4. Bauer Media Group
Bauer is a privately owned media company, and is
one of the largest in Europe (in 2008). Currently
owned by the fifth generation of the family
ownership, it was founded in 1874, Hamburg. They
are located in 19 different countries and have
11,000 employees
Bauer media produce a number of different types
of magazines ranging from music to vintage
vehicles.
They are many different platforms such as: TV
Magazine Digital and radio
Source: http://www.bauermedia.co.uk/about/our-company
In the UK alone they reach out to 25 million readers,
listeners and watchers .
The company reach out to all sorts of people.
They do magazines for the old the young me and
women.
5. Date Of First Publication
Bauer media first started releasing their magazines in 1953,
this was with the launch of the “Angling Times .” then in 1956
they realsed there fist official magazine “Motor Cycle News”
since then Bauer media have been one of the biggest
publishers known to man and is always getting new
companies to publish everyday.
In early 2014 Bauer media turned digital releasing their
magazines online, which grew their popularity getting them
more clients. They realsed their first UK show called “The
Debrief” Created for constantly connected 20-something
females, The Debrief delivers totally relevant content at the
right time, through the right channels.
http://www.bauermedia.co.uk/about/our-company
6. Magazine Form
When producing Kerrang! Its mostly printed in
A4 paper size, with their magazines they always
have their logo at the top with the main image
overlapping, as this is part of their “style”.
Additionally over the years they have changed
their color scheme, the main one that’s mostly
reconised is the black yellow and red scheme.
7. Source: http://www.bauermedia.co.uk/about/our-company
Key People At Kerrang!
These people are the key of
making Bauer Media what
they are. If they were not
here Bauer media would not
exist.
The C.E.O of Keranng! Is Jeff
Kwatinetz although he has
now exited the CEO position at
Keranng! And the CEO is
unknown. Currently Jeff
Kwatinetz is working on his
new business, film “the firm”
The key people at Kerrang!
are the CEO: Paul Keenan and
the marketing director Annie-
Marie Lavan
Source: http://www.kerrang.com/42742/five-finger-
death-punch-issue-label/
8. Ownership Structure
Bauer was founded in 1875, and is currently in the fifth generation of its ownership. In 2008 it was Europe's
largest privately owned media group, and still currently is. Currently Bauer operate in 19 different countries, But
with only 11,000 employees.
Bauer's media are on a par with several of those companies worth around £300m a year in the UK and £1.6bn
globally.
Source: http://www.independent.co.uk/news/business/analysis-and-features/a-closer-look-at-the-bauer-
media-family-8207941.html
9. Production Process
Process:
Decide Date Of Publication:
- First they decide the date on which they will publish the magazine. Once this has been figured out they
start to schedule when the other magazines will be coming out.
Manage A Schedule:
- This is where they organize a schedule not only for when the magazines will be realsed but for what people
do certain things.
Decide The Over All Budget:
- The editorial team will select the topics that would fit the weekly issue and they see how much money it
would cost them to make it. After this they figure out how much they should charge for them to sell it.
Decide Content That Will Be Included:
- At this stage the journalists go and set out to try and cover the story that they have been told to do. This
includes research, interviews, artwork/graphics . This helps to bring the magazine together.
Edit The Magazine:
- The editors edit and the magazine and make sure all the facts are 100% true and correct otherwise they will not
be able to put it into the magazine and if they do they will no be able to publish it due to false information.
Source: http://hosbeg.com/the-
magazine-production-process/
10. Production Process (Continued)Source: http://hosbeg.com/the-
magazine-production-process/
I have emailed the editorial of Kerrang! Asking them if they can tell
me what their production process is for their magazine. Unfortanlly
I did not get a reply regarding my request.
11. Demographics
The image on the left connotes the socio-economic
graph, these are categories of what people come
under, for example a student would be in category E.
The readership of Kerrang! is both male and female
but can lean more towards the female side as
Kerrang! use male artists to draw readers into it and
they will pick up the magazine and start to read what
it is about, this is the reasoning behind why the
female readership is so high.
