intelligence upon the rival.
8
Financial Analysis
9
Financial Statements
Financial Position
Profitability
Cash Position
Ratio Analysis
Liquidity Ratios
18. Leverage/Financial Ratios
Turnover/Activity Ratios
Profitability/Performance Ratios
References: (David, 2013)
“Financial condition is often considered the single best measure
of a firm’s competitive position and overall attractiveness to
investors” (David, 2013).
To determine an organization’s financial strengths and
weaknesses to effectively formulate strategies, financial
statements—just as a creditor or investor would utilize—are
analyzed to determine Gap’s strengths and weaknesses. For
example:
Determining a firm’s liquidity, leverage, working capital,
profitability, asset utilization, cash flow, and equity can
eliminate some strategies as being feasible alternatives (David,
2013).
Balance sheet segments—assets, liabilities and shareholders'
19. equity—can give investors or analysts calculated figures as to
what the company owns, owes, and amount invested by the
shareholders.
Income statement is used to determine a firm’s profitability.
The income statement that deals with operating items is
interesting to investors and analysts because this section
discloses information about revenues and expenses, which are a
direct result of regular business operations.
Cash position comes from the cash flow statement and it can be
attributed to a specific strategic project, or to a business as a
whole. It is used as an indication of a company's financial
strength.
Financial ratios are, undoubtedly, extremely useful in
measuring numerous aspects of a business and are vital tools in
conducting financial analysis. Financial ratios help in
comparing differences between companies and industries,
differences between selected time spans, and differences
between company industry averages. Financial ratios can be
categorized as the following:
Liquidity ratios: Helpful in quantifying availability of cash in a
business to pay back debts.
Leverage/Financial ratios: These debt ratios are useful in
assessing the ability of a firm to pay back long-term debts.
Turnover/Activity ratios: Important in quantifying time taken
by a firm to convert non-cash assets into cash-assets.
Profitability ratios: Strategic in quantifying usage of a firm’s
assets and control over expenses thereby producing a desirable
return rate.
9
Technique Analysis
10
20. Competitive Position
2nd in revenues compared to competition
Global presences and expansion
Multiple business entities
Annual growth in sales .3%
Market Growth
Shift in consumer priorities
Opportunity to pursue age groups
Industry is growing
References: (David, 2013, pp. 54-65); (Grannis, 2011)
A popular, effective tool to measure Gap’s technique is the
Grand Strategy Matrix. In a Grand Strategy Matrix, a firm is
positioned in one of the four strategy quadrants (David, 2013, p.
175). The Grand Strategy Matrix is based on two dimensions:
competitive position and market (industry) growth (David,
2013, p. 189). On The Grand Strategy Matrix, competitive
position represents the x-axis or horizontal line of the matrix,
while the y-axis or vertical line is represented by market
growth. Before placing Gap into one of the four quadrants (as
illustrated in the next slide), these two dimensions must be
defined.
Gap does have a strong competitive position. Their
21. strengths contribute to their strong competitive position;
including a strong global presence and expansion, and their
ability to run multiple business entities both in-store and online.
Gap is also able to reach several different market segments.
Gap is able to appeal to baby boomers, teens and young adults
through each of their six brands (David, 2013, p. C-57). This
gives Gap the edge over competition. Gap is also able to price
each line differently and market them based on which age group
is targeted. Alternatively, Gap has not been able to maintain
steady growth and sales within the last three years. The annual
sales growth for the past three years has only been .3%. This is
not a strong growth rate. This puts Gap closer to the weak
competitive position axis.
There has been a shift in consumer priorities from retail to
educational costs, health care, housing and leisure activities
(David, 2013, p. C-57). This shift has decreased demand for
retail, weakening Gap’s industry growth. Contributing to a
rapid industry growth, Gap has the opportunity to pursue all of
these age groups because of their multiple brands. Gap must
also consider that in 2011, the expected retail industry growth
was 4% (Grannis, 2011). An industry that exceeds 5% is
considered to have rapid growth (David, 2013, p. 189). This
puts Gap closer to the rapid market growth axis.
