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Social Media Success Summit

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Dave Kerpen
Dave Kerpen
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Why It Pays To Be Likeable Social Media Success Summit @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
Social Media Realities • Social media is not free • Social media will not bring you instant results • Social media cannot make up for a bad product or service #Likeable #smss12
Listen First, And Never Stop Listening #Likeable #smss12
Responsiveness Is Not A Choice #Likeable #smss12
#Likeable #smss12
#Likeable #smss12
Respond To Positive Comments Too In Your Unique Brand Voice #Likeable #smss12
Respond To Positive Comments Too In Your Unique Brand Voice #Likeable #smss12
Meaningful Engagement Cannot Be Mechanical #Likeable #smss12
Meaningful Engagement Cannot Be Mechanical #Likeable #smss12
The 4 Most Important Words In Social Media: “I’m Sorry” & “Thank You” #Likeable #smss12
Provide Value Product Marketing 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life #Likeable #smss12
Provide Value Professional Services #Likeable #smss12
Every Brand Has A Story #Likeable #smss12
Tell Your Brand’s Story, It’s Your Social Currency #Likeable #smss12
Inspire Customers To Share Their Stories #Likeable #smss12
Surprise & Delight • Incentivized fans to take action • Created meaningful engagement leading to an increase in sales • Free Chill Zone day increased sales 23% over previous Friday • 50% of sales attributed to Facebook #Likeable #smss12
Use LinkedIn Ads To Perfectly Target Professionals #Likeable #smss12
Reach Twitter Users In Real-Time Search #Likeable #smss12
Build Word of Mouth Into Social Ads #Likeable #smss12
Even Nano-Targeting Is Possible Via Facebook #Likeable #smss12
Don’t Sell—Compel Customers to Buy #Likeable #smss12
A Likeable Brand #Likeable #smss12
Just Remember… • Listen Up • Respond To Everyone • Be Likeable! #Likeable #smss12
“It’s just a cocktail party.”
Thank You! Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com

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