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©2014 LinkedIn Corporation. All Rights Reserved.
Putting Data Science to Work
Daniel Francisco
Agenda
©2014 LinkedIn Corporation. All Rights Reserved.
1
2
3
Key Lessons4
5
Organizing for Success
Data Science Project Types
Working with Partner Teams
Q&A and Discussion
Putting Data Science to Work
Organizing for Success
• Align tightly with partner
team
• Your roadmap is their
roadmap
• Reduces opportunity for
highly leverage-able results
Embedded
• Develop highly leverage-
able data products
• Work with partner teams
across company to roll out
• Risk of competing priorities,
integration overhead, etc.
Central Team
Team Structure
Data Science Project Types
Standalone Data Product –
InMaps
Standalone Data Product Integrated Onsite –
People You May Know
©2014 LinkedIn Corporation. All Rights Reserved.
Advantages
1. Ability to iterate quickly
2. Low to medium coordination
overhead
3. Easy to prioritize
Standalone Data Products
Disadvantages
1. Doesn’t allow for high leverage
2. Limited sets of use cases
3. Reduced opportunity to position
experience where it makes
sense
Highly Integrated Data Product –
Standardization
Quality
Evaluation
Enrich
Products with
Standardization
Taxonomy
Development
Skills
Companies
Educational
Institutions
Titles
©2014 LinkedIn Corporation. All Rights Reserved.
Advantages
1. Highly leverage-able
2. Expose in flows where most
value is added
Highly Integrated Data Products
Disadvantages
1. High co-ordination overhead
2. Prioritization risk
3. Blockers
Working with Partner Teams
The key to success is to involve partner teams
throughout the organization early and often.
Case Study: Standardization
Standardization is
leveraged throughout
LinkedIn. The value is
delivered by integrating
widely throughout our
product offerings.
 Get involved as other teams
are prioritizing work
 Gain deep understanding of
partner team roadmap and
success metrics
 BUT understand we're
uniquely positioned to be the
glue that brings other teams
together
 Be extremely persistent with
follow up
 Be very clear about ownership
Keys to Success
Standardization is
leveraged throughout
LinkedIn. The value is
delivered by integrating
widely throughout our
product offerings.
 Resources are tight everywhere. If
possible have a "tiger team" to
help the partner teams with
integration.
 Schedules change – and a hold
up in one part of the org can have
a cascading effect.
 Getting partners onboard can be
challenging if the marginal benefit
to them is small – you need to
persist if there is high leverage to
getting everyone onboard
 Need good understanding of
company priorities
Case Study: Standardization
Challenges
What about game changers?
Key Lessons
Key Lessons
©2014 LinkedIn Corporation. All Rights Reserved.
1
2
3
Identify where you can provide leverage4
5
Understand your partner's success metrics &
priorities
Understand global company priorities
It's going to be hard work – and plans change
Communicate, Communicate, Communicate
Horizontal Projects
Most importantly if at all possible align
on incentives & goals (i.e. OKRs)
Q&A and Discussion
Find out more:
www.linkedin.com/in/dfrancisco
©2014 LinkedIn Corporation. All Rights Reserved.

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DataLeadersConferencev3

  • 1. ©2014 LinkedIn Corporation. All Rights Reserved. Putting Data Science to Work Daniel Francisco
  • 2. Agenda ©2014 LinkedIn Corporation. All Rights Reserved. 1 2 3 Key Lessons4 5 Organizing for Success Data Science Project Types Working with Partner Teams Q&A and Discussion Putting Data Science to Work
  • 4. • Align tightly with partner team • Your roadmap is their roadmap • Reduces opportunity for highly leverage-able results Embedded • Develop highly leverage- able data products • Work with partner teams across company to roll out • Risk of competing priorities, integration overhead, etc. Central Team Team Structure
  • 7. Standalone Data Product Integrated Onsite – People You May Know
  • 8. ©2014 LinkedIn Corporation. All Rights Reserved. Advantages 1. Ability to iterate quickly 2. Low to medium coordination overhead 3. Easy to prioritize Standalone Data Products Disadvantages 1. Doesn’t allow for high leverage 2. Limited sets of use cases 3. Reduced opportunity to position experience where it makes sense
  • 9. Highly Integrated Data Product – Standardization Quality Evaluation Enrich Products with Standardization Taxonomy Development Skills Companies Educational Institutions Titles
  • 10. ©2014 LinkedIn Corporation. All Rights Reserved. Advantages 1. Highly leverage-able 2. Expose in flows where most value is added Highly Integrated Data Products Disadvantages 1. High co-ordination overhead 2. Prioritization risk 3. Blockers
  • 12. The key to success is to involve partner teams throughout the organization early and often.
  • 13. Case Study: Standardization Standardization is leveraged throughout LinkedIn. The value is delivered by integrating widely throughout our product offerings.  Get involved as other teams are prioritizing work  Gain deep understanding of partner team roadmap and success metrics  BUT understand we're uniquely positioned to be the glue that brings other teams together  Be extremely persistent with follow up  Be very clear about ownership Keys to Success
  • 14. Standardization is leveraged throughout LinkedIn. The value is delivered by integrating widely throughout our product offerings.  Resources are tight everywhere. If possible have a "tiger team" to help the partner teams with integration.  Schedules change – and a hold up in one part of the org can have a cascading effect.  Getting partners onboard can be challenging if the marginal benefit to them is small – you need to persist if there is high leverage to getting everyone onboard  Need good understanding of company priorities Case Study: Standardization Challenges
  • 15. What about game changers?
  • 17. Key Lessons ©2014 LinkedIn Corporation. All Rights Reserved. 1 2 3 Identify where you can provide leverage4 5 Understand your partner's success metrics & priorities Understand global company priorities It's going to be hard work – and plans change Communicate, Communicate, Communicate Horizontal Projects
  • 18. Most importantly if at all possible align on incentives & goals (i.e. OKRs)
  • 20. Find out more: www.linkedin.com/in/dfrancisco ©2014 LinkedIn Corporation. All Rights Reserved.