Source:
http://magazines.bauermediaadvertising.com/magaznies/detail/kerrang
12. Audience Theories (Hartley)
• Hartley’s Theory:
• Age: the range would be from 15-34 for this type of magazine. Also the music reflects people at this
age.
• Gender: this genre of music applies to all genders. This applies to males a little more due to the black
coloring and the black, red and white color scheme. This applies to females with the red coloring on
the website and magazines
• Class: people in ABC1 in the socio-economic needs because it would be the working class who would
purchase this magazine. This group consist of 14-25 year olds, so not many students will be
categories in A or B
13. Audience Theories (Katz)
Inform and educate: the reader can find out what the chose band will be doing next
and learn facts about what is in the cover lines, for example:
-unseen photos
-untold stories
-unpublished interviews
Personal identification: the reader can relate to this sort as it is very common for
songs of this genre have a deeper meaning to the lyrics comparing to other music
genres. Bands that do this can vary from heavy bands, such as The Amity Affliction, to
softer bands/duo such as Twenty One Pilots.
Personal relationship: the reader can build a emotional relationship with a person by
reading, this may be as they have gone through the same situation and it was their
story and how they dealt and over came the situation or any other situation.
Diversion: if the reader is reading about their favorite band or artist, for example an
interview they could get “lost” in the interview and began to understand what the
artist or band is on about.
14. Audience Theories (Katz Continued II)
The verbal code “exclusive” connotes
that it is not anywhere else in any other
magazine, this may be a interview or a
story. In this issue it states. “LIFE, LOVE
AND BEING A ROCK ICON” this
connotes that it is an interview about
them 3 subjects.
This falls under in “inform and
educate” and “personal relationship”
as Billie Joe is talking about his normal
life and his relationships which would
build a bond between him and the
reader.
15. Audience Theories (Maslow)
Maslow’s Theory:
Explorers: readers of Kerrang! Would be explorers because the magazine includes upcoming
stories about what is happening at one point in time to do with a certain band or artist, and the
reader wants to know this because thy can become more interested into the band or artist.
Source:
http://www.arenamedia.co.uk/maslo
ws-hierarchy-of-needs/
This is the hierarchy of
needs and how social
media fulfil them (left).
this also links in which
the socio-economic
needs table (right) this
two combined make up
the key for making a
good magazine, and
publishing it.
16. Audience Theories (Maslow Continued II)
Puff promotion: his is connoted by this advert on the side stating “the UK’s
biggest gig guide” this connotes that if they buy the issue for this magazine
they will have availability to all the upcoming dates and festivals.
This lets the “explorers” to go get tickets if their favorite band is playing, or
is a international festival such as “Reading and Leeds”
The survivors are people who dedicated to one magazine and live off that
brand. Like surviving they have a routine and by it on the same day and
keep that routine so they can survive. Also they are wanting security from
the magazine. This could mean relating to the magazine in a interview of
someone going through a dark place and they can relate and this gives them
security
This is important to the stereotypical, demographic reader as they feel no
one else is there to help them and when reading the magazine or the
interview they start to feel a connection between them on how they have
been through the same and that they know someone is always there for
them even if they don’t realize it.
some social climbers will buy the magazine so they can idol their favorite
artist via the star appeal. Meaning they want to have the same clothes as
them for example and be like them as they look up to them. Also from
advertising they make see a advert for a festival that you can win tickets to
and they will enter or even buy tickets to go to that festival just because
they saw it in a magazine this further their materialistic means.
The star appel makes readers buy this magazine as it would have their
favorite artist on the front cover and there's a whole article about them,
even though they haven't read the magazine before, they will still pick it up
as their favorite artist is on the front and makes them want to buy it.
