Budweiser held a hackathon called "Tackle Impossible" focused on road safety solutions and responsible drinking education. They awarded $25,000 to the best team to implement their ideas. The Budweiser exhibit engaged participants' senses of sight, touch, and hearing through interactive displays using bottles and instruments. HBO extensively promoted the TV series Silicon Valley throughout Austin using taxis, posters, billboards and leaflets bearing the show's fictional company logo. They held a panel discussion with the show's creators and actors at the Mashable House, where several brands including HBO hosted activations. Samsung saw long queues outside its house where people could test the new Galaxy S7 and VR solutions. [END SUMM
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io
A deep dive into the disruptive force of virtual reality. How will VR change the way we do business in the future? How can brands leverage the technology to own and personalize brand experiences? Here are the key takeaways from Falcon’s Director of Product Innovation, Mikael Lemberg’s as presented during Social Media Week Copenhagen 2017.
From an outsider perspective, the golden age of space might look behind us with the Apollo era in the Sixties. Yet, when we listen to some new economy entrepreneurs like R. Branson (Virgin group founder), J. Bezos (Amazon founder) or E. Musk (Paypal, TeslaMotors, Solarcity founder), space is accessible, ready to harvest and the space rush starts today!
Even if the Silicon Valley ecosystem aims for the stars, technical hurdles might prevent all projects to succeed. Therefor, being able to put a satellite in orbit and land the launcher or to reach multiple times the space frontier with a same launcher really are impressive. These newsworthy successes also attract an increasing number of investors: $2.9B between 2000 and 2015 of which $1.8B in 2015 only.
A disruption is on its way powered by deep mutations in the sector making old dreams now plausible like constellation and reusable launchers. In one hand, national space agencies now focus more on their advising roles. In the other hands, it gets easier to access existing resources and infrastructures.
Incumbents reassure their averse-to-risk customers by producing a low number of expensive high-end custom designs with a big emphasis on quality to ensure high lifespans.
Newcomers promise resilience thanks to distributed infrastructures of a higher number of low cost satellites (using off the shelf components). To do so, these pioneers use design to test approaches directly inspired from start-ups. They ‘hack’ technologies from other sectors with a ‘maker’ spirit and collect information from the ground with each generation of their products in a pure MVP mindset. First users of their own products, they make sure that the infrastructure they build is user centric and not technology centric. Doing so, they enable the next generation of space entrepreneurs to build new space applications (a few of which that might look like science fiction).
E. Musk’s project to build a martian colony will be build on these layers. His firm, SpaceX, looks like it is a step ahead the competition with its full logbook, its tremendous technological achievements and its soon-to-be vertical integration in space with a constellation. Nevertheless, there are a few technical hurdles for them to pass like designing a powerful enough rocket or proving its ability to get to Mars and come back.
Our conviction is that, alone, they probably won’t be able to gather the resources to build from scratch a sustainable colony with safe housing, adapted food production and low consuming ressources processes. When we see all the current benefits of the previous space programs, we are convinced that actors who will address these issues will be a step ahead to reap the fruits of the space conquest on their historical markets.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io
A deep dive into the disruptive force of virtual reality. How will VR change the way we do business in the future? How can brands leverage the technology to own and personalize brand experiences? Here are the key takeaways from Falcon’s Director of Product Innovation, Mikael Lemberg’s as presented during Social Media Week Copenhagen 2017.
From an outsider perspective, the golden age of space might look behind us with the Apollo era in the Sixties. Yet, when we listen to some new economy entrepreneurs like R. Branson (Virgin group founder), J. Bezos (Amazon founder) or E. Musk (Paypal, TeslaMotors, Solarcity founder), space is accessible, ready to harvest and the space rush starts today!
Even if the Silicon Valley ecosystem aims for the stars, technical hurdles might prevent all projects to succeed. Therefor, being able to put a satellite in orbit and land the launcher or to reach multiple times the space frontier with a same launcher really are impressive. These newsworthy successes also attract an increasing number of investors: $2.9B between 2000 and 2015 of which $1.8B in 2015 only.
A disruption is on its way powered by deep mutations in the sector making old dreams now plausible like constellation and reusable launchers. In one hand, national space agencies now focus more on their advising roles. In the other hands, it gets easier to access existing resources and infrastructures.
