1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
Here is the brief overview of this cumulative Session Long Project (mealsdeidre
Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4.
It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace.
Please check the
outline of the
marketing plan
, which provides information on:
The final format for this cumulative Session Long Project;
A list of topics for the whole project;
The continuity and connections among SLPs 1-4.
In this module SLP1, identify a company and a charge (or task) for this marketing research project and conduct situation analysis related to your charge. This is the first step of this cumulative research project. You need to review all four SLPs first in order to better understand the requirements for this project.
Product Statement
In this section, describe the company and the product that is going to be the focus of interest for your marketing plan. For example, if your client is Apple, provide background information on the organization (e.g., what it is, what it does, history, success in what it is doing, etc.). If the charge is to market a new product (such as iPad 6), describe what iPad is, how long it has been around, how successful it has been, and who the target audience is. Be specific and detail-oriented, and do not assume that the reader is familiar with the company and product.
Identify a company and a charge for your research project at the very beginning, based on the detailed requirements for this cumulative Session Long Project. The new charge is a hypothetical task, which should be based on one of the company’s existing brands or products. It is also better to identify a new product charge for existing public firms so that you can find enough information for your task. For example, you may pick one of the following companies and charges.
Apple needs to increase its market share for iPhone 8.
Microsoft intends to increase sales of Xbox One S 10TB console.
Fitbit plans a successful release of Charge 3 wristband.
Ford needs to have a successful introduction of the 2018 Fusion.
Amazon wants to increase brand awareness for Echo digital media streamer in Japan.
Do not choose the product that is the basis of Case 1.
It is best to check with your instructor regarding the company and the charge you choose to analyz ...
SWOTT AnalysisDevon Davis, Jasmine Richardson, Lisa Ne.docxssuserf9c51d
SWOTT Analysis
Devon Davis, Jasmine Richardson, Lisa Neathery,
Shemeko Hopkins and Thomas Brantley
BUS/475
December 4, 2017
Dr. Richard Taylor
1
5
Table of Contents
Introduction 3
SWOTT Table 4
Forces/Trends 5
Internal Strengths 5
Internal Weaknesses 5
External Opportunities 5
External Threats 5
External Trends 5
Adapting to Change 8
Supply Chain 6
Potential Issues/Opportunities 7
Conclusion 7
References 9
SWOTT Analysis
Before a company develops strategies, they must take time to assess the positive and negative factors which impact their future. The SWOTT analysis provides a method to consider the internal forces: strengths and weaknesses; and then the external forces: opportunities, threats, and trends. Internal and external audits identify the specific forces the business faces. The SWOTT table segments these forces into positive, negative, and trend buckets. The company may directly impact or influence some factors if the business adapts to change. Although many external forces are out of reach, the supply chain can be a source of significant opportunities and threats which are actionable. Once compiled, the SWOTT analysis provides a synthesized view of the organizational challenges. This framework guides decisions on which issues to mitigate and which opportunities to pursue for a competitive advantage (David & David, 2017). As an example of the process, Sony Corporation is a large organization facing many forces as shown here through a SWOTT analysis.
SWOTT Table
Internal
STRENGHTS
WEAKNESSES
Strategy
To inspire and fulfill curiosity.
Product Pricing, Products are expensive
Structures
Strong marketing analysis and experience and maintains its social networking.
Processes & Systems
The production quality is reliable.
Resources
Uses information technology to grow.
Vulnerability of databases and networks
Goals
Create new and unique cultures and experiences.
Strategic Capabilities
Strong ability to add value to their products.
Culture
Strong Positioning in Emerging Economies.
Technologies
Projected growth in the Consumer Electronics Market.
The lack of dominant mobile devices is a major weakness in Sony’s business.
Innovations
Strong customer demand for products that are innovative.
Imitability of some products
Intellectual Property
Own distribution companies, and they can manage publishing matters.
Leadership
Substantial brand identity.
External
OPPORTUNITY
THREAT
TRENDS
Legal & Regulatory
Suppliers fail to comply
Global
Foreign trade policies; political unrest
Economic
Maximize best cost country supplier sourcing; favorable foreign currency exchange;
Unfavorable foreign currency exchange
Technological
Access to supplier technical resources;
Innovation
Leverage supplier innovation
Social
Supplier social violations
Environmental
Supplier green initiatives
Supplier environmental violations
Competitive Analysis
Forces/Trends
Internal Strengths
Son ...
Running Head: BALANCED SCORECARD 1
Strategic Plan Part III: Balanced Scorecard and Communication Plan
Strategic Plan Part III
Introduction
Strategic objectives are valuable parameters used in indicating the ambition of any business organization. Normally, an organization’s ambition is contained in its mission, vision statements. Therefore, the paper illustrates the strategic objectives summary of the firm about its new slim smartphone product in the market.
Shareholder Value
Market share of the company. The company will increase its market share by 15% by August, 2018 through product differentiation and customer focused programs. The expected growth in gross revenue will be to achieve additional of $ 14m by November, 2020, and increasing the net margin by 15% by same year. Reduce overhead cost by 5% by 1st August, 2020. Moreover, the company will strive to improve its profitability by 12% by 1st December, 2018 through product differentiation and offering high quality smart phones at competitive prices. By leveraging on the chic model and new innovative technology, the company will achieve production efficiency thus improves its production capacity by 5% by 1st November, 2018. This create a competitive edge against rival firms in the industry (Sweeney, 2011).
Customer Value
The firm will conduct customer survey on overall satisfaction score of 85% by December, 2019. Increasing the average number of customers using the smartphones in the new market segments. Winning at least two industry award for customer service satisfaction by 1st January, 2018 and attract more customer base especially the middle and low-income earners through high quality mobile product at a much more affordable cost. These efforts will greatly improve the firm’s customer retention capacity as well as gaining new market share.
Internal Operations
The firm will strive to reduce the overall rate of product return to less than 2.5% by August, 2018. Increasing sales efficiency by leveraging on marketing intelligence platform of marketing. Moreover, the company will undertake to enhance auditing of all warehouses to reduce incidences of losses through product damage or shoplifting by 5th December, 2018. These will tremendously improve the company’s capacity to maximize profits while minimizing losses (Sweeney, 2011).
Learning and Growth (Employee)
The firm will launch the new slim smartphone in the market in new emerging market segments arising from the increase in middle income customer base in world economies especially in the developing countries. Ensure that our new slim smart phone is classified as the best in the market through addition of important features that will impress the customers. As a way of motivating the workforce, the company will be in place a comprehensive employee compensation programs by 4 ...
Here is the brief overview of this cumulative Session Long Project (mealsdeidre
Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4.
It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace.
Please check the
outline of the
marketing plan
, which provides information on:
The final format for this cumulative Session Long Project;
A list of topics for the whole project;
The continuity and connections among SLPs 1-4.
In this module SLP1, identify a company and a charge (or task) for this marketing research project and conduct situation analysis related to your charge. This is the first step of this cumulative research project. You need to review all four SLPs first in order to better understand the requirements for this project.
Product Statement
In this section, describe the company and the product that is going to be the focus of interest for your marketing plan. For example, if your client is Apple, provide background information on the organization (e.g., what it is, what it does, history, success in what it is doing, etc.). If the charge is to market a new product (such as iPad 6), describe what iPad is, how long it has been around, how successful it has been, and who the target audience is. Be specific and detail-oriented, and do not assume that the reader is familiar with the company and product.
Identify a company and a charge for your research project at the very beginning, based on the detailed requirements for this cumulative Session Long Project. The new charge is a hypothetical task, which should be based on one of the company’s existing brands or products. It is also better to identify a new product charge for existing public firms so that you can find enough information for your task. For example, you may pick one of the following companies and charges.
Apple needs to increase its market share for iPhone 8.
Microsoft intends to increase sales of Xbox One S 10TB console.
Fitbit plans a successful release of Charge 3 wristband.
Ford needs to have a successful introduction of the 2018 Fusion.
Amazon wants to increase brand awareness for Echo digital media streamer in Japan.
Do not choose the product that is the basis of Case 1.
It is best to check with your instructor regarding the company and the charge you choose to analyz ...
SWOTT AnalysisDevon Davis, Jasmine Richardson, Lisa Ne.docxssuserf9c51d
SWOTT Analysis
Devon Davis, Jasmine Richardson, Lisa Neathery,
Shemeko Hopkins and Thomas Brantley
BUS/475
December 4, 2017
Dr. Richard Taylor
1
5
Table of Contents
Introduction 3
SWOTT Table 4
Forces/Trends 5
Internal Strengths 5
Internal Weaknesses 5
External Opportunities 5
External Threats 5
External Trends 5
Adapting to Change 8
Supply Chain 6
Potential Issues/Opportunities 7
Conclusion 7
References 9
SWOTT Analysis
Before a company develops strategies, they must take time to assess the positive and negative factors which impact their future. The SWOTT analysis provides a method to consider the internal forces: strengths and weaknesses; and then the external forces: opportunities, threats, and trends. Internal and external audits identify the specific forces the business faces. The SWOTT table segments these forces into positive, negative, and trend buckets. The company may directly impact or influence some factors if the business adapts to change. Although many external forces are out of reach, the supply chain can be a source of significant opportunities and threats which are actionable. Once compiled, the SWOTT analysis provides a synthesized view of the organizational challenges. This framework guides decisions on which issues to mitigate and which opportunities to pursue for a competitive advantage (David & David, 2017). As an example of the process, Sony Corporation is a large organization facing many forces as shown here through a SWOTT analysis.
SWOTT Table
Internal
STRENGHTS
WEAKNESSES
Strategy
To inspire and fulfill curiosity.
Product Pricing, Products are expensive
Structures
Strong marketing analysis and experience and maintains its social networking.
Processes & Systems
The production quality is reliable.
Resources
Uses information technology to grow.
Vulnerability of databases and networks
Goals
Create new and unique cultures and experiences.
Strategic Capabilities
Strong ability to add value to their products.
Culture
Strong Positioning in Emerging Economies.
Technologies
Projected growth in the Consumer Electronics Market.
The lack of dominant mobile devices is a major weakness in Sony’s business.
Innovations
Strong customer demand for products that are innovative.
Imitability of some products
Intellectual Property
Own distribution companies, and they can manage publishing matters.
Leadership
Substantial brand identity.
External
OPPORTUNITY
THREAT
TRENDS
Legal & Regulatory
Suppliers fail to comply
Global
Foreign trade policies; political unrest
Economic
Maximize best cost country supplier sourcing; favorable foreign currency exchange;
Unfavorable foreign currency exchange
Technological
Access to supplier technical resources;
Innovation
Leverage supplier innovation
Social
Supplier social violations
Environmental
Supplier green initiatives
Supplier environmental violations
Competitive Analysis
Forces/Trends
Internal Strengths
Son ...
Running Head: BALANCED SCORECARD 1
Strategic Plan Part III: Balanced Scorecard and Communication Plan
Strategic Plan Part III
Introduction
Strategic objectives are valuable parameters used in indicating the ambition of any business organization. Normally, an organization’s ambition is contained in its mission, vision statements. Therefore, the paper illustrates the strategic objectives summary of the firm about its new slim smartphone product in the market.
Shareholder Value
Market share of the company. The company will increase its market share by 15% by August, 2018 through product differentiation and customer focused programs. The expected growth in gross revenue will be to achieve additional of $ 14m by November, 2020, and increasing the net margin by 15% by same year. Reduce overhead cost by 5% by 1st August, 2020. Moreover, the company will strive to improve its profitability by 12% by 1st December, 2018 through product differentiation and offering high quality smart phones at competitive prices. By leveraging on the chic model and new innovative technology, the company will achieve production efficiency thus improves its production capacity by 5% by 1st November, 2018. This create a competitive edge against rival firms in the industry (Sweeney, 2011).
Customer Value
The firm will conduct customer survey on overall satisfaction score of 85% by December, 2019. Increasing the average number of customers using the smartphones in the new market segments. Winning at least two industry award for customer service satisfaction by 1st January, 2018 and attract more customer base especially the middle and low-income earners through high quality mobile product at a much more affordable cost. These efforts will greatly improve the firm’s customer retention capacity as well as gaining new market share.
Internal Operations
The firm will strive to reduce the overall rate of product return to less than 2.5% by August, 2018. Increasing sales efficiency by leveraging on marketing intelligence platform of marketing. Moreover, the company will undertake to enhance auditing of all warehouses to reduce incidences of losses through product damage or shoplifting by 5th December, 2018. These will tremendously improve the company’s capacity to maximize profits while minimizing losses (Sweeney, 2011).
Learning and Growth (Employee)
The firm will launch the new slim smartphone in the market in new emerging market segments arising from the increase in middle income customer base in world economies especially in the developing countries. Ensure that our new slim smart phone is classified as the best in the market through addition of important features that will impress the customers. As a way of motivating the workforce, the company will be in place a comprehensive employee compensation programs by 4 ...
Running head AMERICAN EXPRESS CORPORATION ANALYSIS 1AMERICA.docxtoddr4
Running head: AMERICAN EXPRESS CORPORATION ANALYSIS
1
AMERICAN EXPRESS CORPORATION ANALYSIS
2
American Express Corporation Analysis
Xiaoxi Yue
Professor Minji
American Express Corporation analysis
American Express Corporation is an American multinational financial services entity with headquarter in New York City in the United States. The company is also known as Amex, and it operates in the Banking Financial services industry, where there are other competing companies (American Express Company SWOT Analysis, 2019). The primary aim of this article is to critically conduct a SWOT analysis of American Express Company to help to solve marketing problems that the entity face when performing its business activities.