10
Technique Analysis (Cont’d)
11
The Grand Strategy Matrix
GAP
Quadrant II
Market development
Market penetration
22. Production development
Horizontal integration
Divestiture
Liquidation
Quadrant I
Market development
Market penetration
Production development
Forward integration
Backward integration
Horizontal integration
Related diversification
STRONG
COMPETITIVE
POSITION
WEAK
COMPETITIVE
POSITION
SLOW MARKET GROWTH
Quadrant IV
Related diversification
Unrelated diversification
Joint ventures
Quadrant III
Retrenchment
Related diversification
Unrelated diversification
Divestiture
Liquidation
RAPID MARKET GROWTH
References: (David, 2013, pp. 54-65); (Horizontal, 2014)
23. Overall, this places Gap in Quadrant II. This means that
Gap needs to evaluate their present approach in the marketplace
(David, 2013, p. 190). Although, their industry is growing, Gap
is unable to maintain steady sales, which compromises their
competitive position. Gap needs to determine why their current
approach is ineffective and how they can improve their sales
and ultimately their competitiveness (David, 2013, p. 190).
Gap should consider market development, market
penetration and product development. Gap should create
objectives to appeal to more of the market through products.
Baby boomers represent 77 million in retail sales (David, 2013,
p. C-55). Baby boomers are a large group that has recently
shifted their priorities, Gap should form strategies to appeal
their products back to the baby boomers. This potentially will
increase sales and Gap’s competitive because they would be
able to reach more consumers.
Another strategy that falls in Quadrant II is horizontal
integration. Horizontal integration is the acquisition of
additional business activities that are similar to the purchasing
business (Horizontal, 2014). Gap has been successful at
acquiring other businesses such as PiperLime and Athleta. Gap
could form strategies to purchase other businesses that would
help them reach more of the market. This would increase
industry growth and competitive position.
11
24. Alternative Strategy Generation
12
Steps toward Alternative Strategy Development
1. Identify potential disruptive events
2. Spot Strategic trigger points
3. Evaluate possible effects of potential disruptive events
4. Create Alternate Strategy
5. Evaluate counter action(s) of alternate strategy
6. Establish warning signs
7. Develop/Establish implementation “time-phase indicator(s)”
References: (David, 2013)
Alternative Strategy Generation: First, it is important for
GAP to come up with comprehensive strategy plan;
Nonetheless, “nothing ever goes according to plan”. With that
said, alternative strategies—or contingency strategies—should
exist in the event of unforeseen circumstances (David, 2013, p.
173). List here are 7 steps which Gap could implement to
ensure corporation readiness is “standing-by” if needed (David,
2013, p. 173).
12
25. Alternative Strategy Generation (Cont’d)
13
Potential Disruptive Events to consider
Major Competitor change
Dramatic changes in Sales/Profits
Supply/Demand changes
Disaster/Crisis/Opportunity occurrence
References: (David, 2013)
ST4 developed some areas of concern in regards to creating
alternate strategies to potential “disruptive” events (David,
20130, p. 173). For example, shifts in major competitor
changes should be consisted, evaluated, and incorporated into
Gap’s final strategic plan. Dramatic changes in sales and/or
profits is another area to address and to have prepared
responsive plans for possible implementation. Sudden supply
and demand changes is a strategic area which requiring back-up
contingency plans. Finally, disaster, crisis response, and
opportunity possible apprehension should have strategic
procedures establishment.
13
26. SWOT Analysis
14
Strengths:
Global Presence
Global Business Expansion
Internet / On-line websites
Multiple Business Entities
“Casual, American Style, Classical Apparel at accessible
prices”
Weaknesses:
Unclear Current Vision/Mission Statement
Focused mainly upon “private-label” merchandise only
Complete lack of Contingency plans and planning
References: (David, 2013); (Gap, 2014), (Kotler, 2012)
SWOT Analysis, or better known as Strengths, Weaknesses,
Opportunities, and Threats. There are multiple strengths which
Gap possesses. For example, Gap is a global business
enterprise reaching 24 different countries (Gap, 2014).
Business Expansion is on the horizon, resulting in the creation
of 15 more stores by 2015 (Gap, 2014). On-line websites and
shopping platforms provides access to Gap merchandise 24/7,
365 days a year, and in areas which don’t possess a brick-and-
27. motor Gap establishment. Speaking of establishment, Gap
utilizes multiple business entities (e.g., Banana Republic, Old
Navy, Piperlime, Athleta, and Intermix) which carry, stock, and
sell a mixture of clothing variety; essentially focusing upon
multiple demographic and geographic groups (Gap, 2014).
Lastly, Gap’s prestige strength is its established name and
character which is known by many as, “Casual, American Style,
Classical Apparel at accessible prices”.
As for Gap weaknesses, Gap lacks a clear vision and mission
statement. Currently there is no listing or printing of a vision-
mission statement; as mentioned earlier in this presentation.