Incumbents reassure their averse-to-risk customers by producing a low number of expensive high-end custom designs with a big emphasis on quality to ensure high lifespans.
Newcomers promise resilience thanks to distributed infrastructures of a higher number of low cost satellites (using off the shelf components). To do so, these pioneers use design to test approaches directly inspired from start-ups. They ‘hack’ technologies from other sectors with a ‘maker’ spirit and collect information from the ground with each generation of their products in a pure MVP mindset. First users of their own products, they make sure that the infrastructure they build is user centric and not technology centric. Doing so, they enable the next generation of space entrepreneurs to build new space applications (a few of which that might look like science fiction).
E. Musk’s project to build a martian colony will be build on these layers. His firm, SpaceX, looks like it is a step ahead the competition with its full logbook, its tremendous technological achievements and its soon-to-be vertical integration in space with a constellation. Nevertheless, there are a few technical hurdles for them to pass like designing a powerful enough rocket or proving its ability to get to Mars and come back.
Our conviction is that, alone, they probably won’t be able to gather the resources to build from scratch a sustainable colony with safe housing, adapted food production and low consuming ressources processes. When we see all the current benefits of the previous space programs, we are convinced that actors who will address these issues will be a step ahead to reap the fruits of the space conquest on their historical markets.
Cannes Cyber Lions 2011 — Winners and TrendsJakob Kahlen
Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.
Incredible presentation of the best examples of Creativity in Internet. I would desribe it as Creativity 2.0 – creative and inspirational ideas and web projects from recent times, featuring sections on visualisation. The author is Tom Uglow - a creative director for Google & YouTube in Europe.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
AR gives new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world.
whereas VR Virtual reality (VR) implies a complete immersion experience that shuts out the physical world.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that Foursquare, crowdsourcing, QR codes and goodness.
Cannes Cyber Lions 2011 — Winners and TrendsJakob Kahlen
Cannes Cyber Lions Winners and Trends 2011 presented at the Best Internet Conference 2011 in Tallinn Estonia by Cannes Cyber Lions jurymember and Creative Director Jakob Kahlen of Hello Monday.
Incredible presentation of the best examples of Creativity in Internet. I would desribe it as Creativity 2.0 – creative and inspirational ideas and web projects from recent times, featuring sections on visualisation. The author is Tom Uglow - a creative director for Google & YouTube in Europe.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
AR gives new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world.
whereas VR Virtual reality (VR) implies a complete immersion experience that shuts out the physical world.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that Foursquare, crowdsourcing, QR codes and goodness.
Prezentacja, którą wygłosiłem przed 260 dziećmi w ramach Uniwersytetu Dzieci podczas konferencji Aspire4Kids. Jej celem było przede wszystkim zainteresowanie najmłodszych tematyką przyszłości i tym, jak bardzo (i jak szybko!) zmienia się nasze życie i otoczenie dookoła nas. Podobno się udało :)
Consumer Perception towards Jack Daniel's & BudweiserGopal Kumar
Commented on how these two Web sites deal with the issue of youth drinking and the problems associated with it. Which Web site seems most concerned with ethical responsibility?Which Web site seems to encourage you to drink? How was this done?
A round up of key trends and inspiration from 2016. First presented to the ADCN at a #csbreakfast. Please get in contact if you are interested in us doing a SXSW workshop at your brand or agency
A audiência inteligente: Impacto dos devices conectados nas programações tele...EraTransmidia
CPBR7 (Campus Party 2014) - Palco Gutenberg (31/01/2014 das 17h-18h30)
http://campuse.ro/social/resource/40836/view.cp
http://hxd.com.br/campus-party-brasil-2014-tera-trilha-de-palestras-sobre-televisao-e-conteudos-digitais/
A audiência inteligente: Impacto do devices conectados nas programações televisivas
O número de usuários que assistem televisão conectados em duas ou mais telas vem crescendo no Brasil. As pessoas comentam os programas que estão assistindo com os seus amigos nas redes sociais e procuram novas formas de interagirem com a televisão. Quais são as oportunidades que existem por trás desse comportamento e como isso pode impactar na audiência televisiva?
