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REEBOK
A Case Study On Issues of Reebok In Early 2000’s
GROUP - 8
Introduction
In the early 2000s, Reebok was facing a
number of challenges. The company had lost
market share to its main competitor, Nike.
Reebok's products were also seen as being
less fashionable and less innovative than
Nike's products.
This case study will examine Reebok's
turnaround in more detail, and will analyze
the factors that contributed to the
company's success. The case study will also
provide insights into how other businesses
can learn from Reebok's experience.
Reebok is an American fitness
footwear and clothing brand that is a
part of Authentic Brands Group. It
was founded in 1895 by Joseph
William Foster and is one of the
oldest and most successful athletic
footwear companies in the world.
Reebok is known for its innovative
designs and technologies, as well as
its partnerships with some of the
biggest names in sports and
entertainment.
Company Overview
Reebok's product line includes a wide range of
footwear, apparel, and accessories for men, women,
and children. The company's products are designed
for a variety of activities, including running, training,
basketball, golf, and lifestyle.
Reebok’s Product line
 Footwear
 Apparel
 Accessories
In 1995 Market Share Fall
from 10.2% to 3.9%
Market Share loss
The Challenges
In 2000 the Company was
facing high management
turnover
Management Turnover
Customer Perception was
changing towards the
Brand as less Fashionable
and less Innovative.
Product Perception
Reebok launched a new marketing
campaign with featured the
tagline "I Am What I Am,"
New Marketing
Campaign
The Solutions
Partner with a sports athletes
and celebrities to attract
Younger Audience.
Celebrity
Partnership
Introduced New And
Innovative Products like Zig
Tech And Reebok Pump
Product
Innovation
Focused on customers by
making it easier to purchase its
product Online and Offline
Focused on
customer experience
In 2010 Market Share
Reached 5.3%
Market Share Gain
Results
In 2004 the sales increased
by 10% and in 2005 increased
by 15%
Sales Growth
Brand Perception Become
as a Innovative and
Fashionable Brand which is
popular among Youngsters
Brand Perception
Reebok's turnaround in the early 2000s is a testament to
the power of focusing on the customer experience,
developing innovative products, and partnering with the
right celebrities. Reebok's story shows that it is possible
to turn around a struggling business, even in a highly
competitive industry
Conclusion
THANK YOU
Ashutosh Sahu 500117823
Chaitanya Sundriyal 50012
Rohan Rawat
Somik Bhatt

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BE PPT.pptx

  • 1. REEBOK A Case Study On Issues of Reebok In Early 2000’s GROUP - 8
  • 2. Introduction In the early 2000s, Reebok was facing a number of challenges. The company had lost market share to its main competitor, Nike. Reebok's products were also seen as being less fashionable and less innovative than Nike's products. This case study will examine Reebok's turnaround in more detail, and will analyze the factors that contributed to the company's success. The case study will also provide insights into how other businesses can learn from Reebok's experience. Reebok is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was founded in 1895 by Joseph William Foster and is one of the oldest and most successful athletic footwear companies in the world. Reebok is known for its innovative designs and technologies, as well as its partnerships with some of the biggest names in sports and entertainment.
  • 3. Company Overview Reebok's product line includes a wide range of footwear, apparel, and accessories for men, women, and children. The company's products are designed for a variety of activities, including running, training, basketball, golf, and lifestyle. Reebok’s Product line  Footwear  Apparel  Accessories
  • 4. In 1995 Market Share Fall from 10.2% to 3.9% Market Share loss The Challenges In 2000 the Company was facing high management turnover Management Turnover Customer Perception was changing towards the Brand as less Fashionable and less Innovative. Product Perception
  • 5. Reebok launched a new marketing campaign with featured the tagline "I Am What I Am," New Marketing Campaign The Solutions Partner with a sports athletes and celebrities to attract Younger Audience. Celebrity Partnership Introduced New And Innovative Products like Zig Tech And Reebok Pump Product Innovation Focused on customers by making it easier to purchase its product Online and Offline Focused on customer experience
  • 6. In 2010 Market Share Reached 5.3% Market Share Gain Results In 2004 the sales increased by 10% and in 2005 increased by 15% Sales Growth Brand Perception Become as a Innovative and Fashionable Brand which is popular among Youngsters Brand Perception
  • 7. Reebok's turnaround in the early 2000s is a testament to the power of focusing on the customer experience, developing innovative products, and partnering with the right celebrities. Reebok's story shows that it is possible to turn around a struggling business, even in a highly competitive industry Conclusion
  • 8. THANK YOU Ashutosh Sahu 500117823 Chaitanya Sundriyal 50012 Rohan Rawat Somik Bhatt