1. DanWatt

2. Synopsis overview
The dwarves, along with Bilbo Baggins and Gandalf the Grey,
continue their quest to reclaim Erebor, their homeland, from
Smaug the dragon. Bilbo Baggins is in possession of a mysterious
and magical ring.
Dominant
The Hobbit:An unexpected journey, is a favourite film of mine for a number
Of reasons. I grew up being a big fan of the novel version growing up and I
also enjoyed watching The Lord of the rings trilogy, which is also set in the
Same fantasy universe of middle earth. I felt that due to the films action and
Adventure elements the film really grabs a hold of your attention and keeps you
Interested in the overall plot. I also think the films CGI and special effects are
Really up to date with current technology, this makes some of the mythical
Creatures such as Smaug the dragon look a lot more realistic and not child like,
much like the cartoon film version of the hobbit which was released in 1977. I also
Like the character development which adapts as the film goes on.
The demographic for this film is defiantly male orientated, you can tell this from
the amount of action shown in the film: from sword fights to people battling a
Dragon.This film also mainly features many male characters who usually have
strong male orientated roles In the film who fans can idolise.An easy example of
these characters areThe Dwarves who are portrayed as heroic adventurers.
They also some what Resemble Robert Bly’s Pre industrial mythopoetic masculine model.
StarTheory
Ian Mckellen is a very well known for his roles in action and adventure films,
He has played a lot of iconic roles such as Gandalf and Magneto in the X-men
Film series. A lot of his fans would go see the hobbit due to his good performances
In his previous films and also because he is also acting as one of his most
Famous characters again (Gandalf).

3. The first shot shows the actual ring of which the “Lord
Of the Rings” is based around. Even though the ring
is not as Important to the plot as JJRTolkien's other
work it still featured in the film.This links the Hobbit
film trilogy with the Lord of the rings trilogy and
contributes to the world in which all the films set
“Middle Earth”.This shared universe would persuade
fans of LOTR trilogy to watch the hobbit films.
This shot features Smaug the dragon, who is one of
the main antagonist in this film trilogy. As the film is
in the fantasy/adventure genre it is a typical
convention for film such as this to feature characters
who are not necessarily human.They are normally
portrayed as fantasy races (Elves, Goblins etc) or
mythical beasts, in this case the dragon.The setting
of these films “Middle Earth” even has books on the
world itself which details some of the fantasy
creatures who dwell there.

4. The Lord of the RingsTrilogy and the HobbitTrilogy share an
Enormous fan base.They even have conventions dedicated to
The films which are attended by thousands of fans every year.
It is these sort of events which allow fans to become more of that
Fantasy universe.The conventions have actors/actresses from the
Films to meet fans, Props from the films and other promotional
Attractions. Fans have gone so far as to create the remainder of the
“Elvish” language which is spoken by certain characters in the films.
These conventions allow fans to cosplay and dress as their favourite
Characters too. This is also a huge social gathering for fans as they
Can interact with other fans and discuss the films in person rather
Than an online forum or chartroom. I believe these events are also
a good opportunity for the filmmakers to increase there income due
to synergy, as there would be plenty of merchandise for fans to buy
from Posters to coffee mugs.They could also make more money
By charging for signatures from stars in the films (This is a common
way conventions increase there overall income)

5. Synopsis overview
With the help of a German bounty hunter, a freed slave
sets out to rescue his wife from a brutal Mississippi plantation owner.
Dominant
One reason I love this film is because it is directed from one of my favourite
directorsQuentinTarantino, I enjoy how different his films are from mainstream
Cinema with their cartoonish violence and interesting story lines. I thought the cast of
this film were also chosen perfectly, Jamie Foxx plays the role of the protagonist very
Well while Leonardo DiCaprio makes for a very convincing/evil plantation owner.
The settings and props for this film also add to the story well, making you actually feel
As though you are in southern states of America.As an action film Django has no
Shortage of violence, with some gory shootouts and bare fist fights to the death. In
Some scenes you can feel the tensions between characters, showing that Quentin
Clearly thinks a lot about the screen play for the film and the plot as a whole.
The target demographic for this film is mostly male, you can tell this by the amount
of action, violence and gore which feature in the film.The main character is also a
strong masculine male who younger males watching the film could look up too.
However I believe this film also appeals to older males as well, as this film belongs to
The western genre. More older people would have grown up with films such
As the Spaghetti western’s which would make them fans of the genre.QuentinTarantino
Is a known fan of the genre, he also uses a lot of intertextuality in his films. I believe that
older males would pick up on these intertextual references to classic western films, which
Would possibly make Django appeal to them more.
StarTheory
This film features an all star cast, however I believe most would go to watch
Django due to Leonardo DiCaprio starring in this film.This is because he is a
Huge Hollywood star with a filmography of many well received films (The departed,
TheWolf of Wallstreet,The Beach) this alone would persuade a lot of the audience
to go watch the film.

6. This shot shows the main antagonist of the film,
Calvin Candy portrayed by the actor Leonardo
Dicaprio. It is a common convention of western films
to feature a rich, often white male who often owns a
large amount of land or plantation.This is even more
the case when the film touches upon subjects such as
slavery, with the antagonist usually being over
thrown by his workers at the films climax.This film
follows along those lines however Calvin Candy dies
before the films climax.
Django follows the conventions of Quentin
Tarantino’s previous work as he almost always has
either a cameo appearance in his films or a small part
for himself with a few lines.The image to the right
depicts Jamie Foxx (playing the role of Django) stood
talking to Quentin, who with the two other people are
playing the roles of the slavers.

