Puma

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Puma

  1. 3. contents <ul><li>History </li></ul><ul><li>Puma today </li></ul><ul><li>Products segments </li></ul><ul><li>Chair person </li></ul><ul><li>Management phases </li></ul><ul><li>Promotional strategy </li></ul><ul><li>Financial statement </li></ul><ul><li>Swot analysis </li></ul><ul><li>Competitors </li></ul><ul><li>Mission statement </li></ul><ul><li>Draw backs </li></ul><ul><li>conclusion </li></ul>
  2. 4. history <ul><li>Dassler brothers in the year 1924 started Gebrüder Dassler Schuhfabrik ( Dassler Brothers Shoe Factory ). </li></ul><ul><li>In 1948 , the brothers split their business, Adolf called his firm Adidas after his nick name; Rudolf called his new firm Ruda - from Ru dolph Da ssler. </li></ul><ul><li>Rudolf's company changed its name to Puma Schuhfabrik Rudolf Dassler in 1948 , and became a public company in 1986 </li></ul>
  3. 5. Puma today <ul><li>Present day </li></ul><ul><li>Puma AG has approximately 7,742 employees and distributes its products in more than 80 countries. </li></ul><ul><li>CEO and Chairman Jochen Zeitz since 1993. </li></ul><ul><li>Puma is the main producer of enthusiast driving shoes and race suits. </li></ul><ul><li>They are the prime producer in both Formula One and NASCAR especially. </li></ul><ul><li>It is the official sponsor for fifa world cup </li></ul><ul><li>Puma has partnership with ferrari and bmw </li></ul>
  4. 6. HEAD QUATERS
  5. 7. Puma products segment <ul><li>Foot wear </li></ul><ul><li>custom made shoes ,sports shoes fancy shoes </li></ul><ul><li>Apparels </li></ul><ul><li>t shirts,tracks,boxers </li></ul><ul><li>Accessories </li></ul><ul><li>gloves,helmets water bottles </li></ul>
  6. 8. Chairperson puma <ul><li>Jochen zeitz is the ceo of puma since 1993 </li></ul><ul><li>Under his management puma profit has increased a lot </li></ul><ul><li>The company also manufactured goods for non commercial sports </li></ul><ul><li>Sports apparels and accessories were introduced . </li></ul><ul><li>The countries of operation has increased to 80 countries </li></ul>
  7. 9. Phases in management <ul><li>Phase I </li></ul><ul><li>PUMA’s long-term corporate development plan starts whereby the aim is to restructure the company and establish a solid financial footing. </li></ul><ul><li>PUMA registers a profit for the first time since its IPO in 1986. </li></ul><ul><li>PUMA presents its PUMA CELL technology, the first foam-free midsole. </li></ul><ul><li>Phase II </li></ul><ul><li>PUMA’s long-term development plan starts. Its aim is to reposition the brand through investment in marketing and product development </li></ul><ul><li>PUMA and Jil Sander jointly launch a footwear collection. </li></ul><ul><li>PUMA launches www.puma.com, featuring regional e-commerce </li></ul>
  8. 10. Phases in management cont… <ul><li>Phase III </li></ul><ul><li>Phase III aims to further explore the potential of the brand by generating desirable and profitable growth . </li></ul><ul><li>PUMA signs on as the official supplier of apparel and footwear to the FIA World Rally Championship, WRC. </li></ul><ul><li>PUMA launches 4some , a new European cross training event for women. </li></ul><ul><li>PUMA AG and the Mild Seven Renault F1 Team sign a multi-year contract. </li></ul><ul><li>PUMA becomes the official supplier of racing shoes to Michael Schumacher </li></ul>
  9. 11. Phases in management cont… <ul><li>Phase IV </li></ul><ul><li>PUMA launches Phase IV of its long-term oriented business plan. In Phase IV, Company Expansion, PUMA has the long-term mission of becoming the most desirable Sportlifestyle company. </li></ul><ul><li>PUMA launches its new Golf collection. </li></ul><ul><li>PUMA and Ducati, the world’s premier motorcycle manufacturer and one of the top Moto GP teams announce a new cooperation. </li></ul><ul><li>PUMA appoints Hussein Chalayan, global designer, artist and film maker, as the Creative Director for PUMA, responsible for designing, creating and developing the sport fashion collections of the brand </li></ul>
  10. 12. Puma’s promotional strategy <ul><li>Puma sponsors many national football teams </li></ul><ul><li>It has also sponsored and created the clothing for several noted professional football clubs </li></ul><ul><li>It also sponsors Football players </li></ul><ul><li>It also sponsors the following cricketers </li></ul><ul><li>Puma supply equipment to four National Rugby League Teams </li></ul>
  11. 13. Financial results <ul><li>The last three years financial results of puma </li></ul>
  12. 14. Swot analysis Strengths opportunities Experience in r and d Fitness hype branding Technology Management and international strategy Acquisitions and sponsorships weakness threats `missing sports segments Actual economic situtaion Low financial resources compared to rivals High competition and imitation of products
  13. 15. Puma competitors
  14. 16. Puma’s competitors
  15. 17. Mission statement <ul><li>To be the world most desired brand in sports wear </li></ul>
  16. 18. Drawback of puma <ul><li>Very low brand awarness </li></ul><ul><li>Market share is low </li></ul><ul><li>Advertising is very low </li></ul><ul><li>No penetration into the market </li></ul>
  17. 21. THANK YOU B Y SRIKANTH V 08 124

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