Due to such, development of strategic strategies and corporation
direction may be hindered or confusing. Focus upon “private-
label” merchandise only at Gap merchandise stores. Although
Piperlime and Athleta carry and sell many name brand
merchandise other than private-label, Piperlime and Athleta
conduct sales primarily on-line only (Gap, 2014). Such private-
label handling only and multiple name brand merchandise
available via on-line only is a weakness for Gap. Lastly, Gap
lacks contingency and emergency action plans. In the event of
an unexpected event (e.g., disaster or positive business
opportunity), Gap Inc currently does not possess reaction plans
and guidance to strategically respond and recovery from any
form of contingency environment (Gap, 2014). Ladies and
Gentlemen, those are Gap internal Strengths and Weaknesses.
14
SWOT Analysis (Cont’d)
15
Opportunities:
Pursue 15-19 age group
Remember “Baby Boomer” age group
Enhance On-line websites
“Green” Production Operations
Threats:
28. Global Economy
Competition / Competitors
Rising prices of resources, materials, transportation
Retaining Key employees
Security of data
Unexpected disasters / events
“What-If” sales fall
References: (David, 2013); (Gap, 2014), (Kotler, 2012)
When it comes to opportunities and threats, there are a few
areas of concern which Gap should be analyzing. For example,
the 15 to 19 age group is a strategic opportunity to focus upon.
This is the age group which averages 7.1 percent of all clothing
retail (Gap, 2014). Next, the “Baby Boomers” age group;
although the Baby Boomers are getting older, the group still
holds the largest number of consumers (David, 2013, p. C-57).
Enhance and development of current o-line websites and
shopping platforms. Bottom line, on-line retail is the wave of
the future, possessing and implementing the latest technological
traits of on-line marketing is key to success. Finally, green
products and green production. With the pursue of
environmental friendly products and production, savings for
both Gap and the consumer will be the end result (e.g., savings
past on to consumers via energy conservation and
29. manufacturing processes) (Gap, 2014).
Threats unfortunately are present in every world of business
management and existence. For example, global economy is a
huge threat which no one business or management personnel
could precisely predict or forecast. Competition from
competitors is always going to be a threat which must be
analyzed and followed regularly in order to stay afloat. Rising
prices of natural resources, raw materials, and transportation
expense it a continuous growing concern, dilemma, threat.
Retaining key employees which drive the organization towards
success and motivate the team to achieve desired goals is an
issue in today’s ever-fast moving—and competitive—world.
Security of strategic data and strategic operations is threat
which mustn’t be overlooked. As previously mentioned,
unexpected disasters and events pose a threat—hint, the need
for contingency plans. Last, “What-if” future product sales fall
below anticipated, forecasted financial percentages? All-in-all,
the threats toward GAP are really and must be addressed in
order for Gap to remain competitive in the market of clothing
apparel.
15
Strategy & Prioritization Selection
16
#1: Employment of Technology
#2: Product Differentiation
#3: Expansion
#4: Strategic Distribution
#5: People Differentiation
References: (David, 2013); (Gap, 2014), (Kotler, 2012)
30. Strategy and Prioritization Selection. As mentioned in slide
11, Alternative Strategy Generation, here is the listing of
potential strategies and ranked prioritization implementation.
First off, employment of technology. Technology of course is
forever changing and altering the way business is conduct. If
Gap Inc. wishes to stay on top of the business game of clothing
retail, the action of employing the latest technology is a must.
Second, product differentiation. If Gap implements product
differentiation, then Gap could differ competitors in the form of
providing difference on features, style, and design of clothing
apparel, resulting in Gap maintaining the motto, “World’s
favorite for American Style (Gap, 2014) (Kotler, 2012, p. 211).
Third, business expansion of course is already on the mind of
Gap Inc. (Gap, 20134. Main concern to remember and apply to
business expansion is the topics of additionally supplies and
manning personnel. Fourth strategy priority, strategic
distribution. As just mentioned with expansion, distribution
measures, avenues, and operations will need a reorganization to
ensure such new expansion facilities are being supplied
successfully. Due to such business expansions, expansions in
the form of strategic warehouse relocation and warehouse
establishment may have to commence. Finally, people make the
business. Bottom line, no business could survive without its
people. At Gap, the strategy of people differentiation from that
of competitors must take on the form of better training, higher
wages, and more customer-contact interactions (Gap, 2014).
Such development and differentiation in Gap team members will
result in a more enthusiastic, more dedicated, and more
aggressive-competitive workforce then competitive rivals (Gap,
2014).
31. 16
Action Plan
17
Implement ST4’s proposed Vision-Mission statement
Consider/Remember Gap’s historic background:
“Continue Gap’s Legacy!”, “Build upon it!”
