Lead Star is a leadership development firm founded by two former Marines to help organizations cultivate leadership skills in their employees. They believe leadership can be developed and offer customized programs involving workshops, keynote speaking, and online learning platforms. Their approach focuses on interactive learning and tangible results. Notable clients include Fortune 500 companies like Facebook and Boston Scientific. Feedback from participants shows high ratings for the value and quality of Lead Star's programs.

1. INFLUENCING OUTCOMES
AND INSPIRING OTHERS

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OUR
STORY

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It’s amazing when ordinary people recognize they are capable of
extraordinary things.
Courtney Lynch and Angie Morgan were ordinary people who chose
to serve in the Marine Corps. Through their service, they developed
the skills that would later help them succeed in the private sector.
It wasn’t until leaving the military that Courtney and Angie realized
something special: leadership isn’t an innate, luck-of-draw trait. It can
be developed. Anyone, everywhere, has the ability to become a
leader.
Under that premise, together they founded Lead Star, an agile, high-
caliber leadership development firm. With more than a decade
of experience working with talented leaders within Fortune 500
companies, small and mid-sized businesses, leading nonprofits,
government agencies and respected academic institutions, Lead Star
has partnered with organizations to cultivate the leader in all of us.
Lead Star believes challenge and adversity should be welcomed —
through it, we find invention and innovation.

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OUR
APPROACH

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One size doesn’t fit all.
Your culture is unique. Your leadership development program should
be, too.
We take pride in our ability to produce and provide custom-tailored
leadership development programs that are culturally relevant and
highly engaging. We do this by doing all we can to get to know you
and your business needs.
But we don’t stop there. We also care about tangible, measurable
results, which is why we evaluate all of our programs. Through
our unique approach to leadership development, anyone who
experiences a Lead Star program leaves knowing exactly what they
need to do to be a better leader.
Every leadership solution should be customized, benchmarked,
and grounded in research. That’s why we immerse ourselves in our
client’s culture to ensure every program we develop is authentic,
relevant, and addresses pressing business needs.

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The more we know about you and your culture, the easier it is to
establish metrics that will quantify your program’s success.
While our content is custom tailored, we do have a tested process for
designing and delivering our programs.
METHODOLOGY

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Deep listening
Define project requirements
Explore alternatives and
options
Contract for outcomes
Establish learning objectives
Customize content
Build the experience
Customize collateral
Match trainers/coaches to
project needs
Post event evaluation
Knowledge checks
Assess progress
Summary report
Training execution
Optional: Individual assessment
work
Optional: Sustainment coaching
PROJECT INITIATION
DESIGN
ROI
DELIVERY
Key stakeholder interviews
Surveys
Data collection and analysis
Industry analysis
RESEARCH

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Our programs unlock the leader within each member of your
organization, but we also aim to connect our leadership
development programs directly to tangible business results.
EVALUATION

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1
2
3
4
STEP 4
STEP 5
STEP 3
STEP 2
STEP 1
5
RESPONSE
Do participants find
the event or program
valuable and relevant?
LEARNING
Have beliefs and
knowledge around
leadership evolved
and/or expanded
as a result of the
program?
IMPLEMENTATION
Are the leadership
behaviors identified
for growth actually
implemented?
RETURN ON
INVESTMENT
What was the dollar
value of the progress
achieved (compared to
costs incurred) where
the leader development
program was a
contributing factor?
BUSINESS SUCCESS
Were clear business
goals met as a result
of the program?
What bottom line
impact did goal
attainment have on
the organization?
DELIVERING
RESULTS

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OUR
SERVICES

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Our passion is developing the leader that exists in each of us.
Lead Star offers solutions — not training. Our services include:
Leadership Development
Lovers of empty, lifeless 100-slide PowerPoint training need not
apply — we are Lead Star and we value energetic, interactive
adult learning experiences! We want your team to feel energized
and engaged throughout their leadership development journey.
That’s why we work hard to ensure that while your team is
learning, they’re having a good time.
Keynote Speaking
Remember the last keynote you went to, the one where the
speaker hid behind the podium and read off their slides? That’s
not us. Our leadership specialists are sought-after keynote
speakers who get away from the podium to ensure a dynamic,
engaging presentation.
Organizational Development
What are your long-term business goals? How can leadership
development help you achieve them? We work with you to
create leadership development training aimed at helping your
organization manage change, scale during periods of growth,
navigate complexities like new process implementations or
acquisitions and more.