Participantes:
Carlos Moreira – Head of Media | International Mkt. Development of Twitter
Tiago Nunes Magalhães – Ibope Media
Fabio Wajngarten – Controle da Concorrência
Eliane Leme – Diretora Executiva do Portal Band.com.br
Rodrigo Dias Arnaut – Grupo Era Transmídia
Herve Muyal – Diretor TV Tak
O número de usuários que assistem televisão conectados em duas ou mais telas vem crescendo no Brasil.
Sobre a palestra
Moderador: Salustiano Fagundes
Empreendedor com mais de 25 anos de experiência na área de TICs. Desde 2006 vem se dedicando a área de inovação com foco no desenvolvimento de software para multiplataformas televisivas, tendo construído cases com clientes como a Caixa Econômica, Grupo Bandeirantes de Comunicação, BM&F Bovespa, TV Climatempo, Philips, LG, TV Canal Rural, Samsung, Coca-Cola, Panasonic e Avesso TV entre outros. Tem também participado como conferencista em congressos, workshops e seminários no Brasil e no exterior abordando temas relacionados ao futuro da televisão.
Palestrante: Rodrigo Dias Arnaut
Engenheiro da computação com MBA pela ESPM e mestrado em ciências pela USP. Atua como empreendedor na área de comunicação e tecnologia a mais de 20 anos. Fundador do grupo EraTransmidia, curador do Fórum Transmídia, colaborador do Esconderijo (startup de projetos transmídia), professor na FAAP em mídias digitais e pesquisador de inovação na TV Globo. Prêmio internacional “IBC Special Award” (Amsterdan/Holanda), pelo projeto “Flutuador” em 2010, uma narrativa transmidiática sobre a poluição dos rios, 6º Prêmio Allianz de Telejornalismo 2012, pelo projeto de rastreamento de árvores e desmatamento ilegal “Roubo na Floresta Amazônica” e o prêmio "Destaque do ano 2013 TV Globo" pela solução interativa de informações de trânsito e uso de tablet em 3D e tempo real para os telejornais.
Resumo do evento em vídeo: https://www.youtube.com/watch?v=pEA30VOYvBg
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
This is the third episode of Digital Trends.
Here are the highlights,
1. Recent Campaigns Launched Worldwide
2. The Anti-SARS Movement
3. Brands & the Anti-SARS Movement
4. Topical Trends
5. Tech Trends
6. Social Media Marketing Trends
Welcome to the third episode of Digital Trends.
Find out the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Campaigns Launched Worldwide
* The Anti-SARS Movement
* Brands & the Anti-SARS Movement
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
Virtual Reality Presentation at #HybridLiveCharles Palmer
HLI is an organized group of teachers, administrators and subject-matter experts seeking to create a more student-centered approach to learning. This presentation was a look at how virtual reality tools and applications can be used in k-12 education.
The live poll suvery (via slido.com) have been removed and the video files are now available via YouTube.
Eight of our GES team members set out in Austin, TX, to explore how brands are finding new and unique ways to stand out at SXSW. This is a visual summary of the activations they experienced
50 most memorable and inspirational quotes from SXSW 2015. Austin, TX. Enjoy!
This document is released under creative commons licence.
www.mediafeed.pl
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
SXSW Trend Report 2016 [EN]
1.
2. BUDWEISER
The brand promoted its presence through a 3-day-long initiative "Tackle Impossible: A Force for Safer
Roads" – a hackaton focused around creating solutions that improve road safety and education about
responsible drinking. $25,000 and implementation of their ideas for the best team.
Photo: fastcompany.com
3. BUDWEISER
The Budweiser exhibit engages multiple senses of the event's participants: hearing (a machine
allowing playing tunes using empty bottles), touch (interactive wall allowing for composing music
by touching the instruments) and sight (visual arrangements of the brand's space).
Photo: mediafeed.co
4. BUDWEISER
The Budweiser exhibit engages multiple senses of the event's participants: hearing (a machine
allowing playing tunes using empty bottles), touch (interactive wall allowing for composing music
by touching the instruments) and sight (visual arrangements of the brand's space).