Conduct/Continue Competitive, Financial, & Technique
Analysis
Generate/Possess Alternative Strategies
Capture/Address current industry events
Establish Contingency Plans
SWOT
Build upon Gap’s Strengths
Address/Correct Weaknesses (if able/if applicable)
Take Advantage of Opportunities
“Watch/Avoid” Threats
Employ/Engage Strategy Prioritization Selections
Here is a breakdown of Gap’s new strategic plan provided
via ST4 incorporated:
Proposed Vision-Mission statement: ST4 provided a
recommended Vision-Mission Statement for Gap Inc. Whether
32. implementation of ST4’s vision-mission statement or a
different/alternate vision-mission statement,,, Gap needs to
implement a vision-mission statement immediately.
Gap’s History: Gap possesses a superb historical background
legacy. Bottom line, build upon it and utilize it to motivate
Gap’s workforce and attract customers.
Competitive Analysis operations: Competitors are out there and
the business market is growing more competitive every day.
Gap needs detailed, strategic, correct, and up-to-date analysis
data upon all competitors and competitive atmospheres.
Whether establishing an internal analysis division or employing
an external agency, Gap must stay aware of
competition/competitors via analysis implementation.
Alternative Strategies: Unfortunately, situations change. Gap
needs to possess alternate strategies and contingency plans in
the event of unexpected events. Without such instruments
available and in reserve, Gap has limited flexibility to adjust to
unforeseen circumstances/events.
Strategy Prioritization: ST4 presented prioritization of
proposed strategies of recommendation. It is now up to GAP
incorporated to apply, alter, and/or take action upon those
prioritization strategy recommendations.
SWOT: Bottom line,,,, Build upon, address, correct, take
advantage, and watch-out for Gap’s SWOT topics and
evaluations which ST4 identified. SWOT analysis is another
strategic area of concern which must be addressed routinely.
17
Evaluation Plan
33. 18
Review Bases of Strategy
Revise IFE (strengths/weaknesses) and EFE Matrix
(opportunities/threats)
Compare to existing IFE and EFE Matrix
Measure Organizational Performance
Compare planned objectives to actual objectives
Forecast future trends
Take Corrective Actions
Reposition
Create formal mission and vision
Revaluate
References: (David, 2013)
An evaluation plan should initiate managerial questioning of
expectations and assumptions, trigger a review of objectives and
values, and stimulate creativity in generating alternatives
(David, 2013, p. 290). The first step in the evaluation plan is to
review the underlying bases of an organization’s strategy
(David, 2013, p. 291). After establishing and implementing
new strategies, Gap needs to evaluate effectiveness of those
implemented strategies. Gap should revise their internal
strengths and weaknesses by revising their IFE Matrix. They
should also revise their external opportunities and threats by
revising their EFE Matrix. Gap should then compare the
34. planned (original) matrix to the actual (new) matrix. This
comparison should show improvement. On the new matrix, Gap
should have been able to turn their weaknesses into strengths
and their threats into opportunities.
The second step in the evaluation plan is measuring
organizational performance. This includes investigating
deviations from plans, evaluating individual performance, and
examining progress being made (David, 2013, p. 292). Gap
needs to forecast and predict future trends. If forecasted trends
are poor, Gap needs to evaluate and implement new strategies to
avoid negative trends. To forecast trends Gap should compare
their performance over different time periods, to their
competitors, and to industry averages (David, 2013, p. 294).
Corrective actions need to be taken to avoid these negative
trends.
Corrective actions is the last the step in evaluating
strategies. When strategies are proving unsuccessful then
actions must be taken to reposition Gap. Many corrective
actions can take place including altering an organization’s
structure, replacing one or more key individuals, selling a
division, revising a business mission, revising objectives, and
devising new policies (David, 2013, p. 295). Currently, Gap
has no formal mission or vision statement. This is a corrective
action Gap could implement to help make their objectives more
clear. Gap could also review and evaluate their current
structure. If problems relate to one department or person, Gap
may want to consider replacing that team or individual.
18
19
QUESTIONS?
35. Contact Information:
Strategic Team 4 email box: [email protected]
ST4: Providing Strategic Business Guidance since 2014
This concludes Strategic Team Four’s analysis findings and
results upon GAP Incorporated. Are there any questions?
(Note to Briefer): After Questions and Answers remember to
thank GAP Inc. Executives for allowing Strategic Team 4 to
conduct a detailed analysis upon GAP Inc. Restate to please
contact ST4 via email contact information if any additional
questions should arise.