Analysis of American Express Corporation and its industry
American Express Corporation is a financial institution which deals in an extensive range of products and services. The main products and services of the company are credit card products and charge and other travel-related services that aim at satisfying the needs of their clients (Havercome & Mujtaba, 2015). The company sells its products and services to various groups of clients from different parts of the world. The company has multiple segments that help it to market and sell its product and services. Below are some the main segment of American Express Company and among others. The company uses different marketing strategies to market and sell its product. Besides, American Express Company operates in a competitive industry with many competing firms that use different marketing strategies to increase their market share. Some of the company's top competitors are Discover, VISA MasterCard, Bank of America US Bank, among others.
American Express Corporation SWOT analysis
American Express Corporation operates in a competitive industry with many competing firms that offer a variety of products and services to potential clients. As such, the company has strength, weakness, opportunities, and threat that determine its operations.
Strengths of American Express
Brand strength is one of the advantages the company enjoy in its industry. Currently, American Express has the privilege of being among the treasured brands all over the world. The latter is one of the internal strength that has enabled the company to increase its market share in its industry.
Employee strength and market capitalization are other advantages also different strengths of the company. The company has a high number of employees, and the level of their satisfaction is relatively high compared to those of its competitors (Hickman & Silva, 2018). On the other hand, the company has a more significant market capital, unlike its competitors. This has enabled the company to perform all its operation more efficiently without financial difficulties. As such, this has enabled the company to one of the top financial services providers in the world.
Furthermore, the status symbol is another strength for the company.
Outline of Pricing Strategies and Contributi.docxgerardkortney
Outline of Pricing Strategies and Contribution Plan for Mobile Manufacturers
Valerie Jackson Reed
Instructor, Perry Haan
TO: Michelle
FROM: Valerie Jackson Reed
DATE: March 14, 2018
SUBJECT: Outline of Pricing strategies and contribution plan for Mobile Manufacturers
Mobile manufacturers business can utilize different pricing strategies when selling the product. Mostly prices are made to increase profitability for every item sold or from the overall market. This pricing strategies can be used to protect an existing market from new entrants, to enter the new market or to maximize market share within the market. Here are two pricing strategies that mobile manufacturing should consider:
Premium Pricing- Premium pricing is best because it is of the start of an item's lifecycle. Independent ventures that offer products with unique properties like Mobile Manufacturer are better ready to utilize premium pricing. To make premium evaluating attractive to shoppers, Mobile Manufactures company should attempt to take an image in which purchasers see that the items have esteem and are justified regardless of the higher costs. Other than making the view of a higher quality item, the organization needs to synchronize its showcasing endeavors, its item bundling and even the stylistic theme of the store must help the picture that the product is justified regardless of its premium cost. (Nagle, 2017)
Price skimming- will be better choice for Mobile Manufacturers because it is Intended to enable organizations to boost sales of new items, price skimming includes setting rates high amid the initial stage. The organization at this point will bring down costs gradually as contender merchandise show up availability in the market. One of the advantages that it will enable Mobile Manufactures to increase profits on early stages before dropping costs to pull in more price touchy shoppers. It will also enable Mobile Manufacturers makes an illusion of value and restrictiveness when your product is first introduced to the marketplace.
Now that Mobile Manufacturer Company is a manufacturing business the distribution plan involves a plan created by the management that outlines how the industry intends to transport its products to end consumers, intermediaries and end customers. Mobile Manufactures company is making new products and should come up with a detailed production distribution strategy to act as the direction in its entry into the intended market. Example of distribution plan will involve:
Direct selling- this will be suitable because Mobile Manufacturers will have access to the customers and maintain all the revenue under the control of the company. Direct sales will allow the company to do research and select their customers while setting the selling price. Michelle can as well go for wholesale distribution plan when it is hard to establish retail consumers and the company lacks time to go and sell out wholesale distribution can be a good option. This p.
ECO 201 Final Project Guidelines and Rubric Overview .docxtidwellveronique
ECO 201 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy
to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the
marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence
decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the
microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can
take to improve those decisions.
Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its
current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles
impact the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
ECO-201-01: Apply microeconomic models to real-world situations for informing effective business decisions
ECO-201-02: Analyze business and market data using microeconomic tools for their impact on business sustainability
ECO-201-03: Evaluate the structure of various markets for informing effective decision-making strategies
ECO-201-04: Assess the behavior and decisions of individuals and firms for their relation to the microeconomic framework
Prompt
You will work with your instructor to choose a firm for which you can find reliable data and information, both at the firm level and the industry level. The firm you
select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing
on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that
you will find useful for your analysis. Once you have selected a firm for your case study, you will gather information and data relevant to the firm and its industry
and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for your firm. You will compose a
7–9-page research paper in which you will.
Feasibility Plan GuidelinesThe idea feasibility summarizes and.docxmydrynan
Feasibility Plan Guidelines
The idea feasibility summarizes and presents the idea for initial evaluation in a short and compelling form. It is a sales pitch! The effort involved in preparing the concept requires the team to carefully and realistically assess the opportunity. This action is the first step in developing a business plan. The feasibility plan will present the key information needed to evaluate the opportunity, without going into the depth that a full business plan requires. The completed idea feasibility should be no more than ten pages, including any supplemental documents you may wish to include.
Document Cover. Include the name, address, and phone number and email address of the business along with a picture or graphic (use logo if available). Also, bind it for a more professional look.
Executive Summary. This summary is usually written last and should be a clear and concise condensation of your plan. Write a brief one or two-page summary of the key points in the feasibility plan. It must be a standalone document that presents your business in the best possible light because many reviewers will not read the rest of your plan if this section does not “pique their interest.” You might include in the summary:
A. What type of business are you planning to start?
B. What is your product or service and how will it be marketed?
C. What is the purpose of your plan?
1. Will it be an operating guide?
2. A financing proposal?
D. What business structure have you chosen (e.g., sole proprietorship, partnership, corporation, LLC)?
E. Who are the principals and what talents do they bring?
F. How much money do you need to implement your plan, and how will this money be used?
G. Why will your venture be successful?
Table of Contents. This is a single page index showing the major topics and key subheadings with page numbers. Many readers like to skip around when they read a document and only read what interests them. The table of contents outlines your plan and directs them to the right section.
Description of the Business. Here is where you present the overall picture of what you are doing, i.e., “the big picture.” It should contain a complete description of your product or service, target market(s), customers, unique features, benefits, spinoffs, and environmental impact. This section should address:
A. What business are you in?
1. Is it manufacturing, service, or merchandising?
2. What is the nature of your product or service?
3. What are the important attributes of your product/service and what benefits will it give your customers?
4. What will be special about your business?
B. What are your goals and objectives for your business? (mission statement, etc)
C. What is the legal name of your business and why was it chosen?
D. Where will your business be located?
E. What market do you intend to service?
F. How large is the total market and what is your expected share?
G. Who is your comp ...
Running head STRATEGIC PLANNING1 STRATEGIC PLANNING5.docxtoltonkendal
Running head: STRATEGIC PLANNING
1
STRATEGIC PLANNING
5
Strategic Planning
Strategic Planning
Planning is very essential for every company. Planning is very essential since it helps a company to see the risks and the challenges that a certain project may face. Planning also helps an organization to allocate resources effectively which will lead to the success of that specific project and also the growth and development of the whole company. Strategic planning is therefore highly needed when it comes to the development of a new line of production. The coca cola company will have to ensure that it has planned for its product development. There are many areas which are required when it comes to product development. The company should, therefore, be very careful, and it should insist that the strategic planning is of good quality. There are various objectives of planning, and these should be listed to ensure that the project runs smoothly (Annacchino, 2007). The strategic plan paper is therefore very critical. It also considers the communication of the plans about the project.
Potential alternatives to the issues and opportunities identified in the SWOT Analysis
There are various issues and opportunities which have been identified in the SWOT analysis which was carried out on the new product to be developed by the company. There are various alternatives which can be considered and which will ensure that the new product will be successful in the market. One of the issues which will be facing the coca cola's new product is the fact that there is usually weak coordination between government agencies. The company will have to follow the government directives, and it will have to obtain the necessary licensing. If there is weak coordination, the duration of obtaining these licenses may be long, and it will affect the business. The alternative to this is to ensure that the company has started the process of obtaining these things will be available in time. The company should also ensure that it has created the necessary connections in the various governments which will help the project development process move smoothly.
Another alternative for the new product is to ensure that it has exploited the new markets which are emerging in the developing economies. This will create a large customer base for the company and the product. The company should also ensure that they have been able to utilize the skills and the technology they have to make the new products. This will be an alternative for the increased cost of production which will be introduced by the new product. The company has the best technology and also qualified personnel hence it would be easier for the new product. The company should also increase corporate social responsibility for the new product's promotion. This will help to sensitize the public about the new product which will lead to the success of the new product. There are therefore many alternatives for the co ...
Business UseWeek 1 Assignment #1Instructions1. Plea.docxfelicidaddinwoodie
Business Use
Week 1: Assignment #1
Instructions
1. Please read these two articles:
· Using forensics against a fitbit device to solve a murder: https://www.cbsnews.com/news/the-fitbit-alibi-21st-century-technology-used-to-help-solve-wisconsin-moms-murder/
· How Amazon Echo could be forensically analyzed! https://www.theverge.com/2017/1/6/14189384/amazon-echo-murder-evidence-surveillance-data
2. Then go around in your residence / dwelling (home, apartment, condo, etc) and be creative.
3. Identify at least five appliances or devices that you THINK could be forensically analyzed and then identify how this might be useful in an investigation. Note - do not count your computer or mobile device. Those are obvious!
4. I expect at least one paragraph answer for each device.
Why did I assign this?
The goal is to have you start THINKING about how any device, that is capable of holding electronic data (and transmitting to the Internet) could be useful in a particular investigation!
Due Date
This is due by Sunday, May 10th at 11:59PM
Surname 6
Informative speech on George Stinney Jr.
A. Info research analysis
The general purpose of the speech was to inform people about the civil injustice being done against the African American community in the United States. The specific purpose of the speech was to portray to the audience how an innocent 14-year old black boy suffered in the hands of the South Carolina State law enforcing officers. He was falsely accused of killing two white girls and electrocuted within two months after conviction.
I decided the topic of my speech after perusing through all the suggested topics ad found that the story of George Stinney Jr. was touching and emotional entirely.
This topic benefits the audience and the society in general by giving them an insight of the cruelty that the American law system has against the African American community. The audience gets to know how the shady investigations were done with claims that George had pleaded guilty to the charges of murder when there was no real evidence tying him to the crime or a signed plea agreement.
The alternative view that I found in the research was the version of the investigating officer of the case who claimed that the 14-year old boy managed to kill two girls aged 11 and 7 with a blunt object and ditch them in a nearby trench. This alternative point of view did not make sense because it is hard for a 14-year old boy to use the force that was reported by postmortem results to kill the girls. Therefore, I knew everything was a lie and I had to take the point of view of George’s innocence.
B. informative outline
Introduction:
George Stinney Jr. was an African American boy born on October 21, 1929 in Pinewood, South Carolina, U.S. He is considered as the youngest person to be executed by the United State government in 20th century.
Main body
Investigations of the alleged crimes (Bickford, 05)
The investigations concerning the alleged crimes of George S.
Business UsePALADIN ASSIGNMENT ScenarioYou are give.docxfelicidaddinwoodie
Business Use
PALADIN ASSIGNMENT
Scenario:
You are given a PC and you are faced with this scenario: you don’t know the password to the PC which means you can’t login so you can use a forensic tool like FTK IMAGER to capture the hard drive as a bit-for-bit forensic image AND/OR
1. The hard drive is either soldiered onto the motherboard (there are some new hard drives like this!) or cannot be removed because the screws are stripped (this has happened to me);
2. Even if you figured out the password or got an admin password the PC may have its USB ports blocked via a GPO policy (this is very common in corporations now);
3. Even if you can get the GPO policy overridden you may have some concerns about putting it on the network (which is true especially if you are dealing with malware).
So what you can you do? The best solution is to boot the PC up into forensically sound environment that lets you bypass the password aspect; GPO policy; etc and take a bit-for-bit image. One software that has done the job very well for me is Paladin.
How to get points
If you can send me a screenshot showing me that you had installed Paladin .ISO and made your USB device a bootable device with Paladin using Rufus then you get 10 points.
If you can send me a screenshot showing that you had a chance to boot your computer into Paladin then you will earn an extra 10 points. It is not necessary for you to take a forensic image of your PC but I have included generic instructions here.
Assumptions:
1. You have downloaded Rufus on your computer
2. You have downloaded Paladin on your computer.
Instructions:
1. Make sure you have at least one USB drive.
2. If not down already, download Rufus from https://rufus.ie/.
3. If not done already, download the Paladin ISO image from this website: https://sumuri.com/product/paladin-64-bit-version-7/ which is free. It’s suggested price is $25.00 but you can adjust the price to $0 then order. To be clear – do not pay anything.
4. Insert the USB device in your computer.
5. Run Rufus where you install the Paladin .ISO file on the USB device and make it bootable. Now I could provide you step by step instructions, but this is a Masters class so I want you to explore a bit and figure this out. One good video is this: https://www.youtube.com/watch?v=V6JehM0WDTI.
6. After you are done using Rufus where you have installed Paladin.ISO on the USB device and made it bootable then make sure the USB device is in the PC.
7. Restart your PC. Press F9(HP) laptop) or F12 (Dell laptop) so you can be taken into the BIOS bootup menu.
8. This is where things get a bit tricky e.g. your compute may be configured differently where you have to adjust your BIOS settings. If you do not feel comfortable doing this then stop here. I do not want you to mess up your computer. You have already earned ten extra points!
9. If you still proceed then you will see a list of bootable devices. You may, for example, see a list of devices. Pick the device .
Business UsePractical Connection WorkThis work is a writte.docxfelicidaddinwoodie
Business Use
Practical Connection Work
This work is a written assignment where students will demonstrate how this course research has connected and been put into practice within their own career.
Assignment:
Provide a reflection of at least 500 words of how the knowledge, skills, or theories of this course, to date, have been applied, or could be applied, in a practical manner to your current work environment.
