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Marketing and Promoting the Library Website

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Not getting people to your library’s website? Not sure how to “sell” your library to the younger generation? This presentation provides some easy ways to tweak your online marketing and promotion efforts for maximum impact. King shows how his library uses digital branch tools to reach out to the community and to draw people into the library—both physical and digital.

Published in: Marketing
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Marketing and Promoting the Library Website

  1. 1. Marketing Promoting the Library Website david lee king | davidleeking.com flic.kr/p/cwEoWh &
  2. 2. flic.kr/p/a9iUAG
  3. 3. 27%
  4. 4. our websites
 are important!
  5. 5. 9ways
  6. 6. 1Content!
  7. 7. gotta
 have
 good
 contentflic.kr/p/gXe9BN
  8. 8. flic.kr/p/6j6xAx
  9. 9. flic.kr/p/hkRoFe
  10. 10. consistency
 is hard! flic.kr/p/dLx5Qy
  11. 11. consistent
 dude!youtube.com/caseyneistat
  12. 12. Content
 Calendar
  13. 13. flic.kr/p/9bUbH3 Schedule
 your content
  14. 14. 2Share
 your
 URL!
  15. 15. everywhere else
  16. 16. 3Signage!
  17. 17. 4Public
 PCs!
  18. 18. 5Social
 Media!
  19. 19. make
 people 
 click
  20. 20. flic.kr/p/77cabj
  21. 21. again…
  22. 22. 6Partnerships!
  23. 23. 7 Traditional
 Media!
  24. 24. 8Training!
  25. 25. 9Tell
 your
 Story!
  26. 26. so … what’s
 YOUR story?
  27. 27. Because CANI think you
  28. 28. Thanks!davidleeking.com

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