This is a lecture that I am giving in October 2011 at Syracuse University.

1. Tech Product Reviews David Strom david@strom.com 310 857 6867 @dstrom (Twitter)

2. Strom of the past Editorial management positions:

3. The Old “Big Five” Tech Pubs

4. The New “Big Five” Tech Pubs

5. THE FUTURE: SCREENCAST PRODUCT REVIEWS

7. > 185,000 views on 20 different sites

8. Repeat business from Symantec, McAfee, BlueCoat, Alpha Software, Tune Up, and others!

10. Think visually about what the end process will generate

11. “Visual storytelling”

12. Can write your narration and speak clearly, or have someone else read it for you

14. Today's tools

16. audacity.sourceforge.net audio editing

17. techsmith.com/camtasia video editing

18. Wistia.com video embedding

19. Tubemogul.com posting

20. Wordpress.com blogToday’s tools

21. It is catching on http://www.youtube.com/watch?v=oVahA1ZMgP0

22. Hour-long tutorial

23. Sound editing isn’t that hard!

25. Synchronize with visuals

27. Write a script, use static screen shots

28. Record the audio track

29. Match to visuals

30. Produce the video

32. Many network-centric products are designed for >1280x1024

34. But there are lots of other places too!

36. How much of it is how-to vs. just general interviews?

39. Others have lots of action, activity, and jumping around screen to screen

42. A video on “applications visibility” looked at how to use WAN optimization products to examine what is going on over your network

43. Another for Symantec called “Stop Buying Storage” looked at deduplication features

45. It isn’t always about “going viral”

47. Snappy titles help