1.
WELCOME TO
CONVERSATIONS START HERE.

2.
HI! I’M KIRSTEN
2
HuffPost International Senior Strategy
Manager
Oversee sales strategy, monetization tactics,
product development & innovation, product
marketing, education and training for HuffPost's
14 international editions.

3.
HI! I’M KIRSTEN
3
8+ YEARS OF MEDIA
EXPERIENCE
LOWER EAST SIDE
RESIDENT
READING, TRAVEL,
RUNNING & CATS

4.
Will be right after this
Hang in there!
LUNCH.

5.
THE GLOBAL VIEW
AN INTERNATIONAL PERSPECTIVE ON AD BLOCKING

6.
200M UNIQUE VISITORSACROSS 15 GLOBAL EDITIONS…
Canada
United States
Quebec
Brazil
United Kingdom
France
Spain
Maghreb
Morocco
Algeria
Germany
Italy
Greece
Arabic
Australia
South Korea
India
Japan
…IN FRONT OF OVER 60% OF THE WORLD’S GDP

7.
52%

8.
8
+
TOP PARTNERS
Top media companies
with established
market presence, scale and
cultural fit
BRAND, UNIFIED TECHNOLOGY
PLATFORM AND DIGITAL BEST
PRACTICES
Access to
leading tech, sales, business
development
LOCAL
Relationships, network,
and influence
GLOBAL OPERATION
WITH LOCAL STRENGTH
A global network
powered by local
innovation
=
HUFFPOST CONTENT
Collaboration
with leading
online editorial know-how
GLOBAL EXPERTISE + LOCAL
KNOWLEDGE

9.
9
MACRO & MICRO VIEWPOINTS
Social Media
Experimentation
Video First
Newsroom
Predominantly
Mobile Audience

10.
WELCOME TO
THE BLOCK
PARTY

11.
11
WORLDWIDEADOPTION RATES
CONTINUE TO GROW
36%

12.
12
FINDINGABALANCE
ADVERTISERSPUBLISHERS
READERS

13.
13
AS WE CONTROL LESS, HOW DO WE
DO MORE?
A NEW CONVERSATION ABOUT
CREATING A QUALITY ENVIRONMENT
FOR USERS

14.
14
FRANCE
ITALY GREECE NETHERLANDS
UK SPAIN
10%
21%
16%
12%
37%
13%
THE EUROPEANAD BLOCKING
LANDSCAPE

15.
15
25%

16.
16
ACCEPT BATTLE BLOCK EXPLORE

17.
GERMAN
LESSONS
ANYONE?

18.
18
ACCEPT THE BLOCKERS

19.
19
BATTLE THE BLOCKERS

20.
20
BLOCK THE BLOCKERS

21.
21
EXPLORE NEW REVENUE MODELS
21

22.
22
KEY TAKEAWAYS
Ad blockers expose flaws in the global
digital ecosystem
THE INDUSTRY NEEDS A NEW CONVERSATION ABOUT CREATING A QUALITY ENVIRONMENT FOR CONSUMERS
MULITPLE INSIGHTS CAN BE DRAWN FROM THE SUCCESSES, FAILURES AND CONSUMER RESPONSES TO THE VARIOUS STRATEGIES
TESTED IN EUROPE
Publishers must take responsibility and
reduce demand
R E Q U I R E S A T H O U G H T F U L A P P R O A C H T O A D S O N S I T E A N D C R A F T I N G
N AT I V E C O N T E N T T H AT M E E T S E D I T O R I A L S TA N D A R D S
The US market is poised to learn from
Europe and avoid their mistakes

23.
THANK YOU
CONVERSATIONS START HERE.