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CAREYOUR
LOVE
Comprehensive Proposal For
Valentines Day Activation
#closertogether
BRIEF UNDERSTANDING
This Valentine's Day is the perfect opportunity to show
customers that we care for them. This occasion is not just
for couples but for everyone who cares. So, why not
make it special for them by giving away a few Valentine's
Day promotional gifts and memorable experience.
CORE OF OBJECTIVE Creating Brand
Premiumness
Putting Wings To
Consumer TOP Of
Mind
Engaging Consumer
With New Products
Creating WOM
Factor
Consumer
Engagement With
The Product's
OURTARGETGROUP
University
students
High
schools
students
Couples
Family
visitors
CUSTOMER ENGAGEMENT
MODULE
ENAGEMENT
ENJOY
AWARENESS
RELATINGACTIVITYTO
BRANDBRANDED CARAVAN
THE CARAVAN WILL ROAM TO
DIFFERENT PLACES ALONG WITH MUSIC
TO RICH THE AUDIENCE
The caravan will stop to different places and BP will give
some flowers and balloons to the couples randomly to
create the ultimate vibe of valentines day
Musician will play some romantic songs by
surrounding them to give them romantic
atmosphere
RELATINGACTIVITYTO
BRANDActivity that have an immediate impact on the customers
Wheel
of Luck
Win A
free gift
for your
love
RELATINGACTIVITYTO
BRANDActivity that have an immediate impact on the customers
WHEEL
OF LUCK
Win A
Free Gift
For Your
Love
Product Displayed in the KIOSK
A Wheel of Luck will be Placed with Customized Developed KIOSK
Some of the Products line up or Message will be Placed in Wheel of Luck
BP Will engage with the consumer with Wheel of Luck
Winner will get special discount or Gift
Product Details Leaflet will distribute to the consumer
Product brief also Delivered to the Consumer
RELATINGACTIVITYTO
BRANDBeing with the trend of customers
Selfi with
Love
Mascot
Share it
in
Facebook
RELATINGACTIVITYTO
BRANDBeing with the trend of customers
Guess you
love
Take
Chance win
gift hamper
RELATINGACTIVITYTO
BRANDBeing with the trend of customers
Guess you
love
Take
Chance win
gift hamper
Brand promoters will invite couple into the game
One of them will be given 5-6 question to answer Like: favorite flour, favorite fruit etc.
Other one should guess the answer
If he/she guess any one he will get gift card
If he/she guess any two will get gift products
If he/she guess three of them will get gift hamper & will be the top winner
Top winners photo will be shared in the wings FB Page
RELATINGACTIVITYTO
BRAND Free Photo Booth
Photo will capture &
printed instantly to
deliver the visitor in a
customized frame
NOW GUESSTHE GIFT
NOW GUESSTHE GIFT
Red Rose
Balloon
Greetings Card
T-shirt
Cap
Small Teddy Bear (Doll)
Pen
Ball
Key Ring
Wristband
Slip Pad
Sticker
EXECUTION PROCESS
Execution process will be discussed as per type of
activity selected
Detail execution model will share then
A.N.M. Mehedi Hasan Shawon
01814869777
Mehedi.mktg@gmail.com

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Valentines day activation