17. Readership And Circulation
Kerrang! Is now bought by almost 77,000 people per week, according to the latest figures from the Audit Bureau of
Circulations (ABC), they produce one issue a week. In a month? That’s 385,000 copies sold. In a year? 4,620,000 copies
are sold every year. Meaning a lot of profit is made so they can produce more magazines and keep their profits up.
Source:
http://news.bbc.co.uk/1/hi/entertainment
/1823270.stm
Source:
http://www.statista.com/graphi
c/5/381704/kerrang-monthly-
reach-by-demographic-uk.jpg
Here we see what age range the Kerrang!
Magazine mostly applies to. In this case
its 15+ years old. This implies that the
market position of the magazine is quite
high since 15+ year olds bought over 673
copies in a month.
They are mostly know in Greater London
and the rest of Great Britain (according to
the chart) it also connotes that more
males buy this magazine (382) compared
to women (292).
NME sell around 20,000 copies a month
so Kerrang! Clearly sellout NME.
Kerrang! Is currently a market leader of
their genre and is out selling another
competition.
18. Online Readership
This connotes that Kerrang! Only post the
“Hottest” and “latest” new online comparing to
the physical copies on which it has a lot more
information on all the subjects on the front
cover. Although it produces the hottest and
latest on their website they also advertise
upcoming album and to order the newest issue.
This implies that they promote their magazine on
social media, such as twitter, facebook. Doing
this helps spread their popularity and to get
people to notice them. From the screenshot it
connotes that there is a online copy of the most
recent issue
Source: http://www.kerrang.com/hottest/
Source: https://twitter.com/kerrangmagazine
19. Online Readership (Continued)
Kerrang! Supply their own YouTube channel for each item for example (from the image)
podcasts, radio and TV. With these channels they post highlights of what's happened on
that day.
With these channels they don’t only upload
highlights but they upload exclusive
interviews and live playing bands. This can
let fans of the magazine see more things
that would not normally be in the
magazine. Also it lets people who aren't
subscribed look and watch exclusive
content for free.
Here they upload exclusive
interviews from the reading and
leads festival on which happened
earlier this year.
Source: http://www.youtube.com
Subscribe –When subscribing reader/
followers will gain exclusive access/
content when subscribing, the more
subscribers the more popularity, the more
views which means more ad revenue.
Currently KerrangPodcast have 59k,
Kerrang! radio have 7K and kerrang tv
have 228
20. Online Readership (Continued II)
Likes And Followers
Likes are a key part of having a successful business as it
connotes how many people follow the magazine on that
platform (in this case Facebook and twitter.)
Although Kerrang! Reach out to many ages social media
promotes it to both ends of the age spectrum as some
adults tend to be on social networks, but the majority of
the time it is young adults. Also many young adults in their
teens, go through their ‘phase’. So magazines such as
Kerrang! Attract people like this. Although many ‘older’
people have stuck with the style of music they grew up
with as that was the trend in the 80s, 90s and they carry on
to love the music, bands that are like this are bands such as
Metallica, Allice in Chains, and Guns ‘n’ Roses
The relationship between social media and business in general is at a positive as the company get recognition for their
product or company so they can sell more and make more profit but it is also good for the creators of the social media
platform as the more people join twitter (for example) they make more money to use for development, meaning they
benefit each other as they are both making a profit and sales would be high.
Source:
https://twitter.com/kerrang
magazine
21. Advertising To Consumers: Tv
The verbal code of the non-diegetic voiceover at the end
of the advert that declares “Live life live loud” connotes
the louder you listen to the music the louder life in
genreal.
The transition from the singer to another band via the hair growth is a great way for the
advert to flow and make the ad seamless and stand out from other ads. Also it is in the
Kerrang! colours which help signify that it is Kerrang!’s Advert.
22. Advertising To Consumers: Print
One way Kerrang! advertise their magazine is via
posters and flyers given out to the public, this
helps give the magazine a personal level as they
are picking out people who would be interested.
And not just giving them to everyone.
Additionally they make sure their posters are
eye catching enough o stop passers by and make
them look at it.