19
References
20
36. Bureau of Labor Statistics.(2014). CPS Tables. Retrieved April
25, 2014, from BLS.gov: Labor Force Statistics from the
Current Population Survey
David, F. (2013). Strategic Management Concepts and Cases: A
Competitive Advantage Approach. (14th ed). New Jersey.
Pearson Education Inc.
FRED. (2014). Real Disposable Personal Income: Per capita.
Retrieved April 26, 2014, from FRED Economic Data:
http://research.stlouisfed.org/fred2/series/A229RX0/downl
oaddata
Gap (2014). 2013 Annual Report. Retrieved from Gap Inc.com:
http://www.gapinc.com/content/attachments/gapinc/GPS_AR12.
pdf
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Strategic Analysis For Gap Inc.
Strategic Team IV
Christian Snuggs,
Disheka Butler, Rachel Kenlon,
Clemente Moreno, & Matthew Ulichney
May 11, 2014
BMGT 495 Strategic Management
Professor: Vernon Swinton
38. Vision & Mission
Currently, Gap does not possess an official vision or mission
statement (David, 2013, p. C-55). Both a vision and mission
statement are required in order for the corporation to clearly
display the strategic direction it is moving in. A vision
statement clearly exhibits what Gap wants to become, and a
mission statement clearly exhibits what Gap’s reason for
existing is. Vision and mission statements go hand-in-hand with
the corporation’s strategic plans and are a guide as those goals
are achieved. Without a vision and mission, the corporation is
in limbo and everything following it is unclear.
After closely analyzing Gap Inc., ST4 has devised a vision and
mission statement from the corporation’s philosophy and ethics
statements. The proposed vision statement would not only speak
of Gap striving to become the world’s leader in specialty
clothing, but would also speak to Gap pursuing and providing
excellent financial values for its customers. Gap would also
provide simple, specialty clothing for every member of the
family. Gap Inc.’s official Vision Statement would be: “World’s
leader in Casual, Classical, and Stylish apparel… at accessible
prices.”
The proposed mission statement should be one that would
incorporate Gap’s continuous implementation of righteous and
good ethical decision-making. Gap in committed to pursuing
and practicing its existing codes of ethics, which have provided
employees with a comfortable working atmosphere. The code of
ethics has also provided customers with a relaxing shopping
environment. The mission statement ST4 has proposed would
ensure that the proper core values are exhibited throughout
39. Gap’s entire corporation. Gap Inc.’s official Mission Statement
would be: “Provide exceptional services and clothing apparel to
customers as well as providing a responsible ethical work
environment for employees.”
The proposed visions and mission statements will provide Gap
with not just philosophy and ethical statements, but a clear
foundation and declaration. The vision and mission statements
will be aligned with the corporations’ strategic plans. Not only
will Gap clearly state where the corporation is going and why it
exists, but it will also provide the corporation with purpose. The
suggested vision and mission statements will greatly contribute
to Gap becoming the “World’s leader in Casual, Classical, and
Stylish apparel… at accessible prices.”
GAP History
In 1969, married couple Doris and Dan Fisher, opened its
first Gap store or “The Gap” in San Francisco (David, 2013, p.
C-54). The original concept was to provide a fresh, casual,
American style focused on creating a unique shopping
experience with a wide selection of styles (David, 2013, p. C-
54). Throughout the 1970s and 1980s Gap found major success
and began changing to adapt to the market. In 1976, the
company initiated its first public offering of 1.2 million shares
of stock on the New York and Pacific Stock Exchange (David,
2013, p. C-54). By 1980, Gap dropped other brand names to
focus on their own private label (David, 2013, p. C-55). During
this time of change Gap began procuring other franchises and
expanding their store locations and product line. Gap acquired
Banana Republic and introduced a kids line called GapKids
(David, 2013, p. C-55). At the same time, Gap opened its first
stores on the international market in England and Canada, with
sales ultimately reaching $1 billion (David, 2013, p. C-55).
Gap continued this expansion throughout the 1990s. Gap
introduced a new product line, babyGap and continued to open
GapKids stores nationwide (David, 2013, p. C-55). They also
entered the French and Asian market opening Gaps in France
40. and Tokyo while introducing and opening Old Navy stores
nationally (David, 2013, p. C-55). By 1998, Gap’s success
seemed unstoppable. They had become the second largest
apparel brand in the world and continued to open stores both
nationally and internationally. By 2005, Gap unsuccessfully
introduced a new store, Forth & Towne, in Chicago and New
York, which ultimately closed all 19 stores by 2007 (David,
2013, p. C-55). Gap also acquired PiperLime and Athleta Inc. in
the early 2000s (David, 2013, p. C-55). Gap is one of the largest
retailers in the United States and operates throughout the world.