If you are not currently working, then this is where you can be creative and identify how you THINK this could be applied to an employment opportunity in your field of study.
Requirements:
Provide a 500 word minimum reflection.
Use of proper APA formatting and citations. If supporting evidence from outside resources is used those must be properly cited.
Share a personal connection that identifies specific knowledge and theories from this course.
You should NOT provide an overview of the assignments given in the course. Reflect and write about how the knowledge and skills obtained through meeting course objectives were applied or could be applied in the workplace.
// Pediatric depressionTherapy for Pediatric Clients with Mood Disorders
An African American Child Suffering From Depression
BACKGROUND INFORMATION
The client is an 8-year-old African American male who arrives at the ER with his mother. He is exhibiting signs of depression.
Client complained of feeling “sad” Mother reports that teacher said child is withdrawn from peers in class Mother notes decreased appetite and occasional periods of irritation Client reached all developmental landmarks at appropriate ages Physical exam unremarkable Laboratory studies WNL Child referred to psychiatry for evaluation Client seen by Psychiatric Nurse Practitioner
MENTAL STATUS EXAM
Alert & oriented X 3, speech clear, coherent, goal directed, spontaneous. Self-reported mood is “sad”. Affect somewhat blunted, but child smiled appropriately at various points throughout the clinical interview. He denies visual or auditory hallucinations. No delusional or paranoid thought processes noted. Judgment and insight appear to be age-appropriate. He is not endorsing active suicidal ideation, but does admit that he often thinks about himself being dead and what it would be like to be dead.
The PMHNP administers the Children's Depression Rating Scale, obtaining a score of 30 (indicating significant depression)
RESOURCES
§ Poznanski, E., & Mokros, H. (1996). Child Depression Rating Scale--Revised. Los Angeles, CA: Western Psychological Services.
Decision Point OneSelect what the PMHNP should do:Begin Zoloft 25 mg orally daily
Begin Paxil 10 mg orally daily
Begin Wellbutrin 75 mg orally BID
.
Business System Analyst
SUMMARY:
· Cognos Business In experience intelligence with expertise in Software Design, Development, and Analysis, Teradata, Testing, Data Warehouse and Business Intelligence tools.
· Expertise in Cognos 11/10.2, 10.1, 8.x (Query Studio, Report Studio, Analysis Studio, Business Insight/Workspace, Business Insight/Workspace Advanced, Metric Studio (Score carding), Framework Manager, Cognos Connection)
· Expertise in Installation and Configuration of Cognos BI Products in Distributed environment on Windows
· Expertise with Framework Manager Modeling (Physical Layer, Business Layer, Packages) and Complex Report building with Report Studio.
· Expertise developing complex reports using drill-through reports, prompts, dashboards, master-detail, burst-reports, dynamic filtering in Cognos.
· Expertise in creating Dashboard reports using Java Script in Report studio.
· Expertise in building scorecard reports and dashboard reports using metric studio.
· Expertise with Transformer models and cubes that were used in Power play analysis and also these cubes were used in various Analysis Studio reports.
· Expertise with MDX Functions in Report Studio using Multi-dimensional Sources.
· Expertise with Cognos security (LDAP, Active Directory, Access manager, object level security, data security).
· Expertise with Tabbed Inter-phases and with Interactive Behavior of value based chart highlighting.
· Sound Skills in developing SQL Scripts, PL/SQL Stored Procedures, functions, packages.
· Expertise on production support and troubleshoot/test issues with existing reports and cubes.
· Experienced with MS SQL Server BI Tools like SSIS, SSRS and SSAS.
· Expertise in creation of packages, Data and Control tasks, Reports and Cubes using MS SQL Server BI Tools.
· Ability to translate business requirements into technical specifications and interact with end users to gather requirements for reporting.
· Good understanding of business process in Financial, Insurance and Healthcare areas.
· Expertise in infrastructure design for the cognos environment and security setup for different groups as per business requirement.
· Creating training material on all the Ad-Hoc training
· Expertise in all the basic administrative tasks like deployments, routing rule setup’s , user group setup , folder level securities etc.
· Have deployment knowledge of IBM Cognos report in Application servers like WAS.
· Have knowledge on handling securities and administration functionalities on IBM Cognos 10.x
· Good work ethics, detail oriented, fast learner, team oriented, flexible and adaptable to all kinds of stressful environments. Possess excellent communication and interpersonal skills.
Technical Skills:
BI Platform
Cognos 11,10.2, 10.1, 8.x (Query Studio, Report Studio, Analysis Studio, Business Insight/Workspace, Business Insight/Workspace Advanced, Metric Studio (Score carding), Framework Manager, Cognos Connection)
Data Base
MS Access, MS SQL Server, Orac.
Business StrategyOrganizations have to develop an international .docxfelicidaddinwoodie
Business Strategy
Organizations have to develop an international Human Resources Management Strategy, when they expand globally. Which do you think is more critical for international Human Resource Management:
Understanding the cultural environment, or
Understanding the political and legal environment?
Please choose 1 position and give a rationale; examples are also a way to demonstrate your understanding of the learning concepts.
.
Business StrategyGroup BCase Study- KFC Business Analysis.docxfelicidaddinwoodie
Business Strategy
Group B
Case Study- KFC Business Analysis
Abstract
Introduced in 1952 by Colonel Sanders
Second largest restaurant chain today in terms of popularity
Annual revenue of $23 billion
Diversified its menu to suit cultural needs of people across different countries
Hindering factors in KFC’s growth are growing consumer health consciousness, animal welfare criticism, environmental criticism
Introduction
KFC was born in 1952 and its founder was Colonel Sanders
First franchise to grow globally over international market
By the 1960s – 1980s the market was booming in countries like England, Mexico, China
Management and ownership transferred over the years to Heublin, Yum Brands and PepsiCo.
Annual revenue of $23 billion in 2013
KFC had expanded its menu to suit cultural needs of people across different countries
Hindering factors in KFC’s growth are growing consumer health consciousness, animal welfare criticism, environmental criticism, logistic management issue in UK, cultural differences in Asian countries towards accepting the fried chicken menu.
Factors contributing to KFC’s global success
The core reason for KFCs success is it’s mandate to follow strict franchise protocols that have continuously satisfied customers demands:
The quality of the chicken cooked in KFC has certain specific guidelines
The size of the restaurant should be 24x60 feet.
The restaurant washrooms and ktichen has certain cleanliness standards
Food that is not sold off needs to be trashed
The workers need to have a specific clothing and uniform.
A certain % of the gross earnings should be used for advertisement and R&D
Air conditioning is mandatory in the outlets
Global number of KFC restaurants in the past decade
Importance of cultural factors to KFC’s sales success in India and China
Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values
“Culture is everything that people have, think, and do as members of their society”, which demonstrating that culture is made up of (1) material objects; (2) ideas, values, attitudes and beliefs; and (3) specified, or expected behavior.
Many scholars have theorized and studied the notion of cross-cultural adaptation, which tends to move from one culture to another one, by learning the elements such as rules, norms, customs, and language of the new culture (Oberg 1960, Keefe and Padilla 1987, Kealey 1989). According to Ady (1995),
“Cultural adaptation is the evolutionary process by which an individual modifies his personal habits and customs to fit into a particular culture. It can also refer to gradual changes within a culture or society that occur as people from different backgrounds participating in the culture and sharing their perspectives and practices.”
Cultural factors in India that go against KFC’s original recipe.
.
Business Strategy Differentiation, Cost Leadership, a.docxfelicidaddinwoodie
Business Strategy:
Differentiation, Cost Leadership,
and Integration
Lina Deng
Business Strategy and Competitive Advantage
• A business-level strategy is an integrated and
coordinated set of commitments and actions designed
to provide value to customers and to gain a competitive
advantage by utilizing core competencies in specific
individual product markets.
6–2
Business-Level Strategy:
How to Compete for Advantage?
• Answer the “Who, What, Why, and How”
Ø Who - which customer segments to serve?
Ø What needs, wishes, desires will we satisfy?
Ø Why do we want to satisfy them?
Ø How will we satisfy customers’ needs?
• Details actions that managers take in the quest
for competitive advantage
Ø Single product or group of similar products
6–3
Industry and Firm Effects Jointly Determine
Competitive Advantage
6–4
Business Strategy and Competitive Advantage
• Two fundamental questions:
Ø How do you generate advantage?
Ø How do you sustain advantage?
• Key idea for sustainability is “barriers to imitation.”
Ø How long will it be before the first rival
imitates the first mover?
Ø How fast does new imitation occur
once it starts?
v These two factors determine appropriability.
6–5
Business Strategy and Competitive Advantage
• Does market share generate competitive advantage?
Ø The computer industry is an excellent example of the lack
of correspondence between market share and profit rates.
IBM was a clear market leader in terms of market share
but had only mediocre economic performance relative to its
rivals. High market share is no guarantee of high rates
of profitability.
6–6
Business Strategy and Competitive Advantage
• Does market share generate competitive advantage?
Ø Perhaps high market share causes high profit rates.
Ø But it could equally well be that there is a third factor
(e.g., good service capabilities, such as those of
Caterpillar), either not considered or unobserved by us,
that causes both high profitability and high market share.
v In this case, we would see a correlation
between profitability and market share
but there is no causal explanation.
Business Strategy and Competitive Advantage
• When can market share work to generate and sustain
an advantage?
Ø Scale economies (to generate cost leadership advantage)
combined with high exit costs (to sustain the advantage)
may make market share a defensible advantage.
6–8
Business Strategy and Competitive Advantage
• An organization’s knowledge or expertise can lead to
sustainable advantage if:
Ø The knowledg.
Business RequirementsReference number Document Control.docxfelicidaddinwoodie
Business Requirements
Reference number:
Document Control
Change Record
Date
Author
Version
Change Reference
Reviewers
Name
Position
Table of Contents
2Document Control
1
Business Requirements
4
1.1
Project Overview
4
1.2
Background including current process
4
1.3
Scope
4
1.3.1
Scope of Project
4
1.3.2
Constraints and Assumptions
5
1.3.3
Risks
5
1.3.4
Scope Control
5
1.3.5
Relationship to Other Systems/Projects
5
1.3.6
Definition of Terms (if applicable)
5
1 Business Requirements
1.1 Project Overview
Provide a short, yet complete, overview of the project.
1.2 Background including current process
Describe the background to the project, (same section may be reused in the Quality Plan) include:
This project is
The project goal is to
The IT role for this project is
1.3 Scope
1.3.1 Scope of Project
The scope of this project includes a number of areas. For each area, there should be a corresponding strategy for incorporating these areas into the overall project.
Applications
In order to meet the target production date, only these applications will be implemented:
Sites
These sites are considered part of the implementation:
Process Re-engineering
Re-engineering will
Customization
Customizations will be limited to
Interfaces
the interfaces included are:
Architecture
Application and Technical Architecture will
Conversion
Only the following data and volume will be considered for conversion:
Testing
Testing will include only
Funding
Project funding is limited to
Training
Training will be
Education
Education will include
1.3.2 Constraints and Assumptions
The following constraints have been identified:
The following assumptions have been made in defining the scope, objectives and approach:
1.3.3 Risks
The following risks have been identified as possibly affecting the project during its progression:
1.3.4 Scope Control
The control of changes to the scope identified in this document will be managed through the Change Control, with business owner representative approval for any changes that affect cost or timeline for the project.
1.3.5 Relationship to Other Systems/Projects
It is the responsibility of the business unit to inform IT of other business initiatives that may impact the project. The following are known business initiatives:
1.3.6 Definition of Terms (if applicable)
List any definitions that will be used throughout the duration of the project.
5
A working structure is the fundamental programming that bargains with all the mechanical social affair and other programming on a PC. It other than pulls in us to visit with the PC without perceiving how to talk the piece PC programs language's. A working structure is inside theory of programming on a contraption that keeps everything together. Working systems visit with the's contraption. They handle everything from your solace and mice to the Wi-Fi radio, gathering contraptions, and show. Symbolically, a worki.
Business ProposalThe Business Proposal is the major writing .docxfelicidaddinwoodie
Business Proposal
The Business Proposal is the major writing assignment in the course. You are to create and submit a formal proposal that suggests how to change something within an organization. This organization can be large or small, a place of employment now or in the past, or an organization to which the students belong. From past experiences, it is best to use a business with fewer than 200 employees, and one with which you have personal experience. It could be a place where you currently work or a place you have worked or volunteered in the past.
The change can be specific to a unit or can apply to the whole organization; it can relate to how important information is distributed, who has access to important information, how information is accessed, or any other change in practices the students see as having a benefit. The proposal should be directed to the person or committee with the power to authorize the change. However, if you are working within a large organization, and asking for a small organizational change, communicating with a CEO or president may not make the most sense. You need to think about who within the organization might be the best person for the type of change suggested.
For the submission, you are to follow the guidelines for formal proposals available in Chapter 10 of the text. You can review 10.1, 10.4, and 10.19 for more information about specific components for a well-written formal business proposal. A complete proposal must have all required sections of a formal report excluding the copy of an RFP and the Authorization. The final draft of the proposal should be 1500–2000 words, and include the following necessary formal proposal components:
Letter of transmittal
Executive summary
Title page
Table of contents
List of illustrations
Introduction
Background: Purpose/problem
Proposal: plan, schedule, details
Staffing
Budget
Appendix
Formatting does matter for this assignment, and you are to check the text for details about how to format and draft the different proposal segments. Proposals don't just have text; graphics and charts are necessary, too. In addition, research is important, and footnotes and references must be included. All content should be concise, clear, and detailed. The proposal should be well-written with appropriate grammar, spelling, and punctuation.
This is a scaffolded writing project that consists of four assignments.
.