23. Advertising Price
I will be charging for adverts in my magazine as this will be a bonus
for making profit. I will be having 10 full page adverts in my
magazine. And I will have 5 half page adverts so even more profit
can be made. For 10 full page adverts it will cost £50,000 and 5
half pages will cost nearly £10,000.
I will be charging £5,005 for a single full page advert and £2,752
for a half page
24. Kerrang! Is a rock/metal magazine which is issued every week. The indent of Kerrang! Is that it has the
shattered glass which connotes its edgy rough genre of music.
The Genre
Non-verbal code: body positons. In this front cover the band
is in a group and together and not just the lead singer,
connoting the article is about the whole band and not just one
of the band members.
Non-verbal code: hair - Their hairstyles also connote
that they are a heavy metal/rock band, as they have
similar hairstyles to other artists from the genre such as
metallica, slipknot, five fimger death punch and guns n’
roses
Non-verbal code: what other content is available in the
magazine
This for example is about artists that are “inked” and that some
people may see this and pick the magazine up and purchase it.
Non-verbal: denotes bands official logo, attracts
attention of fans of that band
Source: http://home.avengedsevenfold.com.br/wp-content/uploads/2010/07/kerrang118.jpg
25. Content
Kerrang offer a rang of content varying from interviews to relationship updates on famous artists. They also sell
merchandise and offer competitions to win tickets to see famous bands such as : Bring Me The Horizon, The
Amity Affliction, Asking Alexandra and many more.
In this double page spread we see Oli Skyes (singer of
band Bring The Horizon), he is most famous for his
company “drop dead” and his activity with BMTH. He
is also known to have a modeling career before he
became a singer and formed BMTH. He is a icon to
other band singers.
Kerrang! Covers all bands from bands that have
just formed to bands like Metallica and guns n’
roses. Recently they have been covering amity
afflictions newest album “this could be
heartbreak” that released on august 22nd of
2016.
Followed by Bring Me The Horizon on which
they released their newest album “that’s the
spirit” on September 11th of 2015.
Not only do they talk about the newest and
greatest things that are happening, they
advertise merchandise, not only theirs but
other bands that they have been covering in
that weekly issue, this means a lot of content is
covered every week.
26. Kerrang! Is a rock/metal magazine which is issued every week. The indent of
Kerrang! Is that it has the shattered glass which connotes its edgy rough genre of
music.
Codes and Conventions
Denotations and Connotations of Kerrang! Front Cover
Non-verbal code: body positons. In this front cover the band
is in a group and together and not just the lead singer,
connoting the article is about the whole band and not just one
of the band members.
Non-verbal code: hair - Their hairstyles also connote
that they are a heavy metal/rock band, as they have
similar hairstyles to other artists from the genre such as
metallica, slipknot, five fimger death punch and guns n’
roses
Non-verbal code: what other content is available in the
magazine
This for example is about artists that are “inked” and that some
people may see this and pick the magazine up and purchase it.
Non-verbal: denotes bands official logo, attracts
attention of fans of that band
Source: http://home.avengedsevenfold.com.br/wp-content/uploads/2010/07/kerrang118.jpg
Barcode: placed vertically to maximize
space for other content
27. Source: http://home.avengedsevenfold.com.br/wp-content/uploads/2010/07/kerrang118.jpg
Verbal code: the use of the verbal code
“exclusive” connotes that it will not be covered
anywhere else in any other magazines.
Verbal code: using a festival name such as “sonishphere”
attracts people wanting people into maybe going into
that festival and seeing a 8 page preview connotes that it is
a big event.
Technical code: the photo is denoting that they are a
serious band and that they are serious about the music
they produce.
Verbal code: the masthead connotes that the shattered
glass effect is due to the loud intense music that the
institution cover. The black font helps people notice the
logo first than anything else.
Verbal code: this puff/promotion connotes that inside the
magazine you are able to have 3 free posters that are
related to not only the genre of the company but are
artists from bands that they have recently covered.
