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Social Media
Strategy
for small business
@kellyfalk
What’s the big deal?
@kellyfalk
500 billion
social conversations
take place each year
...about companies
@kellyfalk
90% of consumers trust peer
recommendations.
Only 14% trust advertising.
@kellyfalk
Who are these people?
@kellyfalk
“Social media is not inexpensive. It’s just a
different kind of expensive.” - Jay Baer
@kellyfalk
Strategy: huge competition = the need for
“one thing”
@kellyfalk
Set goals for your social media presence
@kellyfalk
Sales: direct sales pitches rarely work in
social media
@kellyfalk
Awareness: if no one is listening, it’s pretty
hard to make new people aware
@kellyfalk
Loyalty: turn current customers into loyal
advocates
@kellyfalk
@kellyfalk
Feedback requires a response strategy
@kellyfalk
Positive feedback: don’t be a “liking robot”
@kellyfalk
Negative feedback: yep, it’s time to
hug your haters
@kellyfalk
1. Acknowledge the problem
@kellyfalk
2. Apologize: don’t be afraid to say
you’re sorry
@kellyfalk
3. Explain: offer your side of the story,
including key messages
@kellyfalk
4. Offer next steps
@kellyfalk
5. Read it outloud: if you wouldn’t say it, you
shouldn’t post it
@kellyfalk
How NOT to do it
@kellyfalk
How to do it
@kellyfalk
@kellyfalk
Reviews - turn them on!
@kellyfalk
Questions?
kellyfalkmarketing@gmail.com
@kellyfalk
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Social media strategy for small business

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Effective social media strategies to grow your business:

What makes social media work for some businesses and not others? Strategy! There is more to social media for business than social media for personal use. Learn how to utilize social media to connect with customers, build relationships and grow your business.

Workshop partnership with the Alexandria Area Economic Development Commission.

Published in: Marketing
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Social media strategy for small business

  1. 1. Social Media Strategy for small business @kellyfalk
  2. 2. What’s the big deal? @kellyfalk
  3. 3. 500 billion social conversations take place each year ...about companies @kellyfalk
  4. 4. 90% of consumers trust peer recommendations. Only 14% trust advertising. @kellyfalk
  5. 5. Who are these people? @kellyfalk
  6. 6. “Social media is not inexpensive. It’s just a different kind of expensive.” - Jay Baer @kellyfalk
  7. 7. Strategy: huge competition = the need for “one thing” @kellyfalk
  8. 8. Set goals for your social media presence @kellyfalk
  9. 9. Sales: direct sales pitches rarely work in social media @kellyfalk
  10. 10. Awareness: if no one is listening, it’s pretty hard to make new people aware @kellyfalk
  11. 11. Loyalty: turn current customers into loyal advocates @kellyfalk
  12. 12. @kellyfalk
  13. 13. Feedback requires a response strategy @kellyfalk
  14. 14. Positive feedback: don’t be a “liking robot” @kellyfalk
  15. 15. Negative feedback: yep, it’s time to hug your haters @kellyfalk
  16. 16. 1. Acknowledge the problem @kellyfalk
  17. 17. 2. Apologize: don’t be afraid to say you’re sorry @kellyfalk
  18. 18. 3. Explain: offer your side of the story, including key messages @kellyfalk
  19. 19. 4. Offer next steps @kellyfalk
  20. 20. 5. Read it outloud: if you wouldn’t say it, you shouldn’t post it @kellyfalk
  21. 21. How NOT to do it @kellyfalk
  22. 22. How to do it @kellyfalk
  23. 23. @kellyfalk
  24. 24. Reviews - turn them on! @kellyfalk
  25. 25. Questions? kellyfalkmarketing@gmail.com @kellyfalk

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