.

3.  Founded in England in 1895 as J.W. Foster and Sons,
a manufacturer of track shoes
Renamed Reebok in 1958 & named after African gazelle.
 Contributes 18 % of Adidas group sales
Adidas officially took over Reebok in 2006 due to struggling
with several years of steady decline
CEO: Uli Becker
Reebok is a global brand that creates and markets sports and
lifestyle products built upon a strong heritage and authenticity
in sports, fitness and women’s categories.

4. “Continue to bring inspiration to present and future
athletes, while maintaining the Company’s standard
of quality for its products.”
“At Reebok, we see the world a little differently and
throughout our history have made our mark when we’ve
had the courage to challenge convention. Reebok
creates products and marketing programs that reflect the
brand’s unlimited creative potential. ."

6.  J.W. Foster and Spikes of Fire
 In the 1890s, Joseph William Foster made some of the first known running
shoes with spikes in them.1950-1980
 A Gazelle Named Reebok, A Company on the Move
 In 1958, two of the founders grandsons started a companion company that
came to be known as Reebok, named for an African gazelle.
 By 1981, Reeboks sales exceeded $1.5 million.
 In 1986, Reebok made its first strategic acquisition, The Rockport Company.
 Reebok began a transition from a company identified principally with
fitness and exercise to one equally involved in sports.

7.  Reebok and the National Football League announced an exclusive partnership
that serves as a foundation of the NFL’s consumer products business.
 Reebok formed a long-term strategic partnership with the National Basketball
Association.
 Reebok launched Rbk Hockey, a new and innovative line of ultra-high
performance hockey equipment
 In January 2006, Adidas-Salomon AG acquired Reebok, forever altering the
worldwide sporting goods industry landscape.
Reebok launched ZigTech, designed to conserve and return energy to the athlete
for a soft and springy ride.
 In 2011, Reebok formed a long-term alliance with one of the biggest fitness
movements of our time, Cross Fit.
Reebok also announced its long-term partnership with producer, artist and
designer Swizz Beats.
 Reebok also launched Real Flex.
Reebok India’s ex-MD & COO arrested for fraud.
 In the news -Reebok Hires Lancaster MBAs To Work On New Branding Strategy.

9.  The product line of a Reebok retail outlet generally consists of
sports accessories. The product line is divided into four
sections:
1) Shoes
2)Apparels
3) Sports equipment
4) Exercising / health products

10.  Reeboks specialty is their shoes. They vary from shoes for every day use to
professional footwear. The outlet has around 4000 different types of shoes. The outlet
also sells floaters and sandals which have gained a tremendous amount of popularity
among the youth.
 These include T-Shirts & shirts, track suits, shorts, socks& caps which a quiet
popular among teenagers , sportsmen and professionals.
 Sport equipment includes like Cricket bats & balls, Tennis balls and gymnastic
equipment.
It also sells exercising / health products like dumbles &weights, skipping ropes etc.
Recently Reebok has launched its Iverson Collection .

12.  Reebok’s name - branding and a
high quality image
 Excellent service network
Teenagers and the young
generation
customers
Factory situated in New Delhi -
to cut down the cost of production
 It faces a lot of competition in
the sport shoes quality image
industry .
Its high prices have limited their
range of customers.
The variety of design and
function
 Moving from the specialist
sports shoes other manufactures
market to the young and adult
market
 New and innovative sports shoe
designs
Growing market
OPPORTUNITIES
 The biggest threat is the
popularity of other manufactures
 Customer loyalty
Limited customer base

15. SITUATIONAL ANALYSIS
Where is Reebok situated currently?
 Fulfilling potential
 Courage to challenge convention
 Celebrating individuality
 Having !

16. Exaggerated advertisements A more natural approach
Controversial and confusing
product names Stay with Reebok
The current consumer segment Can be made stronger,
is good BUT improve customer loyalty
Can be broadened,
find new market segments
Love: The RED campaign
Forecasting the future trends
Ecofriendly: The GREEN campaign
Community: The YELLOW campaign

17. RED CAMPAIGN
• Family month (May)
• Right exercise
– Feet support your entire body
– Prevents joint inflammation (Head, shoulders, knees and toes )
• Promotion: Bring your mother (with red clothes) and get 30% discount
GREEN CAMPAIGN
• Ecofriendly
• Care about the nature
• Sustainability and environmental issues
• Promoting the natural movement of the foot
• Recycled shoe boxes and materials in the shoe
• Marathon in unique but natural environments
YELLOW CAMPAIGN
• Community & Friendship
• Having fun
• Providing balance and energy efficiency
• Club party sponsored by Reebok!

18.  40 Main Footwear Factories in 8 Countries
 600 Apparel Factories in 29 Countries
 450 Raw Material Suppliers
 27 Freight Forwarders
• Transportation modes include Ship, Truck, Rail
and Air
 34 Custom Brokers
 Over 5,000 purchase orders placed each
month

20.  Reebok India, leading Sportswear brand in India .
 Mr. Sajid Shamim was the Brand Director of Reebok
at Adidas Group.
Reebok India Company, which has filed a fraud case
against its two top former executives.
After this incident, Mr. Sajid Shamim resigned from
the company.
Adidas (2012) said global sales of its Reebok brand
declined by 26 per cent in the April-June quarter on a
‘currency-neutral basis’, mainly due to the impact from
Reebok India Company.

21. In May this year, Reebok India had filed an FIR, alleging that its former Managing
Director Subhinder Singh Prem and Chief Operating Officer Vishnu Bhagat were
involved in a Rs 870-crore fraud by indulging in "criminal conspiracy" and
"fraudulent" practices over a period of time.
Both the executives, however, had denied the allegations. Following this, the
Ministry of Corporate Affairs (MCA) had ordered a scrutiny of the books of accounts
of the sportswear maker Reebok's Indian arm by the Registrar of Companies. The
case was later handed over to the SFIO.
The Income Tax Department too had launched a probe into the finances of
Reebok India.
Besides, Institute of Chartered Accountants of India (ICAI) had sought information
from the auditors N Narsimhan & Co and the company in order to carry out its own
probe into the role of auditors.
Earlier in May 2012, N Narasimhan & Co has informed the ICAI that there was no
accounting wrong doing in the company.

22. Subhinder Singh Prem
Vishnu Bhagat

23. PRESENTED BY-
 RUPALI SHARMA
 VANSHIKA TYAGI