Video as a marketing tool
In this file, we share with you all information that related to video as a
marketing tool such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Video has become an essential marketing tool. It’s a great way to tell
your story, show the human side of your business and communicate
highly complex ideas in an easy to digest manner. But while video has
the power to deeply engage, it also has the power to bore the viewer to
tears—and creating compelling video is different than writing, say, a
compelling blog post.
Starting a camera and spouting out a thousand words of brilliant prose
does not make a compelling video. There are proven techniques and
tools that can help make your videos engage, hold attention and wow the
viewer. Here are 10 tools that can help you get started.
1. http://prezi.com/ . This is a interesting take on the slide presentation as
it allows you to create one giant and more easily connected idea and then
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use the tool to zoom, pan and fly all around the presentation to create a
really dynamic feel. It’s not the easiest tool to master, but check out
some of the incredible examples on the site to get inspiration.
2. http://www.youtube.com/editor YouTube Editor. I like this tool
because it’s free, and because you’re using YouTube to host and stream
your videos anyway, it gives you some nice editing capability right in
YouTube. You can also add annotations and transcripts to your videos
making them more SEO friendly.
3. https://store.techsmith.com/order/camtasiamac.asp Camtasia. This PC
and Mac desktop software is the market leader in the screencapture
video world. Screencast videos are a great way to demonstrate how
something online works. Camtasia has some nice features that allow you
to add focus to areas on your screen as well as annotations and URLs.
4. http://animoto.com/features Animoto. This automatically produces
beautifully orchestrated, completely unique video pieces from your
photos, video clips and music. It takes a little trial and error to get right,
but adds surprisingly professional touch when you do.
5. http://www.stroome.com/ Stoome. This is a really unique tool as it
adds a crowdsourced element. You upload video clips and borrow from
other users. You can then work on your project alone or with others.
This is an awesome tool for creating videos when you attend a big event
or conference.
6. http://goanimate.com/videomaker GoAnimate. This tool allows you
to make full-featured animated movies using characters and sets of your
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choosing. Animation can be a really powerful way to tell your story in a
unique manner.
7. http://www.magisto.com/ Magistro. This tool takes your raw footage
and goes through and picks out what it thinks is the best of the best to
create a short video. The tool then lets you add music and titles. Again,
this is one that is awesome when it gets it right, but a little clunky with it
doesn’t.
8. http://sellamations.com/ Sellamations. This service will create doodle
videos where a hand draws out your story with a marker in high-speed
capture. It’s not the cheapest route, but it’s certainly one of the best ways
to create a one of a kind video that’s simply hard not to watch.
9. http://www.commoncraft.com/ Common Craft. This is another really
unique way to tell your story using video. Common Craft uses paper
cutouts moved around or white boards to tell your story. This is probably
one of the best ways to take a complex idea and really make it easy to
understand. Again, hard not keep glued to this format.
10. http://www.reelseo.com/ ReelSEO. This one actually isn’t a tool,
it’s just the best place to learn about tools like this as well as how to
more effectively use video to build your business in general.
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II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
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Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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