The slides contains basics of marketing and market survey.

1. MARKETING
AND
MARKET
SURVEY
~Mr. D.J. Gurung
mrdjgurung@gmail.com

2. MARKETING ???
Is it Selling?
Is it advertising?
Is it customer
handling?
Is it promoting?
Is it price reduction?

3.  Marketing is the process of communicating the value of a
product or service to customers, for the purpose of selling that
product or service.
 Marketing is the management of process involved in identifying,
anticipating and satisfying consumer requirements profitably.
Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods,
services to create exchanges that satisfy individual and
organizational goals.
-American Marketing Association
MARKETING DEFINED…

4. 4
Simple Marketing System
Industry
(a collection
of sellers)
Market
(a collection
of Buyers)
Goods/services
Money
Communication
Information

5. IMPORTANCE OF MARKETING
Creates Awareness
Boosts Sales
Builds Company’s
reputation
Prolongs
company’s
existence
MORE PROFIT

6. 6
Marketing
Mix
Product
Price Promotion
Place
SOLUTION
INFORMATION
VALUE
ACCESS

7. Types of Marketing
Online Marketing

8. Offline Marketing

9.  Word of Mouth Marketing and Many more

11.  Advertising: The paid, public, non-personal
announcement of a persuasive message by an
identified sponsor; the non-personal presentation
or promotion by a firm of its products to its
existing and potential customers.
 Marketing: The systematic planning,
implementation and control of a mix of business
activities intended to bring together buyers and
sellers for the mutually advantageous exchange
or transfer of products.
MARKETING VS ADVERTISEMENT

12. MARKETING SURVEY

13. A general view, examination, or
description of someone or
something.
look closely at or examine (someone
or something).
WHAT IS SURVEY???

14. A market survey is a tool used to gather
information about existing or potential
customers in a certain market or population.
The study of the spending characteristics and
purchasing power of the consumer who are
within your business's geographic area of
operation; a research method for defining the
market parameters of a business.
MARKETING + SURVEY

15. Problems faced by any organization in market are:-
 Customer related
 Product related
 Price related
 Promotion related
 Place related
 Competition
PROBLEMS IN MARKET

16. Maintain competitiveness
Analyze market size
Analyze Customer need
Regulation of price
Effective promotion
Distribution Channel Management
SOLUTION= MARKETING SURVEY

17.  Telephonic interview
 Face to face Interview
 Focus group interview
 Direct mail interview
 E-mail interview
 Questionnaire
 Group Discussion
MARKETING SURVEY TOOLS

18. 1. Define objectives & specify information to
be collected
2. Select a sample
3. Prepare questions for survey
4. Collect data & analyze information
5. Prepare report based on data analyzed
DESIGNING MARKET SURVEY

19. AREAS FOR INFORMATION
COLLECTION