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Running head AMERICAN EXPRESS CORPORATION ANALYSIS 1AMERICA.docxtoddr4
Running head: AMERICAN EXPRESS CORPORATION ANALYSIS
1
AMERICAN EXPRESS CORPORATION ANALYSIS
2
American Express Corporation Analysis
Xiaoxi Yue
Professor Minji
American Express Corporation analysis
American Express Corporation is an American multinational financial services entity with headquarter in New York City in the United States. The company is also known as Amex, and it operates in the Banking Financial services industry, where there are other competing companies (American Express Company SWOT Analysis, 2019). The primary aim of this article is to critically conduct a SWOT analysis of American Express Company to help to solve marketing problems that the entity face when performing its business activities.
Analysis of American Express Corporation and its industry
American Express Corporation is a financial institution which deals in an extensive range of products and services. The main products and services of the company are credit card products and charge and other travel-related services that aim at satisfying the needs of their clients (Havercome & Mujtaba, 2015). The company sells its products and services to various groups of clients from different parts of the world. The company has multiple segments that help it to market and sell its product and services. Below are some the main segment of American Express Company and among others. The company uses different marketing strategies to market and sell its product. Besides, American Express Company operates in a competitive industry with many competing firms that use different marketing strategies to increase their market share. Some of the company's top competitors are Discover, VISA MasterCard, Bank of America US Bank, among others.
American Express Corporation SWOT analysis
American Express Corporation operates in a competitive industry with many competing firms that offer a variety of products and services to potential clients. As such, the company has strength, weakness, opportunities, and threat that determine its operations.
Strengths of American Express
Brand strength is one of the advantages the company enjoy in its industry. Currently, American Express has the privilege of being among the treasured brands all over the world. The latter is one of the internal strength that has enabled the company to increase its market share in its industry.
Employee strength and market capitalization are other advantages also different strengths of the company. The company has a high number of employees, and the level of their satisfaction is relatively high compared to those of its competitors (Hickman & Silva, 2018). On the other hand, the company has a more significant market capital, unlike its competitors. This has enabled the company to perform all its operation more efficiently without financial difficulties. As such, this has enabled the company to one of the top financial services providers in the world.
Furthermore, the status symbol is another strength for the company.
Outline of Pricing Strategies and Contributi.docxgerardkortney
Outline of Pricing Strategies and Contribution Plan for Mobile Manufacturers
Valerie Jackson Reed
Instructor, Perry Haan
TO: Michelle
FROM: Valerie Jackson Reed
DATE: March 14, 2018
SUBJECT: Outline of Pricing strategies and contribution plan for Mobile Manufacturers
Mobile manufacturers business can utilize different pricing strategies when selling the product. Mostly prices are made to increase profitability for every item sold or from the overall market. This pricing strategies can be used to protect an existing market from new entrants, to enter the new market or to maximize market share within the market. Here are two pricing strategies that mobile manufacturing should consider:
Premium Pricing- Premium pricing is best because it is of the start of an item's lifecycle. Independent ventures that offer products with unique properties like Mobile Manufacturer are better ready to utilize premium pricing. To make premium evaluating attractive to shoppers, Mobile Manufactures company should attempt to take an image in which purchasers see that the items have esteem and are justified regardless of the higher costs. Other than making the view of a higher quality item, the organization needs to synchronize its showcasing endeavors, its item bundling and even the stylistic theme of the store must help the picture that the product is justified regardless of its premium cost. (Nagle, 2017)
Price skimming- will be better choice for Mobile Manufacturers because it is Intended to enable organizations to boost sales of new items, price skimming includes setting rates high amid the initial stage. The organization at this point will bring down costs gradually as contender merchandise show up availability in the market. One of the advantages that it will enable Mobile Manufactures to increase profits on early stages before dropping costs to pull in more price touchy shoppers. It will also enable Mobile Manufacturers makes an illusion of value and restrictiveness when your product is first introduced to the marketplace.
Now that Mobile Manufacturer Company is a manufacturing business the distribution plan involves a plan created by the management that outlines how the industry intends to transport its products to end consumers, intermediaries and end customers. Mobile Manufactures company is making new products and should come up with a detailed production distribution strategy to act as the direction in its entry into the intended market. Example of distribution plan will involve:
Direct selling- this will be suitable because Mobile Manufacturers will have access to the customers and maintain all the revenue under the control of the company. Direct sales will allow the company to do research and select their customers while setting the selling price. Michelle can as well go for wholesale distribution plan when it is hard to establish retail consumers and the company lacks time to go and sell out wholesale distribution can be a good option. This p.
ECO 201 Final Project Guidelines and Rubric Overview .docxtidwellveronique
ECO 201 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy
to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the
marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence
decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the
microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can
take to improve those decisions.
Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its
current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles
impact the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
ECO-201-01: Apply microeconomic models to real-world situations for informing effective business decisions
ECO-201-02: Analyze business and market data using microeconomic tools for their impact on business sustainability
ECO-201-03: Evaluate the structure of various markets for informing effective decision-making strategies
ECO-201-04: Assess the behavior and decisions of individuals and firms for their relation to the microeconomic framework
Prompt
You will work with your instructor to choose a firm for which you can find reliable data and information, both at the firm level and the industry level. The firm you
select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing
on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that
you will find useful for your analysis. Once you have selected a firm for your case study, you will gather information and data relevant to the firm and its industry
and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for your firm. You will compose a
7–9-page research paper in which you will.
Feasibility Plan GuidelinesThe idea feasibility summarizes and.docxmydrynan
Feasibility Plan Guidelines
The idea feasibility summarizes and presents the idea for initial evaluation in a short and compelling form. It is a sales pitch! The effort involved in preparing the concept requires the team to carefully and realistically assess the opportunity. This action is the first step in developing a business plan. The feasibility plan will present the key information needed to evaluate the opportunity, without going into the depth that a full business plan requires. The completed idea feasibility should be no more than ten pages, including any supplemental documents you may wish to include.
Document Cover. Include the name, address, and phone number and email address of the business along with a picture or graphic (use logo if available). Also, bind it for a more professional look.
Executive Summary. This summary is usually written last and should be a clear and concise condensation of your plan. Write a brief one or two-page summary of the key points in the feasibility plan. It must be a standalone document that presents your business in the best possible light because many reviewers will not read the rest of your plan if this section does not “pique their interest.” You might include in the summary:
A. What type of business are you planning to start?
B. What is your product or service and how will it be marketed?
C. What is the purpose of your plan?
1. Will it be an operating guide?
2. A financing proposal?
D. What business structure have you chosen (e.g., sole proprietorship, partnership, corporation, LLC)?
E. Who are the principals and what talents do they bring?
F. How much money do you need to implement your plan, and how will this money be used?
G. Why will your venture be successful?
Table of Contents. This is a single page index showing the major topics and key subheadings with page numbers. Many readers like to skip around when they read a document and only read what interests them. The table of contents outlines your plan and directs them to the right section.
Description of the Business. Here is where you present the overall picture of what you are doing, i.e., “the big picture.” It should contain a complete description of your product or service, target market(s), customers, unique features, benefits, spinoffs, and environmental impact. This section should address:
A. What business are you in?
1. Is it manufacturing, service, or merchandising?
2. What is the nature of your product or service?
3. What are the important attributes of your product/service and what benefits will it give your customers?
4. What will be special about your business?
B. What are your goals and objectives for your business? (mission statement, etc)
C. What is the legal name of your business and why was it chosen?
D. Where will your business be located?
E. What market do you intend to service?
F. How large is the total market and what is your expected share?
G. Who is your comp ...
Running head STRATEGIC PLANNING1 STRATEGIC PLANNING5.docxtoltonkendal
Running head: STRATEGIC PLANNING
1
STRATEGIC PLANNING
5
Strategic Planning
Strategic Planning
Planning is very essential for every company. Planning is very essential since it helps a company to see the risks and the challenges that a certain project may face. Planning also helps an organization to allocate resources effectively which will lead to the success of that specific project and also the growth and development of the whole company. Strategic planning is therefore highly needed when it comes to the development of a new line of production. The coca cola company will have to ensure that it has planned for its product development. There are many areas which are required when it comes to product development. The company should, therefore, be very careful, and it should insist that the strategic planning is of good quality. There are various objectives of planning, and these should be listed to ensure that the project runs smoothly (Annacchino, 2007). The strategic plan paper is therefore very critical. It also considers the communication of the plans about the project.
Potential alternatives to the issues and opportunities identified in the SWOT Analysis
There are various issues and opportunities which have been identified in the SWOT analysis which was carried out on the new product to be developed by the company. There are various alternatives which can be considered and which will ensure that the new product will be successful in the market. One of the issues which will be facing the coca cola's new product is the fact that there is usually weak coordination between government agencies. The company will have to follow the government directives, and it will have to obtain the necessary licensing. If there is weak coordination, the duration of obtaining these licenses may be long, and it will affect the business. The alternative to this is to ensure that the company has started the process of obtaining these things will be available in time. The company should also ensure that it has created the necessary connections in the various governments which will help the project development process move smoothly.
Another alternative for the new product is to ensure that it has exploited the new markets which are emerging in the developing economies. This will create a large customer base for the company and the product. The company should also ensure that they have been able to utilize the skills and the technology they have to make the new products. This will be an alternative for the increased cost of production which will be introduced by the new product. The company has the best technology and also qualified personnel hence it would be easier for the new product. The company should also increase corporate social responsibility for the new product's promotion. This will help to sensitize the public about the new product which will lead to the success of the new product. There are therefore many alternatives for the co ...
Similar to 1 Outline for Completing the Marketing Plan Assignment .docx (12)
Business UseWeek 1 Assignment #1Instructions1. Plea.docxfelicidaddinwoodie
Business Use
Week 1: Assignment #1
Instructions
1. Please read these two articles:
· Using forensics against a fitbit device to solve a murder: https://www.cbsnews.com/news/the-fitbit-alibi-21st-century-technology-used-to-help-solve-wisconsin-moms-murder/
· How Amazon Echo could be forensically analyzed! https://www.theverge.com/2017/1/6/14189384/amazon-echo-murder-evidence-surveillance-data
2. Then go around in your residence / dwelling (home, apartment, condo, etc) and be creative.
3. Identify at least five appliances or devices that you THINK could be forensically analyzed and then identify how this might be useful in an investigation. Note - do not count your computer or mobile device. Those are obvious!
4. I expect at least one paragraph answer for each device.
Why did I assign this?
The goal is to have you start THINKING about how any device, that is capable of holding electronic data (and transmitting to the Internet) could be useful in a particular investigation!
Due Date
This is due by Sunday, May 10th at 11:59PM
Surname 6
Informative speech on George Stinney Jr.
A. Info research analysis
The general purpose of the speech was to inform people about the civil injustice being done against the African American community in the United States. The specific purpose of the speech was to portray to the audience how an innocent 14-year old black boy suffered in the hands of the South Carolina State law enforcing officers. He was falsely accused of killing two white girls and electrocuted within two months after conviction.
I decided the topic of my speech after perusing through all the suggested topics ad found that the story of George Stinney Jr. was touching and emotional entirely.
This topic benefits the audience and the society in general by giving them an insight of the cruelty that the American law system has against the African American community. The audience gets to know how the shady investigations were done with claims that George had pleaded guilty to the charges of murder when there was no real evidence tying him to the crime or a signed plea agreement.
The alternative view that I found in the research was the version of the investigating officer of the case who claimed that the 14-year old boy managed to kill two girls aged 11 and 7 with a blunt object and ditch them in a nearby trench. This alternative point of view did not make sense because it is hard for a 14-year old boy to use the force that was reported by postmortem results to kill the girls. Therefore, I knew everything was a lie and I had to take the point of view of George’s innocence.
B. informative outline
Introduction:
George Stinney Jr. was an African American boy born on October 21, 1929 in Pinewood, South Carolina, U.S. He is considered as the youngest person to be executed by the United State government in 20th century.
Main body
Investigations of the alleged crimes (Bickford, 05)
The investigations concerning the alleged crimes of George S.
Business UsePALADIN ASSIGNMENT ScenarioYou are give.docxfelicidaddinwoodie
Business Use
PALADIN ASSIGNMENT
Scenario:
You are given a PC and you are faced with this scenario: you don’t know the password to the PC which means you can’t login so you can use a forensic tool like FTK IMAGER to capture the hard drive as a bit-for-bit forensic image AND/OR
1. The hard drive is either soldiered onto the motherboard (there are some new hard drives like this!) or cannot be removed because the screws are stripped (this has happened to me);
2. Even if you figured out the password or got an admin password the PC may have its USB ports blocked via a GPO policy (this is very common in corporations now);
3. Even if you can get the GPO policy overridden you may have some concerns about putting it on the network (which is true especially if you are dealing with malware).
So what you can you do? The best solution is to boot the PC up into forensically sound environment that lets you bypass the password aspect; GPO policy; etc and take a bit-for-bit image. One software that has done the job very well for me is Paladin.
How to get points
If you can send me a screenshot showing me that you had installed Paladin .ISO and made your USB device a bootable device with Paladin using Rufus then you get 10 points.
If you can send me a screenshot showing that you had a chance to boot your computer into Paladin then you will earn an extra 10 points. It is not necessary for you to take a forensic image of your PC but I have included generic instructions here.
Assumptions:
1. You have downloaded Rufus on your computer
2. You have downloaded Paladin on your computer.
Instructions:
1. Make sure you have at least one USB drive.
2. If not down already, download Rufus from https://rufus.ie/.
3. If not done already, download the Paladin ISO image from this website: https://sumuri.com/product/paladin-64-bit-version-7/ which is free. It’s suggested price is $25.00 but you can adjust the price to $0 then order. To be clear – do not pay anything.
4. Insert the USB device in your computer.
5. Run Rufus where you install the Paladin .ISO file on the USB device and make it bootable. Now I could provide you step by step instructions, but this is a Masters class so I want you to explore a bit and figure this out. One good video is this: https://www.youtube.com/watch?v=V6JehM0WDTI.
6. After you are done using Rufus where you have installed Paladin.ISO on the USB device and made it bootable then make sure the USB device is in the PC.
