This document outlines the requirements for a project on how an organization or company used digital or social media to influence others. Students must create a presentation with 3 sections: 1) information on the organization, 2) a description of how it used social media to influence others with an example, and 3) an analysis of the impact and how it could be improved. The presentation must be between 15-25 slides following specific formatting guidelines and include narration for each slide as if presenting to an audience. At least 4 sources total are required including sources for each section. Examples are provided but cannot be used by students for their project.

1. social media and companies use
Project 2 consists of:1. Project Requirements (topics and content to cover)2. Presentation
Requirements (content organization)3. Submission Requirements (how to submit your
assignment)4. Presentation Resources5. Due Date Information and Late Policy Project
RequirementsSelect an organization or company that used or uses digital or social media to
impact others. CREATE A PRESENTATION (using a professional presentation application
such as Microsoft PowerPoint, Prezi, or Apple Keynote for the Mac) highlighting the
information you found.NOTE 1: You are required to complete ALL THREE SECTIONS of this
project (Sections 1, 2, and 3).PLEASE SELECT A DIFFERENT COMPANY THAN THE ONE YOU
USED IN PROJECT 1.SECTION 1: ORGANIZATION OR COMPANY INFORMATIONProvide the
following information about the organization or company you select. Answer the questions
below:Item 1: What is the name of the organization or company?Item 2: What year was the
organization or company established?Item 3: What is the organization’s or company’s
goal or mission?Item 4: Provide the company’s or organization’s website address (URL), if
available.Item 5: Where is the company or organization’s headquarters located?Section 1
Source: Include at least one source for Section 1. Include this source as an in-slide citation
and on your References slide(s).SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL
MEDIA INFLUENCEDescribe how digital or social media was used to influence others while
answering the following questions:Item 1: Describe how digital or social media was used to
influence others. Provide at least one example, instance, or situation that highlights this
influence.Item 2: In the example, instance, or situation you provided in Item 1, what specific
digital or social media platforms were used (e.g. Facebook, Twitter, Instagram, Snap chat,
Pinterest, or YouTube) and how were they used?Item 3: What occurred as the result of the
use of digital or social media? Describe the impact or magnitude of the change.Section 2
Source: Include at least one source for Section 2. Include this source as an in-slide citation
and on your References Slide(s).To help you with completing Section 2, an example is
provided below:Section 2 Example 1: Invisible Children – Kony 2012In 2012, an
organization called Invisible Children created and posted a 30 minute movie on YouTube to
launch a campaign they called “Kony 2012.” View the movie here
(https://www.youtube.com/watch?v=Y4MnpzG5Sqc).The Kony 2012 campaign was an
effort to capture James Kony, who was portrayed as a ruthless rebel leader in Uganda who
committed numerous atrocities against humanity, including kidnapping and murder.The
Kony 2012 campaign had a tremendous impact. The video generated over 100 million
YouTube Views. Over 20 million dollars was donated to support the effort to capture James

