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How To Succeed With
Rewarded Video Ads
2
About InMobi
InMobi is the world’s most powerful mobile advertising platform enabling brands,
developers, and publishers...
3
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Qu...
4
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Qu...
5
Monetization is difficult
● 2% of all developers split 54% of all app revenue,
making over $100,000 per month
● 88 % of ...
6
How can you make your mark?
1. Build a superb app.
2. ????
3. PROFIT!
Step 2 usually involves marketing & some luck!
7
Monetization using ads
● One way to make money from your app is by showing
ads
● Ad units like banner and text are commo...
Enter Rewarded Video
9
What is Rewarded Video?
● Is a short video ad format
● Around 15 seconds long
● Non-skippable video
● User opts-in to wa...
10
Anatomy of a Rewarded Video ad
Video
length is
around 15
seconds
Always
ON sound
User-Centric
Ad
Experience
Non
Intrusi...
11
Anatomy of a Rewarded Video ad
Video
length is
around 15
seconds
Always
ON sound
User-Centric
Ad
Experience
Non
Intrusi...
12
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Q...
13
Video vs Rewarded Video
Metric Video Ads Rewarded Video Ads
User is Rewarded? No
Yes. User might choose to prolong the ...
14
Why we should consider Rewarded Video
Monetization
● Encourages players to stay with a game longer than they might othe...
15
Why we should consider Rewarded Video
User Acquisition
● Provides high quality, engaged users to advertisers
● Increase...
16
Success stories
● RedBit Games, LimaSky and Apex Designs saw their eCPMs surge
after implementing Rewarded Video Ads
● ...
17
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Q...
18
Rewarded Videos work for
● Most genres of gaming apps
– Arcade
– Cards/Casino
– Adventure/Simulation
– RPG/ACTION
● Non...
19
Gaming
90’s Word Puzzles
Bitcoin Billionaire
20
Non-Gaming
Spotify is using rewarded video
for giving free 20-30 min of
streaming time to non-premium
users
21
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Q...
22
Things to consider
1. Where should I place an ad
2. What should be the frequency of ad
3. What rewards can I offer
1. W...
Ad Placement & Frequency
24
Common placements for your Rewarded Video
At a store front
A non-paying user can opt to watch a video in exchange for
r...
25
Common placements for your Rewarded Video
During gameplay
At the start of the game to get power packs or
game boosts
As...
26
Common placements for your Rewarded Video
At any point in the app
Use this to upsell a premium version
of your app – co...
Rewards
28
How to choose the right reward
● Give users options
– Make the experience of receiving rewards even more gratifying by ...
Choosing Your Ad
Platform
30
Choosing the right Ad Platform
● Do the ads load fast?
● Is the video experience in HD?
● What does the end card look l...
Rewarded Video Integration
Reward users
on completion
of incentivized
action
Enjoy user
retention and
higher
monetization!...
32
Rewarded Video Integration Checklist
• Two part integration – Interstitial and
Callback Mechanism
• Preload Video Ad
• ...
33
● InMobi inDecode - Helping Developers Decode The App Business
● Write to us at developer@inmobi.com
34
Agenda
What is Rewarded Video
Comparison with Video Ads
Rewarded Video in Action
Integrating Rewarded Video in an App
Q...
Questions?
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How To Succeed With Rewarded Video Ads

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Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.

Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!

Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.

Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:

-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.

Published in: Technology
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How To Succeed With Rewarded Video Ads