7. Restart your PC. Press F9(HP) laptop) or F12 (Dell laptop) so you can be taken into the BIOS bootup menu.
8. This is where things get a bit tricky e.g. your compute may be configured differently where you have to adjust your BIOS settings. If you do not feel comfortable doing this then stop here. I do not want you to mess up your computer. You have already earned ten extra points!
9. If you still proceed then you will see a list of bootable devices. You may, for example, see a list of devices. Pick the device .
Business UsePractical Connection WorkThis work is a writte.docxfelicidaddinwoodie
Business Use
Practical Connection Work
This work is a written assignment where students will demonstrate how this course research has connected and been put into practice within their own career.
Assignment:
Provide a reflection of at least 500 words of how the knowledge, skills, or theories of this course, to date, have been applied, or could be applied, in a practical manner to your current work environment.
If you are not currently working, then this is where you can be creative and identify how you THINK this could be applied to an employment opportunity in your field of study.
Requirements:
Provide a 500 word minimum reflection.
Use of proper APA formatting and citations. If supporting evidence from outside resources is used those must be properly cited.
Share a personal connection that identifies specific knowledge and theories from this course.
You should NOT provide an overview of the assignments given in the course. Reflect and write about how the knowledge and skills obtained through meeting course objectives were applied or could be applied in the workplace.
// Pediatric depressionTherapy for Pediatric Clients with Mood Disorders
An African American Child Suffering From Depression
BACKGROUND INFORMATION
The client is an 8-year-old African American male who arrives at the ER with his mother. He is exhibiting signs of depression.
Client complained of feeling “sad” Mother reports that teacher said child is withdrawn from peers in class Mother notes decreased appetite and occasional periods of irritation Client reached all developmental landmarks at appropriate ages Physical exam unremarkable Laboratory studies WNL Child referred to psychiatry for evaluation Client seen by Psychiatric Nurse Practitioner
MENTAL STATUS EXAM
Alert & oriented X 3, speech clear, coherent, goal directed, spontaneous. Self-reported mood is “sad”. Affect somewhat blunted, but child smiled appropriately at various points throughout the clinical interview. He denies visual or auditory hallucinations. No delusional or paranoid thought processes noted. Judgment and insight appear to be age-appropriate. He is not endorsing active suicidal ideation, but does admit that he often thinks about himself being dead and what it would be like to be dead.
The PMHNP administers the Children's Depression Rating Scale, obtaining a score of 30 (indicating significant depression)
RESOURCES
§ Poznanski, E., & Mokros, H. (1996). Child Depression Rating Scale--Revised. Los Angeles, CA: Western Psychological Services.
Decision Point OneSelect what the PMHNP should do:Begin Zoloft 25 mg orally daily
Begin Paxil 10 mg orally daily
Begin Wellbutrin 75 mg orally BID
.
Business System Analyst
SUMMARY:
· Cognos Business In experience intelligence with expertise in Software Design, Development, and Analysis, Teradata, Testing, Data Warehouse and Business Intelligence tools.
· Expertise in Cognos 11/10.2, 10.1, 8.x (Query Studio, Report Studio, Analysis Studio, Business Insight/Workspace, Business Insight/Workspace Advanced, Metric Studio (Score carding), Framework Manager, Cognos Connection)
· Expertise in Installation and Configuration of Cognos BI Products in Distributed environment on Windows
· Expertise with Framework Manager Modeling (Physical Layer, Business Layer, Packages) and Complex Report building with Report Studio.
· Expertise developing complex reports using drill-through reports, prompts, dashboards, master-detail, burst-reports, dynamic filtering in Cognos.
· Expertise in creating Dashboard reports using Java Script in Report studio.
· Expertise in building scorecard reports and dashboard reports using metric studio.
· Expertise with Transformer models and cubes that were used in Power play analysis and also these cubes were used in various Analysis Studio reports.
· Expertise with MDX Functions in Report Studio using Multi-dimensional Sources.
· Expertise with Cognos security (LDAP, Active Directory, Access manager, object level security, data security).
· Expertise with Tabbed Inter-phases and with Interactive Behavior of value based chart highlighting.
· Sound Skills in developing SQL Scripts, PL/SQL Stored Procedures, functions, packages.
· Expertise on production support and troubleshoot/test issues with existing reports and cubes.
· Experienced with MS SQL Server BI Tools like SSIS, SSRS and SSAS.
· Expertise in creation of packages, Data and Control tasks, Reports and Cubes using MS SQL Server BI Tools.
· Ability to translate business requirements into technical specifications and interact with end users to gather requirements for reporting.
· Good understanding of business process in Financial, Insurance and Healthcare areas.
· Expertise in infrastructure design for the cognos environment and security setup for different groups as per business requirement.
· Creating training material on all the Ad-Hoc training
· Expertise in all the basic administrative tasks like deployments, routing rule setup’s , user group setup , folder level securities etc.
· Have deployment knowledge of IBM Cognos report in Application servers like WAS.
· Have knowledge on handling securities and administration functionalities on IBM Cognos 10.x
· Good work ethics, detail oriented, fast learner, team oriented, flexible and adaptable to all kinds of stressful environments. Possess excellent communication and interpersonal skills.
Technical Skills:
BI Platform
Cognos 11,10.2, 10.1, 8.x (Query Studio, Report Studio, Analysis Studio, Business Insight/Workspace, Business Insight/Workspace Advanced, Metric Studio (Score carding), Framework Manager, Cognos Connection)
Data Base
MS Access, MS SQL Server, Orac.
Business StrategyOrganizations have to develop an international .docxfelicidaddinwoodie
Business Strategy
Organizations have to develop an international Human Resources Management Strategy, when they expand globally. Which do you think is more critical for international Human Resource Management:
Understanding the cultural environment, or
Understanding the political and legal environment?
Please choose 1 position and give a rationale; examples are also a way to demonstrate your understanding of the learning concepts.
.
Business StrategyGroup BCase Study- KFC Business Analysis.docxfelicidaddinwoodie
Business Strategy
Group B
Case Study- KFC Business Analysis
Abstract
Introduced in 1952 by Colonel Sanders
Second largest restaurant chain today in terms of popularity
Annual revenue of $23 billion
Diversified its menu to suit cultural needs of people across different countries
Hindering factors in KFC’s growth are growing consumer health consciousness, animal welfare criticism, environmental criticism
Introduction
KFC was born in 1952 and its founder was Colonel Sanders
First franchise to grow globally over international market
By the 1960s – 1980s the market was booming in countries like England, Mexico, China
Management and ownership transferred over the years to Heublin, Yum Brands and PepsiCo.
Annual revenue of $23 billion in 2013
KFC had expanded its menu to suit cultural needs of people across different countries
Hindering factors in KFC’s growth are growing consumer health consciousness, animal welfare criticism, environmental criticism, logistic management issue in UK, cultural differences in Asian countries towards accepting the fried chicken menu.
Factors contributing to KFC’s global success
The core reason for KFCs success is it’s mandate to follow strict franchise protocols that have continuously satisfied customers demands:
The quality of the chicken cooked in KFC has certain specific guidelines
The size of the restaurant should be 24x60 feet.
The restaurant washrooms and ktichen has certain cleanliness standards
Food that is not sold off needs to be trashed
The workers need to have a specific clothing and uniform.
A certain % of the gross earnings should be used for advertisement and R&D
Air conditioning is mandatory in the outlets
Global number of KFC restaurants in the past decade
Importance of cultural factors to KFC’s sales success in India and China
Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values
“Culture is everything that people have, think, and do as members of their society”, which demonstrating that culture is made up of (1) material objects; (2) ideas, values, attitudes and beliefs; and (3) specified, or expected behavior.
Many scholars have theorized and studied the notion of cross-cultural adaptation, which tends to move from one culture to another one, by learning the elements such as rules, norms, customs, and language of the new culture (Oberg 1960, Keefe and Padilla 1987, Kealey 1989). According to Ady (1995),
“Cultural adaptation is the evolutionary process by which an individual modifies his personal habits and customs to fit into a particular culture. It can also refer to gradual changes within a culture or society that occur as people from different backgrounds participating in the culture and sharing their perspectives and practices.”
Cultural factors in India that go against KFC’s original recipe.
.
Business Strategy Differentiation, Cost Leadership, a.docxfelicidaddinwoodie
Business Strategy:
Differentiation, Cost Leadership,
and Integration
Lina Deng
Business Strategy and Competitive Advantage
• A business-level strategy is an integrated and
coordinated set of commitments and actions designed
to provide value to customers and to gain a competitive
advantage by utilizing core competencies in specific
individual product markets.
6–2
Business-Level Strategy:
How to Compete for Advantage?
• Answer the “Who, What, Why, and How”
Ø Who - which customer segments to serve?
Ø What needs, wishes, desires will we satisfy?
Ø Why do we want to satisfy them?
Ø How will we satisfy customers’ needs?
• Details actions that managers take in the quest
for competitive advantage
Ø Single product or group of similar products
6–3
Industry and Firm Effects Jointly Determine
Competitive Advantage
6–4
Business Strategy and Competitive Advantage
• Two fundamental questions:
Ø How do you generate advantage?
Ø How do you sustain advantage?
• Key idea for sustainability is “barriers to imitation.”
Ø How long will it be before the first rival
imitates the first mover?
Ø How fast does new imitation occur
once it starts?
v These two factors determine appropriability.
6–5
Business Strategy and Competitive Advantage
• Does market share generate competitive advantage?
Ø The computer industry is an excellent example of the lack
of correspondence between market share and profit rates.
IBM was a clear market leader in terms of market share
but had only mediocre economic performance relative to its
rivals. High market share is no guarantee of high rates
of profitability.
6–6
Business Strategy and Competitive Advantage
• Does market share generate competitive advantage?
Ø Perhaps high market share causes high profit rates.
Ø But it could equally well be that there is a third factor
(e.g., good service capabilities, such as those of
Caterpillar), either not considered or unobserved by us,
that causes both high profitability and high market share.
v In this case, we would see a correlation
between profitability and market share
but there is no causal explanation.
Business Strategy and Competitive Advantage
• When can market share work to generate and sustain
an advantage?
Ø Scale economies (to generate cost leadership advantage)
combined with high exit costs (to sustain the advantage)
may make market share a defensible advantage.
6–8
Business Strategy and Competitive Advantage
• An organization’s knowledge or expertise can lead to
sustainable advantage if:
Ø The knowledg.
Business RequirementsReference number Document Control.docxfelicidaddinwoodie
Business Requirements
Reference number:
Document Control
Change Record
Date
Author
Version
Change Reference
Reviewers
Name
Position
Table of Contents
2Document Control
1
Business Requirements
4
1.1
Project Overview
4
1.2
Background including current process
4
1.3
Scope
4
1.3.1
Scope of Project
4
1.3.2
Constraints and Assumptions
5
1.3.3
Risks
5
1.3.4
Scope Control
5
1.3.5
Relationship to Other Systems/Projects
5
1.3.6
Definition of Terms (if applicable)
5
1 Business Requirements
1.1 Project Overview
Provide a short, yet complete, overview of the project.
1.2 Background including current process
Describe the background to the project, (same section may be reused in the Quality Plan) include:
This project is
The project goal is to
The IT role for this project is
1.3 Scope
1.3.1 Scope of Project
The scope of this project includes a number of areas. For each area, there should be a corresponding strategy for incorporating these areas into the overall project.
Applications
In order to meet the target production date, only these applications will be implemented:
Sites
These sites are considered part of the implementation:
Process Re-engineering
Re-engineering will
Customization
Customizations will be limited to
Interfaces
the interfaces included are:
Architecture
Application and Technical Architecture will
Conversion
Only the following data and volume will be considered for conversion:
Testing
Testing will include only
Funding
Project funding is limited to
Training
Training will be
Education
Education will include
1.3.2 Constraints and Assumptions
The following constraints have been identified:
The following assumptions have been made in defining the scope, objectives and approach:
1.3.3 Risks
The following risks have been identified as possibly affecting the project during its progression:
1.3.4 Scope Control
The control of changes to the scope identified in this document will be managed through the Change Control, with business owner representative approval for any changes that affect cost or timeline for the project.
1.3.5 Relationship to Other Systems/Projects
It is the responsibility of the business unit to inform IT of other business initiatives that may impact the project. The following are known business initiatives:
1.3.6 Definition of Terms (if applicable)
List any definitions that will be used throughout the duration of the project.
5
A working structure is the fundamental programming that bargains with all the mechanical social affair and other programming on a PC. It other than pulls in us to visit with the PC without perceiving how to talk the piece PC programs language's. A working structure is inside theory of programming on a contraption that keeps everything together. Working systems visit with the's contraption. They handle everything from your solace and mice to the Wi-Fi radio, gathering contraptions, and show. Symbolically, a worki.
Business ProposalThe Business Proposal is the major writing .docxfelicidaddinwoodie
Business Proposal
The Business Proposal is the major writing assignment in the course. You are to create and submit a formal proposal that suggests how to change something within an organization. This organization can be large or small, a place of employment now or in the past, or an organization to which the students belong. From past experiences, it is best to use a business with fewer than 200 employees, and one with which you have personal experience. It could be a place where you currently work or a place you have worked or volunteered in the past.
The change can be specific to a unit or can apply to the whole organization; it can relate to how important information is distributed, who has access to important information, how information is accessed, or any other change in practices the students see as having a benefit. The proposal should be directed to the person or committee with the power to authorize the change. However, if you are working within a large organization, and asking for a small organizational change, communicating with a CEO or president may not make the most sense. You need to think about who within the organization might be the best person for the type of change suggested.