Photo: mediafeed.co
5. HBO: SILICON VALLEY
The promotion of the popular series was visible throughout the city – taxis, posters, billboards,
leaflets. All bore the logo of Pied Piper (the fictional start-up in the series) and generic photos, with
which you could pose at the Mashable House, where HBO had its stand.
Photo: mediafeed.co
6. HBO: SILICON VALLEY
The promotion of the popular series was visible throughout the city – taxis, posters, billboards,
leaflets. All bore the logo of Pied Piper (the fictional start-up in the series) and generic photos, with
which you could pose at the Mashable House, where HBO had its stand.
Photo: mediafeed.co
7. During the Interactive part of the conference a panel discussion with the creators and the main actors
from the series was held (recommended!). In this way, HBO promoted the third season of the series.
HBO: SILICON VALLEY
Photo: mediafeed.co
8. The Mashable House is a must-see destination on the SXSW map each year.This popular brand has
gathered several partner brands under its roof, offering their own attractions: Amazon, Facebook,
Hasbro, HBO, Qualcomm, Pepsi. Most activations there connected online reality with the real world.
Photo: socialmedianews.me
MASHABLE HOUSE
9. MASHABLE HOUSE
The Mashable House is a must-see destination on the SXSW map each year.This popular brand has
gathered several partner brands under its roof, offering their own attractions: Amazon, Facebook,
Hasbro, HBO, Qualcomm, Pepsi. Most activations there connected online reality with the real world.
Photo: mediafeed.co
10. Qualcomm created and unusual exhibit within the Mashable House, named "Invisible Museum".
The seemingly empty exhibition space was based on Augmented Reality solutions, presenting areas
of life in which Qualcomm supports its clients every day.
MASHABLE HOUSE
Photo: mediafeed.co
12. In anticipation of the opening of the Samsung House, long queues of the brand's fans formed in its
vicinity from the early hours of the morning. Some had spent the night next to the building. All
because of the S7 model, which was the most vigorously promoted and tested product.
SAMSUNG
Photo: mediafeed.co
13. A separate part of the Samsung house was devoted to aVR section, in which (after long queues) you
could test the latest solutions the brand offered in this field.This year,Virtual Reality > Mobile.
Photo: zimbio.com
SAMSUNG
14. Samsung offered many services for the SXSW participants, but most often they were aimed at the
users of this brand's products.
SAMSUNG
Photo: mediafeed.co
15. You couldn't fail to notice IBM's presence at this year's SXSW. The Cognitive House, which opened for
the duration of the event, familiarised the visitors with the capabilities of theWatson supercomputer,
used in everyday activities.The whole tour had been customized right from the moment of entry.
IBM
Photo: mediafeed.co
16. The tour of the IBM house started with a visit to the bar with drinks prepared byWatson.Their type
and flavour was adjusted according to the preferences of the "customer", thanks to data contained
in a wristband.
IBM
Photo: mediafeed.co
17. Anything is possible in the Cognitive Studio. Even a robot called Marvin playing "rock-paper-scissors"
with people. Interestingly, he did it in unpredictable way and sometimes won.
IBM
Photo: mediafeed.co
18. VR was an exceptionally "hot" topic at SXSW (one of the three most mentioned on social media
according to Sysomos). NYT, which is developing its own platform withVR content, presented their
approach to this subject, while emphasizing the technology in the context of all of their business.
NEW YORK TIMES
Photo: mediafeed.co
19. NewYorkTimes was particularly active in the official, panel part of the SXSW. However, the
presentations and panels held in the partnership location of the paper enjoyed the greatest popularity.
Photo: Materiały własne
NEW YORK TIMESNEW YORK TIMES
Photo: mediafeed.co
20. NYT educated the participants of SXSW about their ownVR platform and of course distributed the
popular, budget Google Cardboards, so you could watch the content posted on the NYTVR.
Photo: Materiały własne
NEW YORK TIMESNEW YORK TIMES
Photo: mediafeed.co
21. NEW YORK TIMESNEW YORK TIMES
NYT educated the participants of SXSW about their ownVR platform and of course distributed the
popular, budget Google Cardboards, so you could watch the content posted on the NYTVR.
