The document provides a history of the Converse brand and Chuck Taylor All Star shoe. It discusses how the brand was founded in 1908 and introduced the All Star basketball shoe in 1917. Chuck Taylor became a salesman for Converse in 1921 and promoted the brand. Over 800 million pairs of Chucks have been sold. Converse produces various shoe lines and has expanded into clothing and accessories. It was purchased by Nike in 2003 who has adopted both fashion and performance strategies to grow the brand globally.