For the submission, you are to follow the guidelines for formal proposals available in Chapter 10 of the text. You can review 10.1, 10.4, and 10.19 for more information about specific components for a well-written formal business proposal. A complete proposal must have all required sections of a formal report excluding the copy of an RFP and the Authorization. The final draft of the proposal should be 1500–2000 words, and include the following necessary formal proposal components:
Letter of transmittal
Executive summary
Title page
Table of contents
List of illustrations
Introduction
Background: Purpose/problem
Proposal: plan, schedule, details
Staffing
Budget
Appendix
Formatting does matter for this assignment, and you are to check the text for details about how to format and draft the different proposal segments. Proposals don't just have text; graphics and charts are necessary, too. In addition, research is important, and footnotes and references must be included. All content should be concise, clear, and detailed. The proposal should be well-written with appropriate grammar, spelling, and punctuation.
This is a scaffolded writing project that consists of four assignments.
.
Business ProjectProject Progress Evaluation Feedback Form .docxfelicidaddinwoodie
Business Project
Project Progress Evaluation
Feedback Form Week 3
Date:
__________________________________________________
Student Name:
__________________________________________________
__________________________________________________
Project Title: Effect Of Increasing Training Budget
Project Type: Business Research
Researchers:
Has a topic been chosen and a problem statement created?
Yes { } NO { }
Was the problem statement submitted in a 1-4 page paper that includes an introduction to the topic with appropriate documentation?
Yes { } No { }
Specifically, if any, needs additional content or rewriting to create more clarity? What specific recommendations do you have to help in this process?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
What is your workable timetable that states specific objectives and target completion dates for completing the final draft of the plan? Write the timetable below:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Feedback Form #3 – Project Proposal and Plan
▼
THE UK’S LEADING PROVIDER OF EXPERT SERVICES FOR IT PROFESSIONALS
NATIONAL COMPUTING CENTRE
IT Governance
Developing a successful governance strategy
A Best Practice guide for decision makers in IT
IT Governance
Developing a successful governance strategy
A Best Practice guide for decision makers in IT
The effective use of information technology is now an accepted organisational imperative - for
all businesses, across all sectors - and the primary motivation; improved communications and
commercial effectiveness. The swift pace of change in these technologies has consigned many
established best practice approaches to the past. Today's IT decision makers and business
managers face uncertainty - characterised by a lack of relevant, practical, advice and standards
to guide them through this new business revolution.
Recognising the lack of available best practice guidance, the National Computing Centre has
created the Best Practice Series to capture and define best practice across the key aspects of
successful business.
Other Titles in the NCC Best Practice series:
IT Skills - Recruitment and Retention ISBN 0-85012-867-6
The New UK Data Protection Law ISBN 0-85012-868-4
Open Source - the UK opportunity ISBN 0-85012-874-9
Intellectual Property Rights - protecting your intellectual assets ISBN 0-85012-872-2
Aligning IT with Business Strategy ISBN 0-85012-889-7
Enterprise Architecture - underst.
BUSINESS PROCESSES IN THE FUNCTION OF COST MANAGEMENT IN H.docxfelicidaddinwoodie
BUSINESS PROCESSES IN THE FUNCTION OF COST
MANAGEMENT IN HEALTHCARE INSTITUTIONS
1
1
st
IVANA DRAŽIĆ LUTILSKY
Departement of Accounting
Faculty of Economics and Business
University of Zagreb
Croatia
[email protected]
2
nd
LUCIJA JUROŠ
Faculty of Economics and Business
[email protected]
Abstract: This paper is dealing with the importance of business processes regarding costs
tracking and cost management in healthcare institutions. Various changes within the health
care system and funding of hospitals require the introduction of management information
systems and cost accounting. The introduction of cost accounting in public hospitals would
allow the planning and control of costs, monitoring of costs per patient or service and the
calculation of indicators for the analysis and assessment of the economic performance of the
business of public hospitals and lead to the transparency of budget spending. A model that
would be suited to the introduction in the public hospital is full cost allocation model based on
activities or processes that occur, known as the ABC method. Given that this is a calculation
of cost of services provided through various internal business processes, it is important to
identify all business processes in order to be able to calculate the costs incurred by services.
Although the hospital does not do business with the aim to make a profit, they must follow all
the costs (direct and indirect) to be able to calculate the full costs i.e. the price of the service
provided. In addition, the long-term sustainability of business activities in terms of funding
difficulties and the continuous growth of cost of services provided, hospitals must control and
reduce the cost of the program and specific activities. Therefore, the objective of this paper is
to point out the importance of business processes while introducing ABC method.
Keywords: Business Processes, Cost management, ABC method, Healthcare Institutions
1
This work has been fully supported by University of Zagreb funding the project “Business processes in the
implementation of cost management in healthcare system”, Any opinions, findings, and conclusions or
recommendations expressed in this paper are those of the authors and do not necessarily reflect the views of
University of Zagreb.
mailto:[email protected]
1 Introduction
In recent years, the efficiency of the management in health care services and the system of
quality in health care institutions significantly increased. Patients expect more from
healthcare providers and higher standards of care. At the same time, those who pay for
health services are increasingly concerned about the rising costs of health care services, but
also the potential ineffectiveness of the health care system. Consequently, there is a broad
interest in understanding the ways of efficient work of health care management and .
Business Process Management JournalBusiness process manageme.docxfelicidaddinwoodie
Business Process Management Journal
Business process management: a maturity assessment of Saudi Arabian
organizations
Omar AlShathry,
Article information:
To cite this document:
Omar AlShathry, (2016) "Business process management: a maturity assessment of Saudi Arabian
organizations", Business Process Management Journal, Vol. 22 Issue: 3, pp.507-521, https://
doi.org/10.1108/BPMJ-07-2015-0101
Permanent link to this document:
https://doi.org/10.1108/BPMJ-07-2015-0101
Downloaded on: 04 September 2018, At: 00:11 (PT)
References: this document contains references to 26 other documents.
To copy this document: [email protected]
The fulltext of this document has been downloaded 1083 times since 2016*
Users who downloaded this article also downloaded:
(2016),"Process improvement for professionalizing non-profit organizations: BPM approach",
Business Process Management Journal, Vol. 22 Iss 3 pp. 634-658 <a href="https://doi.org/10.1108/
BPMJ-08-2015-0114">https://doi.org/10.1108/BPMJ-08-2015-0114</a>
(2016),"Ownership relevance in aspect-oriented business process models", Business
Process Management Journal, Vol. 22 Iss 3 pp. 566-593 <a href="https://doi.org/10.1108/
BPMJ-01-2015-0006">https://doi.org/10.1108/BPMJ-01-2015-0006</a>
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https://doi.org/10.1108/BPMJ-07-2015-0101
*Related content and download information correct at time of download.
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Business process management:
a maturity assessment of Saudi
Arabian organizations
Omar AlShathry
Department of Information Systems,
Imam Mohammed Bin Saud University, Riyadh, Saudi Arabia
Abstract
Purpose – Business Process Management (BPM) has become increasingly common among organizations
in d.
Business Plan[Your Name], OwnerPurdue GlobalBUSINESS PLANDate.docxfelicidaddinwoodie
Business Plan[Your Name], Owner
Purdue Global
BUSINESS PLAN
Date
1. EXECUTIVE SUMMARY
1.1 Product
1.2 Customers
1.3 What Drives Us
2. COMPANY DESCRIPTION
2.1 Mission and Vision Statements
2.2 Principal Members at Startup (In Unit 7 you will expand on this section to include medium and long term personnel plans for all team members, including the line staff.)
2.2.1 Using chapter 10 of your text, write the plan, using the section in Chapter 10 that shows how to introduce each team member and describe their background and responsibilities. You will start with the leaders and managers, then discuss other employees as needed for your company to grow.
2.2.2 Use this spreadsheet to show the planning
Leaders/managers (unit 1)
When needed (number of months/years after opening)
Outside Services Needed
Key Functions
Add line staff (Unit 7)
2.3 Legal Structure
3. MARKET RESEARCH
3.1 Industry (from SBA, Business Guides by Industry, and Bureau of Labor Statistics)
3.1.1 Industry description
3.2.1 Resources used
3.2 Customers (from SBA site fill in worksheet, then use text for spreadsheets and follow-up explanations)
Add SBA part here:
Then, fill in spreadsheet using this example from the text:
Housewife:
Married Couple:
Age:
35–65
Age:
35–55
Income:
Fixed
Income:
Medium to high
Sex:
Female
Sex:
Male or Female
Family:
Children living at home
Family:
0 to 2 children
Geographic:
Suburban
Geographic:
Suburban
Occupation:
Housewife
Occupation:
Varies
Attitude:
Security minded
Attitude:
Security minded, energy conscious
Older Couple:
Elderly:
Age:
55–75
Age:
70+
Income:
High or fixed
Income:
Fixed
Sex:
Male or Female
Sex:
Male or Female
Family:
Empty nest
Family:
Empty nest
Geographic:
Suburban
Geographic:
Suburban
Occupation:
White-collar or retired
Occupation:
Retired
Attitude:
Security minded, energy conscious
Attitude:
Security minded, energy conscious
Explain who you are targeting and where they are located. Insert information here using these guidelines:
Information About Your Target Market – Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market:
Distinguishing characteristics – What are the critical needs of your potential customers? Are those needs being met? What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business?
Size of the primary target market – In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see the market research guide for tips and free government resources that can help you build a market profile.
How much market share can you gain? – What is the market share.
Business PlanCover Page Name of Project, Contact Info, Da.docxfelicidaddinwoodie
Business Plan
Cover Page
Name of Project, Contact Info, Date
Picture/graphics
Table of Contents
Executive Summary
The Company
The Project
The Industry
The Market
Distribution
Risk Factors
Financing
Sources
List of sources, specific articles, and websites
I WILL PROVIDE MORE INFORMATION IN CHAT TO COMPLETE PROPOSAL.
.
Business Planning and Program Planning A strategic plan.docxfelicidaddinwoodie
Business Planning and Program Planning
A strategic plan specifies how a particular program will realize its objectives. With a strategic plan, it is possible to focus efforts on the accomplishment of a program's goals. A strategic plan provides a link between what a program seeks to accomplish and the required actions for successful program implementation (Kettner, Moroney & Martin, 2017). A business plan, on the contrary, defines the path of business. It includes a company's organizational structure, marketing plan as well as financial projections (Kettner et al., 2017).
Impact of Business Plan on a Program’s Strategic Plan
The logic model can help understand the impact of a business plan on a program’s strategic plan. The logic model comprises five major elements such as inputs, activities, outputs, outcomes, and impacts. The inputs are the resources such as funding, facilities, staff and volunteers needed for a given program. The activities are the events or actions of a program such as running the program and data collection. Outputs are the direct products and the desired effects of a program. Impact recalls the goals of a program (Hodges & Videto, 2011).
The financial projection element of a business plan can impact the strategic planning process of a program. This medium is because the allocated budget, as well as its parameters, must be assessed to ascertain if the funds available are enough to perform the tasks and activities of a program, which is what amounts to strategic planning. Hodges and Videto (2011) asserted that the resources required to implement a program, including those available and those needed, should be reviewed to determine if there are enough resources to achieve the goals of a program. The budget must include allocations for facilities and space, staff, supplies and materials, marketing resources as well as other operational expenses. An accurate budget is vital for the success of a program, and it is critical to consider all the possible expenses plus income.
The relationship between Business Planning and Program Planning
Programs usually face resource constraints, including the difficulty to attract funding streams. Business planning, according to the United States Small Business Administration (n.d.) is a methodology that can be used to address the challenge of financial constraints systematically. A business plan can demonstrate the link or association between a proposed program and social return. Through a funded plan, it is possible for a program to secure funding sources. As such a program plan must include a budget that specifies the number of revenues needed to achieve the program's goals and objectives. From this medium perspective, a budget is considered as an integral component rather than a stand-alone activity of program planning process (Kettner, Moroney and Martin, 2017).
The program planning process must include areas that require add.
Business Plan In your assigned journal, describe the entity you wil.docxfelicidaddinwoodie
Business Plan: In your assigned journal, describe the entity you will utilize and explain your decision.
Must be:
At required length or longer
Written in American English at graduate level
Received on or before the deadline
Must pass turn it in
Written in APA with references
.
Business Plan Part IVPart IV of the Business PlanPart IV of .docxfelicidaddinwoodie
Business Plan Part IV
Part IV of the Business Plan
Part IV of the business plan is due in week 7. Together with this part, you must show to your instructor that you have implemented the necessary corrections based on the part I feedback.
Part IV Requirements
1. Financials Plan
a. Present an in-depth narrative to demonstrate the viability of your business to justify the need for funding.
b. In this section describe financial estimates and rationale which include financial statements and forms that document the viability of your proposed business and its soundness as an investment.
c. Tables and figures must be introduced in the narrative.
i. Describe the form of business (sole-proprietor, LLC, or Corporation).
ii. Prepare three-year projections for income, expenses, and sources of funds.
iii. Base predictions on industry and historical trends.
iv. Make realistic assumptions.
v. Allow for funding changes at different stages of your company’s growth.
vi. Present a written rationale for your projections.
vii. Indicate your startup costs.
viii. Detail how startup funds will be used to advance your proposed business
ix. List current capital and any other sources of funding you may have
x. Document your calculations.
xi. Use reasonable estimates or actual data (where possible).
2. Continuous Improvement System
a. Present a brief summary of the continuous improvement processes that you will utilize for quality management (Six sigma, TQM, etc).
.
BUSINESS PLAN FORMAT Whether you plan to apply for a bu.docxfelicidaddinwoodie
BUSINESS PLAN FORMAT
Whether you plan to apply for a business loan or not, you need to have a roadmap or plan to get you from where you are to the successful operation of your business. The pages that follow demonstrate the content of a simple business plan which has been found to be successful in obtaining startup funds from banks. You are encouraged to use all or whatever portions of this fit your business.
Please DO NOT write page after page of drivel or copy from someone else’s plan or one of those templates you can find on the Internet. In most cases this will not “sound" like you, nor will it be short and to the point. Those who read these things are busy people and will not be inclined to spend time reading irrelevant paperwork.
