Guidant financial Presentation

794 views

Published on

Making Cents of Social Media: Finding Small Business Buyers Online

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
794
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Guidant financial Presentation

  1. 1. Making Cents of Social Media: Finding Small Business Buyers Online Presented By @DaveKerpenCEO, Likeable Media & Author of Likeable Social Media #bizcents
  2. 2. Warnings About Social Media1)   Social  media  is  not  free.  2)   Social  media  will  not  bring  you  instant   results.  3)   Social  media  cannot  make  up  for  a  bad   product  or  service.     #bizcents
  3. 3. It’s Not About You… #bizcents
  4. 4. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks) 8 ways… #bizcents
  5. 5. 1. compel yourcustomers to be your first fans #bizcents
  6. 6. #bizcents
  7. 7. 2. respond quickly to all bad comments #bizcents
  8. 8. #bizcents
  9. 9. 3. respond to good comments too #bizcents
  10. 10. #bizcents
  11. 11. 4. share stories(they’re your social currency) #bizcents
  12. 12. #bizcents
  13. 13. 5. inspire yourcustomers to share stories #bizcents
  14. 14. #bizcents
  15. 15. 6. integratefacebook into the entire customer experience #bizcents
  16. 16. #bizcents
  17. 17. 7. use facebook ads for greater impact #bizcents
  18. 18. #bizcents
  19. 19. 8. don’t sell! just make it easy & compelling for customers to buy #bizcents
  20. 20. #bizcents
  21. 21. Tips for getting started on… #bizcents
  22. 22. Best Uses-  Recruitment-  Retention-  Industry Collaboration #bizcents
  23. 23. Guidant Financial Example #bizcents
  24. 24. Tips for getting started on… #bizcents
  25. 25. Best Uses-  Consumer Insight-  Customer Service-  Real Time Communication #bizcents
  26. 26. Guidant Financial Example #bizcents
  27. 27. Tips for getting started on… #bizcents
  28. 28. Best Practices-  Ask questions-  Provide value-  Post multi-media content-  Be likeable #bizcents
  29. 29. Guidant Financial Example #bizcents
  30. 30. So What Franchises Do Social Well? #bizcents
  31. 31. Tasti D-Lite #bizcents
  32. 32. Naked Pizza #bizcents
  33. 33. Meineke #bizcents
  34. 34. Just Remember… Listen  Up!     Be  Transparent!     Respond  to  Everyone!     Just  Be  Likeable!   #bizcents
  35. 35. #bizcents
  36. 36. likeable.com likeablebook.comEngage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com     #bizcents

×