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Marketing
Promoting
the Library
Website
david lee king | davidleeking.com
ﬂic.kr/p/cwEoWh
&

gotta 
have 
good 
contentﬂic.kr/p/gXe9BN

consistent 
dude!youtube.com/caseyneistat

Marketing and Promoting the Library Website

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Marketing and Promoting the Library Website

4,502 views

David King

, Digital Services Director

Published on Oct 18, 2016

Not getting people to your library’s website? Not sure how to “sell” your library to the younger generation? This presentation provides some easy ways to tweak your online marketing and promotion efforts for maximum impact. King shows how his library uses digital branch tools to reach out to the community and to draw people into the library—both physical and digital.

Published in: Marketing

License: CC Attribution-NonCommercial-ShareAlike License

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Marketing and Promoting the Library Website

1. Marketing Promoting the Library Website david lee king | davidleeking.com ﬂic.kr/p/cwEoWh &
2. ﬂic.kr/p/a9iUAG
3. 27%
4. our websites  are important!
5. 9ways
6. 1Content!
7. gotta  have  good  contentﬂic.kr/p/gXe9BN
8. ﬂic.kr/p/6j6xAx
9. ﬂic.kr/p/hkRoFe
10. consistency  is hard! ﬂic.kr/p/dLx5Qy
11. consistent  dude!youtube.com/caseyneistat
12. Content  Calendar
13. ﬂic.kr/p/9bUbH3 Schedule  your content
14. 2Share  your  URL!
15. everywhere else
16. 3Signage!
17. 4Public  PCs!
18. 5Social  Media!
19. make  people   click
20. ﬂic.kr/p/77cabj
21. again…
22. 6Partnerships!
23. 7 Traditional  Media!
24. 8Training!
25. 9Tell  your  Story!
26. so … what’s  YOUR story?
27. Because CANI think you
28. Thanks!davidleeking.com