  1. 1. How To Succeed With Rewarded Video Ads
  2. 2. 2 About InMobi InMobi is the world’s most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Disruptive Companies, InMobi reaches over 1 billion unique mobile devices across 200 countries.
  3. 3. 3 Agenda What is Rewarded Video Comparison with Video Ads Rewarded Video in Action Integrating Rewarded Video in an App Questions 1 2 3 4 5
  4. 4. 4 Agenda What is Rewarded Video Comparison with Video Ads Rewarded Video in Action Integrating Rewarded Video in an App Questions 1 2 3 4 5
  5. 5. 5 Monetization is difficult ● 2% of all developers split 54% of all app revenue, making over $100,000 per month ● 88 % of developers make under $10,000/month ● On both iOS and Android, 15% of developers earn only $100 - $500 per app per month Source: Developer Economics
  6. 6. 6 How can you make your mark? 1. Build a superb app. 2. ???? 3. PROFIT! Step 2 usually involves marketing & some luck!
  7. 7. 7 Monetization using ads ● One way to make money from your app is by showing ads ● Ad units like banner and text are commonly used but are also low eCPM and low-engagement formats You can maximize profits, by choosing your ad formats wisely Banner ads are dead Dave Maxwell Game Developer“ “
  8. 8. Enter Rewarded Video
  9. 9. 9 What is Rewarded Video? ● Is a short video ad format ● Around 15 seconds long ● Non-skippable video ● User opts-in to watch the video in exchange for reward – Virtual goods or in-app gifts
  10. 10. 10 Anatomy of a Rewarded Video ad Video length is around 15 seconds Always ON sound User-Centric Ad Experience Non Intrusive Ad Placement
  11. 11. 11 Anatomy of a Rewarded Video ad Video length is around 15 seconds Always ON sound User-Centric Ad Experience Non Intrusive Ad Placement Data Augmented CTA Engaging, dynamic End Card Replay Button
  12. 12. 12 Agenda What is Rewarded Video Comparison with Video Ads Rewarded Video in Action Integrating Rewarded Video in an App Questions 1 2 3 4 5
  13. 13. 13 Video vs Rewarded Video Metric Video Ads Rewarded Video Ads User is Rewarded? No Yes. User might choose to prolong the game by watching a video. User Retention Low High Skippable? Yes No LTV of users acquired Low High Method Video is pushed to user Users opt-in to view the ad Video completion Rates Low High due to non-skippable format
  14. 14. 14 Why we should consider Rewarded Video Monetization ● Encourages players to stay with a game longer than they might otherwise ● Provides high eCPMs ● User-centric experience ● Rewarded Video Ads can be used to nudge non-paying users towards IAPs (Less than 5%* of users make even one in-app purchase) * AppAnnie
  15. 15. 15 Why we should consider Rewarded Video User Acquisition ● Provides high quality, engaged users to advertisers ● Increases brand recall through guaranteed video completes, leading to increased organic downloads ● Incentivized-view only, leading to informed clicks and high quality downloads
  16. 16. 16 Success stories ● RedBit Games, LimaSky and Apex Designs saw their eCPMs surge after implementing Rewarded Video Ads ● Crossy Road has made >1 million dollars from Rewarded Video Ads alone! Cookie Clickers Doodle Jump: DC Edition Crossy Road
  17. 17. 17 Agenda What is Rewarded Video Comparison with Video Ads Rewarded Video in Action Integrating Rewarded Video in an App Questions 1 2 3 4 5
  18. 18. 18 Rewarded Videos work for ● Most genres of gaming apps – Arcade – Cards/Casino – Adventure/Simulation – RPG/ACTION ● Non-gaming apps – Music streaming – Social Subway Surfers Slotomania Payback 2 Spotify Text Me
  19. 19. 19 Gaming 90’s Word Puzzles Bitcoin Billionaire
  20. 20. 20 Non-Gaming Spotify is using rewarded video for giving free 20-30 min of streaming time to non-premium users
  21. 21. 21 Agenda What is Rewarded Video Comparison with Video Ads Rewarded Video in Action Integrating Rewarded Video in an App Questions 1 2 3 4 5
  22. 22. 22 Things to consider 1. Where should I place an ad 2. What should be the frequency of ad 3. What rewards can I offer 1. Which ad platform should I work with
  23. 23. Ad Placement & Frequency
  24. 24. 24 Common placements for your Rewarded Video At a store front A non-paying user can opt to watch a video in exchange for rewards like, coins, level up etc.
  25. 25. 25 Common placements for your Rewarded Video During gameplay At the start of the game to get power packs or game boosts As an incentive for not abandoning the game on repeated failures.
  26. 26. 26 Common placements for your Rewarded Video At any point in the app Use this to upsell a premium version of your app – could be ad-free or with more features
  27. 27. Rewards
  28. 28. 28 How to choose the right reward ● Give users options – Make the experience of receiving rewards even more gratifying by giving them reward options to choose from – This A/B testing will give you insights for future rewards ● Personalized Rewards – Reward your users based on their progress in the game. Loyal users get bigger rewards. ● Money is not all! – Instead of sticking to virtual currencies, you may reward users creatively – For instance Spotify leveraged rewarded video ads to gift users 30 minutes of free streaming ● Train your users to think of IAP – Giving out rewards that are similar to those given out for IAPs can nudge them to buy IAPs to get ahead in the game.
  29. 29. Choosing Your Ad Platform
  30. 30. 30 Choosing the right Ad Platform ● Do the ads load fast? ● Is the video experience in HD? ● What does the end card look like? ● Global demand ● Flexibility on the format
  31. 31. Rewarded Video Integration Reward users on completion of incentivized action Enjoy user retention and higher monetization! Decide to reward users Identify rewarded slots on app Integrate with ad network’s SDK/API
  32. 32. 32 Rewarded Video Integration Checklist • Two part integration – Interstitial and Callback Mechanism • Preload Video Ad • Right reward for right placement
  33. 33. 33 ● InMobi inDecode - Helping Developers Decode The App Business ● Write to us at developer@inmobi.com
  34. 34. 34 Agenda What is Rewarded Video Comparison with Video Ads Rewarded Video in Action Integrating Rewarded Video in an App Questions 1 2 3 4 5
  35. 35. Questions?

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