Mobile marketing is an opportunity for businesses to reach young customers through targeted mobile ads. While 90% of brands are allocating 25% of budgets to mobile ads, response rates are 10 times higher than other channels. However, customer acceptance of mobile ads depends on factors like technology penetration, regulations, and individual influencers such as utility, personal attachment, privacy concerns, and social influence. Marketers must consider the value customers receive in exchange for permission to send mobile ads.

1. How to Market to Generation
M(obile)
Submitted By:
Group 4
Devendra Rajput
Nidhi Verma
Prerna Pal
Tarun Yadav

2. Mobile is a Daily Necessity

3. For Businessman like
me, This habit is an
opportunity

4. Mobile is Perfect Platform to reach
young Customers

5. But.. Response to Mobile Advertisement
Good Bad

6. Different in different Markets

7. • 90% brands  Going for Mobile
• With 25% of overall budget
• Click through rate of 10 times!!!
• Spending of $19Bn by 2011

9. •Targeted Ads
•Good Future

10. Will Customer Accept..
At company level, It will Depend on:
• Level of mobile technology and penetration
• Regulatory Constraints
• Market

11. Is that enough ?

12. What influences them ?

13. Utility

14. Personal Attachment

15. Privacy concerns

16. Consumer Innovativeness

17. Social Influence

18. Permission - based marketing

19. Attitudes towards Mobile Communications
Versus

20. But why not these influencers ??
Mobile plans

21. But what about its implications for Marketers ??

22. Value ??
Permission to send ads
Me Company
What do customers get
in exchange ?????
1.

23. 2. Permission and Privacy
3.

24. Give me functionality
4.