They currently have Gap stores in 24 countries, including newly
opened stores in China and Italy, more than 3,500 stores,
136,000 employees and six brand names (Gap Inc.)
Technique Analysis
A technique analysis will measure and discuss how
effective the Gap’s current strategies are at meeting their
objectives. It will also discuss what changes may need to be
made to accommodate the inaccuracies or inefficiencies within
the firm. There are three stages to successfully analyze a firm’s
technique. Stage 1 is the input stage. The input stage is derived
from the External Factor Evaluation Matrix (EFE Matrix) and
Internal Factor Evaluation Matrix (IFE Matrix) (David, 2013, p.
175). These matrices develop a firm’s threats and opportunities,
and strengths and weaknesses, respectively. Gap must make
decisions regarding the importance of external and internal
factors and rank and weight each one (David, 2013, p. 175).
After each matrix is complete, it is time to move on to stage 2,
the matching stage.
Stage 2 is where the majority of technique analysis is done.
There are several ways to measure how successful Gap is at
meeting their current objectives with their current strategies
such as a SWOT Matrix, the SPACE Matrix, the BCG Matrix,
the IE Matrix, and the Grand Strategy Matrix (David, 2013, p.
175). A popular, effective tool to measure Gap’s technique is
the Grand Strategy Matrix. In a Grand Strategy Matrix a firm is
41. positioned in one of the four strategy quadrants (David, 2013, p.
175). The Grand Strategy Matrix is based on two dimensions:
competitive position and market (industry) growth (David,
2013, p. 189). On The Grand Strategy Matrix, competitive
position represents the x-axis or horizontal line of the matrix,
while the y-axis or vertical line is represented by market
growth. Before placing Gap into one of the four quadrants;
these two dimensions must be defined.
Based on the IFE Matrix or strengths and weaknesses analysis,
Gap does have a strong competitive position. Their strengths
contribute to their strong competitive position; including a
strong global presence and expansion, and their ability to run
multiple business entities both in store and online. Gap is able
to reach over 90 countries online (David, 2013, p. C-64). Gap
is also able to reach several different market segments. Gap is
able to appeal to baby boomers, teens and young adults through
each of their six brands (David, 2013, p. C-57). This gives them
the edge over the competition. They are able to price each line
differently and market them based on which age group they are
trying to appeal to. Alternatively, Gap has not been able to
maintain steady growth and sales within the last three years.
The annual sales growth for the last three years has only been
.3%. This is not a strong growth rate. This is due to fluctuations
in sales. Sales dropped from $14,526,000 to $14,197,000 from
2009 to 2010 and then increased to $14,664,000 in 2011 (David,
2013, p. C-64). This puts Gap closer to the weak competitive
position axis.
A factor contributing to a weak industry growth is based on the
EFE Matrix or the opportunities and threats analysis. There has
been a shift in consumer priorities from retail to educational
costs, health care, housing and leisure activities (David, 2013,
p. C-57). This shift has decreased demand for retail, weakening
Gap’s industry growth. Contributing to a rapid industry growth,
Gap has the opportunity to pursue all of these age groups
because of their multiple brands. Gap must also consider that in
2011, the expected retail industry growth was 4% (Grannis,
42. 2011). An industry that exceeds 5% is considered to have rapid
growth (David, 2013, p. 189). This puts Gap closer to the rapid
market growth axis.
The conflicting competitive position and market growth places
Gap in Quadrant II. This means that Gap needs to evaluate their
present approach in the marketplace (David, 2013, p. 190).
Although, their industry is growing, Gap is unable to maintain
steady sales, which compromises their competitive position.
Gap needs to determine why their current approach is
ineffective and how they can improve their sales and ultimately
their competitiveness (David, 2013, p. 190). Gap should
consider market development, market penetration and product
development. Gap should create objectives to appeal to more of
the market through products. Baby boomers represent 77 million
in retail sales (David, 2013, p. C-55). Baby boomers are a large
group that has recently shifted their priorities, Gap should form
strategies to appeal their products back to the baby boomers.
This would increase sales and Gap’s competitive because they
would be able to reach more consumers. Another strategy that
falls in Quadrant II is horizontal integration. Horizontal
integration is the acquisition of additional business activities
that are similar to the purchasing business (Horizontal, 2014).
