CB presentation project shoes
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The document discusses factors that influence consumer behavior in purchasing sports shoes. An online survey of 261 respondents found that purchase decisions are complex, involving variety-seeking, dissonance reduction, and habitual behaviors. Consumers evaluate brands on dimensions like looks, comfort, price and quality. The top four brands - Nike, Adidas, Puma and Reebok - were compared on comfort and looks. Decision making follows a lexicographic rule and can be influenced by compromise effects between brands viewed as substitutes. Purchasing sports shoes is a high involvement process where consumers prefer to try shoes before buying offline every 6-12 months.
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This document discusses starting a new business and recommends adopting a divisional structure. It lists funds, structures, marketing, and human resources as important considerations for starting up. It then describes a divisional structure with separate divisions for CEO, marketing, finance, HR, and operations. The divisional structure has strengths in productivity, effectiveness through knowledge sharing, but weaknesses in unit coordination, management, and control issues.
Yepme Retail Management
Yepme is an online retailer of clothing and accessories established in 2011 and headquartered in Gurgaon. It has three founders from IIT and IIM with experience at major retailers. Yepme entered brick and mortar retail in 2016 with stores in Gurgaon and Hyderabad. Its vision is to open 400 stores by the end of 2016 using company-owned and franchise models. Yepme also distributes watches to retail stores to leverage the growth in retail over e-commerce in India.
MM presentation Colgate
Colgate is the top selling toothpaste brand in India with 57% market share. It established its first Indian factory in 1992 and became the highest selling toothpaste brand worldwide by 1999. Colgate was the first to introduce toothpaste in a collapsible tube in 1896 and has maintained its leading position through innovations, tailored products to different segments, and being approved by dental experts as reliable for tooth decay prevention and oral health.
MJunction
The document presents information on the role of information systems in a business. It discusses how an automated process and streamlined information systems can improve inventory management, customer relations, and response time compared to a manual sales process prone to uncertainty, mafia influence, and red tape. It also provides details on the business model of Tata and Sail's e-commerce marketplace, including sources of revenue, growth strategies, and insights on removing middlemen and enabling collaboration over competition.
Challenges and opportunities of being the first batch
The document discusses the challenges and opportunities faced by the first batch of students at IIMS(HP). Some of the key challenges included lack of infrastructure, few permanent faculty members, miscommunication issues, and difficulties finding placements due to the small batch size and new program. However, there were also opportunities such as establishing the brand name of the new school, learning from the knowledge base of partner IIM Lucknow, exposure to world-class faculty, and the ability to help pioneer the new program. The insights encourage overcoming skepticism, working together, and establishing a legacy through the first graduating class.
Online to Omnichannel Yepme
The document is an internship project report submitted by Anas Ahmad and Suprateek Gulia to VAS Data Services in Gurgaon. It details the study conducted on expanding Yepme's presence from online to offline retail channels. It involved researching the existing watch distribution market and developing a franchise model for Yepme. Market research was conducted by visiting over 50 watch stores. Insights gathered informed Yepme's launch of watches in retail. A no-frills franchise model with no fees and SOR inventory was developed. Over 1000 leads were generated and 32 were identified as potential franchise conversions. The work contributed to Yepme's successful launch in retail markets across India.
Brand airline
The document discusses how flight duration, number of premium economy seats, and domestic vs international flights affect premium economy prices differently. Specifically, it notes that the impact of flight duration and number of premium seats on price varies, and that domestic and international flights have different relationships between seat quantity and premium fare levels.
Virgin Brand Extensions
This 3-sentence document discusses key topics for a presentation on personality, social media, revenue, growth, diversification, risks, and media. The presentation was created by Suprateek Gulia for a brand management course taught by Professor Sameer Mathur at IIM Sirmaur. Insights from the professor were integral to creating the presentation.
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Challenges and opportunities of being the first batch
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Influencer Marketing Master Class - Alexis Andreasik
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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CB presentation project shoes
- 2. Consumer Perception of sports Shoe Brands Buying decision making Factors influencing the Behaviour
- 3. Primary Data • Online Survey : 261 responses (52% female, 48% male)
- 5. Complex buying behaviour Variety seeking behaviour Dissonance reducing behaviour Eg: Sports shoes (Brand loyalty) Habitual buying behaviour High Involvement Low Involvement Significant Difference b/w brands Few differences b/w Brands
- 6. Sports shoes on the following dimensions: Looks and comfort Price and quality Single dimension brand perception comparison of Nike, Puma , Adidas and Reebok Comfort and look brand perception
- 8. Comfort looks • NIKE • Adidas • Puma • Reebok
- 9. Lexicographic Decision rule:
- 11. Compromise Effect : Reebok helps build up the perception of Adidas if we consider it as a decoy Nike Adidas Reebok
- 12. NEED AROUSAL CONSUMER INFORMATIO N PROCESSING BRAND EVALUATIO N PURCHAS E POSTPURCHASE EVALUATION A Basic Model of Complex Decision Making
- 13. High involvement Cosumers use Lexicograhic rule Offline purchase still the preferred mode Advertisements have little effect Trying is believing Purchase cycle is 6-12 months primarily