Marketing and Promoting the Library Website

•

5 likes•4,823 views

Not getting people to your library’s website? Not sure how to “sell” your library to the younger generation? This presentation provides some easy ways to tweak your online marketing and promotion efforts for maximum impact. King shows how his library uses digital branch tools to reach out to the community and to draw people into the library—both physical and digital.

Marketing
Promoting
the Library
Website
david lee king | davidleeking.com
ﬂic.kr/p/cwEoWh
&

ﬂic.kr/p/a9iUAG

27%

our websites 
are important!

9ways

1Content!

gotta 
have 
good 
contentﬂic.kr/p/gXe9BN

ﬂic.kr/p/6j6xAx

ﬂic.kr/p/hkRoFe

consistency 
is hard!
ﬂic.kr/p/dLx5Qy

consistent 
dude!youtube.com/caseyneistat

Content 
Calendar

ﬂic.kr/p/9bUbH3
Schedule 
your content

2Share 
your 
URL!

everywhere else

3Signage!

4Public 
PCs!

5Social 
Media!

make 
people  
click

ﬂic.kr/p/77cabj

again…

6Partnerships!

7
Traditional 
Media!

8Training!

9Tell 
your 
Story!

so … what’s 
YOUR story?

Because
CANI think you

Thanks!davidleeking.com

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Marketing and Promoting the Library Website

1. Marketing Promoting the Library Website david lee king | davidleeking.com ﬂic.kr/p/cwEoWh &

2. ﬂic.kr/p/a9iUAG

4. our websites  are important!

7. gotta  have  good  contentﬂic.kr/p/gXe9BN

8. ﬂic.kr/p/6j6xAx

9. ﬂic.kr/p/hkRoFe

10. consistency  is hard! ﬂic.kr/p/dLx5Qy

11. consistent  dude!youtube.com/caseyneistat

12. Content  Calendar

13. ﬂic.kr/p/9bUbH3 Schedule  your content

14. 2Share  your  URL!

15.

16.

17. everywhere else

18.

19.

21.

22.

23.

24.

25. 4Public  PCs!

26.

27.

28. 5Social  Media!

29.

30. make  people   click

31. ﬂic.kr/p/77cabj

33. 6Partnerships!

34.

35.

36.

37. 7 Traditional  Media!

38.

39.

40.

41.

43.

44. 9Tell  your  Story!

45.

46.

47.

48. so … what’s  YOUR story?

49. Because CANI think you

50. Thanks!davidleeking.com