Throughout this sample, there are
italicized
comments which are meant to guide you in preparation. If you follow this format it is reasonable to expect a finished document with 15-20 pages plus the supporting documents in the last section.
If you have good quality pictures of your space, products or other items, you might include them as another way to convey just what you plan to do. A map of your location, diagram of floor space, or other illustration is also sometimes helpful. On the other hand, do not add materials simply to “bulk-up” the report.
While content is critical, it is also important to make this presentation look as good as possible. For this course, you will create the business plan in Word and submit the plan and all attachments through the Assignment drop box. That means all attachments have to be in digital form. For a bank loan or an investor, you would normally provide them with a print version. Print the pages in black ink on a high quality tinted letterhead paper. Color is not necessary but would add some interest in headlines, etc. Bind the document in a presentation folder or with a spiral binding. Don’t simply punch a staple in the upper left corner.
If your were going to pursue a bank loan or an investor, it would be normal to take this business plan to your SCORE counselor for a review and critique.
NOTE: Before you begin your inspection of the simple plan outline which follows, take a moment to review the Business Plan Checklist on the next page.
BUSINESS PLAN CHECKLIST
By way of review, here is a concise list of the basic requirements for a Business Plan, as recommended by the MIT Enterprise Forum:
·
Appropriate Arrangement
- prepare an executive summary, a table of contents and chapters in the right order.
·
Right Length
- make it not too long and not too short, not too fancy and not too plain.
·
Expectations
- give a sense of what founder(s) and the company expect to accomplish three to seven years in the future.
·
Benefits
- explain in quantitative and qualitative terms the benefit to the consumer of the products and services.
·
Marketability
- present hard evidence of the mar.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
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Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
1 Outline for Completing the Marketing Plan Assignment .docx
1. 1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assi
gnments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a
, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues
you need to include in your
paper and you should not use these letters and numbers to organ
ize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g.
Summary of key elements of internal environment and external
environment
analysis (only points that are relevant to understanding the actio
n plan, only the
2. point, not the analysis)
h.
Summary of prescribed goals and strategic approach to achievin
g them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m.
Provide a brief overview of what issue you are studying, and ho
w a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge.
The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
3. organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
4. c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a.
Given your complete marketing analysis, what are the key issue
s which the
company/organization must understand in order to address the c
harge that is
being considered?
i.
NOTE: This section concisely identifies the most important issu
es and
decisions that the organization is likely to face when trying to p
romote
the product in your charge
points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a.
The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i.
Each goal/objective should be easily understood given your prev
ious
analysis and summary of key issues.
5. VI. Marketing Strategy Statements (2‐6 pages)
a. NOTE: These are LITERALLY STATEMENTS.
i. Do not provide detailed descriptions.
ii. These statements will guide your implementation.
iii.
These statements should be logical given your analysis and goal
s.
b. Target Market Definition
3
i.
NOTE: This is a short, final description of who your action plan
will be
intended to reach. You may simply be a restating target populati
on
previously identified.
Describe the target market in demographic and/or psychographi
c
terms.
the key benefits/behaviors this target market
seeks/prefers
the number of customers in this segment.
c. Strategy Statements
6. i. Value Statement
1. Why should “customers” adopt your strategic initiative?
2. What does your initiative provide (or what do you suggest it
provide) in order to encourage/support behavioral change.
a. Identify “the set of benefits that the strategy offers”
b. NOTE: The value proposition is intangible, it is made
tangible through specific offerings/activities.
ii. Proposition Statement
1. What is the key proposition on which the strategy and its
activities should be based?
a. Refer to the “4ps” of marketing.
iii. Accessibility Statement
1. What information or support materials must be made easily
accessible?
a. Refer to the “4ps” of marketing.
iv. Communication Statement
a. What method of communications should be sought?
i. Print/radio and other traditional media?
ii. Social networking?
VII. Marketing Implementation (2‐6 pages)
a. Follow the format provided in the module 4 SLP.
b.
Remember, you should suggest at least 2 actions to be taken whi
ch can help
achieve your stated goals and which are consistent with your str
7. ategic
statements.
c.
What is the cost/budget of implementing the suggested actions?
VIII. Marketing Budget (1 page)
IX. References
COPYRIGHTS: Notes, materials, or tapes of class lectures
cannot be transmitted or used
without permission of course developer.
Running head: PRODUCT MANAGEMENT AND SITUATION
ANALYSIS
1
PRODUCT MANAGEMENT AND SITUATION ANALYSIS
7
Product management and situation analysis
Student’s name
University affiliation
Product statement
Samsung is a South Korean company that operates globally
which has made it possible for the company to experience
benefits of a large market (Michell, 2010). The conglomerate
organization has its headquarters in Samsung Town, Seoul. The
company was founded by Lee Byung-Chul on March 1, 1938,
8. which proves that the firm is 78 years old. The organization
provides products that comprise of electric components,
telecommunications equipment, apparel, medical equipment,
chemicals, and semiconductors among others. Some of the
services provided by the firm are healthcare services,
advertising, financial services, information and communications
technology, entertainment, and construction among others. The
company is believed to have started as a small trading company
with an average of forty workers. At first, the firm dealt in
locally-grown groceries, dried fish, and making of noodles. The
company has since continued to succeed to the current situation
by providing increased number of diverse products and services.
Also, the company has grown to own several numbers of
subsidiaries and businesses in different nations.
The fact that there is increased level of competition has led to
the situation by which the company works hard towards the
provision of quality products and services. Many organizations
have continued to enter the market which requires Samsung to
identify the best techniques and strategies that will enable it to
maintain its position in the market and gain a competitive
advantage. Therefore, the Samsung Group wants to introduce a
tablet who name is Galaxy Mini S so as to make sure that it
improves the customers’ satisfaction and compete for a larger
market share.
The Samsung Galaxy tablet refers to a computing device that
makes it easy for people to perform a series of functions in an
effective and efficient manner. The company has provided a
series of tablets for a number of years which have continued to
impress the public leading to an increase in sales. The company
targets enterprises which would need to use the portable tablets
in place of large computers. Also, the tablet provides game apps
that can be used for entertainment which has led to the success
9. of the tablets in the market. Therefore, the introduction of the
new tablet is so as to make sure that the company attracts more
customers and provides a product that helps it earn a
competitive advantage in the market.
External environment analysis
Samsung has been identified to be the largest manufacturer of
smartphones, mobile phones, and tablets that enable it to reach
a large market. It is also the largest producer of LCD panels and
televisions in the world which identify that it is of great value
and significance to the society. The company continues to
succeed and expand which suggests that the introduction of the
new tablet has a higher possibility of excelling. The brand
competitors are Apple Inc, Lenovo, and Motorola Xoom among
others while the product competitors are Dell computers and
Sony. These competitors pose a great risk to Samsung because
they produce products that are almost of the same quality
performing the same functions. However, they have a smaller
market share compared to Samsung which suggests that they
earn a lower income than Samsung. Their strengths are that they
provide quality products and operate globally while their
weaknesses are that they experience competition from other
companies and incur high costs in coming up with quality
products.
Technology development affects the charge in that after some
time the customers will be in need of a better quality product.
Also, the current specifications of the tablet may be outdated if
another company provides a product of high quality to the
market which will require Samsung to either improve the
product or introduce a new product. The fact that the Samsung
Group is the largest in the world proves that the newly
introduced product has a chance of experiencing high sales that
10. will lead to high profits (Rodiek, 2008). The company has
already built a corporate image which enables it to attract
potential customers.
Some of the government regulations may prevent the company
from entering new markets easily. However, most of the states
have provided intellectual property rights that ensure there is no
single organization that will try to copy the specifications of the
Samsung Group which protect it from exploitation. Some of the
cultural trends that will affect the introduction of the new
product are value orientation and giving back to the society.
Provision of quality and affordable products and ability to
maintain corporate social responsibility will attract a large
number of customers.
Customer environment analysis
Samsung Group focuses on the retailers in Europe and the
United States which have made it possible for it to maintain a
steady sales channel for its commodities and services. The
buyers’ purchasing power and the company bargaining power
influence the purchasing decision. The Company serves the
whole world which has been possible by creating a numerous
number of stores in different countries. Electric commerce has
also made it possible for the company to advertise its products
and access customers’ feedback.
The company provides a continuous supply of products enabling
customers to purchase goods anytime. The firm has also
maintained advertising and promotional strategies that lead to
success by meeting the psychographic needs of people in
different geographical areas. Other companies provide almost
the same product but Samsung has made sure that it provides
11. quality goods so as to compete advantageously and meet
changes in customers’ needs. Customers pay for the products on
a cash basis which prevents the occurrence of bad debts. There
will always be unsatisfied needs because of taste and
preferences among people. The charge will provide low priced
commodities so as to attract more customers and conduct an
increased level of advertisement and promotion so as to make
the product known to the public.
Internal environment analysis
The company has been able to achieve a corporate image in the
world which makes it possible for the charge to succeed. The
company has a large marker share which has led to the
achievement of its objectives through increased profitability.
The company provides affordable prices and maintains efficient
distribution channels that have continued to attract a large
number of customers. The firm uses advanced technology and
maintains a high production level which satisfies the needs of
the market. The use of skilled and experienced personnel will
enable the introduction of the new tablet to exceed (Hill, &
Jones, 2010). Also, the company maintains a good relationship
with its customers by answering all their questions that will
ensure that the firm incorporates the necessary qualities in the
product leading to the success of the product.
Samsung’s financial performance
Revenue
US$ 305 billion(2014)
Net income
US$ 22.1 billion(2014)
Total assets
US$ 529.5 billion(2014)
Total equity
US$ 231.2 billion(2014)
12. Histogram
Series 1-revenue
Series 2-net income
Series 3-total assets
Series 4-total equity
References
Hill, C. & Jones, G. (2010). Strategic management theory : an
integrated approach. Mason, OH: South-Western/Cengage
Learning.
Michell, T. (2010). Samsung Electronics and the struggle for
leadership of the electronics industry. Singapore Hoboken, NJ:
Wiley.
Rodiek, C. (2008). External Environmental Analysis - The U.S.
Television Manufacturing Industry. München: GRIN Verlag
GmbH.
Samsung is a major competitor in the consumer electronics
industry. The company has a wide variety of strengths that have
kept them going strong over the 78 years that they have been in
business. Along with the many strengths of the company there
are many weaknesses the company needs to work on. With
globalization and the world in general moving forward there are
multiple opportunities the company has to consider as well.
Along with this comes multiple threats as well that the company
13. needs to consider (Samsung).
Samsung has multiple strengths that has kept them in business
for such a long period of time versus the stiff competition in the
industry. In the consumer electronics industry staying ahead on
research and development is the biggest key. A consumer is
always looking for the product that brings the most to the table
and has the latest and greatest abilities. Samsung prides
themselves in their research and development as they are often
the first to possessing new features with their products. If the
company does manage to fall behind somewhere for example in
the cell phone industry versus Apple Inc, they have shown they
can replicate and improve upon the products that have been
released by them.
Another strength is that the impressive market share that
Samsung currently holds. As of 2015 they held a market share
of 21.4% in the cell phone industry. This is significantly higher
than their biggest competitor which is Apple Inc. who holds
13.9%. The ability to hold a larger market share than
competitors is very important to the success of a company.
(SWOT analysis of Samsung).
Samsung also has very strong relationships with retailers
throughout the United States and other countries around the
world. Where Apple often depends on their own stores,
Samsung is better known for selling through retailers which
they have built strong relationships with over time.
Finally Samsung has is their very good manufacturing and
marketing capabilities. With production facilities in both the
Asian and American regions the company has the ability to
lower their costs of shipping by producing domestically in each
region (Dudovowski).
Samsung does have multiple weaknesses that they are facing as
well. Many users who have Apple products feel that their iOS is
better than that of the Android. Each operating system has their
own look to them, but the idea that Apple’s is better in people’s
minds represents a weakness that the company has to deal with.
The company also faces very limited growth potential where
14. they are doing business. In general people already have the
products that are provided by Samsung such as televisions and
wireless phones. Samsung is fighting to keep a hold onto these
customers from competitors which represents a different kind of
challenge then growing in their current market.
There are many opportunities for a Samsung that they need to
take advantage of. While many regions which Samsung is doing
business in do not have room for growth, there are regions in
the world that they could expand their business to. For example
there are areas in India and Africa that represent huge
opportunities for Samsung as they have not quite made it to the
technology level that countries like those in western Europe or
even the United States have.
Another opportunity that Samsung has is the increasing demand
for new wearable technology products such as watches. Watches
that people can make calls and check e mails on have become
more popular in recent years and Samsung has the opportunity
to capitalize on the consumers desires in this area.
In many countries the middle class is on the rise and because of
this, more people are going to be able to purchase these
products. There used to be multiple countries where the
population for the most part was too poor to afford products that
Samsung produces. There has been a shift recently though and
more people are in the middle class and able to afford their
products.
Another opportunity that Samsung has is the use of online sales
to promote and get their product to their customers. People are
not going to stores as much as they used to, but rather are
ordering products online using sites such as Amazon. These
types of online sales channels can provide not only another way
to sell to customers but cost savings as well. Not having to sell
a product in actual stores could save the company money if
online sales were to completely make in store sales irrelevant
someday (SWOT analysis of Samsung).
While Samsung does have many opportunities that they can take
advantage of, there are threats that they are currently facing as
15. well. While Apple was not a major competitor of Samsung when
they first entered the cell phone industry they are now. Apple
not only is a competitor, but they have ways of keeping their
customers by making it impossible to transfer their information
to a competitor’s phone.
They face another threat via Chinese manufacturers such as
Huawei and Xiamoi who are potentially major rivals for
Samsung in the near future. The industry is one that does allow
for competitors to emerge and these are just two of them in the
Asian markets that could be a threat in the near future for them.
