Web 2.0 and Web Operations

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Presented by Lisa Welchman at Web Content Chicago, June 17-18, 2008.

Everyone is excited about implementing Web 2.0 technologies and practices in their organization, but are you really ready to do that? One of the foundations of Web 2.0 is sound technology operations which allows rapid content and application development. Join Lisa Welchman as shows you how to measure your readiness for Web 2.0.

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Web 2.0 and Web Operations

  1. 1. Web 2.0 and Web Operations Management 1 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  2. 2. About this talk: Web 2.0 and your business strategy  The importance of governance when implementing  Web 2.0 technologies Web 2.0 Product Management  Measuring the value of Web 2.0  2 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  3. 3. The one thing I’m trying to tell you You can’t do anything cool on the Web if you lack  mature Web Operations Management practices It’ll just all turn into a big mess  3 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  4. 4. Some level setting… Web Operations Management  Web 2.0  4 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  5. 5. There is a right way to manage your Web products…. and most of us aren’t doing it that way 5 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  6. 6. Strategy Visionary direction from Senior Management which  informs the governance and tactical execution of Web products Directly related to the strategic mission and goals of  the organization 6 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  7. 7. Governance How decisions are made and implemented with respect to the content, data, and applications associated with organization’s Web products. It implies: authoritative administrative and programmatic framework –an –an enforceable set of policies and standards –an effective communications strategy for all Web stakeholders 7 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  8. 8. Execution Web Product Management  A centralized Web Division which maintains and  extends Web standards and provides core Web infrastructure tools A distributed publishing base of subject matter  authors and experts 8 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  9. 9. Measurement Strategic Business Metrics  Usability Program  Web Site Metrics  9 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  10. 10. My favorite Web 2.0 guy Why is the Web so hard? It used to be fun! 10 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  11. 11. Yes, Victor, the Web did used to be fun, but you messed it up! Web 2.0 looks like fun. Maybe I’ll do that… 11 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  12. 12. What is Web 2.0 The Web as a platform  Harnessing collective intelligence  Data is the next Intel inside  End of the software release cycle  Lightweight user interfaces, development models, AND  business models Software above the level of a single device  Rich user experience  From Tim O’Reilly’s paper “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software 2005: www.oreilly.com 12 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  13. 13. Web 2.0 and Web Operations 13 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  14. 14. Let’s think about these: Web 2.0 is supposed to be fun for the consumers. Not for you. 14 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint
  15. 15. Thanks 15 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com © 2008 WelchmanPierpoint

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