Codes and Conventions
Denotations and Connotations of Kerrang! Front Cover
28. Masthead: the masthead is the main title
for the magazine and it’s the most
recognizable. If the masthead wasn’t
there then noone would know who's
magazine it was.
Main Image: this connotes who the main article
is about. In this case its avenged sevenfold
talking about their new album. If the main
image was someone else and the main article
was on someone this is false advertising.
Strapline: quick line that will get the readers
attention, making them want to read onwards
Cover lines: this allows the reader to
know who else is in the magazine, like a
feature it allows the reader to easily
decide if they want to purchase them
magazine or not.
Barcode: it is placed like this because
it can allow more space to have the
cover lines.
Codes and Conventions
Denotations and Connotations of Kerrang! Front Cover
29. Denotations and Connotation of a Double Page Spread
Pull quote: this quote is from the guitarist of
BMTH (Lee Malia). Since their new album released
in 2015 (sept 11th) Lee is saying how this album
will be better than their previous (which is a
quote pulled out of the interview to pull in the
reader)
Stand first: this is what the whole
interview will contain. For example:
Wembley, weightlifting, custom
guitars and their new album. (That’s
The Spirit) also the guitar is know as
one of the most stereotypical items
of the rock genre
Magazine Credits:
this connotes who the
photo is of and who
took it
Drop Capital:
this connotes
where to start
reading the
interview
Reference to previous album
sempiternal. On this album
there was a song called “can
you feel my heart”
Differentiated questions and answers:
different types of questions are asked about
various things the artist likes . To make the
interview more interesting.
30. Section Two: Newspaper
In this section of LO1 we will be looking at the different types of
newspapers avaible to the public. We will also be covering what
makes a newspaper sell, their marketing techniques and some of
the issues the newspapers have encountered.
31. The Three Main Types Of Newspaper
There a three main types of newspaper in the world. And these
all do very different things and their production is very different
to each other. The following newspapers are:
-free sheet
-broadsheet
-red top tabloid.
-A free sheet can be something such as metro, or city
-A broadsheet can be a the daily telegraphy or the the finical
times.
-A red top tabloid can be something like the sun or the daily
mirror
Source: http://www.macmillandictionary.com/thesaurus-category/british/types-of-
newspaper-or-magazine
32. Free Sheet
A free sheet is hence the name
“free” although the newspaper is
free they charge higher prices for
advertisement and supply. This is
how they make their income and
profit, metro are one of the
leading free sheet newspapers. As
seen in the image on the right
most of their reader ship is from
print (3,066,000 readers) from this
people will want their company
and business in this magazine.
Meaning metro charge more for
adverts in this magazine and make
profit. It all works out, but there
are some risks, as the paper
quality for example could be poor
compared to something like the
daily times or the sun.
http://www.newsworks.org.uk/Metro
33. Broad Sheet
The broad sheet is one of the lowest in
print circulation. Although they are one
of the most leading brands of the
newspaper industry they aren't selling as
many print copies compared to a free
sheet such as metro.
Although they do not sell as many copies
on print they are rocketing on the social
media aspect and are slowly turning into
a web-based newspaper. According to
the graphics, 1,183,000 people are
buying the newspaper in print.
Compared to metro this is almost double
the readers. Although metro have more
print readers this uses money so they
referred to online and they are getting
over 7,000,000 readers online compared
to metro only just achieving 2,000,000
readers.
http://www.newsworks.org.uk/Metro
34. Red Top Tabloid
As seen in the image. Most of the
income is made from just print. This
means they are not as known in social
media, as they are print based
company. With a readership of
4,189,000 readers they have rocketed
in the print area of the newspaper,
compare to their online net worth
only bringing in half of what they are
doing in print. Comparing a red top to
a freesheet such as metro, the sun is
selling over one million more print
copies. Meaning its more popular. The
question is why would be buy this?