Gap has been successful at acquiring other businesses such as
PiperLime and Athleta. Gap could form strategies to purchase
other businesses that would help them reach more of the market.
This would increase industry growth and competitive position.
The final stage is the decision stage. This stage is the basis for
making strategy-formulation decisions (David, 2013, p. 190).
The matching techniques, including The Grand Strategy Matrix,
is an important tool to help formulate future strategies.
Strengths, Weaknesses, Opportunities, and Threats (S.W.O.T.)
I. Strengths: There are multiple strengths of which Gap
possesses. For example, Gap is a global business enterprise,
which currently operates 375 store locations in 41 different
countries (Gap, 2013). Along with its large global presence,
43. Gap is pursuing global business expansion with the development
of additional stores in China, Philippines, and Taiwan; end
result is 400 stores globally by 2015 (Gap, 2013). Gap also has
incorporated the digital age and technology advancements in the
form of online shopping avenues and social media electronic
sites (Gap, 2013). The results of such electronic era pursue has
resulted in Gap possessing an edge on speed, flexibility, and
scalability via on-lie shopping capability (Gap, 2013).
Furthermore, Gap possesses an advantage over competitors in
the form of multiple business establishments (e.g., Banana
Republic, Old Navy, Piperlime, Athleta, and Intermix (Gap,
2013). Finally—and possibly the strongest strength—Gap has
the established name and character which has for years been
known for casual, American style, classical apparel at
accessible prices (Gap 2013).
II. Weaknesses: No corporation is complete without some type
of weaknesses; Gap is of no exemption. For instance, currently
Gap lacks the development of a clear vision, clear mission
statement. Another weakness for Gap is that the corporation
focuses upon private-label merchandise made exclusively for
the company (David, 2013, p. 60). Although Piperlime,
Athleata, and Intermix (Gap’s additional retail stores) offer
customers with an array of other leading brands of merchandise,
Gap inclusive retail stores only carry private-label merchandise
(David, 2013, p. 60). One last weakness which Gap displays is
the lack of contingency plans and programs in the event of
unexpected dilemma. Overall, Gap’s weaknesses are minimal
and easily correctable.
III. Opportunities: When it comes to opportunities, Gap has a
few areas of opportunity which the organization may choose to
pursue. First, the area of demographics consisting of the 15-19
age group; this age group averages 7.1 percent of the retail
market for clothing apparel (David, 2013, p. 57). Second,
continuously focusing and addressing the needs and wants of
the baby boomer age group. Although the purchasing priorities
have shifted for the baby boomers--focusing now upon
44. retirement expense and health care--nonetheless, the age group
still holds the largest group of consumers (David, 2013, p. 57).
Third, on-line retail is evolving daily; the opportunity to
manage intangible issues has never been greater. Although
consumers are unable to feel, touch, or dress within the clothing
article before purchasing on-line, consumers will still continue
to conduct purchase operations via on-line as long as customer
service and item return simplicity exists (Gap, 2013). Lastly,
the opportunity to pursue environmental friendly products and
services is a cost-saving option for all. With Gap pursuing the
latest technology in energy conservation and manufacturing of
"Green Products", the corporation could save billions on costly
energy bills and pass such savings onto the customers,
shareholders, and the corporation. IV. Threats: When analyzing
threats upon Gap, there are an abundance of threats. For
example, world economy has been unstable for many years;
many businesses have felt the financial strain due to economic
actions and situations. Competition and competitor threats are
always going to exist in any arena of business marketing and
retail. Rising prices on natural resources, raw materials, and
transportation means is a growing concern and threating avenue.
Failure to retain key Gap employees and personnel is another
threating issue. Security of data and breach of strategic--secret-
-operations must be considered. Contingency response to natural
disasters and unexpected events cannot be overlooked or
forgotten. Global trade and retail presents the potential of
increased trade restrictions, stricter custom regulations, and
global governmental concerns (Gap, 2013). Lastly, what if
merchandise, products, and clothing goods are unsuccessful at
gaining customer appeal? Overall, Gap is of no exception to the
threats that encircle global commerce.
Strategy and Prioritization Selection
There are alternative strategies of which Gap could, and is,
implementing to enhance corporation efficiency and
effectiveness. Alternative strategies are listed below and
45. prioritized based on potential benefits.
