This document discusses different types of marketing strategies for magazines, including above the line, below the line, guerrilla, and viral marketing. It also covers how Q Magazine utilizes various distribution methods and social media to engage its audience. Specifically, it notes that above the line marketing aims for widespread brand awareness while below the line is more targeted. Viral marketing relies on customers to spread the word, and guerrilla marketing uses unconventional tactics to stand out. Q Magazine sells over 40,000 copies annually in the UK and uses subscriptions, retail sales, and a YouTube channel to reach readers while also maintaining a social media presence to facilitate communication with its prosumer audience.

2. Contents
1. Above the line
2. Above the line pictures
3. Below the line
4. Below the line pictures
5. Guerrilla
6. Viral Marketing
7. Magazine marketing
8. Distribution
9. Relationship between the magazine and the audience

3. Above the line
• Above the line is a phrase that link to mass marketing and that is more likely to be world wide marketing to
build a brands name. This type of marketing was will not targeted to a specific group of people but to all that
will view there branding. The information that the company will provide people with will simply show the
product they will not be trying to convert people too their band as they will all ready have a wide base of
supporters. For example this might be a brand like coca cola as they will do adverts but not to convert
people just to grow in popularity and to make sure that they will not lose any customers that they have.
• The main advantages of doing above the line marketing would be that it is a wider reach to people, it has a
better contact with the audience and defines the brand.
• The only disadvantage of this type of marketing would be that they convert as many people as they could.

4. Above the line pictures

5. Below the line
• Below the line marketing is specific to an audience for example this will be flyers in a local area, billboards
and the animated pages on and advising in London this will all be adapted to suite the are that they are in.
These advisements will not be so focused on expanding their name but will simply be wanting to bring
customers into their stores. Further more you can put less money into this types of branding because it will
not be broadcasted to the world it will just want the people living and passing through the area to come and
buy their products this will be good for the company because it will mean that their company name will get
out and be more likely to make more money.
• The disadvantage of below the line marketing is that the marketers will be limiting them selves to the one
group of people and less likely for the profits to change massively.

6. Below the line pictures

7. Guerrilla
• This is when a company spends minimal amounts of money to advertise them
selves in unconventional manner, this would include public attention in a
memorable or high energy promotion. This kind of advisement will tend to be
different to all ordinary types of advertisements such as billboards and on
televisions. The main idea of this type of advertisement it so it will stand out
and stay in peoples heads when they are walking about.
• For example before the release of the film Jurassic world waterloo turned the
station into a Jurassic place with dinosaurs and shops named are the film this
way as people are walking to work are coming through the station they will
have this idea that this film will be good and that they should watch it because
they have put this fun thing in a very ordinary place.

8. Viral Marketing
It is a method of marketing where by the consumer
are encouraged to share information about a
companies goods and serveries via the internet.
Viral marketing encourages users to pass messages
onto other users
3 components:
1. Messenger
2. Message its self
3. Environment
All three need to be effective in order for viral
marketing to be successful. The role of viral
marketing is to create a marketing buzz
Advantages:
- Customers are doing the advertising for you –
cheaper, lower cost.
- Faster growth
- Mainstream media exposure
- Rapid lead generation
Disadvantages
- Its not targeted to specific people so it will cost a
lot.
An example of viral marketing would be the film straight outta Compton the
film did not plan to do viral marketing but it became a hashtag across social
media that was used. People were putting the hashtag straight outta, and then
the place that they wanted to say this was good for the film as this was viral
and because the last word was changed it meant that it to not just apply to
one group of people but to everyone.

9. Magazine marketing
• In fact, it's an affordable
medium for almost every firm.
The average cost of outdoor
advertising is around £200 per
week for a standard 48 sheet
billboard. An ad on the side of a
bus stop on a busy high street
could cost about £300 for two
weeks' exposure.
Q magazine have a YouTube
channel this will be used as
a substitute for the
magazine as people will go
onto YouTube to see more
about the magazine.

10. Distribution
Distribution is the process by which the company markets a
product and gets it to is consumer.
Q magazine sold 40,003 copy's in the of its magazine in 2016 in
the UK
Subscriptions:
Q magazine is available to subscribe this will mean that people
will get a copy of the magazine on their phones or they will get a
paper copy delivered to them every time a new issue is published.
Also this magazine will send their magazine subscriptions in English to
any country.
Price for
delivered
subscription
Price for
online
subscription
Over all Q have made sure that their
magazine can be brought from lots of
different place this is good for them
because mean that more people can
buy their magazine. It does not mean
that they will get more buyers but it
mean they have a higher chance of
getting a bigger income as more people
can buy it. Source: https://www.greatmagazines.co.uk/q-magazine?gclid=EAIaIQobChMI4867jJ-
I3gIV6pztCh33iQCEEAAYASAAEgJCLvD_BwE

11. Relationship between the magazine and the audience
Social media statistics
YouTube subscribers 4382
Instagram followers 17.4
Facebook friends 134680
Twitter Followers 135999
Q magazine has cross media convergent through social media
this allows that audience and producer to communicate
directly. This is known as being a prosumer.
For my I will include some forms of media this is because it will
reach out to people and I have chosen to make this Facebook
as it has the widest group of people on it so the word about
my magazine faster.
https://www.greatmagazines.co.uk/q-magazine?gclid=EAIaIQobChMIz7rQ7pz-
3QIV1OF3Ch1x_wRTEAAYASAAEgL-E_D_BwE