This is because although they charge
50p/20p there are less advertisement
and other branding unlike metro
where they have a tone of adverts and
branding. Most people don’t want to
see this so they refer to the sun or a
broadsheet as they don’t contain as
many adverts or branding compared
to a freesheet.
http://www.newsworks.org.uk/Metro
35.
36. Publisher
The publishers of the sun are called “New Group
Newspaper” and they have published paper
such as the sun, TLS, The times and the Sunday
times.
This is the team for “News Group
Newspapers” there's over 25
people working for this company
all with there individual roles and
talents.
Source: https://www.news.co.uk/who-we-are/senior-management/
37. History Of The Sun
• The first edition of the Sun was printed on 15th September 1964. This was the first time that a new
daily paper had been published in the UK for thirty four years. The newspaper was printed in
broadsheet format, emerging during the rapidly changing world of the 1960s. Thus the front page
announced:
• “The Sun is politically free. It will not automatically support or censure any party or any
Government. It is an independent paper designed to serve and inform all those whose lives are
changing, improving, expanding in these hurrying years.”
• On 15th November 1969, the newspaper was acquired by Rupert Murdoch, following an
unsuccessful bid by Robert Maxwell. Two days after purchasing the paper, Murdoch re-launched
the Sun in tabloid format. He also installed the Sun as the sister paper to the News of the World,
which was printed on Sundays. The two newspapers have maintained this link to the present day
and they are both still owned by the News Corporation Group under Rupert Murdoch. The first
glamour model appeared on page three on 17th November 1970.
• In 1978, the Sun switched allegiance to the Conservative Party under Margaret Thatcher. This was a
sensational move for the newspaper given its old background as the Daily Herald. It continued to
support the Conservative Party under John Major and on the day of the General Election (9th April
1992) the front page of the Sun featured the headline: “If Kinnock wins today will the last person to
leave Britain please turn out the lights”. The Sun’s campaign is widely credited with helping John
Major to win the election and thus on 11th April 1992, the newspaper ran with the headline: “It’s
the Sun won it”. The Sun changed allegiance to Tony Blair on 18th March 1997 and has supported
Labour at the last three General Elections.
• The Sun newspaper moved to full colour production for the first time on 28th January 2008 with
the opening of three new printing plants.
Source: http://news.bbc.co.uk/onthisday/hi/dates/stories/september/15/newsid_3068000/3068749.stm
38. Demographics of The Sun
Statistics of ‘The Sun’:
Most readers of the sun by the newspaper
as print is twice the amount of people
from online readership.
Also the age chart connotes on which
what age group most likely will read this
paper. From the chart we can see that 65
year olds and over most commonly read
the paper in print. Compared to online
where 75% of the readers online are over
the age of 25.
Most of the readers are in the ABC1/2
section on the social demographics chart.
This means they will be working labors
such as builders, brick layers, plumbers
etc.
39. Front Cover Of Newspaper
Mast head: this tells
the reader what
newspaper they are
buying.
Main headline: this
connotes what the
main story of the
newspaper is about.
For example in this
issues, the main story
is about uf court
judges are taking
illegal drugs.
Side stories: these
act like cover lines
from a magazine as
they play the same
role. Although these
stories may be small
stories that were
included to fill up
space in the paper
Secondary leads:
these are the second
or third most
important
articles/stories in the
newspaper. It makes
sure the reader knows
what exactly is in the
paper
These
competitions
are held for
people,
stereotypically
people with not
a lot of money
meaning this is
the area the sun
is most likely
targeting.
40. DPS Of Newspaper
Main Image: this
connotes who the
article is about
Copy of line story: pulls
a quote from the main
area in the copy/
article.
Statistics: this is
anything that is to
do with the
current story. And
acts like a cover
line of a magazine
News Values: they have used
play on word as the typical
line is “sob story” but since its
about the Prime Minster and
he is part of the tory party the
changed it to tory and not
story
41. News Values (Galtung & Ruge)
Main story:
This is the biggest story of that
day/week and will be spoken a lot
throughout the newspaper
Oddity Headline: rhyming words with
“judges” and “drugs”
Personality: as he is a famous icon to
the comedy world any story about
him will be sure to make its way to
the front page.
