Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Analytics for Social Media

10,537 views

Published on

Many libraries use social media channels to connect with customers, to answer questions, and to just “be there” for their community. Do you know if your social media channel is successful, and are you meeting your library’s goals? Most social media channels have analytics or insights that will help figure this out. This talk explores analytics for different social media channels and explains what you should track and why.

Published in: Marketing

Analytics for Social Media

  1. 1. Analytics David Lee King | tscpl.org | davidleeking.com for Social Media flic.kr/p/7VhMYD
  2. 2. flic.kr/p/rEC1uc
  3. 3. Whytrack
 social media
 analytics? flic.kr/p/eKZUN
  4. 4. flic.kr/p/eKZUN customer
  5. 5. flic.kr/p/eKZUN customer ROI
  6. 6. flic.kr/p/eKZUN customer success? ROI
  7. 7. customer flic.kr/p/eKZUN success? ROIVisits
  8. 8. Activity
 Metrics flic.kr/p/dPPrVc
  9. 9. March 2015: flic.kr/p/dPPrVc Facebook - 96 posts
 Twitter - 15 tweets Youtube - 1 video Pinterest - 70 pins
  10. 10. flic.kr/p/dPPrVc 182 total posts Facebook - 96 posts
 Twitter - 15 tweets Youtube - 1 video Pinterest - 70 pins March 2015:
  11. 11. why? flic.kr/p/dPPrVc
  12. 12. Audience
 Metrics
  13. 13. Facebook - 13,031 Twitter - 5183 Youtube - 442 Pinterest - 1813 March 2015:
  14. 14. Facebook - 13,031 Twitter - 5183 Youtube - 442 Pinterest - 1813 March 2015: W hy?
  15. 15. Engagement
 Metrics flic.kr/p/6Jmr7k
  16. 16. Facebook flic.kr/p/6Jmr7k engaged users
  17. 17. Facebook flic.kr/p/6Jmr7k engaged users
  18. 18. Twitter flic.kr/p/6Jmr7k Favorites, Retweets,
 Replies
  19. 19. Total Engagement flic.kr/p/6Jmr7k 18,465
  20. 20. flic.kr/p/8wS3Ni Referral
 Metrics
  21. 21. flic.kr/p/iPARmV
  22. 22. # of visits
 to website # of posts
  23. 23. # of
 interactions # of posts
  24. 24. W hy?
  25. 25. flic.kr/p/hja4u ROI = Library
 goals
  26. 26. Small
 goals growth engagement posting content
  27. 27. Large Goals
  28. 28. Topeka 
 & Kids
  29. 29. Connect with
 the Freshmen
  30. 30. flic.kr/p/9GnXDE So … What do you
 DO with all these
 numbers?
  31. 31. flic.kr/p/66WjNR tools
  32. 32. SumAllCyfe Hootsuite Buffer Simply Measured Riffle HubSpot
  33. 33. flic.kr/p/7VhMYD davidleeking.com

×