Arguably their biggest competitor Apple only competes with
Samsung in certain areas of the consumer technology industry.
Apple could decide to attempt to take over some of Samsung’s
market share for other products such as cameras or other home
appliances such as televisions.
In order for Samsung to continue their success they need to
make sure that they stay ahead of the competition from a
research and development standpoint. This is by far the most
important area when dealing with the technology industry. The
company has shown that they can compete with the best, but
they do have some weaknesses and threats that they need to
thwart before they become too much of a burden to face.
16. Works Cited
Dudovowski, J. (n.d.). Samsung SWOT Analysis. Retrieved
January 1, 2017, from http://research-
methodology.net/samsung-swot-analysis/
Samsung. (n.d.). Retrieved January 1, 2017, from
http://www.samsung.com/us/aboutsamsung/
SWOT analysis of Samsung. (2015, October 21). Retrieved
January 1, 2017, from http://pestleanalysis.com/swot-
analysis-of-samsung/
Here is the brief overview of this cumulative Session Long
Project (SLP). In this
research project, you would work as a marketing consultant to
develop a feasible
marketing plan for your client. You would conduct both
secondary research in
SLP1 and SLP2 to glean the necessary information for your
marketing plan in
SLP3 and SLP4.
It is important to conduct quality market research on your focal
product/company
in order to develop realistic and workable marketing plans.
Generally speaking,
there are two types of research. One is secondary research,
which refers to data
collection using existing sources, and the other is primary
research, which is your
17. own data collection for the specific study at hand. The purpose
of market
research is to collect usable information to make more informed
decisions on the
business problem, thus increasing the chance of business
success in the
marketplace.
Please check the outline of the marketing plan, which provides
information on:
The final format for this cumulative Session Long Project;1.
A list of topics for the whole project;2.
The continuity and connections among SLPs 1-4.3.
In this module SLP3, conduct the issue analysis based on the
secondary
research results in SLPs 1-2. Then develop goals and objectives,
as well as
the specific marketing strategies to accomplish your charge.
This is the
third step of this cumulative research project and you are
developing
marketing plans for your charge. Be sure to revise the sections
in SLPs 1-2
and include them in this paper following the marketing plan
outline
provided above.
Issues Analysis
The situation analysis and SWOT Analysis are the basis for the
Issues Analysis.
Here the primary focus should be on the charge for your
18. research project. What
are the most important issues and decisions that the
organization is likely to face
when trying to accomplish the charge? Further, if the previous
research steps
(situation analysis and SWOT analysis) have shown that
previous marketing
Listen
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efforts were unsuccessful (and why), you should include the
lessons to be learned
as issues.
In general, issues can include, but are not limited to (the issues
depend on the
charge of the respective marketing plan and are likely to differ
from plan to plan):
Should the company focus on the charge in question?
What rate of growth is necessary and sustainable?
Does the company need to increase promotion to thwart the
competition or to
successfully reach its target market?
Does the company need to develop new promotional efforts to
reach the
19. identified target market?
What would be the most promising way of communicating with
the target
market?
Does the company need to increase the target market’s
knowledge base?
Does the company need to address/change the target market’s
belief
systems?
Does the company need to develop persuasive messages tailored
to the
specific brand at hand?
Does the organization need to work on its reputation?
Is the company’s current distribution in order?
Should the company review its pricing strategy?
Does the company anticipate any major competitive attacks in
its current
markets?
Note: Be realistic when proposing issues. For example,
suggesting that the
company should invest funds in stocks or real estate is not
appropriate for the
marketing plan. First, it has nothing to do with the charge at
hand; second you are
unlikely to have enough information to address this issue in the
following sections
(i.e., goals, objectives, and implementation).
20. Also do not list questions in your issue analysis. Instead you
should list the
issues in a descriptive way based on the situation analysis and
SWOT analysis
results.
Goals and Objectives
Both goals and objectives need to be driven by the Issues
Analysis.
Establish corporate goals: qualitative statements of desired
general
accomplishments that are indicative of the direction and
priorities of the company
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or the outcome that the company hopes to accomplish (e.g., to
improve customer
satisfaction and loyalty, increase consumer knowledge, change
consumer beliefs,
persuade the target audience to buy the new brand, have the
most-recognized
and effective advertising campaign in the industry, improve
service quality, have
lower prices than all competitors, increase market share,
produce the most loyal
customers in the industry).
21. Set specific measurable corporate quantitative objectives:
targeted dollar amount
of sales; number of iPad 4 sold; targeted market share; etc. That
is, you need to
express the goals you have outlined above in quantitative
(numerical) terms, and
you also need to place them within a time frame. In other
words, the objectives
are driven by the goals you outlined above. Please avoid listing
objectives that
have nothing to do with the identified goals.
Note: If you are dealing with a new product (i.e., your charge),
please do not
express objectives for the first year in percentage terms. In
other words, stating
that you would like to increase awareness by 5% for a new
product does not
make sense, because a new product will start out with a market
share (or
awareness) of zero and 5% of zero is still zero. In such a case,
please phrase
your objectives differently (e.g., the objective is to increase the
brand awareness
among 10% of the target market within the next 6 months).
You should have at least one goal. Please make sure that those
goals (and
your objectives) focus on your charge and also reflect your
issues analysis. You
should have at least two objectives for each goal.
The format for this section should look as follows:
Goal 1
22. Objective 1
Objective 2 (if applicable)
Etc.
Goal 2
Objective 1
Objective 2 (if applicable)
Etc.
Marketing Strategies
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Marketing strategies encompass recommended positioning,
competitive
differentiation, and customer value strategy. These include a
description of your
target market, intended image/position in the market, and the
value proposition.
A. Target Market Definition
The process of selecting a target market is one of the most
important decisions
an organization can make. Most organizations segment the
entire population into
23. groups with homogeneous needs. For a market segment to be
viable it must
be measurable, meaningful, and marketable. A segment is
measurable if its
size can be determined, its purchasing power can be estimated,
and other
characteristics can be identified. It may be difficult to segment
on the basis of
social class, but easy to segment along income levels. A
segment
is meaningful when it is large enough to have sufficient sales
and growth
potential to serve in the long run. A marketable segment is one
that may be
reached and served efficiently. In general, a company wishes to
serve the largest
possible homogeneous group that also seems to be most likely
to be persuaded
to buy the product in your charge.
When companies write the marketing plan, defining the target
market often
proves to be the most challenging aspect of the plan. However,
if you do not
choose the right markets to target, you will often never achieve
complete success.
Too often, companies see that their solution can serve the needs
of multiple
markets and they try to establish multiple markets at the same
time. Ultimately,
this may lead to failure because they overextended themselves
and did not
successfully meet the needs of any market. Choose a well-
defined market when
you write your marketing plan and stick to it until the market
dictates a change.
24. Bases for segmenting consumer markets include demographic,
benefit,
psychographic, and behavioral characteristics. Demographic
segmentation
includes the characteristics of age, family size, family life
cycle, gender, income,
occupation, education, religion, race, generation, nationality,
and social
class. Benefit segmentation describes why consumers buy a
product (e.g.,
makes me feel good, makes me feel useful, etc.). Psychographic
segmentation
encompasses lifestyle (e.g., outdoors, athletic), and personality
(e.g., compulsive,
gregarious). Behavioral characteristics include occasion (e.g.,
Valentine’s Day,
birthday), usage rate (e.g., light, medium or heavy users), or
attitude (loyalty).
Note: You do not have to use all of the above-listed bases for
segmenting
consumer markets. However, demographic segmentation and
benefit
segmentation will always have to be used. Follow the
instructions below:
1. Primary (and Only) Target Market
Describe the primary target market in demographic terms (use
the descriptors
that are most useful in terms of your charge).
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Describe the primary target market using benefits sought by that
market.
Describe the primary target market using one of the following
bases:
geographic, psychographic, benefits sought, or usage (depends
on your target
and your charge).
Estimate the number of customers in your primary market.
Justify the choice of your primary target market (if applicable).
This section is very important. Do not take shortcuts.
B. Strategy Statement
1. Image/Market Position
Positioning is the act of designing the offering and its image so
that both occupy a
meaningful and distinct competitive position in the minds of the
target market.
What is the intended image you wish the product to portray?
What is the position
you wish the product to obtain?
2. Value Proposition
Why should customers buy from the agency instead of its
competitors?
26. What does the agency have to offer to its customers that
outperforms its
competitors’ products?
SLP Assignment Expectations
Use the following outline to organize your paper. Note that the
letters “a, b, c…”
and the numbers “i, ii, iii, iv…” and “1, 2, 3, 4…” below are
used to show the major
issues you need to include in your paper, but should not be used
to format your
paper.
V. Issues Analysis (2 pages maximum)
Given your complete marketing analysis, what are the key
issues that the
company/organization must understand in order to address the
charge that is
being considered?
Note: This section concisely identifies the most important
issues and decisions that the organization is likely to face when
trying to sell the product in your charge.
i.
Bullet points (or numbered statements) are acceptable.
1.
VI. Goals and Objectives (2 pages maximum)
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The goals and objectives should be stated clearly and concisely.
(Think S.M.A.R.T. i.e., Specific, Measurable, Achievable,
Realistic, and Time
bound).
1.
Each goal/objective should be easily understood given your
previous analysis
and summary of key issues.
Do not “discuss” the goals/objectives. Just present them.i.
2.
VII. Marketing Strategy Statements (2-6 pages)
Note: These are literally statements
Do not provide detailed descriptions.i.
These statements will guide your implementation.ii.
These statements should be logical given your analysis and
goals.
iii.
1.
Target Market Definition
28. Note: This is a short, final description of who your action plan
will be intended to reach. You may simply be restating target
population previously identified.
i.
Describe the target market in demographic and/or
psychographic terms.
Describe the key benefits/behaviors this target market
seeks/prefers.
Estimate the number of customers in this segment.
2.
Strategy Statements
Value Statement
Why should “customers” adopt your strategic
initiative?
What does your initiative provide (or what do
you suggest it provide) in order to
encourage/support behavioral change?
Identify “the set of benefits that the strategy
offers.”
Note: The value proposition is intangible,
but it is made tangible through specific
offerings/activities.
i.
Proposition Statement
29. What is the key proposition on which the
ii.
3.
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strategy and its activities should be based?
Refer to the “4 Ps” of marketing.
Accessibility Statement
What information or support materials must be
made easily accessible?
Refer to the “4 Ps” of marketing.
iii.
Communication Statement
What method of communications should be
sought? Print/radio and other traditional media?
Social networking?
iv.
Note: Use double-spaced, black Verdana or Times Roman font
in 12 pt. type
size. Include a title page and references. Revise your Module 3
SLP based on the
30. feedback from your professor and your additional research, and
include the SLPs
from Modules 1-3 in the Module 4 SLP.
Explain clearly and logically the facts you find about your
company and charge,
and use the required reading to support your positions on the
issues. Do not
repeat or quote definitions. Your use of the required readings to
support your
opinions (that is, contentions or positions) should demonstrate
that you
understand the concepts presented.
Paraphrase the facts using your own words and ideas, employing
quotes
sparingly. Quotes, if absolutely necessary, should rarely exceed
five words.
Academic papers at the master’s level should include citations
and references.
Look at different sources, especially credible and reputable
resources such as
The New York Times, The Wall Street Journal, Businessweek,
and The
Economist, to find the information for your paper. Also use
Trident University’s
online library databases such as ProQuest and EBSCO to find
information for
your project. Your discussion on each topic should be a
synthesis of the different
sources. Taking shortcuts on the number and quality of your
sources will result in
a poor-quality marketing plan that will be of no use to your
client.
31. Also, it is important that you reference your sources throughout
the text of your
marketing plan. Take the following paragraph as an example:
“As a result, telephone interviewers often do not even get a
chance to explain that
they are conducting a survey (Council for Marketing and
Opinion Research,
2003), and response rates have steadily declined (Keeter et al.,
2000) to reported
lows of 7% (Council for Marketing and Opinion Research,
2003). This decrease
presents a problem because not only does it increase the cost of
conducting
telephone surveys, but it also leads to questions concerning the
generalizability of
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the results (Struebbe, Kernan & Grogan, 1986; Tuckel &
O’Neill, 2002).”
There are different citation and reference formats such as APA,
MLA, or Chicago.
No matter which format you adopt for your marketing plan,
make it consistent
throughout the plan.
Also note: The marketing plan should use third person business
32. writing. Avoid
“we,” “our,” and “you.” Do not use contractions in business
writing.
Here are some guidelines on how to conduct information search
and build critical
thinking skills.
Emerald Group Publishing. (n.d.). Searching for information.
Retrieved from
http://www.emeraldinsight.com/learning/study_skills/skills/sear
ching.htm
Emerald Group Publishing. (n.d.). Developing critical thinking.
Retrieved from
http://www.emeraldinsight.com/learning/study_skills/skills/criti
cal_thinking.htm
Guidelines for handling quoted and paraphrased material are
found at:
Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved
from
https://owl.english.purdue.edu/owl/section/1/2/
Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and
summarizing.
Retrieved from
https://owl.english.purdue.edu/owl/resource/563/1/
Purdue Online Writing Lab. (n.d.). Is it plagiarism yet?
Retrieved from
https://owl.english.purdue.edu/owl/resource/589/02/
Your paper consists of arguments in favor of your opinions or
positions on the
33. issues addressed by the guidelines; therefore, avoid the
following logical fallacies:
Purdue Online Writing Lab. (n.d.). Logic in argumentative
writing. Retrieved from
https://owl.english.purdue.edu/owl/resource/659/01/
Your SLP should not simply be a list of facts. Take the facts
you find about the
company, the charge, and the environments that the company
faces, and explain
how you think those facts will affect the financial future of the
product or brand in
your charge. The emphasis in grading your paper will be on the
breadth and
depth of your discussion of each topic, critical thinking, the
clarity of your
discussion, and the proper organization of the paper.
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