Side articles:
Other articles that are covered in the
newspaper, that aren't so important
than the main story.
42. Morrison’s partnership with The Sun
Morrison's has partnered with two separate newspapers this week to offer readers
a £5 voucher to spend on fruit and vegetables.
The coupon, which has no minimum in-store spend, appeared in national
newspaper The Sun and regional paper The Liverpool Echo yesterday (7 August). The
offer, named ‘grab your five-a-day free’, is valid until Sunday 10 August and excludes
frozen produce, herbs, nuts and salad bar items.
It was also used to publicize Morrison's’ price-cutting campaign, after it slashed the cost
of 1,500 key products. In June, Morrison's CEO, Dalton Philips, stressed that price cuts
on grocery items and other household products will be permanent, as the top four
retailers continue to face price pressures from discounters.
Last week, Morrison's launched a similar promotion with The Sun to offer £5 off meat
and fish.
43. E-Media Platform Promotion
The Sun use all different types of social media to
spread not only awareness of the newspaper but
exclusive stories or something such as brexit or the
US election that happened
Their social media presence has affected
the way people read their newspaper as
many people now are moving from
physical to paper to online downloads as
they are more accessible by people.
44. Advertising to Consumers: Youtube Channel
The banner of the YouTube
channel is important as it
states what the channel is
about. For example here it
has the suns quote and their
logo on a plain red
background which are their
colors
Here they have used a play
on word, as he sun is a plane
and “under the sun” can
indicate other planets such
earth etc. this is used to
promote their other parts of
the newspaper, such as the
page 3, dream team and sun
motors
Some videos are exclusive to their youtube channel such as the video
shown on the home of the channel which is “how to make a kitkat,
Nutella cheesecake” this gives an extra element of the newspaper.
45. Advertising Pricing
According to the Sun’s latest rate card
:
• Full page colour ad £55,502
• Half page £30,526
• Quarter Page £23,000
For the sun to advertise their
magazine on live TV they must pay a
substantial amount of money to the
chosen station they pick for example:
ITV
• Daytime average: £5,725
• Peak average: £32,000
Channel 4
• Daytime average: £3,575
• Peak average: £6,400
http://dealwiththemedia.com/in-
depth-articles/media-advertising-
cost/
46. The Sun Website Analysis – Home PageAccount:
Here on the website it allows you to
create a account with the sun and be
signed up to their online news
paper/letter every week that is free.
Also it allows the reader to make
custom editions on their page for
example. Specific areas such as sport
or motors.
Weather:
Here it uses GPS on the
laptop, phone or desktop to
tell the website where you are
and what the weather will be
like through out the day.
Side articles:
These are other articles that
haven't been published in the
newspaper and are exclusive
to online, this main contain
things about popular
programs or current events
happening in the world.
Main articles:
This is the biggest story of the day
and is taking front page on the
website so people can see.
Although it would have been on
the news in other newspapers its
going to covered online so the
younger generation can see what
is happening in the world.
Menu tab:
Here the user can choose what
category they want to look at. For
example if they want to find out
what is happening in the sport
world they will click on the sport
category
47. Products
In some newspapers there are advertisements for products. For
example in some newspapers there is a full page advert for
products. It doesn't’t always have to be products that are
advertised. Sometimes missing this can be advertised so people
can keep and eye out for the item or person. For example in this
image someone has lost their helmet and has posted an ad in
the newspaper to see if anyone would know where it would be.
48. The Sun Website Analysis – Contact Us
The contact us page is where you can formally complain on if there is anything
wrong with the newspaper, whether this is a article, photo or statement. In the
image we can see that this is how you can complain. The easiest way for people
to complain is ether to send a feedback email or to directly comment on the page
and send its to a email that is dedicated for complaints.
