The document discusses Reebok's strategies and challenges facing the company in the 21st century. It outlines Reebok's objectives to establish a results-oriented culture, strengthen management, contemporize products, and grow market share. It also discusses Reebok's campaigns targeting women and fashion consumers. However, Reebok faced difficulties with brands like Rockport and declining department store sales. The document provides a SWOT analysis and recommendations for Reebok to address its reliance on department stores, struggling foreign markets, and underperforming brands.