Sneaker Wars - Nike Vs Reebok
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The document discusses the competition between Reebok and Nike in the athletic shoe market. It provides an overview of each company's history and milestones. Reebok dominated the market in the 1980s but then Nike gained dominance in the 1990s through endorsements of star athletes and popular shoes like the Air Jordan. The document analyzes the competition between the two companies using Porter's Five Forces model and discusses the marketing strategies and tactics used in their "war" for market share.
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Sneaker Wars - Nike Vs Reebok
- 1. Sneaker Wars : Reebok Vs Nike Marketing Management- MM UGM AP 6B How Reebok dealing head to head competition with Nike Group 7: Danny Dharmawan Kosasih Retno Nuramini
- 4. Reebok Vs Nike : Milestones Reebok Founded Nike Founded Launch Freestyle Nike went public 50% athletic shoes Fireman bought Reebok Launch Instapump Change to “V” logo Endorse Shaq Launch Shaq Attack shoe Price Fixing Gain back market leadership
- 7. Reebok Vs Nike : Sales & Net Income Reebok Domination Nike Domination
- 9. Porter’s Five Forces (Industry competitive analysis) Source: Marketing Management. 2000. Kotler (p.241) Competition among Rivalry Buyers (Buyer Power) Suppliers (Suppliers Power) Threat of New Entrant Substitutes Area of competition: Reebok Vs Nie
- 10. Industry & Market Competition Shoes Industry Basketball Soccer Athletic Sport Shoes Casual Shoes Tennis Golf Baseball Men’s wear Women’s wear Apparel & accessories Industry Casual Industry Sub Industry Market Competition among Rivalry Reebok and Nike are competing each other head to head in all markets
- 11. Marketing War Competition among Rivalry Segmentation Targeting Positioning Product Price Promotion Placement Reebok and Nike are battling by marketing strategy and marketing mix Marketing Strategy Marketing Mix (Tactic)
- 12. Foot Locker Company Overview
- 13. Competition on Buyers/Customers : Foot Locker, the biggest shoes sellers Buyers (Buyer Power) Nike had won over Reebok in dealing with buyer/customers. Nike maintains relationship with Foot Locker, the biggest athletic footwear seller x
- 15. Market Challenger - Attack Strategies Attacker Defender (4) By pass attack (2) Flank attack (1) Frontal attack (3) Encirclement attack (4) Guerilla Attack Source: Marketing Management. 2000. Kotler (p.241)
- 19. Reebok Products Source: Group discussion
- 20. Nike Products Source: Group discussion
- 21. Nike Products Source: Group discussion
Editor's Notes
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,
- The factories stated that sometimes they have to keep the products at the consolidator because the products are too early for the timelines acceptable by Logistics. According to Logistics, “the consolidator does not manage shipments based on the factories GAC dates (RGAC). If the factory delivers cargo as stated in their booking to the consolidator and the cargo is not 'needed' by Nike's destination region the cargo will be held at the consolidators warehouse at the expense of the destination region. The 14 day rule is basically the average amount of time allowed as 'free time' by the consolidator at origin.” In other words,