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Learning isn’t just a classroom experience. Once participants
complete Lead Star courses, they’re invited to continue their
development on the SPARK Platform, an online leadership
development tool that allows professionals to:
• Engage in leadership dialogues with their colleagues
• Discover resources that further enhance their development
• Download materials they can share with others
• Earn rewards based on their active engagement in their
development
The SPARK Platform complements any organization’s learning
systems that are currently in place.
LEARNING CONTINUUM

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OUR
CLIENTS

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Lead Star was created to help companies develop leaders to ensure
their long-term success.
Our aim was simple: translate leadership theory into actions and
behaviors that professionals at any level can demonstrate. Since
then, diverse teams and organizations have reached out to us to help
them achieve their professional development goals. The majority of
our new clients come from referrals from existing clients who speak
to the results they have experienced. We work with Fortune 500
companies, small and mid-sized businesses, non-profit organizations,
government agencies, and academic institutions to help design and
deliver lasting leadership programs.
Our clients include:

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Lead Star designed The 5.11 Leadership Experience: Learn, Reflect,
Apply, a 90-day program that introduces team members to
fundamentals to help them develop their leadership skills in ways
consistent with the company’s ethos and core competencies. The
course consisted of three 1.5 day sessions of classroom instruction
delivered over a 90-day period. In between live sessions, team
members participated in learning activities designed to reinforce
classroom guidance.
CUSTOM SOLUTION
5.11 TACTICAL

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Facebook’s sales organization turned to Lead Star for a customized
leadership development program to manage the company’s growth
and scale the culture as new hires joined their team. They were
looking to create nimble teams that could navigate complexity. Our
solutions impacted frontline sales team members to senior leaders.
The samples pictured showcase the instructional design support
for on-boarding programs, “train-the-trainer” initiatives, and core
curriculum drafted to support employee development surrounding
best practices for expressing Facebook’s Five Company values.
CUSTOM SOLUTION
FACEBOOK

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Boston Scientific’s Neuromodulation sales organization identified
a need to equip its emerging leaders with leadership skills so they
could be more influential among key accounts. Lead Star created
two programs to run simultaneously: Clinical Specialist Training and
Emerging Leaders Training. Both journeys provided a foundational
leadership development experience, with opportunities to reflect on
and discuss the modules in relation to their role. Experiential activities,
such as learning games and role play scenarios, were presented
throughout the live sessions to enhance the learning continuum.
CUSTOM SOLUTION
BOSTON SCIENTIFIC

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95% REPORTED POSITIVE IMPROVEMENT
Our focus is on actionable methods that lead to
achievable change. Most of our participants felt that
they experienced a positive improvement in their
day-to-day processes.
95%

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CASE STUDY
SCHLUMBERGER
As a global leader in oil field services, Schlumberger needs strong
leaders to ensure health, safety and environmental goals are achieved
while results are being driven.
During our multi-year consulting relationship, Lead Star has
completed numerous employee development and curriculum design
projects for Schlumberger. They routinely turn to us for leadership
training for their critical employee populations. The following pages
show several examples of program materials and reaction data.

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REACTION DATA
Immediately following a two day instructor-led course, participants
were asked to provide feedback regarding the quality, relevance, and
value of the course. The feedback says it all.
97% Agreed This Course Was Valuable
The vast majority of Schlumberger’s participating
members found the course valuable after the
training process.
97%
97% Rated the Course as Very Good or Excellent
Many participants felt that the course either met
or exceeded expectations.
97%
96% Would Recommend This Course
Most of our participants felt that they would
recommend the course to their colleagues.
96%

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PARTICIPANT FEEDBACK
“This course is very useful to every level of supervisor/
manager within the organization as it causes individuals to
reflect and evaluate on how they are leading their teams to
achieve the company’s vision.”
“I thought this was a very engaging course with an engaging
instructor. The practical exercises were both fun and insightful
and made my peers and myself think.”
“Content, videos, and interactions all exceeded expectations.
Coming away with actionable tasks. Follow-up 30, 60, 90 days
is very reassuring.”
“Absolutely excellent instruction and information shared. I will
definitely use this information throughout my professional
career.”

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PARTNER
NETWORK

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Lead Star has partnered with The Center for Creative Leadership to
create and develop the CCL Partner Network.
This innovative program provides independent consultancies
the opportunity to affiliate with CCL, gain access to its exclusive
leadership development tools and resources, and receive business
coaching to assist them with marketing their services and growing
their business.
CCL selected Lead Star’s Founders, Angie Morgan and Courtney
Lynch, as the Partner Network Directors based on their past success
building their business and their firm’s reputation in the leadership
development field.
Lead Star’s access to CCL materials, through the Partner Network,
helps us provide all client projects research-based curriculum,
assessments, and resources to ensure our clients have access to
world class organizational development instruments.

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NEXT
STEPS

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More information about our programs and solutions can be found on
our website, or you may contact us at:
/LeadStar
info@leadstar.us(800) 381-7780
www.leadstar.us @LeadStar
@lead.star
/LeadStarVideos
/company/lead-star-llc-

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Why invest in leadership development? A report by research firm
Bersin & Associates states it plainly: “Leadership development is
not just about developing leaders — it is about creating a culture of
accountability and performance. Leadership development creates
a magnet for high performers and fosters a high performance
organization. That is why organizations that are ‘built to last’ have
strong histories of leadership development.”

31. Thank you for the opportunity to present an overview of Lead Star’s
custom leadership development programs. We look forward to
working with you to create a unique curriculum for your team.

32. PO Box 328 Fairfax VA 22038 | 800-381-778 | www.leadstar.us