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The C Equation: Content + Connection + Community = Contented Customers

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Big or small, urban or rural, every library has three critical aspects that will always affect customers: content, connection, and community. Learn how to harness the power of traditional and emerging content needs, face-to-face connections—whether online or in-person—and community building. Putting these 3Cs to work will help your library achieve the ultimate goal: contented customers.

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The C Equation: Content + Connection + Community = Contented Customers

  1. 1. The Equation: CContent+Connection+Community =Contented
 Customers David Lee King
 davidleeking.com flic.kr/p/xVf8iE
  2. 2. Content Community Connection
  3. 3. Content
  4. 4. stillwaterliving.com
  5. 5. flic.kr/p/qEzTQN
  6. 6. flic.kr/p/vs8Kho
  7. 7. Digital Content flic.kr/p/6aVL6Q
  8. 8. flic.kr/p/81CZLW
  9. 9. flic.kr/p/b7stL4
  10. 10. flic.kr/p/b7stL4 flic.kr/p/dhtCtK
  11. 11. Monterey Public Library flic.kr/p/6aWUUS
  12. 12. How does this
 affect customers?
  13. 13. Connection
  14. 14. flic.kr/p/75x1uc
  15. 15. flic.kr/p/6kTBez
  16. 16. Library Visits
  17. 17. tablets desktops mobile
  18. 18. Video on
 social media
  19. 19. Call to Action (CTA)
  20. 20. Community
  21. 21. Hey …
 let’s call
 the library!
  22. 22. Goals…
  23. 23. Content Community Connection flic.kr/p/9v71eS
  24. 24. flic.kr/p/9v71eS I lied!
  25. 25. flic.kr/p/o7FSsb I’m
 Happy!
  26. 26. flic.kr/p/dPPrVc people learning
  27. 27. flic.kr/p/dPPrVc Community
 Connections
  28. 28. let’s help create that!
  29. 29. davidleeking.com Thanks!

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