· Employment of Technology
· Product Differentiation (Brand Building)
· Expansion
· Strategic Distribution
· People Differentiation
Technology of course is forever changing and enhancing the
way business is conduct. In the environment of Gap,
technology has already been implemented in the area of
communicating better with consumers, mainly via network
groups like Facebook and on-line Gap homepages, shopping
platforms (Gap, 2013). The means of advanced technological
communication has resulted in speed, flexibility, and scalability
so that Gap could better meet the needs and wants of consumers.
Just last year alone—2013—Gap’s on-line communication
avenues produced a 21% increase in sales (Gap, 2013). All-in-
all, the employment of technology is a must strategic priority
for Gap to stay competitive.
Product Differentiation is a second strategy that Gap should
incorporate. Through product differentiation, Gap can differ on
features, style, and design of clothing apparel than other
competitor’s products (Gap, 2013) (Kotler, 2012, p. 211).
Additionally, with advancements in product differentiation Gap
could provide even more benefits and selections to
demographic-geographic groups, potentially resulting in
fulfilling consumer preferences and offering amazing products
at the same time (Gap, 2013).
Business expansion and growth has already been evaluated
and decided upon within Gap. Through expansion, Gap will
reach out and physically touch those consumers that may never
before stepped foot into a Gap business establishment. With the
concept and strategy of expansion of course comes the
consideration of additional supplies and personnel, financial
figures and revenue returns. All-in-all, business expansion is a
strategic strategy direction; Gap will need to monitor this
46. strategy closely for complete success.
Strategic distribution is a strategy, which could make, or
break, a business corporation. Bottom line, if consumers cannot
receive purchased goods in a desirable amount of time, then
consumers will take business elsewhere. In the event of
business expansion for Gap, the strategy of strategically placing
merchandise throughout the world will be mission essential. In
this strategy, GAP Inc. will have to analyze potential locations
that best present distribution avenues, alternatives, and
possibilities of which the corporation could utilize in the event
of increased sales, increased shipments, and increased demands.
People Differentiation may be the most important strategy
that any business could incorporate. Bottom line, what is an
organization without its employees, its management, its people?
Gap’s strategic strategy to address people differentiation—
differentiation in the contrasts of better, more enthusiastic, and
more dedicated then rivals—comes in the form of education and
increased wages (Gap, 2013). Gap’s strategy is to better train its
employees to handle and address more effectively customer-
contact interactions (Gap, 2013). Along with better training
comes better pay and incentives, resulting in efficient,
productive, and dedicated personnel wanting to join the Gap
team and remain with the corporation rather than pursue
competitor employment positions (Kotler, 2012, p. 211).
Overall, the strategy of people differentiation is a must strategy
for Gap.
Evaluation Plan
An evaluation plan should initiate managerial questioning
of expectations and assumptions, trigger a review of objectives
and values, and stimulate creativity in generating alternatives
(David, 2013, p. 290). The first step in the evaluation plan is to
review the underlying bases of an organization’s strategy
(David, 2013, p. 291). After establishing and implementing new
strategies, Gap needs to evaluate how effective they are. Gap
should revise their internal strengths and weaknesses by
47. revising their IFE Matrix. They should also revise their external
opportunities and threats by revising their EFE Matrix. Gap
should then compare the planned (original) matrix to the actual
(new) matrix. This comparison should show improvement. On
the new matrix Gap should have been able to turn their
weaknesses into strengths and their threats into opportunities. If
there is no improvement then Gap needs to form and implement
new strategies. Internally, ineffective strategies may have been
chosen or implementation may have been poor (David, 2013, p.
292). Externally, actions by competitor, changes in demand,
changes in technology, demographic shifts, economic changes
and governmental actions may have caused strategies to fail
(David, 2013, p. 292).
The second step in the evaluation plan is measuring
organizational performance. This included investigating
deviations from plans, evaluating individual performance, and
examining progress being made (David, 2013, p. 292). Gap
needs to forecast and predict future trends. If forecasted trends
are poor Gap needs to evaluate and implement new strategies to
avoid these negative trends. To forecast trends Gap should
compare their performance over different time periods, to their
competitors, and to industry averages (David, 2013, p. 294).
Corrective actions need to be taken to avoid these negative
trends.
Corrective actions is the last the step in evaluating
strategies. When strategies are proving unsuccessful then
actions must be taken to reposition Gap. Many corrective
actions can take place including altering an organization’s
structure, replacing one or more key individuals, selling a
division, revising a business mission, revising objectives, and
devising new policies (David, 2013, p. 295). Currently, Gap has
no formal mission or vision statement. This is a corrective
action Gap could implement to help make their objectives
clearer. Gap could also review and evaluate their current
structure. If problems relate to one department or person, Gap
may want to consider replacing that team or individual.