7. Synopsis overview
When Batman, Gordon and Harvey Dent launch an assault on the mob,
they let the clown out of the box, the Joker, bent on turningGotham on itself
and bringing any heroes down to his level.
Dominant
I enjoyed this superhero film as it had a more dark, almost noir sort of tone unlike
most superhero movies which are aimed towards children.To me this gave the film
a sense of realism, with there being plenty of action and fighting without any
ridiculous unrealistic superpowers. I felt the cast were incredible in their acting
especially Heath Ledger, who played the role of the Joker perfectly. He managed to
Portray the character as a insane sociopath who lacks a sense of moral responsibility
or social conscience, who only truly cares about the chaos. I felt this character clashing
with BruceWayne’s (a character with a very strong morals and conscience) was a great
Contrast as their belong to opposite ends of the moral spectrum.This gives the film
the feeling that good is literally fighting evil which I believe is the main point in superhero
Movies. I also enjoyed the setting of Gotham which reminded me of a gritty, corrupt
NewYork.The demographic for this film is also mainly male orientated in my opinion,
However I believe a smaller percentage of the fan base would be females as well.This
Is due to the fact the comics the films are based off are not gender specific.The two main
Characters in the film are both played by male actors, who younger males in the audience
Would idolise.This would be because Batman is a male icon younger children look up too
As he is the hero . Joker on the other hand would be idolised as a scary, sociopath villain
Who makes the action/chaos in the film.The amount of action in the film also shows
How it is mostly male orientated, with the film featuring car chases, buildings exploding
Etc.These events do not commonly happen in female orientated films.
StarTheory
I believe a lot of the audience would have gone to see this film due to the actor that
Star in it.The film features such stars as GaryOldman,Christian Bale, Heath Ledger,
Morgan Freeman just to name a few. However I also believe that as this is a sequel
People would have gone to watch this if they enjoyed the first film in the series.

8. As the dark knight is set in the same world as the
Batman comics (Gotham city) it features a number of
Characters from the comic universe. These characters
Usually tend to be either a supporting protagonist or
a Villain of some kind.The Christopher Nolan trilogy
Features many characters from the DC universe such as
Bain, Scarecrow,Talia AlGhul, Ra’s AlGhul,Two Face
and many more. It is a common convention in super hero
films for the audience to witness the usually normal
characters transformation into a superhero or villain.
The image to the right shows the Joker playing with the
mind of Harvey Dent leading him to transform into his
Two Face persona.
In a superhero film where the superhero doesn’t possess
any actual super human powers the typical convention is
They have either gadgets or some form of technology so
they have the ability to still fight crime successfully. In the
Case of the Dark Knight, batman possesses a “Bat Bike”
which is a motor bike with gadget functions which way
Passes current automobile technology.

9. Intertextuality
The meaning of intextuality is the shaping of a text's meaning by another text.
In film this is when idea’s are reflected in two separate media outlets. For example
in the 1984 film “Terminator” there is the famous phrase “I’ll be back” spoken my
Arnold Schwarzenegger who plays the role of the terminator. In another comedy
Film which again stars Arnold called “LastAction Hero” has him repeat the same
line “I’ll be back” in another similar situation giving a heads up to the actor’s more
Famous previous roles. Intertexuality in film could be anything from the script to
Props, one famous example of a prop which has appeared in multiple film trilogy's is
the ring in which the film series “The Lord of the rings” is named after.

10. The main way I hear about films is through the use of the internet, I generally use the
Following methods:
YouTube –This is the main website where you can see upcoming films being advertised, you can also
Use this website to watch trailers for upcoming motion pictures this allows audiences to make a
Judgment whether on not to watch the film.
Reddit –This is the website where all information is posted, If I would like to find out about an
Upcoming release coming to cinema this is the first site I would check. Also my friends and peers at
College use this website so I could post links about upcoming films to them spreading news about
New films.
Social Networking Sites (Facebook, Twitter, My space etc.) – It is these sort of websites where
I see my friends either talking about upcoming films or actors/actresses that have taken their interest.
From their opinions and links to trailers the post I can make my mind up on whether I will watch the
Film or not.

11. The reception Theory is the way the audiences responds to the hidden messages in the films text, that
are fabricated and placed into the film by the producers and director. This is a meaning which they would
Like to get across to the whole audience. It can be done numerous ways in film from certain scenes to
Character dialog. Stuart Hall is the man responsible for identifying the three types of audience when it
comes to reading messages. The three types are as follows:
Dominant – Is when the audience wants to hear from people and agree with the message but with limited
Knowledge on the subject.
Negotiated – Is when the audience agrees, disagrees or questions a news broadcast or political speech.
This demographic of the audience make their opinion based on previously held news.
Oppositional – Is when the audience notices the message however rejects it due to moral, political or
Religious beliefs. People in this demographic have already decided their views on the person or subject.

12. Films such as the Dark Knight orThe Hobbit already have there own fan bases, as
people are already fans ofThe books or comics the films are based on. Directors need
to take this into consideration when making Films based of other work as they need
to meet both the old fan base and the new fan base needs.When a production doesn’t
follow the already made content they are basing the films off it can lead to bad
consequences with the old fan base becoming unhappy with the new changes.This
often happens mostly with films that are based off literature of some kind. In my
opinion I believe it is easier for the Producers and Director to make a film which isn’t
based off any well known content as they would have to keep a much smaller old
fan base happy.