The take on “citizen journalist” by
gillimor was introduction in 2004. the
aim was to let the public sell stories
to the newspaper as not all the time
journalists are around to capture
stories. For example there may have
been a terrible robbery and no one
was there to talk about it expect from
a homeless man. He could write into
the sun and sell his story to them that
might make him some money and get
him off the street.
49. The Sun Website Analysis – Contact Us
(Continued)
Here is where normal people can do a
number of different things, such as:
- You can apply to work for the sun
- You can tell the newspaper if there are
any issues with the newspaper that
may affect the reputation of the
newspaper
- Also if you need to send a letter to the
sun there is a email address provided
50. Style Of Newspaper
The style of the sun is mainly for people who are
working labor jobs, this means anyone from from a
factory to brick laying. These people are
stereotypically the people who will read the
newspaper as it is low priced (so they can afforded
it from min wage) , filled with the information they
need, and is in nearly every newsagents or off
license. This means no matter who it is they can still
purchase the newspaper and keep up to date with
what's happening in the world everyone day.
51. News Selection
The sun mainly covers important news, sport,
gossip and celebrities, this is very broad and can
mean almost anything.
From this screenshot we can clearly see that they cover everything
possible so they can get a story. In some cases they have lied about
stories as they “didn’t know” what to publish that day.
They cover this sort as its what the people want, the sun is a all rounded
newspaper so anyone can read it and read what they want to
52. Target Market
“The Sun” is definitely the leader of the newspaper market, having sold no less
than 7860 000 copies per day over the last year, which is almost twice the number
of the copies sold by its closest contender, “Daily Mail” (4846 000), according to
the National Readership Survey.
The publication is a tabloid, which means that the stories covered and the style
used to present them are preferred mostly by people who come from a middle
social class (4876 000 in comparison to 2984, the number of richer and more
educated readers), as well as the younger (4,502,000 – readers between 15-44
years of age, with a slight decline of the number of those aged over 45).
Apparently, the frequent use of incentive images and stories seem to convince a
higher number of men to read it in comparison to women (4,356,000 – 3,504,000),
even though the difference is not that obvious.
All in all, the flagship tabloid seems to manage to attract its target audience
(mainly young people from a middle social class and without any higher education)
by covering unexpected stories, many related to celebrities and TV reality shows, in
a more simple and effective manner.
53. Price
The sun is always varying from price to price.
This is depending on what has happened in the
world. For example when 9/11 happened in
2001 the sun would of charged around £1.50 or
£1 for a issues of the sun compared to a average
day in which they may charge 20p/50p, it all
depends on what has happened in the world.
54. Ethical & Legal Issues
Source:
https://www.ipso.co.uk/editors-code-of-practice/
IPSO – Independent Press Standards Organization
If these things are not carried out by this famous newspaper then they could bein a lot of
trouble and could be shut down. There has been a couple of incidents where this has
happened and their accuracy have been poor and they have been sued.
56. The difference between legal and ethical issues differs from the division between
the core areas of law and ethics; law controls what people can and cannot do,
while ethics are moral standards that govern what people should or should not
do. Legal and ethical issues arise frequently, and are commonly encountered in
certain fields such as medicine, healthcare and politics. In some instances, legal
regulations prohibit people from carrying out certain tasks, such as administering
life-saving support, that are considered morally permissible actions. Also it can
also cost the company millions of pounds if they get into this situation as they
could be sued. If the company does end up being sued it can resort into bad
reputation and will be hard for them to gain trust of there readers if they were
giving false information about a certain topic. Furthermore not only will they loose
their readers trust but it will be very hard for the company to start making profit.
Ethical & Legal Issues.
Source:
//www.reference.com/world-view/difference-between-legal-ethical-issues-b59c4a38f6029883
Editor's Notes
News Values (Galtung & Ruge) – More detailed overview of this on separate slides
