Sarah Jane Johnson
Personal Information
Organization / Workplace
Athena Brand WisdomLocation
Toronto, Canada Area CanadaOccupation
Senior Market Researcher and Brand Strategy ConsultantIndustry
Advertising / Marketing / PR
Website
http://www.athenabrand.comAbout
18 years of European, U.S. and Canadian experience helping companies optimize their Brand Communication through research and strategy. Qualitative Research Expertise - Ethnography, depth interviews, focus groups, online communities, shop-alongs, usability testing, mobile - Brand positioning - Creative development - Semiotic analysis - Trend analysis Strategic Consulting Expertise - Brand repositioning - Creative development - Shopper marketing - New business pitches - Agency training Exceptional written and spoken communication skills Industries of expertise: pharma, retail, technology, packaged goods, food, beverages, travel Specialties: consumer insight, branding and identity, m...