Analysis of the Problem
Review of Lierature
Designing a new marketing Model
To check the feasibility of this new model
Improving the model
Of total advertising
• Appeal to certain
group of audience
• Limited coverage
• Higher probability of
reaching the target
• Readers might focus
on editorial reports
• Many options to
Look for consumer behavior pattern to draw a
successful marketing campaign.
Success of a marketing campaign should be
judged beyond ROI.
Marketing objectives are needed to be clearly
defined before designing a campaign.
“In marketing, there are no hard and fast rules , what may
work for one company may not work for another.”
“Data collection is of prime importance for a marketer
before designing any campaign.”
3 factors to consider for
• Sales goals
• Scale of the campaign
• Cost of the campaign
“Big data gives us the basic market patterns and
scenarios but they cannot be relied on to predict
future market trends .”
Social marketing as a concept of creating brand
awareness is very good; it also is a good medium of
receiving and processing the views of prospective
“ROI should be measured on both quantitative and
Marketing channel choice is based on two primary
Target audience and product market.
Internet is the most cost effective marketing channel in
Just having a page on Facebook is not social media
marketing. It is a platform to constantly engage and
interact with your customers
Use return on marketing investment (ROMI). It
measures the incremental sales growth from the
marketing campaign considering the contribution
margin of the business .
Marketers should understand and measure the
marketing campaign on the basis of business life cycle.
smart marketing—it’s a
distinct competitive advantage in today’s
ever-changing marketing landscape
themselves able to
in new and more
Sky is the limit
DONE BUT NOT FINISH
GOOD BUT NOT GREAT
COMPLETE BUT NOT PERFECT
There is always room for improvement!
Thank You for sitting through this long presentation