The SXSW Interactive 2015 recap draft discusses various aspects of the event, including branding, technology trends, and memorable moments. It suggests incorporating humor, puns, and quotes from notable figures, while also emphasizing the significance of brands and tech launches at the festival. Key topics include social media trends, emerging apps, and the impact of wearables and drones, alongside recommendations for engaging content and visuals.

2. SXSW Interactive 2015
Recap draft
Needs catchy name – maybe some kind of Austin/TX pun?
- Keep Austin Virtual
- Too Many Brands, Missed all the Bands
- The Year of the Taco Drone
- Meerkats in Boots
- I was promised Salt Lick and Franklin’s, I got McNuggets
out of a food truck

3. Insert outline here
• Overview
• Brands
• Tech
• Whatever

4. Overview

5. Some kind of inspirational quote (tech)
• Ideally someone good, like Elon Musk or whoever they could get
Settle for Nick Bilton
if they couldn’t get
Musk

6. Some kind of political quote (Rand Paul)
Probably something on net neutrality, like how the government just killed
the internet, or whatever other funny things he has to say.
Note: Google the quote to see if it’s some Atlas Shrugged reference

7. Stats on top things people talked about
• Meaning trends at SXSW, not just people bitching about lack of hotels,
terrible weather, never having fully charged batteries, etc

9. Some kind of meme stuff
• Look for left shark somewhere – people still remember that one, right?
• Is Tay Zonday still a thing? See if there have been any other memes
since then

10. A few high-minded quotes from other sessions
• Get at least one quote from a coworker
• Plug your own panel
• Reference a few others and make it look like you went to them, even
when you got all the quotes from TechCrunch

12. Gratuitous selfies with celebrities
• Try to get someone A-list
• If not, just look for MC Hammer or Ashton Kutcher or whoever’s investing
in a ton of stuff right now

13. GIF of someone using a selfie stick on a mechanical
bull
• Maybe make the image the cover?

15. Brands

16. Something about McDonald’s here
Use some kind of pun:
• McDonald’s Hamburgles SXSW’
• ‘Where transmedia meets trans fat’
• ‘McSelloutization of SXSW Complete!’
• ‘4 McNuggets of Info about what brands should learn from McD’s’

17. Something about the Simpsons squishie truck
• Careful with Indian puns – maybe something like ‘SXSW: Where Techies
Meet Tikka”
• Put in selfie of drinking squishie (not worth waiting in line for more than
an hour for that shot)

18. Show images of brands doing startup competitions
• Because that’s what brands do at SXSW these days

20. Compilation of images of brands doing something
with Oculus
• Virtual reality whatever
• Any food trucks putting their menus in Oculus headsets?

21. And the best brand of SXSW is…
• Mention a client here

22. Another great SXSW branded execution is…
• Mention another client here

23. And really, the other great branded play…
• Mention a client of a sister agency

24. 3 brands that screwed the pooch at SXSW
• Use clients from top competitors

25. Tech

26. Something about meerkat
• Pretend it’s some SXSW breakthrough even though it has nothing to do
with SXSW

27. Best tech launches at SXSW
• Skip if there aren’t any

28. A few other cool apps
• Just list a few things run by people you happened to run into at SXSW,
pretend like that was everything that mattered at the show

29. Something about messaging apps + virtual reality as
a trend
• Virtual messaging?
• Messaging reality?

30. Hottest apps everyone’s using
• Might just have to reference meerkat again

31. Something about “Glide is the new GroupMe”
• Not sure if it’s the case at all – but when my friend Chaim pitches me this
video messaging app, how can I not give him some quotes? Some others
he can use on Glide’s Wikipedia page:
– “Glide is the new Meerkat.” – David Berkowitz, CMO, MRY
– “Glide is the new Snapchat.” – David Berkowitz, philanthropist to the stars
– “Glide is the new Tinder.” – David Berkowitz, innovator of the century
– “Glide is the new ICQ.” – David Berkowitz, a guy older than 30 who can
actually get that reference

32. Something about smartwatches
• See if people are really wearing them or just waiting for Apple Watch to
come out

33. Wearables are probably a thing
• So, um, wear them, or something
• Note on how battery life is so precious at SXSW that a lot of people
aren’t bothering with them

34. Cool drone image
• No reason, just seems fun

36. Wrapping up

37. Contact
• @dberkowitz / @MRY
• David.Berkowitz@mry.com
• Add some other GIF or something
• If nothing else, just mention meerkat again