2. KonyNOTE 2: You cannot use Invisible Children in your project.To help you with completing
Section 2, a second example is provided below:Section 1 Example 2: The ALS Ice Bucket
ChallengeIn 2016, the Amyotrophic Lateral Sclerosis Association (ALS) organized the Ice
Bucket Challenge. The challenge involved pouring a bucket filled with ice and water over a
person’s head, followed by the person nominating 3 people who then had to take the
challenge. The person would then making a contribution to ALS research. The challenge
quickly became viral, gaining support and participation from celebrities. As a result of the
challenge, traffic to the ALS web page increased, over 250,000 new donors signed up, and
over 13.3 million dollars was raised.NOTE 3: You cannot use the ALS Ice Bucket Challenge in
your project.SECTION 3: ANALYSISWhat was the full impact of the use of Digital or Social
Media?Item 1: Was the change created by the use of digital or social media positive or
negative (or both) in your opinion?Item 2: How successful was the company in
accomplishing the objective? Support your answer.Item 3: List one thing the company could
have done better to accomplish their objective.To help you with completing Section 3, we
have provided two examples below:Section 3 Example 1: Invisible Children – Kony 2012The
Kony 2012 campaign had both positive and negative results:The Kony 2012 campaign
received global attention. This attention lead to political and military action. The US
government, lead by President Obama, backed a mission of 5,000 soldiers to James
Kony.The organization came under scrutiny as many have questioned their efforts (see
YouTube video https://www.youtube.com/watch?v=okmswBs4rdg or CNN report at
https://www.youtube.com/watch?v=TEVKNVTnYRA).James Kony has not been caught.
Some people even believe that he is no longer living or a threat to the region.Section 3
Example 2: The ALS Ice Bucket ChallengeThe Ice Bucket Challenge was extremely
successful. The ALS Ice Bucket Challenge increased the level of awareness of ALS and was
extremely positive.The Ice Bucket Challenge campaign has ended. In order to sustain the
effort by coming up with a new challenge each year. One idea would be to use a number of
celebrities to start the new challenge every year. Also, the association could do a better job
of showing how the money donated has gone to furthering the cause. I would also create a
thank you video from current ALS patients. The key here is to find ways to take advantage of
the momentum the Ice Bucket Challenge initially created.Section 3 Sources: Include at least
two sources for Section 3. Include the two sources as in-slide citations and on your
References page. At least one source should be professional or scholarly.NOTE 4: You can
not use in your project or any company or organization we discussed in class or in this
assignment (e.g. The Ice Bucket Challenge or Invisible Children). Presentation
Requirements1. SLIDE SETUP AND ORGANIZATIONYour presentation must include the
following slides and sections:Item 1: Title SlideYour Title Slide should contain the
following:Project NameYour NameInstructor’s NameCourse name and section
numberItem 2: Organization or Company Information (Section 1)Item 3: Description of the
Digital Media Influence (Section 2)Item 4: Analysis of the Digital Media Influence (Section
3)Item 5: Summary SlideItem 6: Question Slide (this is where the audience is invited to ask
questions).Item 7: References Slide(s) (Your References MUST be in APA format)!2.
PRESENTATION LENGTHMinimum of 15 slides; Maximum of 25 slides.(Title and Reference
slides do not count toward the total slide count).NOTE 5: Going over 15 slides is fine, but if

3. you are under 15 you will be penalized 10% (one letter grade) for every 2 slides you are
under the 15-slide minimum.3. SLIDE DESIGN REQUIREMENTSa. Keep it Simple: Slides
must be easy to read and uncluttered. Keep in mind the 7 x 7 rule with presentation
software, which effectively states no more than 7 words per bullet and 7 bullets per slide.b.
Images: Pictures and images should be used sparingly to avoid distraction from the main
contents. Include at least one table, graph, or image of an appropriate size that is relevant
and supports the information provided in your paper. Feel free to create the image if you
like, but it must be professional.c. Fonts: Use a standard font like Times New Roman or
Helvetica. Use 36-point font for your slide title, 28-point font for main points, and 24-point
font for secondary points.d. Footer: Include the slide number, title of your presentation, and
your name in the footer (except on title slide).e. Background: Appropriate for the
presentation. Use creativity here, but your background color or design must not detract
from the readability of the slides. A bad example would be using dark text against a dark
background. Make sure the background and font colors are a good contrast.f. Contrast:
Appropriate Foreground-Background Segregation (use dark text against a light background
or white or light colored text against a dark background. This creates contrast.4.
PRESENTATION NARRATIONAdd “Narration” to each and every Slide in your presentation.I
would like you to present your presentation as if you were giving it to a LIVE AUDIENCE. In
addition to designing each slide, I also want you to provide me with the transcript of the
words you would actually say, word-for-word. while each slide is being displayed.Adding
NarrationYou can accomplish this in several ways:a. Adding Text Narration to the Notes
Section of each slideb. Adding Voice Narration to each slide (Export the Narration as a .MOV
file).5. SOURCESInclude at least Four (4) Sources (Total)a. Include at least One (1) Source
for Section 1.b. Include at least One (1) Source for Section 2.c. Include at least Two (2)
Sources for Section 3. At least one of the two sources must be a Professional or Scholarly
Source.