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Aligning Digital and Print Content: Editorial Content Calendars

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Topeka & Shawnee County Public Library had a problem. Content was created and published in four different places: blog posts on the website, social media, an online e-newsletter, and in a print newsletter mailed to customers. This created a lot of duplication, and extra work for staff. It decided to improve this by merging the management of these four areas into one editorial content calendar that works for both online and print-based content. This presentation describes the problem and explains how an editorial content calendar can work to streamline both content creation and publishing, while streamlining staff time as well.

Published in: Marketing
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Aligning Digital and Print Content: Editorial Content Calendars

  1. 1. Aligning Digital
 & Print Content Editorial Content Calendars David Lee King | Diana Friend | tscpl.org
  2. 2. flic.kr/p/8S4v9P
  3. 3. Creative Group
  4. 4. content creators
  5. 5. content creators
  6. 6. print
  7. 7. online
  8. 8. we had a problem
  9. 9. we can
 do better !
  10. 10. flic.kr/p/qHChxd
  11. 11. What IS a Content Calendar? flic.kr/p/9bUbH3
  12. 12. other content
 as needed
  13. 13. Real Life Example - 
 Hoopla & Youtube!
  14. 14. flic.kr/p/auuCWk
  15. 15. plus/delta flic.kr/p/4kDwge flic.kr/p/aEkcFZ
  16. 16. Delta - letting
 everyone know!
  17. 17. lots & lots
 of meetings…
  18. 18. flic.kr/p/4uVGPM
  19. 19. flic.kr/p/7RMVVi Delta - the “details”
  20. 20. big plus:
 unified content flic.kr/p/qtyGZf
  21. 21. Just getting started! flic.kr/p/jxPGqj
  22. 22. Takeaways
  23. 23. multiple channels Twitter eNews Website Library
 NewsFacebook Instagram
  24. 24. You can
 do this too!
  25. 25. Training! flic.kr/p/5eYuzn
  26. 26. we can work together!
  27. 27. Thanks! David Lee King | Diana Friend | tscpl.org

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