This document contains an analysis of a questionnaire about the film "The Descent" and profiles the target audience. The analysis found that more male respondents saw the film than expected, most having viewed it on DVD rather than in theaters. Over half of respondents enjoyed the film. The purpose of this analysis is to understand the demographic of the audience to better market future films to appeal to their interests. An audience profile of an 18-year old male student named Mike Greek is also provided as an example target viewer.
11. Analysis of Questionnaire
The main gender that replied to my survey were males which was
surprising as it differs to the primary audience of females. The reason
for this may be that I sent the survey to people within my media class
which is mainly males. However the primary age group fits within the
primary age group of 15-25. Only 11.11% of respondents saw The
Descent within the cinema, 55.56% saw it on DVD which suggests they
may not of been aware of the film on release. Over half the answers
said they enjoyed the film where as 33% kind of enjoyed it. The
elements people enjoyed about the film ranged from the narrative, the
cast, the action and the horror/gore for example.
12. Purpose of Analysis
The purpose of analysing data allows for an understanding of your
audience demographic such as gender, age and social grouping which
means you can revolve your marketing around your audience. By doing
this you are able to better appeal to them as you understand who they
are so with that information you are able to revolve your advertising,
parts of the film and product placement for example and make it the
most suited to them. By understanding your audience and catering to
them you are giving your product a better chance of success. Other
succesful monster movie franchises such as Predator have
demonstrated by understanding your audience you are cable to build
upon each success. They understand their core audience enjoys the
gore and such so that is something they built on.
13. Audience
Name: Mike Greek
Age: 18
Gender: Male
Occupation: Full time sixth form student at Heath Park. Studying double
media and double photography. His mother is his sole provider and comes
under the C1 economic grouping.
Lifestyle: Mike has a semi-relaxed lifestyle. When he isn’t studying or revising
he has a lot of free time which he puts to use by playing video games, going
to gym or socializing with friends. He is financially stable as his mom provides
for him.
Favorite Music: Rap
Favorite Film: Star Wars
Spending Power: Mike is 18 years old and has no liabilities such as rent or
anybody dependent on him. His main source of income would be his part
time job at McDonalds but he also receives pocket money. This means that he
is able to afford his activities such as going to the cinema etc.
14. Purpose of Audience Profile
The purpose of the audience profile is to understand who the target
audience is by asking a series of questions which allows you to get a
profile of the audience using the information from the questionnaire.
With this information of who your audience is you are able to appeal
to them as you understand what would work for them and their
interests so you can revolve your marketing around this.
My Findings
I found out more men then women watched this movie which was
surprising because the primary audience for this film is females. I also
found the main way the film was viewed was through DVD which
implies that the film was watched mainly after it was released.
