The document outlines a 5-phase project schedule to develop and launch a new product. Phase 1 involves market research including surveys, analysis, and determining competitors. Phase 2 is product design with researching design options, evaluation, and selection. Phase 3 is product development including costing and prototype testing. Phase 4 is marketing with production, testing, and choosing a production plan. Phase 5 is project management including choosing a marketing strategy, creating a marketing plan, data collection, choosing a target market, and advertising. Each phase has defined activities and deliverables.