Photo: mediafeed.co
22. The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during
SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene out
of the show, including a huge Ferris wheel with the series logo and the heroes' hideout.
USA NETWORK: MR. ROBOT
Photo: mediafeed.co
23. USA NETWORK: MR. ROBOT
The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during
SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene out
of the show, including a huge Ferris wheel with the series logo and the heroes' hideout.
Photo: mediafeed.co
24. USA NETWORK: MR. ROBOT
The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during
SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene out
of the show, including a huge Ferris wheel with the series logo and the heroes' hideout.
Photo: mediafeed.co
25. USA NETWORK: MR. ROBOT
The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during
SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene out
of the show, including a huge Ferris wheel with the series logo and the heroes' hideout.
Photo: mediafeed.co
26. USA NETWORK: MR. ROBOT
The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during
SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene out
of the show, including a huge Ferris wheel with the series logo and the heroes' hideout.
Photo: mediafeed.co
27. Another Samsung stunt, which this time incorporated iconic vehicles – the popular Pedicabs.
Something that was an obvious transport alternative for the SXSW participants was augmented by
Samsung with new experiences – during the trip you could use aVR headset.Very #smart
VR ON DEMAND: PEDICABS
Photo: mediafeed.co
28. During the SXSW, Sony promoted its newest prosumer program, Future Lab, the idea of which is to
present prototype designs, which are still under development, to collect opinions of the users, and
base their further development on the needs presented by the customers.
SONY
Photo: mediafeed.co
29. One of the most interesting innovations presented at the SXSW was the "InteractiveTabletop”
projector which transforms any flat space into an interactive touch table. All this thanks to depth
sensors and a motion tracking system, which has been utilised in a prototype device.
SONY
Photo: mediafeed.co
30. Unusual campaign fromThe Human Rights Foundation, focused at residents of North Korea. Its
creators encouraged donation of the flash-drives received at the SXSW fair.They were to be filled with
content about the western world and "smuggled" to the country ruled by the totalitarian regime.
THE HUMAN RIGHTS FOUNDATION
Photo: mediafeed.co
31. Photo: JWT
KODAK
To promote the Moments application, Kodak, along with the artist Marcos Lutyens, designed
a sensory experience based on a photo with a sentimental value for the participant of this event.
The installation consisted of two separate rooms.
32. In the first one, the visitor, with a guide, talked about the value of a specific image. In the second room
the visitor met other visitors who had heard the earlier discussion via speakers. Participants in this
experiment faced the situation of sharing their privacy with strangers.
Photo: JWT
KODAK
33. Deloitte decided to redefine the concept of creating music, gathering around one table a few of the
SXSW participants.The Audience Reactive Composition installation allowed the participants to
compose sounds in cooperation with others present at the table.
Photo: Deloitte
DELOITTE
34. Participants could control one of the five instruments appearing in different parts of the piece,
using unusual controllers.
Photo: The Verge
DELOITTE
35. The giant among greeting cards manufacturers offered analogue experiences to the visitors within
their own space in Austin. "Analog" was also the official name of the whole brand event.
Photo: CoCreate
AMERICAN GREETING
36. Visitors could use a typewriter, send a hand-written letter, listen to analogue records, take Polaroids,
watch a Super 8 film and even create an "analogue GIF”in the form of an animated flip-book
composed of their own photographs.
Photo: Fast Company
AMERICAN GREETING
37. Although the Interactive section of SXSW does not even have a Snapchat account, the filters sponsored
by the event partners were something which participants used very often. Conclusion: promoted but
unusual filters for a specific event do not put the users off.
Photo: Fast Company
SNAPCHAT
38. The "SaveThe American Inventor" campaign aimed to stimulate discussions about the patent system
and the protection of intellectual property in the US. Robot INO-V8, built at SXSW, was a tribute to
American creators and innovators whose ideas move the world forward.
Photo: Fast Company
INNOVATION ALLIANCE
39. The "SaveThe American Inventor" campaign aimed to stimulate discussions about the patent system
and the protection of intellectual property in the US. Robot INO-V8, built at SXSW, was a tribute to
American creators and innovators whose ideas move the world forward.
Photo: mediafeed.co